{"id":469,"date":"2026-08-28T16:52:17","date_gmt":"2026-08-28T14:52:17","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=469"},"modified":"2026-08-28T16:52:17","modified_gmt":"2026-08-28T14:52:17","slug":"shopify-cro-framework","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/shopify-cro-framework\/","title":{"rendered":"Shopify CRO: \u0625\u0637\u0627\u0631 \u0639\u0645\u0644\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0646\u0627\u0645\u064a\u0629"},"content":{"rendered":"<h1>Shopify CRO: \u0625\u0637\u0627\u0631 \u0639\u0645\u0644\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0646\u0627\u0645\u064a\u0629<\/h1>\n<p><strong>Shopify cro<\/strong> \u0647\u0648 \u062a\u062d\u062f\u064d \u0644\u0646\u0645\u0648 \u0645\u062a\u062c\u0631 Shopify \u064a\u062c\u0628 \u062a\u0634\u062e\u064a\u0635\u0647 \u0639\u0628\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Product Discovery \u0648Product Pages \u0648Cart \u0648Checkout \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u064a\u063a\u064a\u0631 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0640Theme.<\/p>\n<p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0645\u0641\u064a\u062f \u0644\u064a\u0633 \u0623\u064a CRO Tactic \u0645\u0634\u0647\u0648\u0631\u060c \u0628\u0644 \u0623\u064a\u0646 \u064a\u062a\u0648\u0642\u0641 Qualified Shopify Visitors \u0639\u0646 \u0627\u0644\u062a\u0642\u062f\u0645\u060c \u0648\u0623\u064a Segments \u062a\u0641\u0633\u0631 \u0627\u0644\u0641\u0642\u062f\u060c \u0648\u0647\u0644 \u0627\u0644\u0633\u0628\u0628 Acquisition \u0623\u0648Merchandising \u0623\u0648UX \u0623\u0648Checkout \u0623\u0648Tracking \u0623\u0648Operations. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>shopify cro<\/strong>\u060c \u0637\u0628\u0651\u0642 \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 Shopify Templates \u0648Apps \u0648Products \u0648Traffic Segments \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0631\u0636 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u064b\u0627.<\/p>\n<p>\u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0637\u0631\u064a\u0642\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0648\u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 Action Plan \u0645\u0631\u062a\u0628\u0629 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>shopify cro<\/strong>\u060c \u0637\u0628\u0651\u0642 \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 Shopify Templates \u0648Apps \u0648Products \u0648Traffic Segments \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0631\u0636 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u064b\u0627.<\/p>\n<h2>Shopify CRO \u064a\u0628\u062f\u0623 \u0642\u0628\u0644 \u0627\u0644\u0645\u0648\u0642\u0639<\/h2>\n<p>Conversion Rate \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0647\u0648 \u062c\u0632\u0626\u064a\u064b\u0627 Metric \u0644\u0644\u0645\u0648\u0642\u0639 \u0648\u062c\u0632\u0626\u064a\u064b\u0627 Metric \u0644\u0640Traffic Mix.<\/p>\n<p>\u0625\u0630\u0627 \u0632\u0627\u062f \u0627\u0644\u0640Brand \u0625\u0646\u0641\u0627\u0642 Prospecting\u060c \u0642\u062f \u064a\u0646\u062e\u0641\u0636 Conversion \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u062a\u062a\u063a\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 Shopify.<\/p>\n<p>\u0625\u0630\u0627 \u0646\u0645\u0627 Email Traffic\u060c \u0642\u062f \u064a\u0631\u062a\u0641\u0639 Conversion \u0644\u0623\u0646 Returning Customers \u064a\u062b\u0642\u0648\u0646 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u0627\u0644\u0640Brand.<\/p>\n<p>\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u0641\u064a Shopify CRO \u0644\u064a\u0633\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/p>\n<p>\u0628\u0644 Segmentation.<\/p>\n<p>\u0642\u0627\u0631\u0646:<\/p>\n<ul>\n<li>Paid \u0645\u0642\u0627\u0628\u0644 Organic<\/li>\n<li>Brand \u0645\u0642\u0627\u0628\u0644 Non-brand<\/li>\n<li>New vs returning<\/li>\n<li>Mobile vs desktop<\/li>\n<li>\u0627\u0644\u062f\u0648\u0644\u0629<\/li>\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n<li>\u0627\u0644\u062d\u0645\u0644\u0629<\/li>\n<li>Product category<\/li>\n<\/ul>\n<p>\u0641\u0642\u0637 \u0628\u0639\u062f \u0641\u0647\u0645 Traffic Mix \u064a\u062c\u0628 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 1: \u0627\u0628\u0646\u0650 Measurement \u0645\u0648\u062b\u0648\u0642\u064b\u0627<\/h2>\n<p>Shopify Analytics \u0645\u0641\u064a\u062f \u0644\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0640GA4 \u062a\u0648\u0641\u064a\u0631 Funnel \u0648Segmentation \u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629 \u0639\u0646\u062f \u062a\u0646\u0641\u064a\u0630\u0647 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n<p>Measurement Model \u0639\u0645\u0644\u064a \u064a\u0634\u0645\u0644:<\/p>\n<ul>\n<li>\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>Add to cart<\/li>\n<li>View Cart<\/li>\n<li>Begin Checkout<\/li>\n<li>Add Shipping<\/li>\n<li>Add Payment<\/li>\n<li>\u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<\/ul>\n<p>\u062a\u0648\u0635\u064a Google \u0628\u0640Ecommerce Events \u062a\u0634\u0645\u0644 <code>view_item<\/code>, <code>add_to_cart<\/code>, <code>begin_checkout<\/code>, <code>add_shipping_info<\/code>, <code>add_payment_info<\/code>\u060c \u0648 <code>\u0627\u0644\u0634\u0631\u0627\u0621<\/code>.<\/p>\n<p>\u0642\u0628\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u060c \u062a\u062d\u0642\u0651\u0642 \u0645\u0646 \u0623\u0646:<\/p>\n<ul>\n<li>\u0627\u0644\u0640Events \u062a\u0639\u0645\u0644 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629<\/li>\n<li>Product IDs \u0645\u062a\u0633\u0642\u0629<\/li>\n<li>Purchase Revenue \u064a\u0637\u0627\u0628\u0642 \u0627\u0644\u0637\u0644\u0628<\/li>\n<li>\u0627\u0644\u0639\u0645\u0644\u0629 \u0635\u062d\u064a\u062d\u0629<\/li>\n<li>Transaction IDs \u0645\u0648\u062c\u0648\u062f\u0629<\/li>\n<li>Payment Redirects \u0644\u0627 \u062a\u0643\u0633\u0631 \u0627\u0644\u0640Tracking<\/li>\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u0640Consent \u0645\u0641\u0647\u0648\u0645<\/li>\n<\/ul>\n<p>Tracking \u0633\u064a\u0626 \u064a\u0646\u062a\u062c \u0642\u0631\u0627\u0631\u0627\u062a CRO \u0633\u064a\u0626\u0629.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 2: \u0627\u0643\u062a\u0634\u0641 \u0623\u0636\u0639\u0641 Transition<\/h2>\n<p>\u0644\u0627 \u062a\u062d\u0633\u0651\u0646 \u0643\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647.<\/p>\n<p>\u0627\u0631\u0633\u0645 \u0627\u0644\u0640Funnel:<\/p>\n<p><strong>Session \u2192 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u2192 PDP \u2192 Add to Cart \u2192 Cart \u2192 Checkout \u2192 \u0627\u0644\u062f\u0641\u0639 \u2192 \u0627\u0644\u0634\u0631\u0627\u0621<\/strong><\/p>\n<p>\u062b\u0645 \u0627\u062d\u0633\u0628 Progression Rate \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629.