{"id":89,"date":"2026-08-01T23:32:23","date_gmt":"2026-08-01T21:32:23","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=89"},"modified":"2026-08-01T23:37:30","modified_gmt":"2026-08-01T21:37:30","slug":"ecommerce-funnel-analysis-guide","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/ecommerce-funnel-analysis-guide\/","title":{"rendered":"\u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629: \u0643\u064a\u0641 \u062a\u0643\u062a\u0634\u0641 \u0623\u064a\u0646 \u064a\u062e\u0633\u0631 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0640Traffic \u0644\u0627 \u062a\u0624\u062f\u064a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0622\u0644\u0627\u0641 \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0648\u064a\u062d\u0642\u0642 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u064a\u0641\u0642\u062f \u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0634\u0631\u0627\u0621 \u0642\u0628\u0644 \u0623\u0646 \u064a\u064f\u0643\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0628\u062f\u0623 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u064a\u0635\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0623\u0648 \u062a\u0638\u0647\u0631 \u0628\u064a\u0646 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629\u060c \u0623\u0648 \u062a\u062d\u062f\u062b \u062f\u0627\u062e\u0644 \u0627\u0644\u0633\u0644\u0629 \u0623\u0648 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0640Checkout \u0623\u0648 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0641\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0648\u062d\u062f\u0647 \u0644\u0646 \u064a\u0648\u0636\u062d \u0644\u0643 \u0623\u064a\u0646 \u0628\u062f\u0623\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0641\u0647\u0645 \u0645\u0627 \u064a\u062d\u062f\u062b \u0641\u0639\u0644\u064a\u064b\u0627\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644 \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0645\u0631\u062d\u0644\u0629\u064b \u0628\u0645\u0631\u062d\u0644\u0629:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u062c\u0644\u0633\u0627\u062a \u2190 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u2190 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629 \u2190 \u0628\u062f\u0621 \u0627\u0644\u062f\u0641\u0639 \u2190 \u0627\u0644\u0634\u0631\u0627\u0621<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0634\u0631\u062d \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u0623\u062f\u0627\u0621 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629\u060c \u0648\u062a\u0641\u0633\u064a\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0640Drop-off \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u0648\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u062c\u0628 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647 \u0628\u0639\u062f \u0630\u0644\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 <strong>Mersad Funnel Leak Detector<\/strong> \u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a>\u062d\u0644\u0651\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u062b\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0632\u0627\u0626\u0631 \u0642\u0628\u0644 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u0633\u0637 \u0639\u0627\u062f\u0629\u064b \u062e\u0645\u0633 \u0645\u0631\u0627\u062d\u0644 \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062c\u0644\u0633\u0627\u062a:<\/strong> \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0632\u0648\u0631\u0648\u0646 \u0627\u0644\u0645\u062a\u062c\u0631.<\/li>\n\n\n\n<li><strong>\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a:<\/strong> \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u0635\u0644\u0648\u0646 \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u064a\u0634\u0627\u0647\u062f\u0648\u0646\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629:<\/strong> \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u0636\u064a\u0641\u0648\u0646 \u0645\u0646\u062a\u062c\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u0628\u062f\u0621 \u0627\u0644\u062f\u0641\u0639:<\/strong> \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062f\u0623\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0640Checkout.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a:<\/strong> \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u064f\u062a\u0645\u0651\u0648\u0646 \u0637\u0644\u0628\u064b\u0627.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u062a\u062c\u064a\u0628 \u0639\u0646 \u0633\u0624\u0627\u0644 \u062a\u062c\u0627\u0631\u064a \u0645\u062e\u062a\u0644\u0641.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0634\u064a\u0631 \u0636\u0639\u0641 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u062c\u0644\u0633\u0629 \u0625\u0644\u0649 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0644\u0627 \u064a\u062c\u062f\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646\u0627\u0633\u0628\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0634\u064a\u0631 \u0636\u0639\u0641 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0644\u0644\u0633\u0644\u0629 \u0625\u0644\u0649 \u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0631\u0636\u060c \u0623\u0648 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0623\u0648 \u0627\u0644\u0633\u0639\u0631\u060c \u0623\u0648 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0623\u0648 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u060c \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639\u060c \u0623\u0648 \u0627\u0644\u062b\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0631\u062a\u0628\u0637 \u0636\u0639\u0641 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629 \u0625\u0644\u0649 \u0628\u062f\u0621 \u0627\u0644\u062f\u0641\u0639 \u0628\u0627\u062d\u062a\u0643\u0627\u0643 \u062f\u0627\u062e\u0644 \u0627\u0644\u0633\u0644\u0629\u060c \u0623\u0648 \u0639\u062f\u0645 \u0648\u0636\u0648\u062d \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062d\u0646\u060c \u0623\u0648 \u0636\u0639\u0641 \u0648\u0636\u0648\u062d CTA\u060c \u0623\u0648 \u062a\u0634\u062a\u064a\u062a \u062d\u0642\u0644 \u0627\u0644\u062e\u0635\u0645\u060c \u0623\u0648 \u0645\u0634\u0643\u0644\u0627\u062a \u062a\u0642\u0646\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0636\u0639\u0641 \u0645\u0639\u062f\u0644 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639\u060c \u0648\u0631\u0633\u0648\u0645 \u0627\u0644\u0634\u062d\u0646\u060c \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0639\u0646\u0648\u0627\u0646\u060c \u0648\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0645\u062a\u0635\u0641\u062d\u060c \u0648\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u060c \u0623\u0648 \u062a\u062a\u0628\u0639 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u062b\u0628\u062a \u0627\u0644\u0640Funnel \u0633\u0628\u0628 \u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0644\u0643\u0646\u0647 \u064a\u0648\u0636\u062d \u0644\u0643 <strong>\u0623\u064a\u0646 \u064a\u062d\u062f\u062b \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u0642 \u0623\u0633\u0627\u0633\u064a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0643\u0641\u064a \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u064f\u062d\u0633\u0628 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Purchases \u00f7 Sessions \u00d7 100<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u062d\u0642\u0642 \u0645\u062a\u062c\u0631 420 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0645\u0646 40,000 \u062c\u0644\u0633\u0629:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>420 \u00f7 40,000 \u00d7 100 = 1.05%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0645\u0641\u064a\u062f\u060c \u0644\u0643\u0646\u0647 \u063a\u064a\u0631 \u0643\u0627\u0641\u064d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 1.05% \u0644\u0627 \u064a\u062e\u0628\u0631\u0643 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062c\u0648\u062f\u0629 \u0627\u0644\u0640Traffic<\/li>\n\n\n\n<li>\u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n\n\n\n<li>\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n\n\n\n<li>\u0642\u062f\u0631\u0629 \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0627\u0644\u0625\u0642\u0646\u0627\u0639<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0639\u0646\u062f \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629<\/li>\n\n\n\n<li>\u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0633\u0644\u0629<\/li>\n\n\n\n<li>\u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout<\/li>\n\n\n\n<li>\u0641\u0634\u0644 \u0627\u0644\u062f\u0641\u0639<\/li>\n\n\n\n<li>\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062a\u0628\u0639<\/li>\n\n\n\n<li>\u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0645\u062a\u0644\u0643 \u0645\u062a\u062c\u0631\u0627\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0646\u0641\u0633\u0647 \u0628\u064a\u0646\u0645\u0627 \u064a\u0639\u0627\u0646\u064a \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0645\u0646 \u0645\u0634\u0643\u0644\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u062f\u0627\u062e\u0644 \u0627\u0644\u0640Funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0641\u0642\u062f \u0623\u062d\u062f \u0627\u0644\u0645\u062a\u062c\u0631\u064a\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0632\u0648\u0627\u0631 \u0642\u0628\u0644 \u0648\u0635\u0648\u0644\u0647\u0645 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u0646\u062a\u062c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062f \u064a\u062d\u0642\u0642 \u0645\u062a\u062c\u0631 \u0622\u062e\u0631 \u0646\u0634\u0627\u0637\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629 \u0644\u0643\u0646\u0647 \u064a\u0641\u0634\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0640Checkout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u062a\u0634\u0627\u0628\u0647\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u062e\u062a\u0644\u0641 \u062a\u0645\u0627\u0645\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0623 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640E-commerce Funnel \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u064a\u0646 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0648\u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0645\u0639\u062f\u0644 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0636\u062d \u0645\u0639\u062f\u0644 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0646\u0633\u0628\u0629 \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0642\u062f\u0645 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u0646\u062a\u062c.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Product Views \u00f7 Sessions \u00d7 100<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>18,000 Product Views \u00f7 40,000 Sessions = 45%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 45% \u0645\u0646 \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0648\u0635\u0644\u062a \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u0646\u062a\u062c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0636\u0639\u0641 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0644\u0627 \u064a\u0639\u0646\u064a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0633\u064a\u0626\u060c \u0641\u0642\u062f \u064a\u0639\u0643\u0633 \u0623\u064a\u0636\u064b\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic \u063a\u064a\u0631 \u0645\u0644\u0627\u0626\u0645<\/li>\n\n\n\n<li>\u0639\u062f\u0645 \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0639 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n\n\n\n<li>\u0648\u0635\u0648\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629<\/li>\n\n\n\n<li>\u062a\u0646\u0642\u0644 \u0636\u0639\u064a\u0641<\/li>\n\n\n\n<li>\u0648\u0638\u064a\u0641\u0629 \u0628\u062d\u062b \u063a\u064a\u0631 \u0641\u0639\u0627\u0644\u0629<\/li>\n\n\n\n<li>\u0627\u062d\u062a\u0643\u0627\u0643 \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a<\/li>\n\n\n\n<li>\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u062a\u0628\u0639<\/li>\n\n\n\n<li>\u0645\u0632\u064a\u062c \u063a\u064a\u0631 \u0645\u0639\u062a\u0627\u062f \u0645\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u0644\u0644\u062a\u062d\u0642\u0642 \u0639\u0627\u062f\u0629\u064b \u0647\u064a \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u062d\u0633\u0628 \u0627\u0644\u0645\u0635\u062f\u0631\u060c \u0648\u0627\u0644\u0648\u0633\u064a\u0637\u060c \u0648\u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0648\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637\u060c \u0648\u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629 \u0645\u0646 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0636\u062d \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0639\u062f\u062f \u0645\u0634\u0627\u0647\u062f\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u0623\u0636\u0627\u0641\u0648\u0627 \u0645\u0646\u062a\u062c\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Add to Carts \u00f7 Product Views \u00d7 100<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>1,800 Add to Carts \u00f7 18,000 Product Views = 10%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0623\u062b\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0628\u0640:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u0627\u0644\u0633\u0639\u0631<\/li>\n\n\n\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0639\u0631\u0636<\/li>\n\n\n\n<li>\u0635\u0648\u0631 \u0648\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u0648\u0635\u0641 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0648\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/li>\n\n\n\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n\n\n\n<li>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0633\u0627\u062a<\/li>\n\n\n\n<li>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n\n\n\n<li>\u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639<\/li>\n\n\n\n<li>\u0648\u0636\u0648\u062d \u0632\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629<\/li>\n\n\n\n<li>\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n\n\n\n<li>\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0636\u0639\u064a\u0641\u0629 \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u062a\u062c\u0631 \u0645\u0639\u062f\u0644\u064b\u0627 \u0625\u062c\u0645\u0627\u0644\u064a\u064b\u0627 \u062c\u064a\u062f\u064b\u0627 \u0645\u0646 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0624\u062f\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0636\u0639\u064a\u0641 \u0648\u062a\u062e\u0644\u0642 \u0641\u0631\u0635\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0643\u0628\u064a\u0631\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0645\u0639\u062f\u0644 \u0628\u062f\u0621 \u0627\u0644\u0640Checkout<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0636\u062d \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0623\u0636\u0627\u0641\u0648\u0627 \u0645\u0646\u062a\u062c\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629 \u062b\u0645 \u0628\u062f\u0623\u0648\u0627 \u0627\u0644\u0640Checkout.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Begin Checkouts \u00f7 Add to Carts \u00d7 100<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>900 Begin Checkouts \u00f7 1,800 Add to Carts = 50%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0634\u0645\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u062f\u0645 \u0648\u0636\u0648\u062d \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u062d\u0646<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0644\u062a\u0628\u0627\u0633 \u062d\u0648\u0644 \u062d\u062f \u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/li>\n\n\n\n<li>\u0636\u0639\u0641 \u0648\u0636\u0648\u062d CTA \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0640Checkout<\/li>\n\n\n\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0633\u0644\u0629<\/li>\n\n\n\n<li>\u062a\u0634\u062a\u064a\u062a \u062d\u0642\u0644 \u0627\u0644\u0643\u0648\u0628\u0648\u0646<\/li>\n\n\n\n<li>\u0631\u0633\u0648\u0645 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629<\/li>\n\n\n\n<li>\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644<\/li>\n\n\n\n<li>\u0645\u0646\u062a\u062c\u0627\u062a \u063a\u064a\u0631 \u0645\u062a\u0648\u0641\u0631\u0629 \u0628\u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n\n\n\n<li>\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u0640Upsells<\/li>\n\n\n\n<li>\u0623\u062e\u0637\u0627\u0621 \u062a\u0642\u0646\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0623\u062c\u0647\u0632\u0629 \u0645\u0639\u064a\u0646\u0629<\/li>\n\n\n\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u062a\u062a\u0628\u0639 \u0628\u062f\u0621 \u0627\u0644\u0640Checkout<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0627\u0644\u0645\u062a\u0635\u0641\u062d\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0628\u062f\u0648 \u0627\u0644\u0645\u062a\u062c\u0631 \u0633\u0644\u064a\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062f\u064a\u0633\u0643\u062a\u0648\u0628 \u0628\u064a\u0646\u0645\u0627 \u064a\u0641\u0642\u062f \u0646\u0633\u0628\u0629 \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0633\u0644\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0645\u0639\u062f\u0644 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0636\u062d \u0645\u0639\u062f\u0644 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0628\u062f\u0623\u0648\u0627 \u0627\u0644\u062f\u0641\u0639 \u062b\u0645 \u0623\u0643\u0645\u0644\u0648\u0627 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Purchases \u00f7 Begin Checkouts \u00d7 100<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>420 Purchases \u00f7 900 Begin Checkouts = 46.67%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0631\u062a\u0628\u0637 \u0636\u0639\u0641 \u0645\u0639\u062f\u0644 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout \u0628\u0640:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0641\u0634\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0641\u0639<\/li>\n\n\n\n<li>\u063a\u064a\u0627\u0628 \u0648\u0633\u0627\u0626\u0644 \u062f\u0641\u0639 \u0645\u0647\u0645\u0629<\/li>\n\n\n\n<li>\u0635\u062f\u0645\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062d\u0646<\/li>\n\n\n\n<li>\u0627\u062d\u062a\u0643\u0627\u0643 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0646\u0648\u0627\u0646<\/li>\n\n\n\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u0644\u0648\u062d\u0629 \u0627\u0644\u0645\u0641\u0627\u062a\u064a\u062d \u0623\u0648 \u0627\u0644\u062d\u0642\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n\n\n\n<li>\u0642\u064a\u0648\u062f \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n\n\n\n<li>\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062f\u0641\u0639 \u0639\u0646\u062f \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645<\/li>\n\n\n\n<li>\u0623\u062e\u0637\u0627\u0621 \u0623\u0643\u0648\u0627\u062f \u0627\u0644\u062e\u0635\u0645<\/li>\n\n\n\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0635\u0641\u062d<\/li>\n\n\n\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u062a\u062a\u0628\u0639 \u062d\u062f\u062b \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0645\u0639 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Checkout \u0628\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u060c \u0648\u0633\u062c\u0644\u0627\u062a \u0641\u0634\u0644 \u0627\u0644\u062f\u0641\u0639\u060c \u0648\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0648\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648Session Recordings\u060c \u0648\u0627\u0644\u0641\u062d\u0635 \u0627\u0644\u062a\u0642\u0646\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u0641\u062a\u0631\u0636 \u0623\u0646 \u0643\u0644 Drop-off \u0641\u064a \u0627\u0644\u0640Checkout \u0633\u0628\u0628\u0647 UX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0646\u062a\u062c \u0628\u0639\u0636 \u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0639\u0646 \u0631\u0641\u0636 \u0627\u0644\u062f\u0641\u0639\u060c \u0623\u0648 \u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0623\u0648 \u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u060c \u0623\u0648 \u0623\u0646\u0638\u0645\u0629 \u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d \u0644\u0644\u062a\u062a\u0628\u0639.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0636\u062d Average Order Value \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0643\u0644 \u0637\u0644\u0628 \u0645\u0643\u062a\u0645\u0644.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Revenue \u00f7 Purchases<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>SAR 105,000 \u00f7 420 Purchases = SAR 250<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0633\u0627\u0639\u062f AOV \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0625\u0644\u0649 \u0623\u062b\u0631 \u0625\u064a\u0631\u0627\u062f\u064a \u0645\u0642\u062f\u0651\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u062a\u0641\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0628\u064a\u0646\u0645\u0627 \u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u062d\u062f\u062b \u0630\u0644\u0643 \u0639\u0646\u062f\u0645\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u062a\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0642\u0644 \u0633\u0639\u0631\u064b\u0627<\/li>\n\n\n\n<li>\u064a\u0632\u062f\u0627\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a<\/li>\n\n\n\n<li>\u064a\u062e\u062a\u0644\u0641 \u0623\u062f\u0627\u0621 \u0627\u0644\u0640Bundles<\/li>\n\n\n\n<li>\u064a\u062a\u063a\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n\n\n\n<li>\u064a\u0636\u0639\u0641 \u0623\u062f\u0627\u0621 \u0627\u0644\u0640Upsells<\/li>\n\n\n\n<li>\u062a\u0646\u0641\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u064a\u0633 \u0645\u0643\u0633\u0628\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0625\u0630\u0627 \u062a\u0631\u0627\u062c\u0639 AOV \u0623\u0648 \u0627\u0644\u0647\u0627\u0645\u0634 \u0623\u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0644\u063a\u0627\u0621 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 \u062c\u0644\u0633\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0642\u064a\u0633 Revenue per Session \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0643\u0644 \u062c\u0644\u0633\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Revenue \u00f7 Sessions<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>SAR 105,000 \u00f7 40,000 Sessions = SAR 2.63 per session<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0641\u064a\u062f Revenue per Session \u0644\u0623\u0646\u0647 \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u062d\u062c\u0645 \u0627\u0644\u0640Traffic \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0631\u0641\u0639 \u0627\u0644\u0645\u062a\u062c\u0631 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u064a\u0646\u0645\u0627 \u064a\u0638\u0644 Revenue per Session \u062b\u0627\u0628\u062a\u064b\u0627 \u0625\u0630\u0627 \u0627\u0646\u062e\u0641\u0636 AOV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062f \u064a\u062d\u0627\u0641\u0638 \u0645\u062a\u062c\u0631 \u0622\u062e\u0631 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0646\u0641\u0633\u0647 \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u062d\u0633\u0646 Revenue per Session \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0634\u062a\u0631\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0647\u0630\u0627 \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Funnel \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062d\u062f\u0647.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u0627\u0644\u0640Funnel Drop-off<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u062b\u0644 \u0627\u0644\u0640Drop-off \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u0646\u062a\u0642\u0644\u0648\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Drop-off Rate = 1 \u2212 Stage Conversion Rate<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Sessions: 40,000\nProduct Views: 18,000<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639\u062f\u0644 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>18,000 \u00f7 40,000 = 45%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0640Drop-off:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>100% \u2212 45% = 55%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0641\u0642\u0648\u062f \u0647\u0648:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>40,000 \u2212 18,000 = 22,000 sessions<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0646\u062d\u0643 \u0647\u0630\u0627 \u0645\u0646\u0638\u0648\u0631\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0646\u0633\u0628\u0629 \u0627\u0644\u0640Drop-off:<\/strong> \u0645\u062f\u0649 \u0636\u0639\u0641 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0641\u0642\u0648\u062f:<\/strong> \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u0646\u062a\u0642\u0644\u0648\u0627.