Real e-commerce problems, structured diagnosis, and commercially meaningful outcomes powered by data, behavior, UX, experimentation, and execution.
Executive Summary A Saudi e-commerce store selling coffee and related products was investing approximately 50,000 SAR per month in paid acquisition, but the website…
Overview A successful Conversion Rate Optimization experiment should not be evaluated through conversion rate alone For this e-commerce brand, Mersad connected experiment performance with…
Overview An e-commerce brand wanted to improve the purchase journey for returning customers and reduce friction between the cart and checkout stages The existing…
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