{"id":746,"date":"2026-08-31T01:48:37","date_gmt":"2026-08-30T23:48:37","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=746"},"modified":"2026-09-21T03:48:52","modified_gmt":"2026-09-21T01:48:52","slug":"ecommerce-conversion-mix-effect-analysis","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/ecommerce-conversion-mix-effect-analysis\/","title":{"rendered":"\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0645\u0632\u064a\u062c \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629: \u0643\u064a\u0641 \u064a\u062a\u063a\u064a\u0631 Blended CVR \u0631\u063a\u0645 \u062b\u0628\u0627\u062a \u0643\u0644 Segment"},"content":{"rendered":"<h1>\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0645\u0632\u064a\u062c \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 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\u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0636\u0644\u0644\u0629 \u0625\u0630\u0627 \u0623\u0633\u064a\u0621 \u0641\u0647\u0645 \u0625\u0639\u062f\u0627\u062f\u0627\u062a Attribution \u0623\u0648 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0631\u062f\u0629 \u0623\u0648 \u062a\u0631\u0643\u064a\u0628 \u0627\u0644\u0640Segments \u0623\u0648 \u0633\u062c\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 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\u0647\u064a: \u0634\u0631\u062d \u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629.<\/p>\n<p>\u0623\u062d\u062f \u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0647\u0648 <strong>traffic mix<\/strong>. \u0648\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062b\u0627\u0646\u064a \u0647\u0648 <strong>new\/returning<\/strong>. \u0643\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0641\u0631\u0642 \u0625\u0644\u0649 \u0641\u062d\u0635 <strong>product mix<\/strong>, <strong>device<\/strong>, <strong>\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0648\u0646\u0629<\/strong>\u060c \u0648 <strong>\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062f\u0627\u062e\u0644 \u0646\u0641\u0633 \u0627\u0644\u0640Segment<\/strong> \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u062e\u062a\u0632\u0627\u0644 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0641\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0625\u0644\u0649 \u0625\u0637\u0627\u0631 \u0642\u0631\u0627\u0631\u0627\u062a \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0639\u0627\u0645\u0629 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a.<\/p>\n<h2>\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u062a\u062d\u0644\u064a\u0644 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\u0627\u0644\u0631\u062d\u0644\u0629 \u0623\u0648 Revenue per Session \u0623\u0648 AOV \u0623\u0648 \u0646\u062a\u064a\u062c\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u062e\u0631\u0649 \u0642\u062f \u062a\u063a\u064a\u0631\u062a \u062f\u0627\u062e\u0644 \u062c\u0645\u0647\u0648\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629. \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0645\u0631\u0627\u0642\u0628\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u064a\u062d\u062a\u0627\u062c \u0639\u0627\u062f\u0629\u064b \u0625\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u0636\u064a\u0642. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c 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\u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062b\u0627\u0644\u062b \u0647\u0648 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a. \u0642\u062f \u064a\u062d\u0633\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 Conversion \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u064a\u0646\u0645\u0627 \u064a\u0636\u0631 \u0628\u0627\u0644\u0647\u0627\u0645\u0634 \u0623\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062d\u0646 \u0623\u0648 \u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639 \u0623\u0648 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a \u0623\u0648 \u0639\u0628\u0621 \u0627\u0644\u062f\u0639\u0645. \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0635\u062d\u064a\u062d \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0646\u062d\u0627\u0648\u0644 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a\u0647\u0627. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0638\u0644 \u0627\u0644\u0642\u0631\u0627\u0631 \u0645\u0631\u062a\u0628\u0637\u064b\u0627 \u0628\u0640\u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u062c\u062f\u064a\u062f\/\u0639\u0627\u0626\u062f \u0648\u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u062f\u0644 \u0627\u062e\u062a\u0632\u0627\u0644\u0647 \u0641\u064a \u0647\u062f\u0641 \u0639\u0627\u0645 \u0645\u062b\u0644 \u00ab\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u00bb.<\/p>\n<h2>\u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong> \u0644\u062a\u0628\u0631\u064a\u0631 Redesign \u0623\u0648 \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0648 Experiment\u060c \u062a\u0623\u0643\u062f \u0623\u0648\u0644\u064b\u0627 \u0645\u0646 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\n<p>\u0637\u0627\u0628\u0642 \u0637\u0644\u0628\u0627\u062a \u0648\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0639 \u0645\u0646\u0635\u0629 Analytics \u062d\u064a\u062b\u0645\u0627 \u0623\u0645\u0643\u0646. \u0631\u0627\u062c\u0639 \u062a\u0639\u0631\u064a\u0641\u0627\u062a Events \u0648\u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0643\u0631\u0631\u0629 \u0623\u0648 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0627\u062a Consent \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0639\u0628\u0631 \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u0648\u0623\u064a \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0641\u064a Tracking. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<p>\u0628\u0639\u062f \u0630\u0644\u0643 \u0623\u0646\u0634\u0626 \u0627\u0644\u0640Segment \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0628\u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0623\u0648 \u0627\u0644\u0645\u0635\u062f\u0631 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u062f\u0641\u0639 \u0623\u0648 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 Landing Page \u0623\u0648 \u0641\u0626\u0629 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u064a\u062d \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u064a \u0627\u0644\u0648\u0627\u0636\u062d \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0626\u0644\u0629:<\/p>\n<ol>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0651\u0631\u061f<\/li>\n<li>\u0623\u064a\u0646 \u0647\u0644 \u062a\u063a\u064a\u064a\u0631 begin\u061f<\/li>\n<li>\u0623\u064a Segment \u0633\u0627\u0647\u0645 \u0623\u0643\u062b\u0631\u061f<\/li>\n<\/ol>\n<p>\u0625\u0630\u0627 \u0644\u0645 \u062a\u0633\u062a\u0637\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0641\u0623\u0648\u0644 \u062a\u0648\u0635\u064a\u0629 \u0647\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0644\u064a\u0633 \u0625\u062c\u0631\u0627\u0621 CRO Test.<\/p>\n<h2>\u0625\u0637\u0627\u0631 \u0627\u0644\u062a\u0634\u062e\u064a\u0635<\/h2>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0644\u062a\u062d\u0644\u064a\u0644 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>.<\/p>\n<h3>1. \u062d\u062f\u0651\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631<\/h3>\n<p>\u062d\u062f\u0651\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0648 Sessions \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u062a\u0639\u0631\u0636\u0629 \u0641\u0639\u0644\u064a\u064b\u0627 \u0644\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n<h3>2. \u0627\u062e\u062a\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u064a\u0645\u0643\u0646 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646\u0647\u0627<\/h3>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0641\u062a\u0631\u0629 \u0633\u0627\u0628\u0642\u0629 \u0645\u0633\u062a\u0642\u0631\u0629 \u0623\u0648 Segment \u062f\u0627\u062e\u0644\u064a\u064b\u0627 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u0648 Control \u062d\u064a\u062b\u0645\u0627 \u062a\u0648\u0641\u0631. \u0644\u0627 \u062a\u062e\u062a\u064e\u0631 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0639\u062f \u0631\u0624\u064a\u0629 \u0623\u064a\u0647\u0627 \u064a\u0635\u0646\u0639 \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0623\u0643\u0628\u0631. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0648\u0646\u0629\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h3>3. \u062d\u062f\u0651\u062f \u0623\u0648\u0644 \u0627\u0646\u062a\u0642\u0627\u0644 \u0636\u0639\u064a\u0641<\/h3>\n<p>\u062a\u062d\u0631\u0643 \u0639\u0628\u0631 \u0627\u0644\u0631\u062d\u0644\u0629 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628. \u0623\u0648\u0644 \u0645\u0631\u062d\u0644\u0629 \u062a\u062a\u062f\u0647\u0648\u0631 \u063a\u0627\u0644\u0628\u064b\u0627 \u0623\u0643\u062b\u0631 \u0625\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a.<\/p>\n<h3>4. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629<\/h3>\n<p>\u0631\u0627\u062c\u0639 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0642\u0628\u0644 \u0625\u0631\u062c\u0627\u0639 \u0627\u0644\u0633\u0628\u0628 \u0625\u0644\u0649 UX. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062f\u0627\u062e\u0644 \u0646\u0641\u0633 \u0627\u0644\u0640Segment\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h3>5. \u0623\u0636\u0641 \u0623\u062f\u0644\u0629 \u0633\u0644\u0648\u0643\u064a\u0629 \u0623\u0648 \u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/h3>\n<p>\u064a\u0645\u0643\u0646 \u0644\u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0648User Testing \u0648\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0648\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0634\u062d\u0646 \u0648\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0623\u062f\u0644\u0629 \u0623\u0646 \u062a\u0641\u0633\u0631 \u0646\u0645\u0637\u064b\u0627 \u0643\u0645\u064a\u064b\u0627. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h3>6. \u062d\u062f\u0651\u062f \u0646\u0648\u0639 \u0627\u0644\u0625\u062c\u0631\u0627\u0621<\/h3>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0623\u062d\u062f \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629: \u0625\u0635\u0644\u0627\u062d\u060c \u0628\u062d\u062b\u060c \u062a\u062c\u0631\u0628\u0629\u060c \u0645\u0631\u0627\u0642\u0628\u0629\u060c \u0623\u0648 \u0639\u062f\u0645 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u062d\u0627\u0644\u064a\u064b\u0627.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0642\u064a\u0627\u0633\u0647<\/h2>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong>\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 Sessions \u0648Conversion Rate \u0648Revenue per Session \u0648AOV \u0648\u0627\u0644\u0648\u0642\u062a \u062d\u062a\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648Source\/Medium \u0648Landing Page \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0640Primary Metric \u0642\u0631\u064a\u0628\u064b\u0627 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0645\u0646 \u0627\u0644\u0622\u0644\u064a\u0629 \u0644\u064a\u0643\u0648\u0646 \u062d\u0633\u0627\u0633\u064b\u0627 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062d\u0645\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0644\u0627\u062d\u0642\u0629 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p>\u0645\u062b\u0644\u064b\u0627\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u062f\u062e\u0644 \u064a\u0624\u062b\u0631 \u0641\u064a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0641\u0642\u062f \u062a\u062a\u062d\u0631\u0643 \u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0648 \u0627\u0644\u062a\u0642\u062f\u0645 \u0646\u062d\u0648 PDP \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u0638\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f Guardrails \u0645\u0647\u0645\u0629. \u0648\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u064a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u062f\u0641\u0639\u060c \u0641\u0646\u062c\u0627\u062d \u0627\u0644\u062f\u0641\u0639 \u0648\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0627\u0644\u0622\u0644\u064a\u0629. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u062c\u062f\u064a\u062f\/\u0639\u0627\u0626\u062f\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<p>\u062a\u062c\u0646\u0628 \u0625\u0646\u0634\u0627\u0621 KPI \u0644\u0645\u062c\u0631\u062f \u0633\u0647\u0648\u0644\u0629 \u0642\u064a\u0627\u0633\u0647. \u0643\u0644 \u0645\u0642\u064a\u0627\u0633 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u064a\u0628 \u0639\u0646 \u0633\u0624\u0627\u0644 \u0642\u0631\u0627\u0631.