<\/p>\n<p>\u0623\u0645\u062b\u0644\u0629:<\/p>\n<ul>\n<li>Collection View \u2192 Product View<\/li>\n<li>Product view \u2192 Add to cart<\/li>\n<li>Add to Cart \u2192 Begin Checkout<\/li>\n<li>Begin Checkout \u2192 Purchase<\/li>\n<\/ul>\n<p>\u0623\u0636\u0639\u0641 \u0646\u0633\u0628\u0629 \u0644\u064a\u0633\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629.<\/p>\n<p>\u0636\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631:<\/p>\n<ul>\n<li>Traffic Volume<\/li>\n<li>Revenue exposure<\/li>\n<li>\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a Segment \u0645\u062d\u062f\u062f<\/li>\n<li>\u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n<li>\u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0644\u062a\u062d\u0633\u064a\u0646\u0647\u0627<\/li>\n<\/ul>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 3: \u062d\u0633\u0651\u0646 Product Discovery<\/h2>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0646\u0645\u0648 \u0645\u062a\u0627\u062c\u0631 Shopify \u0639\u0628\u0631 \u0625\u0636\u0627\u0641\u0629 \u0645\u0646\u062a\u062c\u0627\u062a \u0648Collections \u0648\u062d\u0645\u0644\u0627\u062a \u0648Navigation Items \u0623\u0643\u062b\u0631.<\/p>\n<p>\u0648\u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0627 \u064a\u0635\u0628\u062d Product Discovery \u0623\u0635\u0639\u0628.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<h3>\u0627\u0644\u062a\u0646\u0642\u0644<\/h3>\n<p>\u0647\u0644 \u064a\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0647\u064a\u0643\u0644 \u0645\u0639 Customer Intent\u061f<\/p>\n<h3>Collections<\/h3>\n<p>\u0647\u0644 \u062a\u0646\u0634\u0626 \u0627\u0644\u0640Categories \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0642\u0631\u0627\u0631 \u0645\u0641\u064a\u062f\u0629\u061f<\/p>\n<h3>\u0627\u0644\u0628\u062d\u062b<\/h3>\n<p>\u0647\u0644 \u064a\u062c\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0635\u0644\u0629\u061f<\/p>\n<h3>\u0627\u0644\u0641\u0644\u0627\u062a\u0631<\/h3>\n<p>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062a\u0642\u0644\u064a\u0644 \u062d\u062c\u0645 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0628\u0633\u0631\u0639\u0629\u061f<\/p>\n<h3>\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/h3>\n<p>\u0647\u0644 \u062a\u0639\u0631\u0636 \u0627\u0644\u0640Cards \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u062a\u062d \u0627\u0644\u0640PDP \u064a\u0633\u062a\u062d\u0642\u061f<\/p>\n<p>\u0642\u062f \u064a\u0631\u0641\u0639 \u062a\u062d\u0633\u064a\u0646 Product Discovery \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 PDP \u0623\u0648Checkout.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 4: \u062d\u0633\u0651\u0646 Shopify Product Page<\/h2>\n<p>\u062a\u0636\u0639 Shopify \u0641\u064a CRO Checklist \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0639\u0627\u0645 2026 \u0648\u0636\u0648\u062d Product Page \u0636\u0645\u0646 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\n<p>PDP \u0642\u0648\u064a \u064a\u0642\u0644\u0644 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u062d\u0648\u0644:<\/p>\n<ul>\n<li>\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0627\u0644\u0633\u0639\u0631<\/li>\n<li>\u0627\u0644\u0640Variants<\/li>\n<li>\u0627\u0644\u0645\u0642\u0627\u0633<\/li>\n<li>\u0627\u0644\u0635\u0648\u0631<\/li>\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n<li>\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a<\/li>\n<li>Stock<\/li>\n<li>\u0627\u0644\u0640CTA \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/li>\n<\/ul>\n<p>\u0623\u0641\u0636\u0644 PDP \u0644\u064a\u0633 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645.<\/p>\n<p>\u0628\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u064a\u0628 \u0639\u0646 \u0623\u0647\u0645 \u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u062d\u064a\u062d.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 5: \u0642\u0644\u0644 Cart Friction<\/h2>\n<p>\u0627\u0644\u0640Cart \u0647\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0628\u062d \u0641\u064a\u0647\u0627 \u0627\u0644\u0646\u064a\u0629 \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0645\u0644\u062e\u0635 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0643\u0645\u064a\u0629<\/li>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0640Variant<\/li>\n<li>\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a<\/li>\n<li>\u062d\u062f \u0627\u0644\u0634\u062d\u0646<\/li>\n<li>\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>Cross-sells<\/li>\n<li>Checkout CTA<\/li>\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<\/ul>\n<p>\u0642\u062f \u062a\u0631\u0641\u0639 \u0627\u0644\u0640Upsells \u0642\u064a\u0645\u0629 AOV\u060c \u0644\u0643\u0646 \u062a\u0648\u0642\u064a\u062a\u0647\u0627 \u0627\u0644\u0633\u064a\u0626 \u0642\u062f \u064a\u0642\u0637\u0639 Checkout Momentum.<\/p>\n<p>\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 AOV \u0648Conversion \u0643\u0640Guardrails \u0645\u062a\u0631\u0627\u0628\u0637\u0629.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 6: \u0634\u062e\u0651\u0635 \u0627\u0644\u0640Checkout<\/h2>\n<p>\u064a\u0648\u0641\u0631 \u062a\u0642\u0631\u064a\u0631 Checkout Journey \u0645\u0646 Google \u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0640Checkout \u0645\u0646 \u062e\u0644\u0627\u0644 Events.<\/p>\n<p>\u062a\u0633\u0644\u0633\u0644 \u062a\u0634\u062e\u064a\u0635\u064a \u0645\u0641\u064a\u062f \u0647\u0648:<\/p>\n<ol>\n<li>Begin Checkout<\/li>\n<li>Add Shipping Info<\/li>\n<li>Add Payment Info<\/li>\n<li>\u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<\/ol>\n<p>\u0625\u0630\u0627 \u062d\u062f\u062b \u0623\u0643\u0628\u0631 Drop \u0642\u0628\u0644 \u0627\u0644\u062f\u0641\u0639\u060c \u0641\u0642\u062f \u062a\u0633\u062a\u062d\u0642 Shipping Choices \u0623\u0648Form Friction \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645.<\/p>\n<p>\u0625\u0630\u0627 \u062d\u062f\u062b \u0623\u0643\u0628\u0631 Drop \u0628\u0639\u062f \u0625\u062f\u062e\u0627\u0644 Payment Information\u060c \u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>Gateway Errors<\/li>\n<li>Card Declines<\/li>\n<li>\u062a\u0648\u0641\u0631 Wallets<\/li>\n<li>\u0627\u0644\u062b\u0642\u0629<\/li>\n<li>\u0627\u0631\u062a\u0628\u0627\u0643 Order Review<\/li>\n<li>Technical Defects<\/li>\n<\/ul>\n<p>\u0644\u0627 \u062a\u0641\u062a\u0631\u0636 \u0623\u0646 Checkout Abandonment \u0645\u0634\u0643\u0644\u0629 \u062a\u0635\u0645\u064a\u0645 \u062f\u0627\u0626\u0645\u064b\u0627.