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0639\u0644\u0649 \u0646\u0633\u0628\u0629 Drop-off \u0644\u064a\u0633\u062a \u062f\u0627\u0626\u0645\u064b\u0627 \u0623\u0647\u0645 \u0645\u0634\u0643\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0624\u062b\u0631 \u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u062a\u0623\u062e\u0631\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0643\u0648\u0646 \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0624\u062b\u0631 \u0645\u0634\u0643\u0644\u0629 \u0645\u0628\u0643\u0631\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u0634\u0645\u0644 Traffic \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u0645 \u064a\u0643\u0646 \u0645\u0631\u062c\u062d\u064b\u0627 \u0623\u0646 \u064a\u062a\u062d\u0648\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0627\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0641\u0642\u0648\u062f<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0642\u0631\u0628 \u0645\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629<\/li>\n\n\n\n<li>\u062c\u0648\u062f\u0629 \u0627\u0644\u0640Traffic \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/li>\n\n\n\n<li>\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n\n\n\n<li>Business impact<\/li>\n\n\n\n<li>\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u062d\u0642\u0642<\/li>\n\n\n\n<li>\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0633\u062a\u062e\u062f\u0645 Funnel Leak Detector \u0645\u062c\u0627\u0646\u064b\u0627<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646\u0643 \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u064a\u062f\u0648\u064a\u064b\u0627 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 <strong>Mersad Funnel Leak Detector<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u064a\u062d \u0644\u0643 \u0627\u0644\u0623\u062f\u0627\u0629 \u0625\u062f\u062e\u0627\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062c\u0644\u0633\u0627\u062a<\/li>\n\n\n\n<li>Product Views<\/li>\n\n\n\n<li>Add to Carts<\/li>\n\n\n\n<li>Begin Checkouts<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0645\u0644\u0629<\/li>\n\n\n\n<li>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u064b\u0627<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062b\u0645 \u062a\u062d\u0633\u0628 \u0627\u0644\u0623\u062f\u0627\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0627\u062d\u0644<\/li>\n\n\n\n<li>\u0627\u0644\u0640Drop-off \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0641\u0642\u0648\u062f<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/li>\n\n\n\n<li>Average Order Value<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 \u062c\u0644\u0633\u0629<\/li>\n\n\n\n<li>\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u0642\u062f\u0651\u0631\u0629<\/li>\n\n\n\n<li>\u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/li>\n\n\n\n<li>\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647\u0627<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u062a\u0635\u062f\u064a\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u0635\u064a\u063a\u0629 PDF \u0623\u0648 Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a>\u0627\u0641\u062a\u062d Mersad Funnel Leak Detector<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u062f\u0627\u0629 \u0645\u062a\u0627\u062d\u0629 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0648\u062a\u062f\u0639\u0645 \u0639\u0645\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0641\u062a\u0631\u062a\u064a\u0646 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u0627\u0639\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0640Funnel \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0646 \u0628\u062f\u0623 \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0623\u0648 \u0627\u0644\u062a\u062d\u0633\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0643\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0633\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0646\u0641\u0633\u0647\u0627<\/li>\n\n\n\n<li>\u0645\u0646\u0637\u0642 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0646\u0641\u0633\u0647<\/li>\n\n\n\n<li>\u0646\u0637\u0627\u0642\u0627\u062a \u0632\u0645\u0646\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/li>\n\n\n\n<li>\u062a\u062a\u0628\u0639\u064b\u0627 \u0645\u062a\u0633\u0642\u064b\u0627<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0645\u0644\u0629 \u0646\u0641\u0633\u0647\u0627<\/li>\n\n\n\n<li>\u0633\u064a\u0627\u0642\u064b\u0627 \u062a\u0631\u0648\u064a\u062c\u064a\u064b\u0627 \u0645\u062a\u0634\u0627\u0628\u0647\u064b\u0627 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646<\/li>\n\n\n\n<li>\u0638\u0631\u0648\u0641 \u0645\u062e\u0632\u0648\u0646 \u0648\u062a\u0633\u0639\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0641\u062a\u0631\u0627\u062a\u060c \u0623\u062c\u0628 \u0639\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0651\u0631\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062d\u0633\u0628 \u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0637\u0644\u0642 \u0648\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0641\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062c\u0644\u0633\u0627\u062a<\/li>\n\n\n\n<li>Product Views<\/li>\n\n\n\n<li>Add to Carts<\/li>\n\n\n\n<li>Begin Checkouts<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/li>\n\n\n\n<li>Average Order Value<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 \u062c\u0644\u0633\u0629<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0623\u064a\u0646 \u0628\u062f\u0623 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062f\u062f \u0623\u0648\u0644 \u0645\u0631\u062d\u0644\u0629 \u0641\u064a \u0627\u0644\u0640Funnel \u062a\u063a\u064a\u0651\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0648\u0644\u0645 \u062a\u0632\u062f \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0641\u0631\u0627\u062c\u0639 \u062c\u0648\u062f\u0629 \u0627\u0644\u0640Traffic \u0648\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0632\u0627\u062f\u062a \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629\u060c \u0641\u0627\u0641\u062d\u0635 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0627\u0644\u0639\u0631\u0648\u0636\u060c \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u062c\u0647\u0632\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0632\u0627\u062f\u062a \u0628\u062f\u0627\u064a\u0627\u062a \u0627\u0644\u0640Checkout \u0648\u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0641\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0640Checkout \u0648\u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648\u0627\u0644\u062a\u062a\u0628\u0639.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0623\u064a Segment \u0633\u0627\u0647\u0645 \u0623\u0643\u062b\u0631\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0633\u0651\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062d\u0633\u0628:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0635\u062f\u0631 \u0648\u0627\u0644\u0648\u0633\u064a\u0637<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u0645\u0644\u0629<\/li>\n\n\n\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n\n\n\n<li>\u0627\u0644\u062c\u0647\u0627\u0632<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u062a\u0635\u0641\u062d<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0635\u0646\u064a\u0641<\/li>\n\n\n\n<li>\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u062f\u0641\u0639<\/li>\n\n\n\n<li>\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0634\u062d\u0646<\/li>\n\n\n\n<li>\u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0646\u062a\u062c \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0639\u0646 \u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0640Traffic \u0625\u0644\u0649 Segment \u0623\u0636\u0639\u0641\u060c \u0648\u0644\u064a\u0633 \u0644\u0623\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0623\u0635\u0628\u062d \u0623\u0633\u0648\u0623.