{"id":471,"date":"2026-08-28T16:52:17","date_gmt":"2026-08-28T14:52:17","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=471"},"modified":"2026-08-28T16:52:17","modified_gmt":"2026-08-28T14:52:17","slug":"shopify-cro-audit","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/shopify-cro-audit\/","title":{"rendered":"Shopify CRO Audit: 30 \u0641\u062d\u0635\u064b\u0627 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 Conversion Friction"},"content":{"rendered":"<h1>Shopify CRO Audit: 30 \u0641\u062d\u0635\u064b\u0627 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 Conversion Friction<\/h1>\n<p><strong>Shopify CRO Audit<\/strong> \u0647\u0648 \u062a\u062d\u062f\u064d \u0644\u0646\u0645\u0648 \u0645\u062a\u062c\u0631 Shopify \u064a\u062c\u0628 \u062a\u0634\u062e\u064a\u0635\u0647 \u0639\u0628\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Product Discovery \u0648Product Pages \u0648Cart \u0648Checkout \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u064a\u063a\u064a\u0631 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0640Theme.<\/p>\n<p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0645\u0641\u064a\u062f \u0644\u064a\u0633 \u0623\u064a CRO Tactic \u0645\u0634\u0647\u0648\u0631\u060c \u0628\u0644 \u0623\u064a\u0646 \u064a\u062a\u0648\u0642\u0641 Qualified Shopify Visitors \u0639\u0646 \u0627\u0644\u062a\u0642\u062f\u0645\u060c \u0648\u0623\u064a Segments \u062a\u0641\u0633\u0631 \u0627\u0644\u0641\u0642\u062f\u060c \u0648\u0647\u0644 \u0627\u0644\u0633\u0628\u0628 Acquisition \u0623\u0648Merchandising \u0623\u0648UX \u0623\u0648Checkout \u0623\u0648Tracking \u0623\u0648Operations. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>shopify cro audit<\/strong>\u060c \u0637\u0628\u0651\u0642 \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 Shopify Templates \u0648Apps \u0648Products \u0648Traffic Segments \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0631\u0636 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u064b\u0627.<\/p>\n<p>\u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0637\u0631\u064a\u0642\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0648\u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 Action Plan \u0645\u0631\u062a\u0628\u0629 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>shopify cro audit<\/strong>\u060c \u0637\u0628\u0651\u0642 \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 Shopify Templates \u0648Apps \u0648Products \u0648Traffic Segments \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0631\u0636 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u064b\u0627.<\/p>\n<h2>1. \u062a\u0623\u0643\u062f \u0645\u0646 Revenue \u0648Orders \u0648Conversion Rate \u0648AOV<\/h2>\n<p>\u0642\u0627\u0631\u0646 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0641\u062a\u0631\u0629 \u0633\u0627\u0628\u0642\u0629 \u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629.<\/p>\n<p>\u0627\u062d\u0633\u0628 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0642\u0629 \u0648\u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0644\u0640:<\/p>\n<ul>\n<li>Sessions<\/li>\n<li>Orders<\/li>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n<li>Conversion rate<\/li>\n<li>AOV<\/li>\n<li>Revenue per session<\/li>\n<\/ul>\n<p>\u0644\u0627 \u062a\u0633\u062a\u0646\u062a\u062c \u0645\u0646 Conversion Rate \u0648\u062d\u062f\u0647.<\/p>\n<h2>2. \u0642\u0627\u0631\u0646 Shopify Orders \u0628\u0640GA4 Purchases<\/h2>\n<p>\u0625\u0630\u0627 \u0623\u0628\u0644\u063a Shopify \u0639\u0646 500 Order \u0648\u0623\u0638\u0647\u0631 GA4 \u0631\u0642\u0645\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u064b\u0627 \u0628\u0634\u0643\u0644 \u062c\u0648\u0647\u0631\u064a\u060c \u0627\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0642\u0628\u0644 \u0627\u0644\u0648\u062b\u0648\u0642 \u0628\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0640Funnel.<\/p>\n<p>\u0627\u0628\u062d\u062b \u0639\u0646:<\/p>\n<ul>\n<li>Purchase Events \u0645\u0641\u0642\u0648\u062f\u0629<\/li>\n<li>Events \u0645\u0643\u0631\u0631\u0629<\/li>\n<li>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0640Consent<\/li>\n<li>\u0645\u0634\u0643\u0644\u0627\u062a Cross-domain<\/li>\n<li>Payment Redirects<\/li>\n<li>\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0629<\/li>\n<\/ul>\n<h2>3. \u0642\u0633\u0651\u0645 \u062d\u0633\u0628 Device<\/h2>\n<p>\u0642\u0627\u0631\u0646 Mobile \u0648Desktop \u0639\u0628\u0631 \u0627\u0644\u0640Funnel \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<p>\u0644\u0627 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f Sitewide Conversion.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>Product view rate<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0628\u062f\u0621 \u0627\u0644\u0640Checkout<\/li>\n<li>\u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout<\/li>\n<\/ul>\n<h2>4. \u0642\u0633\u0651\u0645 \u062d\u0633\u0628 Traffic Source<\/h2>\n<p>\u0627\u0641\u0635\u0644:<\/p>\n<ul>\n<li>Paid social<\/li>\n<li>Paid search<\/li>\n<li>Organic search<\/li>\n<li>\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/li>\n<li>Direct<\/li>\n<li>Referral<\/li>\n<li>Affiliates \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/li>\n<\/ul>\n<p>\u062a\u063a\u064a\u0631 Traffic Mix \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0631\u0643 Blended Conversion \u062f\u0648\u0646 \u0623\u064a \u062a\u062f\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\n<h2>5. \u0631\u0627\u062c\u0639 Landing-page Allocation<\/h2>\n<p>\u062d\u062f\u0651\u062f Landing Pages \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627:<\/p>\n<ul>\n<li>Product-view Progression \u0645\u0646\u062e\u0641\u0636<\/li>\n<li>Add-to-cart Progression \u0645\u0646\u062e\u0641\u0636<\/li>\n<li>Revenue per Session \u0645\u0646\u062e\u0641\u0636<\/li>\n<li>Bounce \u0645\u0631\u062a\u0641\u0639 \u0623\u0648Engagement \u0645\u0646\u062e\u0641\u0636 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0630\u0627 \u0645\u0639\u0646\u0649<\/li>\n<\/ul>\n<p>\u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0645\u0643\u0627\u0646 \u0647\u0628\u0648\u0637 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0644\u0627 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0629 \u0646\u0641\u0633\u0647\u0627.<\/p>\n<h2>6. \u0631\u0627\u062c\u0639 New vs Returning Behavior<\/h2>\n<p>\u0627\u0631\u062a\u0641\u0627\u0639 New Customers \u0642\u062f \u064a\u062e\u0641\u0636 Blended Conversion.