{"id":455,"date":"2026-08-28T16:52:18","date_gmt":"2026-08-28T14:52:18","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=455"},"modified":"2026-08-28T16:52:18","modified_gmt":"2026-08-28T14:52:18","slug":"mobile-vs-desktop-ecommerce-conversion","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/mobile-vs-desktop-ecommerce-conversion\/","title":{"rendered":"Mobile \u0645\u0642\u0627\u0628\u0644 Desktop \u0641\u064a Ecommerce Conversion: \u0643\u064a\u0641 \u062a\u0634\u062e\u0651\u0635 \u0627\u0644\u0641\u062c\u0648\u0629"},"content":{"rendered":"<h1>Mobile \u0645\u0642\u0627\u0628\u0644 Desktop \u0641\u064a Ecommerce Conversion: \u0643\u064a\u0641 \u062a\u0634\u062e\u0651\u0635 \u0627\u0644\u0641\u062c\u0648\u0629<\/h1>\n<p><strong>Ecommerce Conversion Rate by Device<\/strong> \u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u062a\u0634\u062e\u064a\u0635\u064b\u0627 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/p>\n<p>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0648\u064a \u064a\u0641\u0635\u0644 \u0628\u064a\u0646 \u062d\u062c\u0645 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u064a\u062d\u062f\u062f \u0627\u0644\u0640Segment \u0648\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640Funnel \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0639\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648\u064a\u062a\u062d\u0642\u0642 \u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0640Tracking \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u060c \u062b\u0645 \u0641\u0642\u0637 \u064a\u0648\u0635\u064a \u0628\u0625\u0635\u0644\u0627\u062d \u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0628\u062d\u062b \u0625\u0636\u0627\u0641\u064a \u0623\u0648 Experiment. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>ecommerce conversion rate by device<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0639\u0646\u064a\u0647 Ecommerce Conversion Rate by Device \u0641\u0639\u0644\u064b\u0627\u061f<\/h2>\n<p>\u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0628\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u064a\u062c\u0628 \u062a\u0642\u064a\u064a\u0645 Ecommerce Conversion Rate by Device \u0643\u062c\u0632\u0621 \u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629. \u0642\u062f \u064a\u062d\u0633\u0646 \u0627\u0644\u0645\u062a\u062c\u0631 Metric \u0648\u064a\u0636\u0631 \u0623\u062e\u0631\u0649\u060c \u0648\u0642\u062f \u064a\u0628\u062f\u0648 \u0623\u0636\u0639\u0641 \u0625\u062c\u0645\u0627\u0644\u064b\u0627 \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u062d\u0633\u0646 Segment \u0645\u0647\u0645.<\/p>\n<p>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0641\u064a\u062f \u064a\u0633\u0623\u0644:<\/p>\n<ul>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0651\u0631\u061f<\/li>\n<li>\u0645\u062a\u0649 \u062a\u063a\u064a\u0651\u0631\u061f<\/li>\n<li>\u0623\u064a Users \u0623\u0648Sessions \u0633\u0627\u0647\u0645\u0648\u0627 \u0623\u0643\u062b\u0631\u061f<\/li>\n<li>\u0623\u064a Funnel Transition \u062a\u063a\u064a\u0651\u0631\u061f<\/li>\n<li>\u0647\u0644 \u062a\u063a\u064a\u0651\u0631\u062a \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0623\u0648 Product Mix \u0623\u0648Pricing \u0623\u0648Stock \u0623\u0648Delivery \u0623\u0648Payment \u0623\u0648Tracking\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u0624\u0643\u062f \u0648\u0645\u0627 \u0627\u0644\u0640Hypothesis\u061f<\/li>\n<li>\u0623\u064a Action \u064a\u0645\u0643\u0646 \u062a\u0646\u0641\u064a\u0630\u0647 \u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0623\u064a\u0647\u0627 \u064a\u062d\u062a\u0627\u062c Validation\u061f<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0630\u0644\u0643 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0640Ecommerce Conversion Rate by Device.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>ecommerce conversion rate by device<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0647\u0630\u0627 \u0627\u0644\u0647\u064a\u0643\u0644 \u064a\u0645\u0646\u0639 \u0623\u0643\u062b\u0631 \u0623\u062e\u0637\u0627\u0621 CRO \u0634\u064a\u0648\u0639\u064b\u0627: \u0627\u0644\u0642\u0641\u0632 \u0645\u0646 Metric \u0625\u0644\u0649 Design Idea \u062f\u0648\u0646 \u0625\u062b\u0628\u0627\u062a \u0623\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>ecommerce conversion rate by device<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u062a\u0646\u062f \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0627\u0644\u064a \u0625\u0644\u0649 \u0623\u062f\u0644\u0629 \u062d\u0648\u0644 Ecommerce Conversion Rate by Device\u060c \u062e\u0635\u0648\u0635\u064b\u0627 Conversion Rate \u0648Revenue per Session.<\/p>\n<h2>\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p>\u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u062a\u0623\u062b\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u060c \u0644\u0627 Page Engagement \u0641\u0642\u0637.