<\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0641\u0631\u0635\u0629 \u062f\u0648\u0646 \u0645\u0628\u0627\u0644\u063a\u0629<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0628\u0633\u064a\u0637\u0629 \u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u064a\u0629:<\/p>\n<blockquote>\n<p>\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 = \u062d\u062c\u0645 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0624\u0647\u0644 \u0627\u0644\u062d\u0627\u0644\u064a \u00d7 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0642\u062f\u0645 \u0644\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/p>\n<\/blockquote>\n<p>\u0625\u0630\u0646:<\/p>\n<blockquote>\n<p>\u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u064a\u0629 = \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u2212 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/p>\n<\/blockquote>\n<p>\u064a\u0648\u0636\u062d \u0630\u0644\u0643 \u0644\u0644\u0641\u0631\u064a\u0642 \u062d\u062c\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u0631\u0635\u0648\u062f\u0629 \u0648\u0641\u0642 \u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629.<\/p>\n<p>\u0647\u0630\u0627 \u0644\u0627 <strong>\u0644\u0627<\/strong> \u0625\u062b\u0628\u0627\u062a \u0623\u0646 \u0627\u0644\u062d\u0644 \u0627\u0644\u0645\u0642\u062a\u0631\u062d \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u062d\u0648\u0651\u0644\u062a \u0627\u0644\u0641\u062c\u0648\u0629 \u0625\u0644\u0649 \u0625\u064a\u0631\u0627\u062f\u060c \u0641\u0627\u0633\u062a\u062e\u062f\u0645 AOV \u0623\u0648 \u0642\u064a\u0645\u0629 Segment \u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0648\u0636\u0651\u062d \u0623\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u062a\u0642\u062f\u064a\u0631\u064a\u0629. \u0648\u0625\u0630\u0627 \u0627\u062e\u062a\u0644\u0641 \u0627\u0644\u0647\u0627\u0645\u0634 \u0628\u0634\u0643\u0644 \u062c\u0648\u0647\u0631\u064a \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639\u060c \u0641\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0648\u062d\u062f\u0647 \u063a\u064a\u0631 \u0643\u0627\u0641\u064d. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<p>\u0646\u0648\u0635\u064a \u0628\u062a\u0642\u064a\u064a\u0645 <strong>impact<\/strong> and <strong>\u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0633\u0628\u0628\u064a\u0629<\/strong> \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644. \u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0641\u062c\u0648\u0629 \u0643\u0628\u064a\u0631\u0629 \u0628\u0623\u062f\u0644\u0629 \u0636\u0639\u064a\u0641\u0629 \u0625\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u062d\u062b\u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u062a\u0633\u062a\u062d\u0642 \u0641\u062c\u0648\u0629 \u0623\u0635\u063a\u0631 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u062f\u0644\u064a\u0644 \u062a\u0642\u0646\u064a \u0625\u062c\u0631\u0627\u0621\u064b \u0641\u0648\u0631\u064a\u064b\u0627. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h2>\u0623\u0647\u0645 \u0633\u062a\u0629 \u0641\u062d\u0648\u0635\u0627\u062a \u0647\u0646\u0627<\/h2>\n<h3>\u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a<\/h3>\n<p>\u062d\u062f\u0651\u062f \u0643\u064a\u0641 \u064a\u0638\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0648\u0623\u064a\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0641\u0634\u0644\u060c \u0648\u0645\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062b\u0628\u062a \u0627\u0644\u0641\u0634\u0644.<\/p>\n<h3>\u062c\u062f\u064a\u062f\/\u0639\u0627\u0626\u062f<\/h3>\n<p>\u0642\u0627\u0631\u0646 \u0627\u0644\u0640Cohort \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0628\u062e\u0637 \u0623\u0633\u0627\u0633 \u062f\u0627\u062e\u0644\u064a\u060c \u0648\u0627\u0628\u062d\u062b \u0639\u0646 \u0641\u0631\u0648\u0642 \u0641\u064a \u0627\u0644\u062a\u0642\u062f\u0645 \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<h3>Product Mix \u2014 \u0645\u0642\u064a\u0627\u0633\/\u0645\u0635\u0637\u0644\u062d \u0645\u062a\u062e\u0635\u0635<\/h3>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u0627\u0645\u0629 \u0623\u0645 \u0645\u062a\u0631\u0643\u0632\u0629 \u0641\u064a \u0645\u0646\u062a\u062c \u0623\u0648 \u062d\u0645\u0644\u0629 \u0623\u0648 \u062c\u0647\u0627\u0632 \u0623\u0648 \u0633\u0648\u0642 \u0623\u0648 \u0646\u0648\u0639 \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0623\u0648 \u0648\u0633\u064a\u0644\u0629 \u062f\u0641\u0639.