<\/p>\n<p>\u0642\u0627\u0631\u0646:<\/p>\n<ul>\n<li>Conversion<\/li>\n<li>Revenue per User<\/li>\n<li>AOV<\/li>\n<li>\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u0627\u0644\u062c\u0647\u0627\u0632<\/li>\n<li>Channel Mix<\/li>\n<\/ul>\n<h2>7. \u0631\u0627\u062c\u0639 \u0647\u064a\u0643\u0644 Collections<\/h2>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a Collections \u062a\u0637\u0627\u0628\u0642 \u0637\u0631\u064a\u0642\u0629 \u062a\u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u0623\u0633\u0626\u0644\u0629:<\/p>\n<ul>\n<li>\u0647\u0644 \u0627\u0644\u0640Categories \u0645\u0641\u0647\u0648\u0645\u0629 \u0628\u0648\u0636\u0648\u062d\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0640Collections \u0648\u0627\u0633\u0639\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0644\u0627\u0632\u0645\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0640Categories \u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u062f\u0641\u0648\u0646\u0629\u061f<\/li>\n<li>\u0647\u0644 Promotional Collections \u0645\u0641\u064a\u062f\u0629 \u0623\u0645 \u0645\u0631\u0628\u0643\u0629\u061f<\/li>\n<\/ul>\n<h2>8. \u0631\u0627\u062c\u0639 Product Cards<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f Product Cards \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u062a\u062d \u0627\u0644\u0640PDP \u064a\u0633\u062a\u062d\u0642.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0635\u0648\u0631\u0629<\/li>\n<li>\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0627\u0644\u0633\u0639\u0631<\/li>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u062e\u0635\u0645<\/li>\n<li>Ratings \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/li>\n<li>Variant Cues<\/li>\n<li>Stock<\/li>\n<li>Badges<\/li>\n<li>\u0633\u0644\u0648\u0643 Quick Add<\/li>\n<\/ul>\n<h2>9. \u0631\u0627\u062c\u0639 \u0627\u0644\u0640Filters<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0644\u0644 \u0627\u0644\u0640Filters \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u062f\u0648\u0646 \u062e\u0644\u0642 Dead Ends.<\/p>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0646:<\/p>\n<ul>\n<li>\u0648\u0636\u0648\u062d Mobile Filters<\/li>\n<li>\u0635\u0644\u0629 \u0627\u0644\u0640Filter<\/li>\n<li>\u0633\u0644\u0648\u0643 Multi-select<\/li>\n<li>\u0639\u062f\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/li>\n<li>\u0633\u0644\u0648\u0643 Clear-all<\/li>\n<li>Empty States<\/li>\n<\/ul>\n<h2>10. \u0631\u0627\u062c\u0639 Sorting<\/h2>\n<p>\u0627\u0644\u0640Default Sorting \u0642\u062f \u064a\u0624\u062b\u0631 \u0641\u064a Discovery.<\/p>\n<p>\u0642\u064a\u0651\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0640Default \u0645\u0646\u0637\u0642\u064a\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0648\u0644\u0644\u0639\u0645\u064a\u0644.<\/p>\n<h2>11. \u0631\u0627\u062c\u0639 Site Search<\/h2>\n<p>Search Data \u0647\u064a Demand Data.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0623\u0647\u0645 Search Terms<\/li>\n<li>Zero-result Queries<\/li>\n<li>Search Exits<\/li>\n<li>Search-to-product-view Progression<\/li>\n<li>Misspellings<\/li>\n<li>Synonyms<\/li>\n<\/ul>\n<h2>12. \u0631\u0627\u062c\u0639 PDP Value Proposition<\/h2>\n<p>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0632\u0627\u0626\u0631 \u062c\u062f\u064a\u062f \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646:<\/p>\n<ul>\n<li>\u0645\u0627 \u0647\u0630\u0627\u061f<\/li>\n<li>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0634\u062a\u0631\u064a\u0647\u061f<\/li>\n<li>\u0644\u0645\u0627\u0630\u0627 \u0623\u0634\u062a\u0631\u064a\u0647 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u062c\u0631\u061f<\/li>\n<li>\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0622\u0646\u061f<\/li>\n<\/ul>\n<h2>13. \u0631\u0627\u062c\u0639 \u0635\u0648\u0631 \u0627\u0644\u0645\u0646\u062a\u062c<\/h2>\n<p>\u062a\u064f\u0638\u0647\u0631 \u0623\u0628\u062d\u0627\u062b Baymard \u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0631\u0627\u0631\u064b\u0627 \u0623\u0646 Product Imagery \u0639\u0646\u0635\u0631 \u0645\u0631\u0643\u0632\u064a \u0641\u064a \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>Zoom<\/li>\n<li>\u0627\u0644\u062a\u0646\u0642\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0640Gallery<\/li>\n<li>Swipe \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0635\u0648\u0631 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644<\/li>\n<li>\u0627\u0644\u062a\u0648\u0633\u0639<\/li>\n<li>Video \u0639\u0646\u062f\u0645\u0627 \u064a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629<\/li>\n<\/ul>\n<h2>14. \u0631\u0627\u062c\u0639 Variant Selection<\/h2>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 Variant Friction.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0627\u0644\u0645\u0642\u0627\u0633<\/li>\n<li>\u0627\u0644\u0644\u0648\u0646<\/li>\n<li>\u0627\u0644\u0643\u0645\u064a\u0629<\/li>\n<li>Bundles<\/li>\n<li>\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u062d\u0627\u0644\u0627\u062a Out-of-stock<\/li>\n<li>\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062e\u0637\u0623<\/li>\n<\/ul>\n<h2>15. \u0631\u0627\u062c\u0639 \u0648\u0636\u0648\u062d \u0627\u0644\u0633\u0639\u0631<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/p>\n<ul>\n<li>\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062d\u0627\u0644\u064a<\/li>\n<li>\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0633\u0627\u0628\u0642<\/li>\n<li>\u0627\u0644\u062e\u0635\u0645<\/li>\n<li>\u0627\u0644\u062a\u0648\u0641\u064a\u0631 \u0645\u0646 \u0627\u0644\u0640Bundle<\/li>\n<li>\u0634\u0631\u0648\u0637 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643<\/li>\n<li>\u0631\u0633\u0627\u0626\u0644 BNPL\/\u0627\u0644\u062a\u0642\u0633\u064a\u0637<\/li>\n<\/ul>\n<p>\u062a\u062c\u0646\u0628 \u0627\u0644\u063a\u0645\u0648\u0636 \u0627\u0644\u0628\u0635\u0631\u064a.<\/p>\n<h2>16. \u0631\u0627\u062c\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/h2>\n<p>\u0644\u0627 \u062a\u062c\u0628\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0628\u062f\u0621 Checkout \u0642\u0628\u0644 \u0645\u0639\u0631\u0641\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u062a\u0648\u0642\u0639<\/li>\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062d\u0646<\/li>\n<li>\u062d\u062f \u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/li>\n<li>\u0642\u064a\u0648\u062f \u0627\u0644\u0645\u0646\u0627\u0637\u0642<\/li>\n<\/ul>\n<h2>17. \u0631\u0627\u062c\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0625\u0631\u062c\u0627\u0639<\/h2>\n<p>\u0627\u0644\u0625\u0631\u062c\u0627\u0639 \u064a\u0642\u0644\u0644 Perceived Risk.