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 7: \u062d\u0633\u0651\u0646 Mobile \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644<\/h2>\n<p>\u062a\u062a\u0636\u0645\u0646 \u0625\u0631\u0634\u0627\u062f\u0627\u062a CRO \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0645\u0646 Shopify \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0628\u0634\u0643\u0644 \u0635\u0631\u064a\u062d.<\/p>\n<p>\u064a\u0648\u0627\u062c\u0647 \u0645\u0633\u062a\u062e\u062f\u0645\u0648 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0642\u064a\u0648\u062f\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629:<\/p>\n<ul>\n<li>Viewport \u0623\u0635\u063a\u0631<\/li>\n<li>Touch Targets<\/li>\n<li>Keyboard Input<\/li>\n<li>Sticky UI<\/li>\n<li>Browser Chrome<\/li>\n<li>\u0634\u0628\u0643\u0627\u062a \u0623\u0628\u0637\u0623<\/li>\n<li>\u0633\u0644\u0648\u0643 App\/Webview<\/li>\n<\/ul>\n<p>Responsive Layout \u0644\u0627 \u064a\u0639\u0646\u064a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 Mobile Experience \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<p>\u0631\u0627\u062c\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0640Funnel \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 8: \u062d\u0633\u0651\u0646 Trust \u062d\u064a\u062b \u064a\u0648\u062c\u062f \u0639\u062f\u0645 \u064a\u0642\u064a\u0646<\/h2>\n<p>Trust \u0644\u064a\u0633\u062a Badge Section \u0641\u064a \u0623\u0633\u0641\u0644 \u0627\u0644\u0635\u0641\u062d\u0629.<\/p>\n<p>\u0627\u0644\u062b\u0642\u0629 \u0647\u064a \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a\u0629 \u0644\u0640:<\/p>\n<ul>\n<li>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646\u062a\u062c \u0648\u0627\u0636\u062d\u0629<\/li>\n<li>\u0635\u0648\u0631 \u0648\u0627\u0642\u0639\u064a\u0629<\/li>\n<li>Reviews \u0645\u062d\u062f\u062f\u0629<\/li>\n<li>\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0625\u0631\u062c\u0627\u0639<\/li>\n<li>\u062a\u0633\u0639\u064a\u0631 \u0645\u062a\u0633\u0642<\/li>\n<li>Error States \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629<\/li>\n<li>Checkout \u0645\u0648\u062b\u0648\u0642<\/li>\n<\/ul>\n<p>\u0623\u0636\u0641 Trust Information \u062d\u064a\u062b \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u062f\u0645 \u064a\u0642\u064a\u0646.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 9: \u0627\u062d\u0645\u0650 Performance<\/h2>\n<p>\u0632\u064a\u0627\u062f\u0629 Shopify Apps \u0642\u062f \u062a\u0639\u0646\u064a \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0643\u0648\u062f.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>Apps \u063a\u064a\u0631 \u0645\u0633\u062a\u062e\u062f\u0645\u0629<\/li>\n<li>\u0648\u0638\u0627\u0626\u0641 \u0645\u0643\u0631\u0631\u0629<\/li>\n<li>Popups \u0645\u062a\u0639\u062f\u062f\u0629<\/li>\n<li>Widgets \u062b\u0642\u064a\u0644\u0629<\/li>\n<li>Third-party Scripts<\/li>\n<li>Layout Shifts<\/li>\n<li>\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u0637\u064a\u0626\u0629<\/li>\n<\/ul>\n<p>Performance \u0639\u0627\u0645\u0644 \u0645\u0646 \u0639\u0648\u0627\u0645\u0644 Conversion\u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0648\u062d\u064a\u062f.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Technical Data \u0648Behavioral Evidence \u0645\u0639\u064b\u0627.<\/p>\n<h2>\u0627\u0644\u0637\u0628\u0642\u0629 10: \u0627\u0628\u0646\u0650 Experimentation System<\/h2>\n<p>\u0628\u0639\u062f \u062a\u0646\u0641\u064a\u0630 Direct Fixes\u060c \u0627\u0633\u062a\u062e\u062f\u0645 Experiments \u0644\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0624\u0643\u062f\u0629.<\/p>\n<p>Experiment Brief \u062c\u064a\u062f \u0639\u0644\u0649 Shopify \u064a\u0634\u0645\u0644:<\/p>\n<ul>\n<li>\u0627\u0644\u0623\u062f\u0644\u0629<\/li>\n<li>Problem Statement<\/li>\n<li>\u0627\u0644\u0641\u0631\u0636\u064a\u0629<\/li>\n<li>Proposed Change<\/li>\n<li>Primary metric<\/li>\n<li>Secondary metrics<\/li>\n<li>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0631\u0633\u0629 (Guardrails)<\/li>\n<li>Audience<\/li>\n<li>Sample size<\/li>\n<li>\u0645\u062f\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644<\/li>\n<li>QA<\/li>\n<li>Success criteria<\/li>\n<\/ul>\n<p>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 Hypothesis:<\/p>\n<blockquote>\n<p>\u0644\u0623\u0646\u0646\u0627 \u0644\u0627\u062d\u0638\u0646\u0627 Engagement \u0645\u0631\u062a\u0641\u0639\u064b\u0627 \u0639\u0644\u0649 Mobile PDP \u0644\u0643\u0646 Add-to-cart Progression \u0645\u0646\u062e\u0641\u0636\u064b\u0627 \u0648\u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0645\u062a\u0643\u0631\u0631\u064b\u0627 \u0645\u0639 Size Selector\u060c \u0646\u0639\u062a\u0642\u062f \u0623\u0646 \u062a\u062d\u0633\u064a\u0646 Size Guidance \u0644\u0645\u062a\u0633\u0648\u0642\u064a Fashion \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0633\u064a\u0631\u0641\u0639 Add-to-cart Rate \u062f\u0648\u0646 \u0632\u064a\u0627\u062f\u0629 Returns.<\/p>\n<\/blockquote>\n<p>\u0647\u0630\u0647 Hypothesis \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/p>\n<p>\u0623\u0645\u0627 \u00ab\u0627\u062c\u0639\u0644 \u0627\u0644\u0635\u0641\u062d\u0629 \u0623\u0646\u0638\u0641\u00bb \u0641\u0644\u064a\u0633\u062a \u0643\u0630\u0644\u0643.<\/p>\n<h2>Shopify CRO Metrics \u0627\u0644\u0645\u0647\u0645\u0629<\/h2>\n<p>\u0644\u0627 \u062a\u062f\u0650\u0631 CRO \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Sitewide Conversion Rate \u0641\u0642\u0637.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Metric Tree.<\/p>\n<h3>Acquisition<\/h3>\n<ul>\n<li>Sessions<\/li>\n<li>Traffic mix<\/li>\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u062c\u062f\u062f<\/li>\n<li>Cost<\/li>\n<\/ul>\n<h3>Discovery<\/h3>\n<ul>\n<li>Collection-to-PDP Rate<\/li>\n<li>Search Success<\/li>\n<li>Product-list Engagement<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0645\u0646\u062a\u062c<\/h3>\n<ul>\n<li>PDP View<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629<\/li>\n<li>Variant Errors<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0633\u0644\u0629<\/h3>\n<ul>\n<li>Cart-to-checkout Rate<\/li>\n<li>AOV<\/li>\n<li>Upsell Acceptance<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0640Checkout<\/h3>\n<ul>\n<li>\u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout<\/li>\n<li>Payment Progression<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621<\/li>\n<\/ul>\n<h3>Commercial<\/h3>\n<ul>\n<li>Revenue per session<\/li>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n<li>\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d<\/li>\n<li>Refunds<\/li>\n<li>Cancellation<\/li>\n<\/ul>\n<h2>\u0643\u064a\u0641 \u062a\u0631\u062a\u0628 \u0623\u0639\u0645\u0627\u0644 Shopify CRO<\/h2>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Decision Model \u0628\u0633\u064a\u0637\u064b\u0627:<\/p>\n<p><strong>Impact \u00d7 Confidence \u00f7 Effort<\/strong><\/p>\n<p>\u0644\u0643\u0646 \u0642\u064a\u0651\u0645 \u0627\u0644\u0640Impact \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 Exposure.