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0632\u0627\u062f\u062a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0644\u0643\u0646 \u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0647 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0634\u064a\u0631 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0640Traffic \u0645\u0639 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0625\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acquisition \u0623\u0642\u0644 \u0646\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621<\/li>\n\n\n\n<li>\u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/li>\n\n\n\n<li>\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0640Traffic \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 \u0623\u0636\u0639\u0641<\/li>\n\n\n\n<li>\u0632\u064a\u0627\u062f\u0629 Traffic \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0645\u0639 Conversion \u0623\u0642\u0644<\/li>\n\n\n\n<li>\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/li>\n\n\n\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n\n\n\n<li>\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636<\/li>\n\n\n\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u062a\u0642\u0646\u064a\u0629<\/li>\n\n\n\n<li>\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u062a\u0628\u0639<\/li>\n\n\n\n<li>\u062a\u0631\u0627\u062c\u0639 \u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0640Funnel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u0644\u0642\u0650 \u0627\u0644\u0644\u0648\u0645 \u0641\u0648\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0633\u0651\u0645 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0633\u0624\u0627\u0644\u064a\u0646:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0647\u0644 \u062a\u063a\u064a\u0651\u0631\u062a \u062c\u0648\u062f\u0629 \u0627\u0644\u0640Traffic \u0623\u0648 \u0637\u0631\u064a\u0642\u0629 \u062a\u0648\u0632\u064a\u0639\u0647\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0642\u0644 \u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0647\u0630\u0627 \u0627\u0644\u0640Traffic\u061f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0634\u0645\u0644 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0645\u0639\u064b\u0627.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0632\u0627\u062f\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0644\u0643\u0646 \u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0644\u0627 \u062a\u0639\u0646\u064a \u062f\u0627\u0626\u0645\u064b\u0627 \u0623\u062f\u0627\u0621\u064b \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0623\u0642\u0648\u0649.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0648\u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0641\u0631\u0627\u062c\u0639:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average Order Value<\/li>\n\n\n\n<li>\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a<\/li>\n\n\n\n<li>\u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n\n\n\n<li>\u0623\u062f\u0627\u0621 \u0627\u0644\u0640Bundles<\/li>\n\n\n\n<li>\u0627\u0644\u0640Upsells<\/li>\n\n\n\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0631\u062a\u0641\u0639\u0629 \u0627\u0644\u0642\u064a\u0645\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u0644\u063a\u0627\u0621\u0627\u062a<\/li>\n\n\n\n<li>\u0635\u0627\u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0645\u0642\u0627\u0628\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0624\u062f\u064a \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0644\u0649 \u0646\u062a\u064a\u062c\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0636\u0639\u0641 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0637\u0644\u0628\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648 \u0627\u0644\u0647\u0627\u0645\u0634.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0631 \u0641\u0631\u0635\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u0627\u0639\u062f \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0641\u0631\u0635 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0631\u062d\u0644\u0629 \u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0641\u062a\u0631\u0636:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Product Views: 18,000\nAdd to Carts: 1,800\nCurrent Product View \u2192 Add to Cart Rate: 10%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u062a\u062d\u0633\u0646\u062a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0628\u0646\u0633\u0628\u0629 \u0646\u0633\u0628\u064a\u0629 \u0642\u062f\u0631\u0647\u0627 10%\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>10% \u00d7 1.10 = 11%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0625\u0636\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>18,000 \u00d7 11% = 1,980<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0625\u0636\u0627\u0641\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>1,980 \u2212 1,800 = 180<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0637\u0628\u0651\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0643\u0627\u0646:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Add to Cart \u2192 Checkout = 50%\nCheckout \u2192 Purchase = 46.67%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0646:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>180 \u00d7 50% \u00d7 46.67% \u2248 42 additional purchases<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639 AOV \u0628\u0642\u064a\u0645\u0629 250 \u0631\u064a\u0627\u0644\u064b\u0627 \u0633\u0639\u0648\u062f\u064a\u064b\u0627:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>42 \u00d7 SAR 250 = SAR 10,500 estimated additional revenue<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0648\u0644\u064a\u0633 \u062a\u0648\u0642\u0639\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0641\u062a\u0631\u0636 \u0623\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0638\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u062b\u0627\u0628\u062a\u0629<\/li>\n\n\n\n<li>\u064a\u0638\u0644 AOV \u062b\u0627\u0628\u062a\u064b\u0627<\/li>\n\n\n\n<li>\u062a\u0638\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0640Traffic \u062b\u0627\u0628\u062a\u0629<\/li>\n\n\n\n<li>\u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0645\u062a\u0648\u0641\u0631\u064b\u0627<\/li>\n\n\n\n<li>\u0644\u0627 \u062a\u062a\u063a\u064a\u0631 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/li>\n\n\n\n<li>\u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u064b\u0627<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u0635 \u0644\u062f\u0639\u0645 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u0644\u0648\u0639\u0648\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0623\u0639\u0644\u0649 \u0646\u0633\u0628\u0629 Drop-off \u0647\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u062f\u0627\u0626\u0645\u064b\u0627\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0644 Funnel \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 Drop-off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0632\u0627\u0626\u0631 \u0627\u0644\u0630\u064a \u064a\u062f\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u064a\u0633 \u0645\u0636\u0645\u0648\u0646\u064b\u0627 \u0623\u0646 \u064a\u0634\u0627\u0647\u062f \u0645\u0646\u062a\u062c\u064b\u0627\u060c \u0648\u0645\u0634\u0627\u0647\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u064a\u0633 \u0645\u0636\u0645\u0648\u0646\u064b\u0627 \u0623\u0646 \u064a\u0636\u064a\u0641\u0647 \u0644\u0644\u0633\u0644\u0629\u060c \u0648\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0644\u0629 \u0644\u064a\u0633 \u0645\u0636\u0645\u0648\u0646\u064b\u0627 \u0623\u0646 \u064a\u0634\u062a\u0631\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0625\u0644\u063a\u0627\u0621 \u0643\u0644 \u0627\u0644\u0640Drop-off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0628\u0631\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u062b\u0642\u0629 \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0627\u0639\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0623\u062b\u0631<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0627 \u062d\u062c\u0645 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0623\u0648 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a \u0642\u062f \u062a\u062a\u0623\u062b\u0631 \u0628\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062b\u0642\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0627 \u0645\u062f\u0649 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u062f\u0644\u064a\u0644\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0644 \u0644\u062f\u064a\u0643 Analytics \u0645\u062a\u0633\u0642\u0629\u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0636\u062d\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0640Segments\u060c \u0648\u062a\u0633\u062c\u064a\u0644\u0627\u062a\u060c \u0648\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0639\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u062a\u0623\u0643\u064a\u062f \u062a\u0642\u0646\u064a\u061f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0645\u062c\u0647\u0648\u062f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0627 \u0645\u062f\u0649 \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u062a\u0646\u0641\u064a\u0630 \u062a\u063a\u064a\u064a\u0631\u061f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0627\u0633\u062a\u0639\u062c\u0627\u0644<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0644 \u0647\u0630\u0647 \u0645\u0634\u0643\u0644\u0629 \u062a\u0642\u0646\u064a\u0629 \u062e\u0637\u064a\u0631\u0629\u060c \u0623\u0648 \u0639\u0627\u0626\u0642 \u0641\u064a \u0627\u0644\u0640Checkout\u060c \u0623\u0648 \u0641\u0634\u0644 \u062f\u0641\u0639\u060c \u0623\u0648 \u0645\u0634\u0643\u0644\u0629 \u062a\u062a\u0628\u0639\u061f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0644 \u0633\u064a\u0624\u062b\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0623\u0648 \u0627\u0644\u0647\u0627\u0645\u0634 \u0623\u0648 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0623\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u0646\u0641\u0630 A\/B Test \u0639\u0644\u0649 Bug \u0648\u0627\u0636\u062d \u0623\u0648 \u0648\u0633\u064a\u0644\u0629 \u062f\u0641\u0639 \u0645\u0639\u0637\u0644\u0629 \u0623\u0648 \u0645\u0634\u0643\u0644\u0629 \u062a\u062a\u0628\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0635\u0644\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u062b\u0645 \u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0646 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0640Funnel \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062c\u0630\u0631\u064a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u062f\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0640Funnel \u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062d\u062f\u062f \u0627\u0644\u0633\u0628\u0628 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629:<\/strong> \u0627\u0646\u062e\u0641\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0644\u0644\u0633\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0644\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 \u0632\u0631 Add to Cart \u0636\u0639\u064a\u0641.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0634\u0645\u0644 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u062d\u0648\u0644 \u0627\u0644\u0640Traffic \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0631\u062a\u0641\u0639\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/li>\n\n\n\n<li>\u0627\u0646\u062a\u0647\u062a \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a<\/li>\n\n\n\n<li>\u0623\u0635\u0628\u062d \u0639\u0631\u0636 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0623\u0642\u0644 \u062c\u0627\u0630\u0628\u064a\u0629<\/li>\n\n\n\n<li>\u0646\u0641\u062f\u062a \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n\n\n\n<li>\u0636\u0639\u0641\u062a \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n\n\n\n<li>\u0623\u0635\u0628\u062d \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0642\u0644 \u0625\u0642\u0646\u0627\u0639\u064b\u0627<\/li>\n\n\n\n<li>\u0623\u0635\u0628\u062d \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0623\u0635\u0639\u0628<\/li>\n\n\n\n<li>\u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u062a\u062a\u0628\u0639<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u060c \u0627\u062c\u0645\u0639 \u0628\u064a\u0646 \u0639\u062f\u0629 \u0645\u0635\u0627\u062f\u0631 \u0644\u0644\u0623\u062f\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0645\u064a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 GA4 \u0623\u0648 \u0645\u0646\u0635\u0629 Analytics \u0623\u062e\u0631\u0649 \u0644\u0644\u062a\u0642\u0633\u064a\u0645 \u062d\u0633\u0628:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0635\u0646\u064a\u0641<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0635\u062f\u0631<\/li>\n\n\n\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n\n\n\n<li>\u0627\u0644\u062c\u0647\u0627\u0632<\/li>\n\n\n\n<li>\u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u062a\u0635\u0641\u062d<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0627\u0631\u064a\u062e<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u0645\u0644\u0629<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643\u064a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Heatmaps \u0648Session Recordings \u0644\u0645\u0631\u0627\u062c\u0639\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u0631\u062f\u062f<\/li>\n\n\n\n<li>\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0645\u0631\u064a\u0631<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u062a\u0631\u0643 \u0627\u0644\u0646\u0645\u0627\u0630\u062c<\/li>\n\n\n\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0646\u0642\u0644<\/li>\n\n\n\n<li>Cart and checkout friction<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u062c\u0639:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u064a\u0629 \u0627\u0644\u062e\u0631\u0648\u062c<\/li>\n\n\n\n<li>\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u062f\u0639\u0645<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a<\/li>\n\n\n\n<li>\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/li>\n\n\n\n<li>\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u062a\u0642\u0646\u064a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0642\u0642 \u0645\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062d\u062f\u0627\u062b<\/li>\n\n\n\n<li>\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0645\u062a\u0635\u0641\u062d<\/li>\n\n\n\n<li>\u0633\u0631\u0639\u0629 \u0627\u0644\u0635\u0641\u062d\u0629<\/li>\n\n\n\n<li>\u0641\u0634\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0641\u0639<\/li>\n\n\n\n<li>\u0645\u0632\u0627\u0645\u0646\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n\n\n\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u0643\u0648\u0628\u0648\u0646\u0627\u062a<\/li>\n\n\n\n<li>\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0634\u062d\u0646<\/li>\n\n\n\n<li>\u062a\u062c\u0627\u0648\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0631\u0628\u0637 \u062a\u0634\u062e\u064a\u0635 CRO \u0627\u0644\u0642\u0648\u064a \u0628\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0640Funnel \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u0632\u0646\u0633.