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0639\u0631\u0636 \u0633\u064a\u0627\u0633\u0629 \u0642\u0627\u0646\u0648\u0646\u064a\u0629\u060c \u0628\u0644 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u064a:<\/p>\n<p><strong>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0625\u0630\u0627 \u0644\u0645 \u064a\u0646\u0627\u0633\u0628\u0646\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/strong><\/p>\n<h2>18. \u0631\u0627\u062c\u0639 Social Proof<\/h2>\n<p>\u0647\u0644 \u062a\u0642\u0644\u0644 \u0627\u0644\u0640Reviews \u0645\u0646 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u061f<\/p>\n<p>Review System \u0645\u0641\u064a\u062f \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0641\u0647\u0645:<\/p>\n<ul>\n<li>\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0627\u0644\u062c\u0648\u062f\u0629<\/li>\n<li>\u0627\u0644\u0645\u0642\u0627\u0633\u0627\u062a<\/li>\n<li>\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/li>\n<li>\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u0629<\/li>\n<\/ul>\n<h2>19. \u0631\u0627\u062c\u0639 \u0648\u0636\u0648\u062d \u0627\u0644\u0640Primary CTA<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 Add-to-cart \u0648\u0627\u0636\u062d\u064b\u0627 \u0628\u0635\u0631\u064a\u064b\u0627 \u0648\u0645\u0646\u0637\u0642\u064a\u064b\u0627.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>Contrast<\/li>\n<li>Label<\/li>\n<li>Sticky Behavior<\/li>\n<li>Disabled States<\/li>\n<li>Required Variants<\/li>\n<li>\u0627\u0644\u0648\u0636\u0648\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<\/ul>\n<h2>20. \u0631\u0627\u062c\u0639 Cart Drawer \u0623\u0648Cart Page<\/h2>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0645\u0644\u062e\u0635 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>Variant<\/li>\n<li>\u0627\u0644\u0643\u0645\u064a\u0629<\/li>\n<li>\u062d\u0630\u0641<\/li>\n<li>\u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/li>\n<li>\u062d\u062f \u0627\u0644\u0634\u062d\u0646<\/li>\n<li>Cross-sell<\/li>\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a<\/li>\n<li>Checkout CTA<\/li>\n<\/ul>\n<p>\u062a\u062c\u0646\u0628 \u0625\u063a\u0631\u0627\u0642 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0642\u0628\u0644 Checkout.<\/p>\n<h2>21. \u0631\u0627\u062c\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629<\/h2>\n<p>\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629 \u0645\u0646 \u0645\u0634\u0643\u0644\u0627\u062a Conversion \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629.<\/p>\n<p>\u0623\u0638\u0647\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0628\u0643\u0631\u064b\u0627 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646.<\/p>\n<h2>22. \u0631\u0627\u062c\u0639 Checkout Progression<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u0644\u062a\u0642\u0631\u064a\u0631 Checkout Journey \u0645\u0646 Google \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 Progression \u0639\u0628\u0631:<\/p>\n<ul>\n<li><code>begin_checkout<\/code><\/li>\n<li><code>add_shipping_info<\/code><\/li>\n<li><code>add_payment_info<\/code><\/li>\n<li><code>\u0627\u0644\u0634\u0631\u0627\u0621<\/code><\/li>\n<\/ul>\n<p>\u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u062a\u0637\u0628\u064a\u0642\u0627\u062a Shopify\u060c \u0644\u0630\u0644\u0643 \u062a\u062d\u0642\u0651\u0642 \u0645\u0646 \u0627\u0644\u0640Tracking \u0627\u0644\u0641\u0639\u0644\u064a \u0641\u064a \u0645\u062a\u062c\u0631\u0643.<\/p>\n<h2>23. \u0631\u0627\u062c\u0639 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0633\u0631\u064a\u0639\u0629<\/h2>\n<p>\u0627\u0644\u062a\u0648\u0641\u0631 \u0645\u0647\u0645\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644.<\/p>\n<p>\u0644\u0627 \u062a\u0641\u062a\u0631\u0636 \u0623\u0646 \u0643\u0644 \u0648\u0633\u064a\u0644\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u062d\u0633\u0646 Conversion. \u062a\u0623\u0643\u062f \u0645\u0646 \u0635\u0644\u062a\u0647\u0627 \u0628\u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n<h2>24. \u0631\u0627\u062c\u0639 Form Usability<\/h2>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0639\u062f\u062f \u0627\u0644\u062d\u0642\u0648\u0644<\/li>\n<li>Autofill<\/li>\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0646\u0648\u0627\u0646<\/li>\n<li>\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062e\u0637\u0623<\/li>\n<li>\u0646\u0648\u0639 \u0627\u0644\u0640Keyboard<\/li>\n<li>\u0627\u0644\u062d\u0642\u0648\u0644 \u0627\u0644\u0625\u0644\u0632\u0627\u0645\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u064a\u0629<\/li>\n<\/ul>\n<h2>25. \u0631\u0627\u062c\u0639 Payment Failures<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a Checkout Starts \u062c\u064a\u062f\u0629 \u0644\u0643\u0646 Purchases \u062a\u0646\u062e\u0641\u0636\u060c \u0631\u0627\u062c\u0639 Gateway Performance \u0642\u0628\u0644 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 Checkout UI.<\/p>\n<h2>26. \u0631\u0627\u062c\u0639 Page Performance<\/h2>\n<p>\u062a\u062a\u0636\u0645\u0646 \u0625\u0631\u0634\u0627\u062f\u0627\u062a CRO \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0645\u0646 Shopify \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648Mobile Performance \u0636\u0645\u0646 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\n<p>\u0642\u0650\u0633 Templates \u0641\u0639\u0644\u064a\u0629:<\/p>\n<ul>\n<li>\u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/li>\n<li>Collection<\/li>\n<li>PDP<\/li>\n<li>\u0627\u0644\u0633\u0644\u0629<\/li>\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n<\/ul>\n<p>\u0644\u0627 \u062a\u0628\u0627\u0644\u063a \u0641\u064a \u0631\u062f \u0627\u0644\u0641\u0639\u0644 \u0644\u0646\u062a\u064a\u062c\u0629 Lab \u0648\u0627\u062d\u062f\u0629 \u062f\u0648\u0646 \u062f\u0644\u064a\u0644 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<h2>27. \u0631\u0627\u062c\u0639 App Bloat<\/h2>\n<p>Shopify Apps \u0642\u062f \u062a\u062e\u0644\u0642:<\/p>\n<ul>\n<li>Scripts \u0625\u0636\u0627\u0641\u064a\u0629<\/li>\n<li>UI \u0645\u0643\u0631\u0631<\/li>\n<li>Popups \u0645\u062a\u0639\u0627\u0631\u0636\u0629<\/li>\n<li>Layout Shifts<\/li>\n<li>\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u0637\u064a\u0626\u0629<\/li>\n<\/ul>\n<p>\u0631\u0627\u062c\u0639 \u0627\u0644\u0640Apps \u0627\u0644\u0645\u062b\u0628\u062a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>\n<h2>28. \u0631\u0627\u062c\u0639 Merchandising \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/h2>\n<p>\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0630\u0627\u062a Variants \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u0641\u0636 Conversion.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>Stock<\/li>\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0640Bestsellers<\/li>\n<li>\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0640Category<\/li>\n<li>\u062a\u0648\u0627\u0641\u0642 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629<\/li>\n<\/ul>\n<h2>29. \u0631\u0627\u062c\u0639 Behavioral Evidence<\/h2>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Recordings \u0648Heatmaps \u0648Search Logs \u0648Surveys \u0648Reviews \u0648Support Tickets.