<\/p>\n<h3>\u0627\u0644\u062c\u0647\u0627\u0632<\/h3>\n<p>\u0631\u0627\u062c\u0639 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0642\u0628\u0644 \u0627\u0641\u062a\u0631\u0627\u0636 \u0623\u0646 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0647\u064a \u0627\u0644\u0633\u0628\u0628.<\/p>\n<h3>Weighted averages<\/h3>\n<p>\u0623\u0636\u0641 \u0623\u062f\u0644\u0629 \u0645\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u062f\u062f \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0631\u062d\u0644\u0629 \u0636\u0639\u064a\u0641\u0629 \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0634\u0631\u062d \u0627\u0644\u0622\u0644\u064a\u0629.<\/p>\n<h3>Same-segment comparison<\/h3>\n<p>\u062d\u0648\u0651\u0644 \u0627\u0644\u0623\u062f\u0644\u0629 \u0625\u0644\u0649 Owner \u0645\u062d\u062f\u062f\u060c \u0648\u0625\u062c\u0631\u0627\u0621\u060c \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062a\u062d\u0642\u0642\u060c \u0648\u0645\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d.<\/p>\n<h2>Common mistakes<\/h2>\n<p>\u0647\u0646\u0627\u0643 \u0623\u0646\u0645\u0627\u0637 \u0623\u062e\u0637\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629 \u062a\u0636\u0639\u0641 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/p>\n<ul>\n<li>\u0627\u0639\u062a\u0628\u0627\u0631 Attribution \u062d\u0642\u064a\u0642\u0629 \u0633\u0628\u0628\u064a\u0629.<\/li>\n<li>\u0645\u0642\u0627\u0631\u0646\u0629 \u0641\u062a\u0631\u0627\u062a \u0628\u0639\u062f \u062a\u063a\u064a\u0631 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633.<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u0645\u062f\u0645\u062c\u0629 \u062f\u0648\u0646 Segmentation.<\/li>\n<li>\u062e\u0644\u0642 \u062f\u0642\u0629 \u0632\u0627\u0626\u0641\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0633\u062a\u0648\u0631\u062f\u0629 \u063a\u064a\u0631 \u0645\u0643\u062a\u0645\u0644\u0629.<\/li>\n<li>\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0644\u064a\u0644\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/li>\n<li>\u0646\u0633\u062e Benchmark \u062e\u0627\u0631\u062c\u064a \u062f\u0648\u0646 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0642\u0627\u0628\u0644\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0632\u064a\u062c \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a.<\/li>\n<li>\u062a\u0634\u063a\u064a\u0644 A\/B Test \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u064a\u0628\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u064a\u062c\u0628 \u0625\u0635\u0644\u0627\u062d\u0647 \u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n<li>\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 Primary Metric \u0648\u0627\u062d\u062f \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u062f\u0647\u0648\u0631 Guardrails \u0627\u0644\u0644\u0627\u062d\u0642\u0629. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0648\u0646\u0629\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u062d\u0648\u0635\u0627\u062a \u0644\u064a\u0633 \u0625\u0628\u0637\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0628\u0644 \u0645\u0646\u0639 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u0643\u0644\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0633\u064a\u0631 \u0636\u0639\u064a\u0641.<\/p>\n<h2>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648QA<\/h2>\n<p>\u0628\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0638\u0627\u0647\u0631.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0648\u0627\u0644\u0640Tracking \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u0627\u0644\u0640Responsive \u0648\u0642\u064a\u0648\u062f \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0627\u062a 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\u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062f\u0627\u062e\u0644 \u0646\u0641\u0633 \u0627\u0644\u0640Segment\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<p>\u0628\u0639\u062f 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\u0627\u0644\u0635\u0644\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u062d:<\/strong> \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0646\u0639\u062a\u0642\u062f \u0623\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0641\u062d\u0635\u0647\u0627:<\/strong> \u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0645 \u0627\u0633\u062a\u0628\u0639\u0627\u062f\u0647.