<\/p>\n<p>\u0645\u0634\u0643\u0644\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 60% \u0645\u0646 Checkout Sessions \u0642\u062f \u062a\u0633\u062a\u062d\u0642 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 Enhancement \u062c\u0630\u0627\u0628 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f Confidence \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629:<\/p>\n<ul>\n<li>Quantitative Data<\/li>\n<li>Behavioral Evidence<\/li>\n<li>User Research<\/li>\n<li>Technical Proof<\/li>\n<li>Customer Feedback \u0645\u062a\u0643\u0631\u0631<\/li>\n<\/ul>\n<h2>\u0645\u062a\u0649 \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u062d\u0648\u0644 \u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627 \u0625\u0644\u0649 A\/B Testing<\/h2>\n<p>\u0646\u0641\u0651\u0630 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643:<\/p>\n<ul>\n<li>\u0631\u0648\u0627\u0628\u0637 \u0645\u0639\u0637\u0644\u0629<\/li>\n<li>Tracking Failures<\/li>\n<li>Checkout Bugs<\/li>\n<li>\u062a\u0633\u0639\u064a\u0631 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d<\/li>\n<li>\u062a\u062f\u0627\u062e\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>\u063a\u064a\u0627\u0628 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u062d\u0631\u062c\u0629 \u0628\u0633\u0628\u0628 Implementation Defect<\/li>\n<\/ul>\n<p>\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0639\u0637\u0644\u0629 \u064a\u0647\u062f\u0631 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643.<\/p>\n<h2>\u0645\u062a\u0649 \u064a\u0635\u0628\u062d \u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627 Redesign<\/h2>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 Redesign \u0645\u0646\u0637\u0642\u064a\u064b\u0627 \u0639\u0646\u062f\u0645\u0627:<\/p>\n<ul>\n<li>Information Architecture \u0636\u0639\u064a\u0641\u0629 \u0647\u064a\u0643\u0644\u064a\u064b\u0627<\/li>\n<li>\u0642\u064a\u0648\u062f \u0627\u0644\u0640Theme \u062a\u0645\u0646\u0639 \u062a\u062d\u0633\u064a\u0646\u0627\u062a UX \u062d\u0631\u062c\u0629<\/li>\n<li>Components \u063a\u064a\u0631 \u0645\u062a\u0633\u0642\u0629<\/li>\n<li>\u0633\u0644\u0648\u0643 Mobile \u064a\u0635\u0639\u0628 \u0625\u0635\u0644\u0627\u062d\u0647 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627<\/li>\n<li>Product Discovery \u064a\u062d\u062a\u0627\u062c \u0646\u0638\u0627\u0645\u064b\u0627 \u062c\u062f\u064a\u062f\u064b\u0627<\/li>\n<li>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0640Brand\/Product \u062a\u063a\u064a\u0631\u062a \u062c\u0630\u0631\u064a\u064b\u0627<\/li>\n<\/ul>\n<p>\u0644\u0643\u0646 Redesign \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0646\u062a\u064a\u062c\u0629 \u0644\u0644\u062a\u0634\u062e\u064a\u0635\u060c \u0644\u0627 \u0627\u0641\u062a\u0631\u0627\u0636\u064b\u0627 \u0623\u0648\u0644\u064a\u064b\u0627.<\/p>\n<h2>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0634\u063a\u064a\u0644<\/h2>\n<p>\u062f\u0648\u0631\u0629 \u0646\u0627\u0636\u062c\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 Shopify \u062a\u0628\u062f\u0648 \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n<p><strong>\u0627\u0644\u0642\u064a\u0627\u0633 \u2192 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u2192 \u0627\u0644\u0628\u062d\u062b \u2192 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u2192 \u0627\u0644\u0625\u0635\u0644\u0627\u062d\/\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u2192 QA \u2192 \u0627\u0644\u062a\u0639\u0644\u0645 \u2192 \u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/p>\n<p>\u064a\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u0623\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u064a\u062a\u0639\u0644\u0645 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a\u060c \u0644\u0627 \u0644\u0623\u0646\u0647 \u064a\u0646\u062a\u062c \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0623\u0643\u062b\u0631.<\/p>\n<h2>\u0627\u0628\u0646\u0650 Metric Tree \u0644\u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>Metric Tree \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0641\u0631\u0642 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0633\u0644\u0648\u0643 \u0627\u0644\u0635\u0641\u062d\u0629 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/p>\n<h3>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\n<p>Revenue \u0648Profit.<\/p>\n<h3>\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f<\/h3>\n<ul>\n<li>Sessions<\/li>\n<li>Conversion<\/li>\n<li>AOV<\/li>\n<\/ul>\n<h3>\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/h3>\n<ul>\n<li>Product discovery rate<\/li>\n<li>PDP Add-to-cart Rate<\/li>\n<li>Cart-to-checkout Rate<\/li>\n<li>\u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout<\/li>\n<\/ul>\n<h3>\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062f\u0627\u0639\u0645\u0629<\/h3>\n<ul>\n<li>Search Success<\/li>\n<li>Filter use<\/li>\n<li>\u0646\u062c\u0627\u062d \u0627\u0644\u0640Variants<\/li>\n<li>Form error rate<\/li>\n<li>Payment success<\/li>\n<li>\u0627\u062e\u062a\u064a\u0627\u0631 Delivery Option<\/li>\n<\/ul>\n<p>\u0644\u064a\u0633 \u0643\u0644 Supporting Metric \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u062a\u0641\u0639.<\/p>\n<p>\u0645\u062b\u0644\u064b\u0627\u060c \u0632\u064a\u0627\u062f\u0629 Search Usage \u0642\u062f \u062a\u0643\u0648\u0646 \u062c\u064a\u062f\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u064a\u062c\u062f\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0633\u0631\u0639\u060c \u0648\u0642\u062f \u062a\u0643\u0648\u0646 \u0633\u064a\u0626\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 Navigation \u064a\u0641\u0634\u0644.<\/p>\n<p>\u0641\u0633\u0651\u0631 Metrics \u0641\u064a \u0633\u064a\u0627\u0642\u0647\u0627.<\/p>\n<h2>\u0623\u0646\u0634\u0626 Experimentation Backlog \u0645\u0646 Research<\/h2>\n<p>\u0644\u0643\u0644 Test \u0645\u062d\u062a\u0645\u0644\u060c \u0633\u062c\u0651\u0644:<\/p>\n<ul>\n<li>Observation<\/li>\n<li>\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644<\/li>\n<li>\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/li>\n<li>\u0627\u0644\u0641\u0631\u0636\u064a\u0629<\/li>\n<li>\u0627\u0644\u0635\u0641\u062d\u0629<\/li>\n<li>Audience<\/li>\n<li>\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0627\u0644\u0645\u062a\u0648\u0642\u0639<\/li>\n<li>Primary metric<\/li>\n<li>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0631\u0633\u0629 (Guardrails)<\/li>\n<li>\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629<\/li>\n<li>\u0627\u0644\u0645\u062c\u0647\u0648\u062f<\/li>\n<li>\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u064a\u0645\u0646\u0639 Idea Lists \u0645\u0646 \u0623\u0646 \u062a\u0635\u0628\u062d \u0639\u0634\u0648\u0627\u0626\u064a\u0629.