<\/p>\n<p>\u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640Funnel \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0645\u0633\u0628\u0642\u064b\u0627 \u0643\u0645\u0631\u062d\u0644\u0629 \u0636\u0639\u064a\u0641\u0629.<\/p>\n<h2>30. \u0627\u0628\u0646\u0650 Action Backlog \u0645\u0631\u062a\u0628\u0629 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/h2>\n<p>\u0643\u0644 Action \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649:<\/p>\n<ul>\n<li>\u0645\u0634\u0643\u0644\u0629<\/li>\n<li>\u0627\u0644\u0623\u062f\u0644\u0629<\/li>\n<li>\u0627\u0644\u0623\u062b\u0631<\/li>\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0629<\/li>\n<li>\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/li>\n<li>\u0627\u0644\u0645\u062c\u0647\u0648\u062f<\/li>\n<li>\u0627\u0644\u0645\u0633\u0624\u0648\u0644<\/li>\n<li>\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/li>\n<li>\u0645\u0624\u0634\u0631 \u0627\u0644\u0646\u062c\u0627\u062d<\/li>\n<\/ul>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u062c\u0628 \u0641\u0639\u0644\u0647 \u0641\u064a Shopify CRO Audit<\/h2>\n<p>\u062a\u062c\u0646\u0628:<\/p>\n<h3>\u0625\u063a\u0631\u0627\u0642 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0628\u0640Generic Best Practices<\/h3>\n<p>\u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u0627 \u064a\u062d\u062a\u0627\u062c 100 Recommendation\u061b \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629.<\/p>\n<h3>\u0627\u062e\u062a\u0628\u0627\u0631 Bugs \u0648\u0627\u0636\u062d\u0629<\/h3>\n<p>\u0623\u0635\u0644\u062d Checkout Buttons \u0627\u0644\u0645\u0639\u0637\u0644\u0629 \u0648Tracking \u063a\u064a\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0648Mobile Defects \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n<h3>\u0627\u0639\u062a\u0628\u0627\u0631 Correlation \u0633\u0628\u0628\u064a\u0629<\/h3>\n<p>\u0627\u0646\u062e\u0641\u0627\u0636 Conversion \u0628\u0639\u062f Redesign \u0644\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 \u0643\u0644 Design Change \u062a\u0633\u0628\u0628 \u0641\u064a\u0647.<\/p>\n<h3>\u062a\u062c\u0627\u0647\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643<\/h3>\n<p>\u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0648\u0642\u0639 \u062a\u0639\u0648\u064a\u0636 \u0643\u0645\u064a\u0627\u062a \u063a\u064a\u0631 \u0645\u062d\u062f\u0648\u062f\u0629 \u0645\u0646 Low-intent Traffic.<\/p>\n<h3>\u0646\u0633\u062e \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/h3>\n<p>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0644\u0627 \u064a\u062b\u0628\u062a \u0623\u062f\u0627\u0621 Conversion \u0644\u062f\u064a\u0647.<\/p>\n<h2>Output \u0642\u0648\u064a \u0644\u0640Shopify CRO Audit<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0640Deliverable \u0627\u0644\u0646\u0647\u0627\u0626\u064a:<\/p>\n<ol>\n<li>\u062a\u0634\u062e\u064a\u0635 \u062a\u0646\u0641\u064a\u0630\u064a<\/li>\n<li>\u0645\u0631\u0627\u062c\u0639\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n<li>Traffic Segmentation<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Funnel<\/li>\n<li>\u0646\u062a\u0627\u0626\u062c Collection\/Search<\/li>\n<li>\u0646\u062a\u0627\u0626\u062c PDP<\/li>\n<li>\u0646\u062a\u0627\u0626\u062c Cart\/Checkout<\/li>\n<li>\u0646\u062a\u0627\u0626\u062c Mobile<\/li>\n<li>\u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/li>\n<li>Fixes \u0645\u0631\u062a\u0628\u0629<\/li>\n<li>Experiment Backlog<\/li>\n<li>\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633<\/li>\n<li>\u062e\u0637\u0629 30\/60\/90 \u064a\u0648\u0645<\/li>\n<\/ol>\n<h2>Shopify CRO Audit \u0645\u0642\u0627\u0628\u0644 Shopify Redesign<\/h2>\n<p>Redesign \u0647\u0648 Production Project.<\/p>\n<p>CRO Audit \u0647\u0648 \u062a\u0634\u062e\u064a\u0635.<\/p>\n<p>\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u064a\u0628\u0631\u0631 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 Redesign\u060c \u0648\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 Redesign \u0633\u064a\u0643\u0648\u0646 \u0625\u0644\u0647\u0627\u0621\u064b \u0645\u0643\u0644\u0641\u064b\u0627.<\/p>\n<p>\u0627\u0639\u0645\u0644 Audit \u0623\u0648\u0644\u064b\u0627.<\/p>\n<p>\u062b\u0645 \u0642\u0631\u0631.<\/p>\n<h2>\u062d\u0648\u0651\u0644 \u0627\u0644\u064030 Check \u0625\u0644\u0649 Scoring Model<\/h2>\n<p>\u062a\u0635\u0628\u062d \u0627\u0644\u0640Checklist \u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0643\u0644 Check \u0628\u0646\u0641\u0633 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631.<\/p>\n<p>\u0644\u0643\u0644 Finding\u060c \u0642\u064a\u0651\u0645:<\/p>\n<h3>Exposure<\/h3>\n<p>\u0643\u0645 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u0630\u064a\u0646 \u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f<\/p>\n<h3>\u0627\u0644\u0623\u062f\u0644\u0629<\/h3>\n<p>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0639\u0645\u0647\u0627\u061f<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/li>\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/li>\n<li>User Research<\/li>\n<li>Technical Proof<\/li>\n<li>Customer Feedback<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\n<p>\u0647\u0644 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 Discovery \u0623\u0648PDP \u0623\u0648Cart \u0623\u0648Checkout\u061f<\/p>\n<h3>\u0627\u0644\u0645\u062c\u0647\u0648\u062f<\/h3>\n<p>\u0645\u0627 \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0625\u0635\u0644\u0627\u062d\u061f<\/p>\n<h3>\u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/h3>\n<p>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0623\u0646 \u064a\u0636\u0631 Metric \u0623\u0648\u0639\u0645\u0644\u064a\u0629 \u0623\u062e\u0631\u0649\u061f<\/p>\n<p>\u0647\u0630\u0627 \u064a\u0633\u0647\u0644 \u0627\u0644\u062a\u0641\u0631\u064a\u0642 \u0628\u064a\u0646 Issue \u0648\u0627\u0636\u062d\u0629 \u0628\u0635\u0631\u064a\u064b\u0627 \u0648Issue \u0645\u0647\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u064b\u0627.