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640E-commerce Funnel<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 Event Counts \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 Users<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0637\u0644\u0642 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0640Funnel \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 Event Counts\u060c \u0641\u0642\u062f \u064a\u062a\u062c\u0627\u0648\u0632 Add to Cart \u0639\u062f\u062f Product Views \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062f\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u062a\u0645\u062b\u0644 Users \u0623\u0648 Sessions \u0623\u0648 Events \u0623\u0648 Transactions \u0642\u0628\u0644 \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0640Funnel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u062e\u0644\u0637 \u0646\u0637\u0627\u0642\u0627\u062a \u0632\u0645\u0646\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0623\u062a\u064a \u062c\u0645\u064a\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0640Funnel \u0645\u0646 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0646\u0641\u0633\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u062e\u0644\u0637 \u0628\u064a\u0646 Sessions \u0634\u0647\u0631\u064a\u0629 \u0648Purchases \u0623\u0633\u0628\u0648\u0639\u064a\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u062a\u062c\u0627\u0647\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062a\u0628\u0639<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0624\u062f\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062e\u0627\u0637\u0626 \u0644\u0644\u0623\u062d\u062f\u0627\u062b \u0625\u0644\u0649 Drop-offs \u0632\u0627\u0626\u0641\u0629 \u0623\u0648 Funnel \u063a\u064a\u0631 \u0645\u0646\u0637\u0642\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a UX \u0623\u0648 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0632\u064a\u062c Traffic \u0645\u062e\u062a\u0644\u0641<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0646\u062a\u062c \u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0646 \u062f\u062e\u0648\u0644 \u0646\u0633\u0628\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 Traffic \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0646\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0640Funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u062c\u0639 \u062f\u0627\u0626\u0645\u064b\u0627 \u0627\u0644\u0645\u0635\u062f\u0631\u060c \u0648\u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0648\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637\u060c \u0648\u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0648\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Benchmarks \u0639\u0627\u0645\u0629 \u0643\u0623\u0647\u062f\u0627\u0641<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0627\u0644\u0640Benchmarks \u0633\u064a\u0627\u0642\u064b\u0627\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062d\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0635\u0644 \u0625\u0644\u064a\u0647 \u0645\u062a\u062c\u0631\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062a\u0645\u062f \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0642\u0637\u0627\u0639<\/li>\n\n\n\n<li>\u0627\u0644\u0633\u0639\u0631<\/li>\n\n\n\n<li>\u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n\n\n\n<li>\u0627\u0644\u062c\u0647\u0627\u0632<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/li>\n\n\n\n<li>\u0645\u0635\u062f\u0631 \u0627\u0644\u0640Traffic<\/li>\n\n\n\n<li>\u0642\u0648\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/li>\n\n\n\n<li>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639<\/li>\n\n\n\n<li>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n\n\n\n<li>\u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0644\u0645\u062a\u062c\u0631\u0643 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0640Segments \u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0645\u062a\u0648\u0633\u0637 \u0639\u0627\u0645 \u0644\u0644\u0642\u0637\u0627\u0639.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u0627\u0641\u062a\u0631\u0627\u0636 \u0623\u0646 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u064a\u062b\u0628\u062a \u0627\u0644\u0633\u0628\u0628\u064a\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0639\u062f \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0627 \u064a\u0639\u0646\u064a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0623\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u062a\u0633\u0628\u0628 \u0641\u064a \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0623\u062e\u0631\u0649 \u062a\u063a\u064a\u0631\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0642\u0642 \u0642\u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0646\u062a\u0627\u062c.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u062a\u062d\u0633\u064a\u0646 \u0623\u0639\u0644\u0649 Drop-off \u0628\u062f\u0648\u0646 \u0633\u064a\u0627\u0642<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u0644\u0627 \u062a\u0645\u062b\u0644 \u0623\u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u062a\u0633\u0631\u0628 \u0623\u0643\u0628\u0631 \u0641\u0631\u0635\u0629 \u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u0639\u0650 \u0627\u0644\u062d\u062c\u0645\u060c \u0648\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Workflow \u0639\u0645\u0644\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Funnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0639\u0646\u062f \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u062a\u062c\u0631\u0643.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 1: \u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u062a\u0628\u0639 \u062c\u0645\u064a\u0639 \u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0640Funnel \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0627\u062d\u0633\u0628 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0633 \u0643\u0644 \u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0627\u062d\u0644\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u060c \u0648AOV\u060c \u0648Revenue per Session.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0642\u0627\u0631\u0646 \u0627\u0644\u0641\u062a\u0631\u0627\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062f\u062f \u0623\u064a\u0646 \u0628\u062f\u0623 \u0627\u0644\u062a\u063a\u064a\u064a\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 4: \u0642\u0633\u0651\u0645 \u0627\u0644\u0640Funnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0633\u0651\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u062d\u0633\u0628 \u0645\u0635\u062f\u0631 \u0627\u0644\u0640Traffic \u0648\u0627\u0644\u0635\u0641\u062d\u0629 \u0648\u0627\u0644\u062c\u0647\u0627\u0632 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 5: \u062d\u062f\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0624\u0643\u062f\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0635\u0641 \u0641\u0642\u0637 \u0645\u0627 \u062a\u062b\u0628\u062a\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Mobile Product View \u2192 Add to Cart Rate declined from 9.2% to 6.8%.<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 6: \u0623\u0646\u0634\u0626 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0643\u062a\u0628 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0645\u0646 \u062f\u0648\u0646 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0643\u062d\u0642\u0627\u0626\u0642.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 7: \u062d\u062f\u062f \u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062f\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0641\u062d\u0648\u0635\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 8: \u0631\u062a\u0651\u0628 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0645\u062c\u0647\u0648\u062f \u0648\u0627\u0644\u0627\u0633\u062a\u0639\u062c\u0627\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 9: \u0623\u0635\u0644\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0648\u0627\u0636\u062d\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u062e\u062a\u0628\u0631 Bugs \u062e\u0637\u064a\u0631\u0629 \u0623\u0648 Tracking \u0645\u0639\u0637\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 10: \u0646\u0641\u0651\u0630 Experiment \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0644 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0642\u0627\u0626\u0645\u064b\u0627<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0636\u0628\u0637\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u062c\u062f \u0639\u062f\u0629 \u062d\u0644\u0648\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u064a\u062a\u0648\u0641\u0631 Traffic \u0643\u0627\u0641\u064d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u062d\u0644\u0651\u0644 Funnel \u0645\u062a\u062c\u0631\u0643 \u0645\u062c\u0627\u0646\u064b\u0627<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0623\u062f\u0627\u0629 <strong>Mersad Funnel Leak Detector<\/strong> \u0646\u0642\u0637\u0629 \u0628\u062f\u0627\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0640Workflow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062d\u0633\u0627\u0628 