<\/p>\n<h2>\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627 \u0644\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0645\u062f\u0641\u0648\u0639<\/h2>\n<p>\u064a\u0648\u0641\u0631 Paid Traffic \u0641\u0631\u0635\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0623\u0646 Campaign Intent \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627.<\/p>\n<p>\u0642\u064a\u0651\u0645:<\/p>\n<ul>\n<li>\u0648\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/li>\n<li>\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0640Landing<\/li>\n<li>\u0635\u0644\u0629 \u0627\u0644\u0640Product\/Category<\/li>\n<li>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0633\u0639\u0631<\/li>\n<li>\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0631\u0636<\/li>\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<\/ul>\n<p>\u0625\u0630\u0627 \u0648\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0640\u00ab\u0623\u0637\u0642\u0645 \u0643\u062a\u0627\u0646 \u0635\u064a\u0641\u064a\u0629 \u0623\u0642\u0644 \u0645\u0646 100 \u062f\u0648\u0644\u0627\u0631\u00bb \u062b\u0645 \u0647\u0628\u0637 \u0639\u0644\u0649 Homepage \u0639\u0627\u0645\u0629\u060c \u064a\u0636\u064a\u0641 \u0627\u0644\u0645\u062a\u062c\u0631 \u062c\u0647\u062f \u0628\u062d\u062b \u063a\u064a\u0631 \u0636\u0631\u0648\u0631\u064a.<\/p>\n<p>\u064a\u0645\u0643\u0646 \u0644\u0640CRO \u062a\u062d\u0633\u064a\u0646 Post-click Efficiency \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 Media Spend.<\/p>\n<h2>\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627 \u0644\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0639\u0636\u0648\u064a<\/h2>\n<p>\u0642\u062f \u064a\u0635\u0644 Organic Visitors \u0625\u0644\u0649:<\/p>\n<ul>\n<li>\u0645\u0642\u0627\u0644\u0627\u062a Blog<\/li>\n<li>Collections<\/li>\n<li>PDPs<\/li>\n<li>\u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/li>\n<li>Guides<\/li>\n<\/ul>\n<p>\u064a\u062d\u062a\u0627\u062c Informational Content \u0625\u0644\u0649 \u0645\u0633\u0627\u0631 \u0646\u062d\u0648 Commercial Discovery.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Contextual Internal Links \u0648CTAs.<\/p>\n<p>\u0644\u0627 \u062a\u0636\u0639 Sales CTAs \u0647\u062c\u0648\u0645\u064a\u0629 \u062f\u0627\u062e\u0644 \u0643\u0644 \u0641\u0642\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629.<\/p>\n<p>\u0627\u062c\u0639\u0644 \u0627\u0644\u0637\u0644\u0628 \u0645\u062a\u0648\u0627\u0641\u0642\u064b\u0627 \u0645\u0639 Intent.<\/p>\n<h2>\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646<\/h2>\n<p>\u0642\u062f \u064a\u0642\u062f\u0651\u0631 Returning Users:<\/p>\n<ul>\n<li>\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u0625\u0644\u0649 Categories \u0645\u0639\u0631\u0648\u0641\u0629<\/li>\n<li>\u0627\u0644\u0628\u062d\u062b<\/li>\n<li>Saved Cart<\/li>\n<li>Account<\/li>\n<li>Reorder<\/li>\n<li>Loyalty<\/li>\n<li>Recent Products<\/li>\n<\/ul>\n<p>\u0644\u0627 \u062a\u0635\u0645\u0645 \u0643\u0644 \u062a\u062c\u0631\u0628\u0629 \u0641\u0642\u0637 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062c\u062f\u064a\u062f.<\/p>\n<h2>\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/h2>\n<p>\u064a\u062c\u0628 \u0639\u0644\u0649 Multi-market Stores \u0645\u0631\u0627\u0639\u0627\u0629:<\/p>\n<ul>\n<li>\u0627\u0644\u0639\u0645\u0644\u0629<\/li>\n<li>\u0627\u0644\u0644\u063a\u0629<\/li>\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u062c\u0645\u0631\u0643\u064a\u0629<\/li>\n<li>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639<\/li>\n<li>\u0627\u0644\u062a\u0648\u0641\u0631<\/li>\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n<li>\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629<\/li>\n<\/ul>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0646\u062e\u0641\u0627\u0636 Conversion \u0641\u064a \u0633\u0648\u0642 \u0648\u0627\u062d\u062f \u063a\u064a\u0631 \u0638\u0627\u0647\u0631 \u0641\u064a Global Averages.<\/p>\n<p>\u0627\u0639\u0645\u0644 Segmentation.<\/p>\n<h2>\u062e\u0637\u0629 \u062a\u0634\u063a\u064a\u0644 \u0644\u0645\u062f\u0629 90 \u064a\u0648\u0645\u064b\u0627 \u0644\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/h2>\n<h3>\u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 1\u20132<\/h3>\n<p>\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0640Baseline.<\/p>\n<h3>\u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 2\u20134<\/h3>\n<p>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Funnel \u0648\u0627\u0644\u0640Segments.<\/p>\n<h3>\u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 3\u20135<\/h3>\n<p>Qualitative Research.<\/p>\n<h3>\u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 4\u20136<\/h3>\n<p>Direct Fixes.<\/p>\n<h3>\u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 5\u20138<\/h3>\n<p>\u062a\u0646\u0641\u064a\u0630 UX\/Merchandising \u0639\u0627\u0644\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629.<\/p>\n<h3>\u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 7\u201312<\/h3>\n<p>Experiments \u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<h3>\u0645\u0633\u062a\u0645\u0631<\/h3>\n<p>Reporting \u0648QA \u0648\u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0648Research \u062c\u062f\u064a\u062f.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0628\u062f\u0644 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0643\u0640Waterfall \u0635\u0627\u0631\u0645.<\/p>\n<h2>\u0623\u062f\u0648\u0627\u0631 \u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/h2>\n<p>\u0628\u0631\u0646\u0627\u0645\u062c \u062c\u0627\u062f \u063a\u0627\u0644\u0628\u064b\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649:<\/p>\n<h3>Analyst<\/h3>\n<p>\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0640Funnel \u0648\u0627\u0644\u0640Segments.<\/p>\n<h3>CRO Strategist<\/h3>\n<p>\u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u0627\u0644\u0640Experimentation.<\/p>\n<h3>UX Designer\/Researcher<\/h3>\n<p>Behavioral Research \u0648\u062d\u0644\u0648\u0644 \u0627\u0644\u0648\u0627\u062c\u0647\u0629.<\/p>\n<h3>Developer<\/h3>\n<p>Implementation \u0648Performance \u0648QA.<\/p>\n<h3>Merchandising\/Business Owner<\/h3>\n<p>\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/p>\n<p>\u0642\u062f \u064a\u063a\u0637\u064a \u0627\u0644\u0634\u062e\u0635 \u0646\u0641\u0633\u0647 \u0639\u062f\u0629 \u0623\u062f\u0648\u0627\u0631 \u0641\u064a \u0641\u0631\u064a\u0642 \u0623\u0635\u063a\u0631.