<\/p>\n<h2>\u0623\u0633\u0626\u0644\u0629 Shopify Analytics \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0625\u062c\u0627\u0628\u0629<\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0623\u062c\u0628 \u0639\u0646:<\/p>\n<ul>\n<li>\u0623\u064a Landing Pages \u062a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 Revenue per Session\u061f<\/li>\n<li>\u0623\u064a Products \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u062a\u0631\u0627\u0641\u064a\u0643 \u0645\u0631\u062a\u0641\u0639 \u0644\u0643\u0646 Add-to-cart \u0636\u0639\u064a\u0641\u061f<\/li>\n<li>\u0623\u064a Collections \u062a\u062d\u0642\u0642 Product-view Progression \u0645\u0631\u062a\u0641\u0639\u064b\u0627\u061f<\/li>\n<li>\u0623\u064a Devices \u062a\u0641\u0642\u062f \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646 Cart \u0648Checkout\u061f<\/li>\n<li>\u0623\u064a Channels \u062a\u062c\u0644\u0628 \u062a\u0631\u0627\u0641\u064a\u0643 \u0644\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 Product Page\u061f<\/li>\n<li>\u0623\u064a Products \u062a\u0646\u0641\u062f \u0645\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u061f<\/li>\n<li>\u0623\u064a Promotions \u062a\u063a\u064a\u0631 AOV\u061f<\/li>\n<\/ul>\n<p>\u0642\u062f \u0644\u0627 \u062a\u062c\u062f \u0643\u0644 \u0625\u062c\u0627\u0628\u0629 \u0641\u064a Shopify Report \u0648\u0627\u062d\u062f. \u0627\u062f\u0645\u062c Shopify Data \u0645\u0639 GA4 \u0648\u0623\u062f\u0648\u0627\u062a \u0623\u062e\u0631\u0649 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/p>\n<h2>\u0631\u0627\u062c\u0639 Shopify Navigation \u0648\u0641\u0642 Customer Intent<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0643\u0633 Navigation Labels \u0627\u0644\u0640Mental Models \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u0627\u0628\u062d\u062b \u0639\u0646:<\/p>\n<ul>\n<li>\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629<\/li>\n<li>\u062a\u062f\u0627\u062e\u0644 \u0627\u0644\u0640Categories<\/li>\n<li>\u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0648\u0644<\/li>\n<li>Promotional Items \u062a\u062e\u0641\u064a Categories \u0623\u0633\u0627\u0633\u064a\u0629<\/li>\n<li>Mobile Menus \u062a\u062d\u062a\u0627\u062c Taps \u0643\u062b\u064a\u0631\u0629<\/li>\n<\/ul>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645:<\/p>\n<ul>\n<li>Search Data<\/li>\n<li>\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u0623\u062f\u0627\u0621 \u0627\u0644\u0640Category<\/li>\n<li>Support Queries<\/li>\n<\/ul>\n<p>Information Architecture \u0645\u0646\u0638\u0648\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<h2>\u0631\u0627\u062c\u0639 Collection Pages \u062d\u0633\u0628 Progression<\/h2>\n<p>\u0644\u0643\u0644 Collection \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0642\u0650\u0633:<\/p>\n<ul>\n<li>Sessions<\/li>\n<li>\u062a\u0641\u0627\u0639\u0644\u0627\u062a Product Card<\/li>\n<li>\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>Add to Cart<\/li>\n<li>Revenue per session<\/li>\n<\/ul>\n<p>\u062b\u0645 \u0642\u0627\u0631\u0646 Filters \u0648Sorting \u0648Card Design \u0648Merchandising.<\/p>\n<p>Collection \u0630\u0627\u062a \u062a\u0631\u0627\u0641\u064a\u0643 \u0645\u0631\u062a\u0641\u0639 \u0648PDP Progression \u0645\u0646\u062e\u0641\u0636 \u063a\u0627\u0644\u0628\u064b\u0627 \u0641\u0631\u0635\u0629 CRO \u0623\u0642\u0648\u0649 \u0645\u0646 Detail \u0635\u063a\u064a\u0631 \u0641\u064a PDP \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643.<\/p>\n<h2>\u0631\u0627\u062c\u0639 Shopify Search<\/h2>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 Search \u064a\u062f\u0639\u0645:<\/p>\n<ul>\n<li>Synonyms<\/li>\n<li>Partial Terms<\/li>\n<li>Misspellings<\/li>\n<li>\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0639\u0631\u0628\u064a\u0629\/\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/li>\n<li>Brand\/Product Names<\/li>\n<\/ul>\n<p>\u0631\u0627\u062c\u0639 Zero-result Searches \u064a\u062f\u0648\u064a\u064b\u0627.<\/p>\n<p>Query \u0628\u062f\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0642\u062f \u062a\u0639\u0646\u064a:<\/p>\n<ul>\n<li>\u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0648\u062c\u0648\u062f \u0628\u0627\u0633\u0645 \u0622\u062e\u0631<\/li>\n<li>Search Logic \u0636\u0639\u064a\u0641<\/li>\n<li>\u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0644\u0627 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0628<\/li>\n<li>\u0627\u0644\u0640Query \u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629<\/li>\n<\/ul>\n<p>\u0643\u0644 \u062d\u0627\u0644\u0629 \u062a\u062d\u062a\u0627\u062c Action \u0645\u062e\u062a\u0644\u0641.<\/p>\n<h2>\u0631\u0627\u062c\u0639 Shopify Apps \u062a\u062c\u0627\u0631\u064a\u064b\u0627<\/h2>\n<p>\u0623\u0646\u0634\u0626 App Inventory.<\/p>\n<p>\u0627\u0644\u0623\u0639\u0645\u062f\u0629:<\/p>\n<ul>\n<li>App<\/li>\n<li>Purpose<\/li>\n<li>Revenue\/Customer Value<\/li>\n<li>Front-end Scripts<\/li>\n<li>Page Types \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u0629<\/li>\n<li>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629<\/li>\n<li>\u0627\u0644\u0645\u0633\u0624\u0648\u0644<\/li>\n<li>\u0642\u0631\u0627\u0631 Keep\/Remove<\/li>\n<\/ul>\n<p>\u0627\u0644\u0640Apps \u062a\u062a\u0631\u0627\u0643\u0645 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<p>App \u062a\u0636\u064a\u0641 Widget \u0635\u063a\u064a\u0631\u0629 \u0644\u0643\u0646\u0647\u0627 \u062a\u0628\u0637\u0626 \u0643\u0644 PDP \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u062a\u062f\u0642\u064a\u0642.<\/p>\n<p>\u0644\u0627 \u062a\u062d\u0630\u0641 Apps \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 Performance Score \u0641\u0642\u0637. \u0627\u0641\u0647\u0645 Business Function \u0623\u0648\u0644\u064b\u0627.<\/p>\n<h2>\u0631\u0627\u062c\u0639 Theme Components<\/h2>\n<p>Shopify Themes \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u062d\u062a\u0648\u064a Reusable Sections.<\/p>\n<p>\u0631\u0627\u062c\u0639 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0639\u0628\u0631:<\/p>\n<ul>\n<li>\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>Buttons<\/li>\n<li>Accordions<\/li>\n<li>Review Widgets<\/li>\n<li>Price Components<\/li>\n<li>Variant Selectors<\/li>\n<li>Modals<\/li>\n<li>Sticky Bars<\/li>\n<\/ul>\n<p>Components \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0633\u0642\u0629 \u062a\u062e\u0644\u0642 \u0645\u0634\u0643\u0644\u0627\u062a UX \u0648\u0635\u064a\u0627\u0646\u0629 \u0645\u0639\u064b\u0627.<\/p>\n<h2>\u0631\u0627\u062c\u0639 Accessibility \u0643\u062c\u0632\u0621 \u0645\u0646 Conversion Hygiene<\/h2>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0646:<\/p>\n<ul>\n<li>Keyboard Access<\/li>\n<li>Focus<\/li>\n<li>Form Labels<\/li>\n<li>Contrast<\/li>\n<li>Alt Text<\/li>\n<li>Accessible Names<\/li>\n<li>\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/li>\n<\/ul>\n<p>Accessibility \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0648\u0636\u0648\u0639 Compliance. Controls \u0627\u0644\u0645\u0639\u0637\u0644\u0629 \u0642\u062f \u062a\u0645\u0646\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<h2>\u0631\u0627\u062c\u0639 Localization<\/h2>\n<p>\u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a\u060c \u062a\u062d\u0642\u0651\u0642 \u0645\u0646:<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0646\u0642\u0644<\/li>\n<li>Product Text<\/li>\n<li>Buttons<\/li>\n<li>\u0627\u0644\u062a\u062d\u0642\u0642<\/li>\n<li>Payment Labels<\/li>\n<li>\u0627\u0644\u0639\u0645\u0644\u0629<\/li>\n<li>Direction<\/li>\n<li>SEO Metadata<\/li>\n<li>Links<\/li>\n<\/ul>\n<p>Localization \u062c\u0632\u0626\u064a\u0629 \u062a\u0636\u0631 \u0627\u0644\u062b\u0642\u0629.