This Privacy Policy explains how Mersad collects, uses, stores, shares, and protects personal data when you visit mersad.digital, contact us, request a service, purchase a service or digital resource, or otherwise interact with us.
Mersad operates remotely across Egypt and the United Arab Emirates. For privacy-related questions or requests, contact us at info@mersad.digital.
1. Scope
This policy applies to visitors, prospective clients, clients, resource users, and other individuals whose personal data is processed through our website, communication channels, analytics tools, advertising tools, booking tools, payment services, and service delivery processes.
Where another agreement, proposal, contract, or notice applies to a specific service, that document may contain additional privacy information.
2. Personal data we may collect
We may collect identification and contact information such as your name, business email address, telephone number, WhatsApp number, company name, job title, and preferred contact method.
We may collect business and project information such as your store URL, e-commerce platform, traffic range, revenue range, service requirements, project timeline, business challenges, submitted files, and information included in forms, emails, meetings, proposals, or contracts.
When online payment is available, payment information may be processed by the relevant payment provider. Mersad may receive transaction details such as payment status, amount, currency, billing information, and transaction reference, but does not necessarily receive or store complete payment card details.
We may collect technical and usage data such as IP address, device type, browser type, operating system, approximate location, referral source, pages visited, interactions, campaign information, cookie identifiers, and website performance information.
3. How we collect personal data
We may collect personal data directly from you when you submit a form, contact us, book a meeting, communicate through WhatsApp or email, purchase a service or resource, enter into an agreement, or provide access required for service delivery.
We may also collect data automatically through cookies, analytics technologies, advertising technologies, server logs, and similar tools.
We may receive information from service providers and business platforms used for communication, booking, analytics, advertising, payment processing, hosting, customer relationship management, and project delivery.
4. How we use personal data
We may use personal data to respond to inquiries, assess project suitability, prepare proposals, provide services, process transactions, manage client relationships, deliver resources, provide customer support, schedule meetings, and communicate about a requested service.
We may use technical and usage data to operate, secure, troubleshoot, measure, and improve the website, understand website performance, evaluate marketing activity, and improve user experience.
Where permitted, we may use contact information to send service updates, relevant resources, or marketing communications. You may opt out of marketing communications at any time.
We may also process data to comply with legal obligations, maintain records, prevent misuse, protect rights, resolve disputes, and enforce agreements.
5. Legal bases
Depending on the context and applicable law, we may process personal data based on your consent, the steps required before entering into a contract, the performance of a contract, our legitimate interests, compliance with legal obligations, or the establishment, exercise, or defence of legal claims.
Where processing depends on consent, you may withdraw that consent. Withdrawal does not affect processing that took place before withdrawal and may not apply where another legal basis permits or requires the processing.
6. Analytics, advertising, and communication tools
The website may use analytics, tag management, session analysis, advertising measurement, conversion tracking, booking, communication, and payment tools. These may include services provided by Google, Meta, Microsoft, LinkedIn, Calendly, WhatsApp, payment providers, hosting providers, and other operational vendors.
The tools active on the website may change as our operational and measurement requirements change. Where required, optional cookies or similar technologies should be used only after an appropriate consent choice.
7. Sharing personal data
We may share personal data with service providers that support website hosting, email, analytics, advertising, scheduling, payments, communication, cloud storage, security, project management, accounting, legal support, and service delivery.
We may share information with professional advisers, competent authorities, regulators, courts, or other parties where required by law or reasonably necessary to protect rights, prevent harm, enforce agreements, or complete a business transaction.
We do not state that personal data is sold to third parties. Data may, however, be processed by advertising and analytics providers according to their own roles, technologies, and privacy terms.
8. International data transfers
Mersad operates across Egypt and the UAE and may use service providers located in other countries. Personal data may therefore be transferred to, stored in, or accessed from countries outside the country in which you are located.
Where applicable law requires safeguards for international transfers, we will seek to use appropriate contractual, technical, organisational, or legal measures.
9. Data retention
We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business and transaction records, complying with legal and tax requirements, resolving disputes, and protecting legal rights.
Retention periods may vary according to the type of data, the service, the contractual relationship, legal requirements, security considerations, and whether the data remains necessary for a legitimate purpose.
10. Security
We use reasonable technical and organisational measures intended to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. No system or method of transmission can be guaranteed to be completely secure.
11. Your privacy rights
Depending on your location and the law that applies, you may have rights to request access to personal data, correction, deletion or erasure, restriction, objection, withdrawal of consent, portability, or information about how your data is used and shared.
You may submit a privacy request to info@mersad.digital. We may need to verify your identity and may retain information where required or permitted by law.
12. Children
The website and services are intended for business users and are not directed to children. We do not knowingly seek to collect personal data from children through the website.
13. Third-party links
The website may contain links to third-party websites, platforms, files, and tools. Their privacy practices are governed by their own notices and are not controlled by Mersad.
14. Changes to this policy
We may update this policy to reflect changes in our services, tools, operations, or legal obligations. The current version will be published on this page with its latest update date.
15. Contact
Privacy questions and requests may be sent to info@mersad.digital.
Mersad operates remotely across Egypt and the United Arab Emirates.