<\/p>\n<h2>FAQ \u0644\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/h2>\n<h3>\u0645\u0627 \u0647\u0648 Shopify Conversion Rate \u0627\u0644\u062c\u064a\u062f\u061f<\/h3>\n<p>\u0644\u0627 \u064a\u0648\u062c\u062f Target \u0639\u0627\u0644\u0645\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0648\u062f \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a. \u062a\u0624\u062b\u0631 Category \u0648\u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0648Traffic Mix \u0648\u0627\u0644\u062c\u0647\u0627\u0632 \u0648\u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 Conversion. \u0642\u0627\u0631\u0646 Internal Segments \u0630\u0627\u062a \u0645\u0639\u0646\u0649 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a.<\/p>\n<h3>\u0647\u0644 Shopify Plus \u064a\u062d\u0633\u0646 Conversion \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627\u061f<\/h3>\n<p>\u0644\u0627. \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0629 \u0642\u062f \u062a\u062a\u064a\u062d \u062e\u064a\u0627\u0631\u0627\u062a Checkout \u0648Operations \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Merchandising \u0648UX \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<h3>\u0647\u0644 Site Speed \u0623\u0647\u0645 \u0639\u0627\u0645\u0644 CRO\u061f<\/h3>\n<p>Performance \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0647\u0645\u064b\u0627 \u062c\u062f\u064b\u0627\u060c \u0644\u0643\u0646\u0647 \u0639\u0627\u0645\u0644 \u0648\u0627\u062d\u062f. \u0634\u062e\u0651\u0635 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0633\u0631\u0639\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 Templates\/Users \u0630\u0648\u064a \u0642\u064a\u0645\u0629 \u0642\u0628\u0644 \u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0648\u062d\u064a\u062f.<\/p>\n<h3>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0640CRO \u062e\u0641\u0636 Ad Costs\u061f<\/h3>\n<p>CRO \u0644\u0627 \u064a\u062a\u062d\u0643\u0645 \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u062a\u0643\u0627\u0644\u064a\u0641 Ad Auction. \u062a\u062d\u0633\u064a\u0646 Post-click Conversion \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0631\u0641\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0646\u0627\u062a\u062c \u0645\u0646 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u062d\u0633\u0646 Paid-media Efficiency.<\/p>\n<h3>\u0643\u0645 A\/B Test \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0631\u064a \u0645\u062a\u062c\u0631 Shopify\u061f<\/h3>\n<p>\u0627\u0644\u0639\u062f\u062f \u0623\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643. \u0628\u0631\u0646\u0627\u0645\u062c \u0646\u0627\u0636\u062c \u0642\u062f \u064a\u062c\u0631\u064a Experiments \u0643\u062b\u064a\u0631\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0645\u062a\u062c\u0631 \u0623\u0635\u063a\u0631 \u0639\u0644\u0649 \u0623\u0639\u0645\u0627\u0644 \u0623\u0639\u0644\u0649 \u062b\u0642\u0629.<\/p>\n<h2>\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629<\/h2>\n<p>Conversion Rate \u0644\u064a\u0633\u062a \u0627\u0644\u0646\u0634\u0627\u0637 \u0646\u0641\u0633\u0647.<\/p>\n<p>\u0642\u062f \u064a\u0631\u0641\u0639 \u062a\u063a\u064a\u064a\u0631 Conversion \u0628\u064a\u0646\u0645\u0627 \u064a\u0636\u0631:<\/p>\n<ul>\n<li>Gross margin<\/li>\n<li>AOV<\/li>\n<li>Return rate<\/li>\n<li>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a<\/li>\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062f\u0639\u0645<\/li>\n<\/ul>\n<p>\u0645\u062b\u0644\u064b\u0627\u060c \u0642\u062f \u064a\u0631\u0641\u0639 \u062e\u0635\u0645 \u0623\u0643\u0628\u0631 Purchase Conversion \u0641\u0648\u0631\u064b\u0627\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 Margin \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u0639\u0646\u062f \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u060c \u0631\u0627\u0642\u0628:<\/p>\n<ul>\n<li>Contribution Margin<\/li>\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0635\u0645<\/li>\n<li>Refunds<\/li>\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n<li>\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<li>Customer Acquisition Cost<\/li>\n<\/ul>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u0633\u0651\u0646 CRO \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/p>\n<h2>Research Cadence \u0644\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/h2>\n<p>\u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0646\u0627\u0636\u062c \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0645\u0639 \u0623\u062f\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 Research \u0634\u0647\u0631\u064a \u0623\u0648 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a:<\/p>\n<ul>\n<li>\u0623\u0647\u0645 Search Queries<\/li>\n<li>Zero-result Searches<\/li>\n<li>Support Themes<\/li>\n<li>Product-review Themes<\/li>\n<li>Session-recording Cohorts<\/li>\n<li>Exit Surveys<\/li>\n<li>\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u064a\u0646\u0634\u0626 Research Backlog \u0642\u0628\u0644 \u0623\u0646 \u062a\u0635\u0628\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0639\u0627\u062c\u0644\u0629.<\/p>\n<h2>\u062d\u0648\u0643\u0645\u0629 CRO<\/h2>\n<p>\u0645\u0639 \u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u062d\u062f\u0651\u062f:<\/p>\n<ul>\n<li>\u0645\u0646 \u064a\u0648\u0627\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u0640Experiments\u061f<\/li>\n<li>\u0645\u0646 \u064a\u0645\u0644\u0643 Analytics QA\u061f<\/li>\n<li>\u0645\u0646 \u064a\u0633\u062a\u0637\u064a\u0639 \u0625\u0637\u0644\u0627\u0642 Direct Fixes\u061f<\/li>\n<li>\u0645\u0646 \u064a\u0648\u0627\u0641\u0642 \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631\u0627\u062a Checkout\u061f<\/li>\n<li>\u0645\u0646 \u064a\u0648\u062b\u0651\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f<\/li>\n<li>\u0645\u0646 \u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0640Guardrails\u061f<\/li>\n<\/ul>\n<p>\u0628\u062f\u0648\u0646 Governance\u060c \u064a\u062a\u062d\u0648\u0644 \u0639\u0645\u0644 CRO \u0625\u0644\u0649 Requests \u0645\u0646\u0641\u0635\u0644\u0629.<\/p>\n<h2>\u0643\u064a\u0641 \u064a\u0628\u062f\u0648 \u0646\u062c\u0627\u062d \u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/h2>\n<p>\u0627\u0644\u0646\u062c\u0627\u062d \u0644\u064a\u0633 \u0641\u0642\u0637 Conversion Rate \u0623\u0639\u0644\u0649.