<\/p>\n<h2>\u0631\u0627\u062c\u0639 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0640Merchandising<\/h2>\n<p>\u0641\u0631\u0642 CRO \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062c\u0627\u0647\u0644 Merchandising.<\/p>\n<p>\u0623\u0633\u0626\u0644\u0629:<\/p>\n<ul>\n<li>\u0647\u0644 \u0627\u0644\u0640Bestsellers \u0633\u0647\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u064a\u062a\u0645 \u062a\u0631\u0648\u064a\u062c\u0647\u0627\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u062a\u0647\u064a\u0645\u0646 \u0639\u0644\u0649 Categories\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u0647\u0628\u0637 \u0639\u0644\u0649 Assortments \u0630\u0627\u062a \u0635\u0644\u0629\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0640Bundles \u0645\u0648\u0636\u0648\u0639\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627\u061f<\/li>\n<li>\u0647\u0644 Cross-sells \u0645\u0643\u0645\u0644\u0629 \u0641\u0639\u0644\u064a\u064b\u0627\u061f<\/li>\n<\/ul>\n<p>Merchandising \u0642\u062f \u064a\u063a\u064a\u0631 Conversion \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0640Theme.<\/p>\n<h2>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 Shopify CRO Audit Deliverable<\/h2>\n<p>\u0644\u0643\u0644 Issue\u060c \u0627\u0643\u062a\u0628:<\/p>\n<p><strong>\u0645\u0634\u0643\u0644\u0629:<\/strong> Mobile Filter \u064a\u0635\u0639\u0628 \u0627\u0643\u062a\u0634\u0627\u0641\u0647.<\/p>\n<p><strong>\u0627\u0644\u0623\u062f\u0644\u0629:<\/strong> Mobile Collection Traffic \u0645\u0631\u062a\u0641\u0639 \u0648Product-view Progression \u0636\u0639\u064a\u0641\u060c \u0648\u0627\u0644\u0640Recordings \u062a\u0638\u0647\u0631 Scrolling \u0645\u062a\u0643\u0631\u0631\u064b\u0627 \u0645\u0639 \u062a\u0641\u0627\u0639\u0644 \u0645\u0646\u062e\u0641\u0636 \u0645\u0639 \u0627\u0644\u0640Filter.<\/p>\n<p><strong>\u0627\u0644\u0623\u062b\u0631:<\/strong> \u0642\u062f \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u062a\u0636\u064a\u064a\u0642 Collections \u0627\u0644\u0643\u0628\u064a\u0631\u0629.<\/p>\n<p><strong>\u0627\u0644\u062a\u0648\u0635\u064a\u0629:<\/strong> \u062d\u0633\u0651\u0646 \u0648\u0636\u0648\u062d \u0627\u0644\u0640Filter \u0648Feedback \u0644\u0644\u0640Active Filters.<\/p>\n<p><strong>\u0644\u0645\u0627\u0630\u0627 \u0642\u062f \u064a\u0646\u062c\u062d:<\/strong> \u064a\u0642\u0644\u0644 \u062c\u0647\u062f Product Discovery.<\/p>\n<p><strong>\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629:<\/strong> \u0645\u0631\u062a\u0641\u0639.<\/p>\n<p><strong>\u0627\u0644\u062c\u0647\u062f:<\/strong> \u0645\u062a\u0648\u0633\u0637.<\/p>\n<p><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644:<\/strong> UX + Development.<\/p>\n<p><strong>\u0645\u0637\u0644\u0648\u0628 \u0627\u0644\u062a\u062d\u0642\u0642:<\/strong> \u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u0639\u0642\u064a\u062f \u0627\u0644\u0640Collection \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Filters \u062d\u0633\u0628 Category.<\/p>\n<p><strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0646\u062c\u0627\u062d:<\/strong> Product-view Progression \u0648Filter Engagement \u0648Downstream Conversion.<\/p>\n<p>\u0647\u0630\u0627 \u0627\u0644\u0640Format \u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u00ab\u062d\u0633\u0651\u0646 \u0627\u0644\u0640Filters\u00bb.<\/p>\n<h2>FAQ \u0644\u062a\u062d\u0644\u064a\u0644 Shopify CRO<\/h2>\n<h3>\u0647\u0644 \u0623\u0633\u062a\u062e\u062f\u0645 CRO App \u0628\u062f\u0644 Audit\u061f<\/h3>\n<p>\u064a\u0645\u0643\u0646 \u0644\u0644\u0640Apps \u062f\u0639\u0645 Analytics \u0623\u0648Testing \u0623\u0648Search \u0623\u0648Reviews \u0623\u0648Personalization\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0633\u062a\u0628\u062f\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635. \u0627\u0644\u0623\u062f\u0627\u0629 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0639\u0645\u0644\u0643 \u062f\u0648\u0646 \u0633\u064a\u0627\u0642.<\/p>\n<h3>\u0643\u0645 \u0645\u0631\u0629 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0631\u0627\u062c\u0639 \u0645\u062a\u062c\u0631 Shopify\u061f<\/h3>\n<p>\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0645\u0644 Continuous Monitoring \u0628\u062f\u0644 \u0627\u0646\u062a\u0638\u0627\u0631 Audit \u0633\u0646\u0648\u064a. Audit \u0623\u0639\u0645\u0642 \u0645\u0641\u064a\u062f \u0628\u0639\u062f Redesign \u0643\u0628\u064a\u0631 \u0623\u0648\u062a\u063a\u064a\u0631\u0627\u062a \u0646\u0645\u0648 \u0623\u0648Tracking \u0623\u0648\u062a\u0648\u0633\u0639 \u0633\u0648\u0642\u064a \u0623\u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u0623\u062f\u0627\u0621 \u0645\u0633\u062a\u0645\u0631.<\/p>\n<h3>\u0647\u0644 Shopify Conversion Rate \u0648\u062d\u062f\u0647\u0627 \u0643\u0627\u0641\u064a\u0629\u061f<\/h3>\n<p>\u0644\u0627. \u0627\u0633\u062a\u062e\u062f\u0645 Funnel-stage Metrics \u0648Revenue per Session \u0648AOV \u0648Product Mix \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Operational Metrics.<\/p>\n<h3>\u0647\u0644 \u0645\u062a\u062c\u0631 Shopify \u0635\u063a\u064a\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 CRO\u061f<\/h3>\n<p>\u0646\u0639\u0645\u060c \u0644\u0643\u0646 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u064a\u062d\u062f \u0645\u0646 Experimentation. \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 Tracking \u0648Direct Usability Defects \u0648Customer Research \u0648Merchandising \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062b\u0642\u0629.<\/p>\n<h3>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0635\u0628\u062d \u0643\u0644 Recommendation \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 A\/B Test\u061f<\/h3>\n<p>\u0644\u0627. \u0623\u0635\u0644\u062d \u0627\u0644\u0640Defects \u0645\u0628\u0627\u0634\u0631\u0629. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f\u0629 \u0648\u064a\u0643\u0648\u0646 \u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<h2>\u0648\u0631\u0634\u0629 Shopify Audit \u0639\u0645\u0644\u064a\u0629<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0639\u062f\u0629 \u0641\u0631\u0642 \u062a\u062f\u064a\u0631 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0646\u0641\u0651\u0630 Workshop \u0642\u0635\u064a\u0631\u0629 Cross-functional \u0628\u0639\u062f \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<p>\u0627\u062f\u0639\u064f \u0645\u0645\u062b\u0644\u064a\u0646 \u0645\u0646:<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/li>\n<li>Paid Media<\/li>\n<li>CRM<\/li>\n<li>\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Merchandising)<\/li>\n<li>\u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/li>\n<li>UX\/Design<\/li>\n<\/ul>\n<p>\u0627\u0637\u0644\u0628 \u0645\u0646 \u0643\u0644 \u0641\u0631\u064a\u0642 \u0625\u062d\u0636\u0627\u0631 \u0623\u062f\u0644\u0629\u060c \u0644\u0627 \u0622\u0631\u0627\u0621.