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E-commerce Analytics & Tracking

We build reliable measurement foundations and turn e-commerce data into clear decisions about traffic, conversion, products, customers, and revenue performance.

Problem We Solve

Growth friction is rarely isolated.

Inaccurate tracking and surface-level reporting make it difficult to understand what is actually driving growth or decline. Teams often react to totals without knowing which sources, pages, devices, products, or audiences caused the change.

What We Analyze

We look beyond surface-level metrics.

01

GA4 configuration and data qualitynGTM implementationnE-commerce events and parametersnSource, medium, campaign, and attributionnLanding-page and funnel performancenProduct, category, AOV, and revenue mix

Scope of Work

What the engagement can include.

The final scope is adjusted to the business context, evidence, priorities, traffic, technical constraints, and operational capacity.

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GA4 and GTM auditnE-commerce event validationnMeasurement-plan developmentnFunnel and attribution reportingnDashboard architecturenSegment analysisnData-quality monitoring

Process

A clear path from diagnosis to decision.

Step 1

Document business questionsnAudit the current data layer and eventsnValidate key actionsnFix tracking gapsnStandardize metric definitionsnBuild decision-focused reporting

Deliverables

Clear outputs your team can execute.

  • Measurement plannGA4 audit reportnTracking briefnE-commerce event mapnFunnel reportnDashboard specificationnData QA checklist
Business Outcome Areas

What the work is designed to improve.

  • More trustworthy reportingnFaster diagnosisnClearer traffic-versus-conversion analysisnBetter campaign and landing-page decisions
Frequently Asked Questions

What teams usually ask before starting.

Start with the right growth problem.

Turn evidence into measurable action.

Discuss Your Growth Opportunities