<\/p>\n<p>\u0628\u0631\u0646\u0627\u0645\u062c \u0623\u0642\u0648\u0649 \u064a\u062e\u0644\u0642:<\/p>\n<ul>\n<li>\u062a\u0634\u062e\u064a\u0635\u064b\u0627 \u0623\u0633\u0631\u0639<\/li>\n<li>Redesigns \u0623\u0642\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0631\u0623\u064a<\/li>\n<li>Post-click Efficiency \u0623\u0641\u0636\u0644<\/li>\n<li>\u0642\u064a\u0627\u0633\u064b\u0627 \u0623\u0641\u0636\u0644<\/li>\n<li>Prioritization \u0623\u0641\u0636\u0644<\/li>\n<li>Experiments \u0623\u0643\u062b\u0631 \u0645\u0648\u062b\u0648\u0642\u064a\u0629<\/li>\n<li>Customer Experience \u0623\u0641\u0636\u0644<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062a\u062a\u0631\u0627\u0643\u0645 \u0642\u064a\u0645\u062a\u0647\u0627 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<h2>\u0645\u0631\u0627\u062c\u0639\u0629 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>\u0643\u0644 \u0631\u0628\u0639 \u0633\u0646\u0629\u060c \u0631\u0627\u062c\u0639:<\/p>\n<ol>\n<li>Revenue \u0648Conversion Efficiency<\/li>\n<li>\u062c\u0648\u062f\u0629 \u0627\u0644\u0640Traffic<\/li>\n<li>Funnel Progression<\/li>\n<li>\u0623\u0647\u0645 \u062a\u063a\u064a\u064a\u0631\u0627\u062a Product\/Category<\/li>\n<li>Mobile Gap<\/li>\n<li>\u0623\u062f\u0627\u0621 \u0627\u0644\u0640Checkout<\/li>\n<li>Research Themes<\/li>\n<li>Experiment results<\/li>\n<li>Technical Debt<\/li>\n<li>Roadmap \u0644\u0644\u0631\u0628\u0639 \u0627\u0644\u062a\u0627\u0644\u064a<\/li>\n<\/ol>\n<p>\u0647\u0630\u0627 \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0631\u062a\u0628\u0627\u0637 CRO \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644.<\/p>\n<h2>Implementation Checklist \u0644\u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>\u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0623\u064a Optimization\u060c \u062a\u0623\u0643\u062f \u0645\u0646:<\/p>\n<h3>\u0627\u0644\u0645\u0634\u0643\u0644\u0629<\/h3>\n<p>\u0645\u0627 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u064a \u064a\u062d\u0644\u0647\u0627 \u0647\u0630\u0627\u061f<\/p>\n<h3>\u0627\u0644\u0623\u062f\u0644\u0629<\/h3>\n<p>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0639\u0645 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f<\/p>\n<h3>\u0627\u0644\u0646\u0637\u0627\u0642<\/h3>\n<p>\u0623\u064a Templates \u0623\u0648Products \u0623\u0648Devices \u0623\u0648Segments \u0645\u062a\u0623\u062b\u0631\u0629\u061f<\/p>\n<h3>\u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/h3>\n<p>\u0647\u0644 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u062a\u0639\u0627\u0644\u062c \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u061f<\/p>\n<h3>\u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/h3>\n<p>\u0647\u0644 \u0642\u064a\u0648\u062f Shopify\/Theme\/App \u0645\u0641\u0647\u0648\u0645\u0629\u061f<\/p>\n<h3>Tracking<\/h3>\n<p>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f<\/p>\n<h3>QA<\/h3>\n<p>\u0647\u0644 \u062a\u0645 \u0641\u062d\u0635 \u062d\u0627\u0644\u0627\u062a Mobile \u0648Desktop \u0648Browser \u0648Variant \u0648Cart \u0648Checkout\u061f<\/p>\n<h3>Rollback<\/h3>\n<p>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0639\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0625\u0630\u0627 \u0633\u0628\u0628 \u0636\u0631\u0631\u064b\u0627\u061f<\/p>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/h2>\n<h3>\u062a\u062d\u0633\u064a\u0646 Vanity Engagement<\/h3>\n<p>\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 Clicks \u0644\u064a\u0633 \u0623\u0641\u0636\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627.<\/p>\n<h3>\u0625\u0636\u0627\u0641\u0629 Urgency \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646<\/h3>\n<p>Urgency \u0632\u0627\u0626\u0641 \u0623\u0648 \u063a\u064a\u0631 \u0630\u064a \u0635\u0644\u0629 \u0642\u062f \u064a\u0642\u0644\u0644 Trust.<\/p>\n<h3>\u0625\u063a\u0631\u0627\u0642 \u0627\u0644\u0640PDPs<\/h3>\n<p>\u0632\u064a\u0627\u062f\u0629 Widgets \u0642\u062f \u062a\u0631\u0641\u0639 Cognitive Load.<\/p>\n<h3>\u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u0640Apps \u062f\u0648\u0646 \u062a\u0641\u0643\u064a\u0631<\/h3>\n<p>Recommendation \u0645\u0646 App \u0644\u064a\u0633\u062a Customer Evidence.<\/p>\n<h3>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u064a\u0646\u0645\u0627 Tracking \u0645\u0639\u0637\u0644<\/h3>\n<p>\u062a\u0641\u0642\u062f \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0623\u062b\u0631.<\/p>\n<h3>\u062a\u062c\u0627\u0647\u0644 Customer Support<\/h3>\n<p>\u0641\u0631\u0642 \u0627\u0644\u062f\u0639\u0645 \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u0639\u0631\u0641 \u0623\u0643\u062b\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u062a\u0643\u0631\u0627\u0631\u064b\u0627.<\/p>\n<h2>\u0623\u0633\u0626\u0644\u0629 Leadership \u0644\u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u064a\u0631 \u0623\u0646 \u064a\u0633\u0623\u0644 \u0643\u0644 \u0634\u0647\u0631:<\/p>\n<ul>\n<li>\u0645\u0627 \u0623\u0643\u0628\u0631 Conversion Constraint \u0627\u0644\u0622\u0646\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0631 \u0645\u0646\u0630 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0645\u0627\u0636\u064a\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u0623\u0635\u0644\u062d\u0646\u0627\u0647\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u0627\u062e\u062a\u0628\u0631\u0646\u0627\u0647\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0639\u0644\u0645\u0646\u0627\u0647\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0640Blocked\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629\u061f<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u062a\u0628\u0646\u064a \u062b\u0642\u0627\u0641\u0629 CRO \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/p>\n<h2>Weekly Monitoring Checklist \u0644\u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>\u0643\u0644 \u0623\u0633\u0628\u0648\u0639\u060c \u0631\u0627\u062c\u0639 \u0623\u0635\u063a\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0643\u0634\u0641 \u062a\u063a\u064a\u0631 \u0645\u0647\u0645:<\/p>\n<ul>\n<li>Sessions \u062d\u0633\u0628 Source<\/li>\n<li>Conversion \u062d\u0633\u0628 Device<\/li>\n<li>Revenue per session<\/li>\n<li>\u0623\u0647\u0645 Landing Pages<\/li>\n<li>\u0623\u062f\u0627\u0621 \u0623\u0647\u0645 Product\/Category<\/li>\n<li>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 Add to Cart<\/li>\n<li>\u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640Checkout<\/li>\n<li>\u062d\u0648\u0627\u062f\u062b \u0627\u0644\u062f\u0641\u0639<\/li>\n<li>\u062d\u0648\u0627\u062f\u062b \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n<\/ul>\n<p>\u0644\u0627 \u062a\u062d\u0648\u0651\u0644 Weekly Review \u0625\u0644\u0649 Audit \u0643\u0627\u0645\u0644\u061b \u0647\u062f\u0641\u0647 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641.<\/p>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u063a\u064a\u0631 Metric\u060c \u0627\u0641\u062a\u062d Diagnostic Task \u0623\u0639\u0645\u0642.<\/p>\n<h2>Monthly Review \u0644\u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>\u0645\u0631\u0629 \u0643\u0644 \u0634\u0647\u0631\u060c \u0627\u062e\u062a\u0631 \u0645\u0646\u0637\u0642\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u0639\u0645\u0642.