<\/p>\n<p>\u0623\u0633\u0626\u0644\u0629 \u0645\u0641\u064a\u062f\u0629:<\/p>\n<ul>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0631 \u062e\u0644\u0627\u0644 \u0622\u062e\u0631 60\u201390 \u064a\u0648\u0645\u064b\u0627\u061f<\/li>\n<li>\u0645\u0627 \u0634\u0643\u0627\u0648\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0631\u0631\u061f<\/li>\n<li>\u0623\u064a \u062d\u0645\u0644\u0627\u062a \u062a\u062c\u0644\u0628 \u062a\u0631\u0627\u0641\u064a\u0643 \u063a\u064a\u0631 \u0645\u0639\u062a\u0627\u062f\u061f<\/li>\n<li>\u0623\u064a \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062e\u0644\u0642 Support Friction\u061f<\/li>\n<li>\u0623\u064a Technical Releases \u0623\u062b\u0631\u062a \u0639\u0644\u0649 Checkout\u061f<\/li>\n<li>\u0623\u064a Apps \u062a\u0645\u062a \u0625\u0636\u0627\u0641\u062a\u0647\u0627 \u0645\u0624\u062e\u0631\u064b\u0627\u061f<\/li>\n<\/ul>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0631\u0628\u0637 Analytics \u0628\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0633\u0644\u0651\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0640Audit \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0643\u0644 Recommendation \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<p>Development-ready Task \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649:<\/p>\n<ul>\n<li>Objective<\/li>\n<li>Background<\/li>\n<li>\u0627\u0644\u0646\u0637\u0627\u0642<\/li>\n<li>Required Behavior<\/li>\n<li>Tracking Requirements<\/li>\n<li>Acceptance Criteria<\/li>\n<li>QA Cases<\/li>\n<li>Dependencies<\/li>\n<\/ul>\n<p>Design-ready Task \u064a\u062c\u0628 \u0623\u0646 \u062a\u0634\u0631\u062d \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0627 \u0623\u0646 \u062a\u0641\u0631\u0636 Visual Styling \u062f\u0648\u0646 \u062f\u0644\u064a\u0644.<\/p>\n<p>Tracking Task \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f:<\/p>\n<ul>\n<li>\u0627\u0633\u0645 \u0627\u0644\u0640Event<\/li>\n<li>Trigger<\/li>\n<li>Parameters<\/li>\n<li>\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0640Data Layer<\/li>\n<li>\u0627\u0644\u062a\u062d\u0642\u0642<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a Reporting<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u064a\u0642\u0644\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0640Audit \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<h2>\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 Shopify CRO<\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0623\u064a Recommendation\u060c \u0627\u0633\u0623\u0644:<\/p>\n<ol>\n<li>\u0645\u0627 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645\u0647\u0627\u061f<\/li>\n<li>\u0643\u0645 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0639\u0631\u0636\u064a\u0646\u061f<\/li>\n<li>\u0623\u064a Business Metric \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0641\u064a\u0647\u0627\u061f<\/li>\n<li>\u0647\u0644 \u0647\u064a Direct Fix \u0623\u0645Research Task \u0623\u0645Experiment\u061f<\/li>\n<li>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0641\u0631\u064a\u0642 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0623\u0645\u0627\u0646\u061f<\/li>\n<li>\u0643\u064a\u0641 \u0633\u0646\u0639\u0631\u0641 \u0625\u0630\u0627 \u0646\u062c\u062d\u062a\u061f<\/li>\n<\/ol>\n<p>\u0625\u0630\u0627 \u0644\u0645 \u064a\u0645\u0643\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0641\u0627\u0644\u0640Recommendation \u0644\u064a\u0633\u062a \u062c\u0627\u0647\u0632\u0629.<\/p>\n<h2>\u062a\u0633\u0644\u0633\u0644 \u062a\u0646\u0641\u064a\u0630 \u062a\u062d\u0644\u064a\u0644 Shopify CRO<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u062a\u0646\u0641\u064a\u0630 Audit \u0639\u0645\u0644\u064a \u0639\u0628\u0631 \u062e\u0645\u0633 Passes.<\/p>\n<h3>Pass 1: \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h3>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0646 Orders \u0648Revenue \u0648Event Tracking \u0648\u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0632\u0645\u0646\u064a\u0629.<\/p>\n<p>\u0644\u0627 \u062a\u0642\u0636\u0650 \u0633\u0627\u0639\u0627\u062a \u0641\u064a UX Findings \u0628\u064a\u0646\u0645\u0627 Purchase Tracking \u0645\u0639\u0637\u0644.<\/p>\n<h3>Pass 2: Commercial Segmentation<\/h3>\n<p>\u062d\u062f\u0651\u062f \u0627\u0644\u0640Segments \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629.<\/p>\n<p>\u0631\u062a\u0651\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0640:<\/p>\n<ul>\n<li>\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u0625\u064a\u0631\u0627\u062f\u064b\u0627<\/li>\n<li>Landing Pages \u0627\u0644\u0623\u0639\u0644\u0649 \u062a\u0631\u0627\u0641\u064a\u0643\u064b\u0627<\/li>\n<li>Mobile \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0647\u064a\u0645\u0646 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/li>\n<li>Product Categories \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629<\/li>\n<li>\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/li>\n<\/ul>\n<h3>Pass 3: Funnel Diagnosis<\/h3>\n<p>\u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0640Transition \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 Loss \u0630\u064a \u0645\u0639\u0646\u0649.<\/p>\n<p>\u0648\u062b\u0651\u0642:<\/p>\n<ul>\n<li>\u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u0633\u0627\u0628\u0642<\/li>\n<li>\u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u062d\u0627\u0644\u064a<\/li>\n<li>\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u0637\u0644\u0642<\/li>\n<li>\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0646\u0633\u0628\u064a<\/li>\n<li>Exposure<\/li>\n<\/ul>\n<h3>Pass 4: Experience Research<\/h3>\n<p>\u0631\u0627\u062c\u0639 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Transition \u0627\u0644\u0636\u0639\u064a\u0641.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645:<\/p>\n<ul>\n<li>Recordings<\/li>\n<li>\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a<\/li>\n<li>Search Logs<\/li>\n<li>Support Feedback<\/li>\n<li>User Testing<\/li>\n<\/ul>\n<h3>Pass 5: Action Plan<\/h3>\n<p>\u0635\u0646\u0651\u0641 \u0643\u0644 Action:<\/p>\n<ul>\n<li>Fix Now<\/li>\n<li>\u0627\u0644\u0628\u062d\u062b<\/li>\n<li>Test<\/li>\n<li>Monitor<\/li>\n<li>Hold<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u064a\u0645\u0646\u0639 \u0627\u0644\u0640Audit \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 100 Recommendation \u0645\u062a\u0633\u0627\u0648\u064a\u0629.