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0627\u062d\u0644<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062f \u0623\u0643\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0640Drop-off<\/li>\n\n\n\n<li>\u0645\u0631\u0627\u062c\u0639\u0629 \u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0641\u0642\u0648\u062f<\/li>\n\n\n\n<li>\u062a\u0642\u062f\u064a\u0631 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0641\u0631\u0635<\/li>\n\n\n\n<li>\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0641\u062a\u0631\u0627\u062a<\/li>\n\n\n\n<li>\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/li>\n\n\n\n<li>\u0628\u0646\u0627\u0621 \u062e\u0637\u0629 \u062a\u062d\u0642\u0642<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a>Use the free Funnel Leak Detector<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0643\u0646\u0642\u0637\u0629 \u0628\u062f\u0627\u064a\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u0632\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 CRO \u0627\u0644\u0643\u0627\u0645\u0644 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 Segmentation \u0648\u0628\u062d\u062b \u0633\u0644\u0648\u0643\u064a \u0648\u062a\u062d\u0642\u0642 \u062a\u0642\u0646\u064a \u0648\u0633\u064a\u0627\u0642 \u062a\u062c\u0627\u0631\u064a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640E-commerce Funnel\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 Sessions \u0648Product Views \u0648Add to Cart \u0648Checkout Starts \u0648Purchases \u0648Revenue \u0645\u0646 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0646\u0641\u0633\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u0645\u062b\u0644 Users \u0623\u0648 Sessions \u0623\u0648 Event Counts.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 Funnel Leak Detector \u0645\u062c\u0627\u0646\u064a\u0629\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0639\u0645\u060c \u0623\u062f\u0627\u0629 <strong>Mersad Funnel Leak Detector<\/strong> \u0645\u062c\u0627\u0646\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Funnel \u0648\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a>\u0627\u0641\u062a\u062d \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0627\u0629 \u0645\u0639 Shopify \u0623\u0648 Salla \u0623\u0648 Zid \u0623\u0648 WooCommerce\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0639\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u062f\u0627\u0629 \u0645\u0633\u062a\u0642\u0644\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u0635\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a Shopify \u0623\u0648 Salla \u0623\u0648 Zid \u0623\u0648 WooCommerce \u0623\u0648 \u0645\u062a\u062c\u0631 \u0645\u062e\u0635\u0635\u060c \u0628\u0634\u0631\u0637 \u0627\u062a\u0633\u0627\u0642 \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0640Funnel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u062a\u062d\u062f\u062f \u0627\u0644\u0623\u062f\u0627\u0629 \u0633\u0628\u0628 \u0627\u0644\u0640Drop-off\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u062f\u062f \u0627\u0644\u0623\u062f\u0627\u0629 \u0645\u0643\u0627\u0646 \u0627\u0644\u0640Drop-off \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u062a\u0642\u062f\u0645 \u0641\u0631\u0636\u064a\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0644\u0644\u062a\u062d\u0642\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0625\u0644\u0649 \u0623\u062f\u0644\u0629 \u0625\u0636\u0627\u0641\u064a\u0629.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0641\u062a\u0631\u062a\u064a\u0646 \u0632\u0645\u0646\u064a\u062a\u064a\u0646\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0639\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646\u0643 \u0625\u062f\u062e\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0640Funnel \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Tracking \u0645\u062a\u0633\u0642 \u0648\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u062a\u064a\u0646.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062c\u064a\u062f \u0644\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u062d\u062f \u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062a\u0627\u062c\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u062f\u0627\u0621 \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0640Traffic\u060c \u0648\u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0642\u0648\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0648\u0645\u0632\u064a\u062c \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u062f\u0623 \u0628\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u062a\u062c\u0631\u0643 \u0628\u0623\u062f\u0627\u0626\u0647 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0648\u0623\u062f\u0627\u0626\u0647 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0640Segments.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u064a\u062c\u0628 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0635\u0627\u062d\u0628\u0629 \u0623\u0639\u0644\u0649 Drop-off\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u0639\u0650 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u060c \u0648\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0648\u0627\u0644\u0642\u0631\u0628 \u0645\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u060c \u0648\u0627\u0644\u062b\u0642\u0629\u060c \u0648\u0627\u0644\u0645\u062c\u0647\u0648\u062f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u0641\u0631\u0635\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0651\u0631\u0629 \u0645\u0636\u0645\u0648\u0646\u0629\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u064a \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0641\u062a\u0631\u0627\u0636 \u062b\u0628\u0627\u062a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0648Average Order Value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0644\u064a\u0633\u062a \u062a\u0648\u0642\u0639\u064b\u0627 \u0645\u0636\u0645\u0648\u0646\u064b\u0627.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640E-commerce Funnel \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0644 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0623\u064a\u0646 \u0636\u0639\u0641 \u0627\u0644\u0623\u062f\u0627\u0621\u061f<\/li>\n\n\n\n<li>\u0623\u064a Users \u0648Segments \u0633\u0627\u0647\u0645\u0648\u0627 \u0623\u0643\u062b\u0631\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Traffic \u0623\u0648 Conversion \u0623\u0648 Product Mix \u0623\u0648 Tracking \u0623\u0648 Operations\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0624\u0643\u062f\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0632\u0627\u0644 \u0641\u0631\u0636\u064a\u0629\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647 \u0628\u0639\u062f \u0630\u0644\u0643\u061f<\/li>\n\n\n\n<li>\u0623\u064a \u0625\u062c\u0631\u0627\u0621 \u064a\u0645\u062a\u0644\u0643 \u0623\u0642\u0648\u0649 Business Case\u061f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0636\u062d \u0644\u0643 \u0627\u0644\u0640Funnel \u0623\u064a\u0646 \u062a\u0628\u062f\u0623 \u0627\u0644\u062a\u062d\u0642\u064a\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u062a\u0633\u0627\u0639\u062f\u0643 Behavioral Data \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u062a\u0642\u0646\u064a \u0648\u0627\u0644\u0640Experimentation \u0639\u0644\u0649 \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0633\u0628\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u062f\u0623 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a\u0643:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a>\u062d\u0644\u0651\u0644 Funnel \u0645\u062a\u062c\u0631\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Mersad Funnel Leak Detector \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Driving more traffic does not automatically create more sales. An e-commerce store can receive thousands of sessions, generate strong product interest, and still lose a significant share of potential purchases before customers complete checkout. The issue may start when visitors fail to reach product pages. It may appear between product views and add to cart. 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