<\/p>\n<p>\u0623\u0645\u062b\u0644\u0629:<\/p>\n<ul>\n<li>Mobile PDP<\/li>\n<li>Collection Discovery<\/li>\n<li>Paid Traffic Landing Pages<\/li>\n<li>\u0627\u0644\u0640Checkout<\/li>\n<li>\u0627\u0644\u0628\u062d\u062b<\/li>\n<li>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646<\/li>\n<\/ul>\n<p>\u0631\u0627\u062c\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u062f\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639\u064b\u0627.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u062a\u062c Monthly Review \u0639\u062f\u062f\u064b\u0627 \u0635\u063a\u064a\u0631\u064b\u0627 \u0645\u0646 Actions \u0645\u0639 Owners \u0648\u0627\u0636\u062d\u064a\u0646.<\/p>\n<h2>\u062a\u0648\u062b\u064a\u0642 \u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 Knowledge Base \u0628\u0633\u064a\u0637\u0629 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649:<\/p>\n<ul>\n<li>\u062a\u0639\u0631\u064a\u0641\u0627\u062a KPI \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/li>\n<li>\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0640Events<\/li>\n<li>Research Findings<\/li>\n<li>Fixes \u062a\u0645 \u0625\u0637\u0644\u0627\u0642\u0647\u0627<\/li>\n<li>\u0627\u0644\u062a\u062c\u0627\u0631\u0628<\/li>\n<li>\u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/li>\n<li>\u0642\u064a\u0648\u062f \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0639\u0631\u0648\u0641\u0629<\/li>\n<\/ul>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u063a\u064a\u0631 \u0627\u0644\u0641\u0631\u0642\u060c \u064a\u0645\u0646\u0639 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0628\u0631\u0646\u0627\u0645\u062c CRO \u0645\u0646 \u0627\u0644\u0628\u062f\u0621 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631.<\/p>\n<h2>\u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 Shopify<\/h2>\n<p>\u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0646\u0627\u0636\u062c \u0645\u0633\u062a\u0639\u062f \u0644\u0623\u0646 \u064a\u0642\u0648\u0644:<\/p>\n<ul>\n<li>\u00ab\u0644\u0627 \u0646\u0645\u0644\u0643 \u0623\u062f\u0644\u0629 \u0643\u0627\u0641\u064a\u0629 \u0628\u0639\u062f.\u00bb<\/li>\n<li>\u00ab\u0647\u0630\u0647 Tracking Issue \u0648\u0644\u064a\u0633\u062a CRO Test.\u00bb<\/li>\n<li>\u00ab\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0647\u0648 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0631\u060c \u0644\u0627 \u0627\u0644\u0635\u0641\u062d\u0629.\u00bb<\/li>\n<li>\u00ab\u0627\u0644\u0623\u062b\u0631 \u0648\u0627\u0636\u062d \u0625\u062d\u0635\u0627\u0626\u064a\u064b\u0627 \u0644\u0643\u0646\u0647 \u0635\u063a\u064a\u0631 \u062a\u062c\u0627\u0631\u064a\u064b\u0627.\u00bb<\/li>\n<li>\u00ab\u0647\u0630\u0647 Recommendation \u062a\u062a\u0639\u0627\u0631\u0636 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.\u00bb<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0639\u0644\u0627\u0645\u0627\u062a Optimization \u062c\u064a\u062f\u060c \u0648\u0644\u064a\u0633\u062a \u062a\u0631\u062f\u062f\u064b\u0627.<\/p>\n<h2>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0642\u0631\u0627\u0621\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.shopify.com\/blog\/cro-checklist\" target=\"_blank\" rel=\"noopener\">Shopify \u2014 CRO Checklist<\/a><\/li>\n<\/ul>\n<h2>\u0623\u0628\u062d\u0627\u062b \u0645\u0631\u0635\u0627\u062f \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n<ul>\n<li><a href=\"\/ar\/insights\/shopify-cro-guide\/\">\u062f\u0644\u064a\u0644 \u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/a><\/li>\n<li><a href=\"\/ar\/insights\/shopify-ab-testing-guide\/\">Shopify A\/B Testing Guide<\/a><\/li>\n<li><a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0645\u0631\u0635\u0627\u062f<\/a><\/li>\n<li>Shopify-specific Check: \u0631\u0627\u062c\u0639 \u0627\u0644\u0640Template \u0648\u0627\u0644\u0640App \u0648\u0627\u0644\u0640Device \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u064a\u0646 \u0644\u0647\u0630\u0627 \u062a\u062d\u0644\u064a\u0644 Shopify.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u062a\u062d\u0644\u064a\u0644 Shopify \u0647\u0630\u0627<\/strong>\u060c \u0637\u0628\u0651\u0642 \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 Shopify Templates \u0648Apps \u0648Products \u0648Traffic Segments \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0631\u0636 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u064b\u0627.<\/p>\n<p>\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0645\u0646 \u0645\u0631\u0635\u0627\u062f \u062a\u0634\u062e\u064a\u0635 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u0628\u0631 Analytics \u0648UX \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c <a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0646\u0645\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a> \u0623\u0648 <a href=\"\/ar\/contact\/\">start a conversation<\/a>. \u0648\u0641\u064a ART-016 \u0627\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0645\u0642\u064a\u062f\u0629 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629 \u0628\u0627\u0644\u0642\u0631\u0627\u0631.<\/p>","protected":false},"excerpt":{"rendered":"<p>Shopify CRO \u0647\u0648 \u062a\u062d\u062f\u064d \u0644\u0646\u0645\u0648 \u0645\u062a\u062c\u0631 Shopify \u064a\u062c\u0628 \u062a\u0634\u062e\u064a\u0635\u0647 \u0639\u0628\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Product Discovery \u0648Product Pages \u0648Cart \u0648Checkout \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u064a\u063a\u064a\u0631 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0640Theme.<\/p>","protected":false},"author":1,"featured_media":470,"template":"","tags":[598,187,186,599],"insight_topic":[63,39,62,184],"insight_content_type":[44,70,185],"insight_platform":[48],"insight_industry":[73,56],"insight_level":[71,57,58],"class_list":["post-469","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-shopify-conversion-optimization","tag-shopify-conversion-rate-optimization","tag-shopify-cro","tag-shopify-cro-strategy","insight_topic-conversion-optimization","insight_topic-cro","insight_topic-ecommerce-growth","insight_topic-shopify-cro","insight_content_type-guide","insight_content_type-long-form-insight","insight_content_type-seo-article","insight_platform-shopify","insight_industry-ecommerce","insight_industry-retail","insight_level-advanced","insight_level-beginner","insight_level-intermediate"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/469\/revisions"}],"predecessor-version":[{"id":714,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/469\/revisions\/714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media\/470"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=469"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=469"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=469"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=469"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=469"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}