<\/p>\n<h2>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 Priority Matrix<\/h2>\n<p>| Issue | Evidence | Exposure | Action |<br \/>\n|&#8212;|&#8212;|&#8212;|&#8212;|<br \/>\n| Purchase Event \u0645\u0643\u0631\u0631 | Technical Proof | \u0643\u0644 \u0627\u0644\u0637\u0644\u0628\u0627\u062a | Fix |<br \/>\n| \u0627\u0631\u062a\u0628\u0627\u0643 \u0627\u0644\u0645\u0642\u0627\u0633 \u0639\u0644\u0649 Mobile | Analytics + Recordings | \u0645\u0631\u062a\u0641\u0639 | Improve\/Test |<br \/>\n| \u0645\u0633\u0627\u0641\u0627\u062a \u0627\u0644\u0640Footer | Heuristic | \u0645\u0646\u062e\u0641\u0636 | Hold |<br \/>\n| Payment Gateway Failures | Logs + Funnel | \u0645\u0631\u062a\u0641\u0639 | Fix |<br \/>\n| Layout \u062c\u062f\u064a\u062f \u0644\u0644\u0640Reviews | Hypothesis | \u0645\u062a\u0648\u0633\u0637 | Test \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0645\u0643\u0646\u064b\u0627 |<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0639\u0644 \u0627\u0644\u0640Audit \u0627\u0644\u0640Trade-offs \u0648\u0627\u0636\u062d\u0629.<\/p>\n<h2>\u0645\u0639\u0627\u064a\u064a\u0631 \u0642\u0628\u0648\u0644 \u0627\u0644\u0640Audit \u0627\u0644\u0646\u0647\u0627\u0626\u064a<\/h2>\n<p>\u064a\u0643\u062a\u0645\u0644 \u062a\u062d\u0644\u064a\u0644 Shopify CRO \u0639\u0646\u062f\u0645\u0627:<\/p>\n<ul>\n<li>\u064a\u062a\u0645 \u062a\u0648\u062b\u064a\u0642 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n<li>\u064a\u0648\u062c\u062f Funnel Baseline<\/li>\n<li>\u062a\u062a\u0645 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0640Segments \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/li>\n<li>\u062a\u062a\u0645 \u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u0647\u0645 \u0627\u0644\u0635\u0641\u062d\u0627\u062a<\/li>\n<li>\u062a\u0624\u062e\u0630 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631<\/li>\n<li>\u064a\u062a\u0645 \u062a\u0635\u0646\u064a\u0641 Findings \u062d\u0633\u0628 \u0627\u0644\u0623\u062f\u0644\u0629<\/li>\n<li>\u064a\u062a\u0645 \u062a\u0631\u062a\u064a\u0628 Recommendations<\/li>\n<li>\u064a\u062a\u0645 \u062a\u0639\u064a\u064a\u0646 Owners<\/li>\n<li>\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f Metrics<\/li>\n<li>\u062a\u0643\u0648\u0646 \u0627\u0644\u064090 \u064a\u0648\u0645\u064b\u0627 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629<\/li>\n<\/ul>\n<p>\u0625\u0630\u0627 \u0644\u0645 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0640Deliverable \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0641\u0647\u0648 \u063a\u064a\u0631 \u0645\u0643\u062a\u0645\u0644.<\/p>\n<h2>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0642\u0631\u0627\u0621\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.shopify.com\/blog\/cro-checklist\" target=\"_blank\" rel=\"noopener\">Shopify \u2014 CRO Checklist<\/a><\/li>\n<\/ul>\n<h2>\u0623\u0628\u062d\u0627\u062b \u0645\u0631\u0635\u0627\u062f \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n<ul>\n<li><a href=\"\/ar\/insights\/shopify-cro-guide\/\">Shopify CRO Guide<\/a><\/li>\n<li><a href=\"\/ar\/insights\/shopify-ab-testing-guide\/\">Shopify A\/B Testing Guide<\/a><\/li>\n<li><a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0645\u0631\u0635\u0627\u062f<\/a><\/li>\n<li>Shopify-specific Check: \u0631\u0627\u062c\u0639 \u0627\u0644\u0640Template \u0648\u0627\u0644\u0640App \u0648\u0627\u0644\u0640Device \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u064a\u0646 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 Shopify CRO \u0647\u0630\u0627.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-017: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 Shopify CRO \u0647\u0630\u0627<\/strong>\u060c \u0637\u0628\u0651\u0642 \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 Shopify Templates \u0648Apps \u0648Products \u0648Traffic Segments \u0627\u0644\u0645\u062a\u0639\u0631\u0636\u0629 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u064b\u0627. \u0648\u0641\u064a ART-017 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0645\u0646 \u0645\u0631\u0635\u0627\u062f \u062a\u0634\u062e\u064a\u0635 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u0628\u0631 Analytics \u0648UX \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c <a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0646\u0645\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a> \u0623\u0648 <a href=\"\/ar\/contact\/\">start a conversation<\/a>. \u0648\u0641\u064a ART-017 \u0627\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0645\u0642\u064a\u062f\u0629 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>","protected":false},"excerpt":{"rendered":"<p>Shopify CRO Audit \u0647\u0648 \u062a\u062d\u062f\u064d \u0644\u0646\u0645\u0648 \u0645\u062a\u062c\u0631 Shopify \u064a\u062c\u0628 \u062a\u0634\u062e\u064a\u0635\u0647 \u0639\u0628\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Product Discovery \u0648Product Pages \u0648Cart \u0648Checkout \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u064a\u063a\u064a\u0631 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0640Theme.<\/p>","protected":false},"author":1,"featured_media":472,"template":"","tags":[605,602,601,604,603],"insight_topic":[63,39,62,600],"insight_content_type":[44,70,185],"insight_platform":[48],"insight_industry":[73,56],"insight_level":[71,57,58],"class_list":["post-471","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-cro-checklist-shopify","tag-shopify-conversion-audit","tag-shopify-cro-audit","tag-shopify-store-audit","tag-shopify-ux-audit","insight_topic-conversion-optimization","insight_topic-cro","insight_topic-ecommerce-growth","insight_topic-shopify-cro-audit","insight_content_type-guide","insight_content_type-long-form-insight","insight_content_type-seo-article","insight_platform-shopify","insight_industry-ecommerce","insight_industry-retail","insight_level-advanced","insight_level-beginner","insight_level-intermediate"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/471\/revisions"}],"predecessor-version":[{"id":713,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/471\/revisions\/713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media\/472"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=471"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=471"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=471"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=471"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=471"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}