<\/li>\n<li><strong>\u0627\u0644\u062a\u0648\u0635\u064a\u0629:<\/strong> \u0625\u0635\u0644\u0627\u062d\u060c \u0628\u062d\u062b\u060c \u062a\u062c\u0631\u0628\u0629\u060c \u0645\u0631\u0627\u0642\u0628\u0629\u060c \u0623\u0648 \u0639\u062f\u0645 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.<\/li>\n<li><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644:<\/strong> \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644.<\/li>\n<li><strong>\u0645\u0637\u0644\u0648\u0628 \u0627\u0644\u062a\u062d\u0642\u0642:<\/strong> \u0645\u0627 \u0627\u0644\u0630\u064a \u0645\u0627 \u0632\u0627\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f.<\/li>\n<li><strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0646\u062c\u0627\u062d:<\/strong> \u0645\u0627 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u062a\u062d\u0631\u0643 \u0625\u0630\u0627 \u0646\u062c\u062d \u0627\u0644\u0625\u062c\u0631\u0627\u0621.<\/li>\n<li><strong>\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u0645\u0627\u064a\u0629:<\/strong> \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0644\u0627 \u064a\u062a\u062f\u0647\u0648\u0631. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 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\u062a\u0648\u0641\u0631 \u0633\u064a\u0627\u0642\u064b\u0627\u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0623\u0648 \u0627\u0644\u0645\u0635\u062f\u0631 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0623\u0648 \u0627\u0644\u0641\u062a\u0631\u0629 \u062a\u0643\u0648\u0646 \u0639\u0627\u062f\u0629\u064b \u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629 \u0644\u0644\u062a\u0634\u062e\u064a\u0635. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h3>\u0647\u0644 \u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 A\/B Testing\u061f<\/h3>\n<p>\u0644\u0627. \u064a\u062c\u0628 \u0639\u0627\u062f\u0629\u064b \u0625\u0635\u0644\u0627\u062d \u0627\u0644\u0640Bugs \u0648\u0623\u0639\u0637\u0627\u0644 Tracking \u0648\u0639\u064a\u0648\u0628 \u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0643\u0633\u0648\u0631\u0629 \u0628\u0648\u0636\u0648\u062d \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631. \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0641\u064a\u062f\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u062c\u062f \u0639\u062f\u0629 \u062d\u0644\u0648\u0644 \u0645\u0646\u0637\u0642\u064a\u0629 \u0648\u064a\u0643\u0648\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h3>\u0645\u0627 \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0627\u0641\u064a\u061f<\/h3>\n<p>\u0644\u0627 \u062a\u0648\u062c\u062f \u0639\u062a\u0628\u0629 \u0645\u0648\u062d\u062f\u0629. \u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0640Baseline \u0648\u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0648\u0627\u0644\u0640Segmentation \u0648\u062d\u062c\u0645 \u0627\u0644\u0642\u0631\u0627\u0631. \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0648\u062f \u0625\u0644\u0649 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0623\u0643\u062b\u0631 \u062a\u062d\u0641\u0638\u064b\u0627. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0648\u0646\u0629\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h3>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u0644\u0645\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u061f<\/h3>\n<p>\u0645\u0644\u062e\u0635 \u0642\u0635\u064a\u0631 \u0644\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u0640Segments \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u0629 \u0648\u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u062d \u0648\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0648\u0627\u0644\u0640Owner \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0627\u0644\u064a. \u0648\u064a\u0645\u0643\u0646 \u0648\u0636\u0639 \u062a\u0641\u0627\u0635\u064a\u0644 UX \u0648Tracking \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0641\u064a \u0645\u0633\u062a\u0648\u0649 \u062a\u0641\u0635\u064a\u0644\u064a \u0644\u0627\u062d\u0642. \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062f\u0627\u062e\u0644 \u0646\u0641\u0633 \u0627\u0644\u0640Segment\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h2>\u0645\u0648\u0627\u0631\u062f \u0645\u0631\u0635\u0627\u062f \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n<ul>\n<li><a href=\"\/ar\/insights\/ga4-ecommerce-funnel-analysis\/\">GA4 Ecommerce Funnel Analysis<\/a><\/li>\n<li><a href=\"\/ar\/insights\/ecommerce-funnel-analysis-guide\/\">Ecommerce Funnel Analysis Guide<\/a><\/li>\n<li><a href=\"\/ar\/insights\/ecommerce-cro-audit-checklist\/\">Ecommerce CRO Audit Checklist<\/a><\/li>\n<li><a href=\"\/ar\/services\/\">\u062e\u062f\u0645\u0627\u062a \u0645\u0631\u0635\u0627\u062f<\/a><\/li>\n<li><a href=\"\/ar\/contact\/\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0645\u0631\u0635\u0627\u062f<\/a> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong>\u060c \u064a\u062c\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u062d\u0635 \u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0647 \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0627\u0645\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 W-017\u060c \u0637\u0628\u0651\u0642 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong> \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0627\u0644\u0645\u0648\u0636\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644.<\/p>\n<h2>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0642\u0631\u0627\u0621\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/h2>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/9164320?hl=en<\/a><\/li>\n<\/ul>\n<h2>Further Reading and Sources<\/h2>\n<p><strong>Related Mersad insight<\/strong> <a href=\"https:\/\/mersad.digital\/ar\/insights\/saudi-regional-ecommerce-conversion-analysis\/\">Saudi Ecommerce Conversion by Region: How to Diagnose Riyadh, Jeddah and Other Markets Without Guessing<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u064a\u0645\u0643\u0646 \u0644\u0645\u0639\u0638\u0645 \u0641\u0631\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0639\u0634\u0631\u0627\u062a \u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0627\u0644\u0623\u0635\u0639\u0628 \u0647\u0648 \u0641\u0647\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u064a\u0645\u062b\u0644 \u0642\u064a\u062f\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627\u060c \u0648\u062d\u062c\u0645 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0647\u060c \u0648\u0645\u0627 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u0640\u2026<\/p>","protected":false},"author":1,"featured_media":0,"template":"","tags":[1171,1169,1155,1100,1173,1170,1172],"insight_topic":[1105,1166,1168,1097,1167],"insight_content_type":[44,70,185],"insight_platform":[321],"insight_industry":[73,56],"insight_level":[71,58],"class_list":["post-746","insight","type-insight","status-publish","hentry","tag-device","tag-ecommerce-conversion-mix-effect-analysis","tag-new-returning","tag-product-mix","tag-same-segment-comparison","tag-traffic-mix","tag-weighted-averages","insight_topic-analytics-measurement","insight_topic-ecommerce-conversion-mix-effect-analysis","insight_topic-new-returning","insight_topic-product-mix","insight_topic-traffic-mix","insight_content_type-guide","insight_content_type-long-form-insight","insight_content_type-seo-article","insight_platform-ecommerce","insight_industry-ecommerce","insight_industry-retail","insight_level-advanced","insight_level-intermediate"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/746\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/746\/revisions\/883"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=746"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=746"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=746"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=746"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=746"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}