<\/p>\n<p>\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u064a:<\/p>\n<blockquote>\n<p><strong>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a = Sessions \u00d7 Conversion Rate \u00d7 Average Order Value<\/strong><\/p>\n<\/blockquote>\n<p>\u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u0639\u0645\u0642\u060c \u0623\u0636\u0641 <strong>revenue per session<\/strong> \u0644\u0623\u0646\u0647 \u064a\u0631\u0628\u0637 Traffic Volume \u0648Conversion \u0648Basket Value \u0641\u064a Metric \u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u062d\u062f\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0640Metrics \u0627\u0644\u0623\u0643\u062b\u0631 \u0635\u0644\u0629 Conversion Rate \u0648Revenue per Session \u0648AOV \u0648Funnel Progression \u0648Revenue. \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0640Primary Metric \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629. \u0642\u062f \u064a\u0624\u062b\u0631 Product Discovery \u0623\u0648\u0644\u064b\u0627 \u0641\u064a Product-view Progression\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0642\u0627\u0633 Checkout \u0639\u0644\u0649 Purchase Completion. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0640Metric \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0641\u062a\u0631\u0636. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h2>\u0627\u0628\u0646\u0650 Baseline \u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0627\u0644\u062a\u063a\u064a\u064a\u0631<\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0641\u0631\u0635\u060c \u062d\u062f\u0651\u062f Baseline.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0641\u062a\u0631\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0646\u0637\u0642\u064a\u0629 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0648\u0633\u062c\u0651\u0644:<\/p>\n<ul>\n<li>Sessions<\/li>\n<li>Users \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/li>\n<li>Orders<\/li>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n<li>Conversion rate<\/li>\n<li>AOV<\/li>\n<li>Revenue per session<\/li>\n<li>\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>Add to cart<\/li>\n<li>Begin Checkout<\/li>\n<li>\u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u062b\u0645 \u0648\u062b\u0651\u0642 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0639\u0631\u0648\u0641:<\/p>\n<ul>\n<li>\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<li>\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/li>\n<li>\u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n<li>\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0634\u062d\u0646<\/li>\n<li>\u062d\u0648\u0627\u062f\u062b \u0627\u0644\u062f\u0641\u0639<\/li>\n<li>\u0625\u0637\u0644\u0627\u0642\u0627\u062a Theme \u0623\u0648App<\/li>\n<li>Tracking Deployments<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0628\u062f\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642 \u0642\u062f \u064a\u064f\u0641\u0633\u0651\u064e\u0631 \u062a\u063a\u064a\u0631 \u062a\u062c\u0627\u0631\u064a \u0637\u0628\u064a\u0639\u064a \u062e\u0637\u0623\u064b \u0639\u0644\u0649 \u0623\u0646\u0647 Conversion Problem.<\/p>\n<h2>\u062a\u062d\u0642\u0651\u0642 \u0645\u0646 \u0637\u0628\u0642\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<\/h2>\n<p>\u0644\u0627 \u064a\u0648\u062c\u062f \u062a\u062d\u0644\u064a\u0644 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0623\u0642\u0648\u0649 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0642\u064a\u0627\u0633\u0647.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 GA4 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0640Stack\u060c \u062a\u062d\u0642\u0651\u0642 \u0645\u0646 Ecommerce Events \u0645\u062b\u0644 <code>view_item<\/code>, <code>add_to_cart<\/code>, <code>begin_checkout<\/code>, <code>add_shipping_info<\/code>, <code>add_payment_info<\/code>\u060c \u0648 <code>\u0627\u0644\u0634\u0631\u0627\u0621<\/code> \u062d\u064a\u062b \u064a\u062f\u0639\u0645 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0630\u0644\u0643. \u0641\u064a \u0647\u0630\u0627 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong> \u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0647\u0648 \u0639\u0632\u0644 \u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0645\u064a\u0645.<\/p>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0646:<\/p>\n<ol>\n<li>\u0647\u0644 \u064a\u0639\u0645\u0644 \u0627\u0644\u0640Event \u0639\u0646\u062f \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u061f<\/li>\n<li>\u0647\u0644 \u064a\u062a\u0645 \u0625\u0637\u0644\u0627\u0642\u0647 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637\u061f<\/li>\n<li>\u0647\u0644 Item IDs \u0648\u0627\u0644\u0642\u064a\u0645 \u0635\u062d\u064a\u062d\u0629\u061f<\/li>\n<li>\u0647\u0644 Purchase Revenue \u064a\u062a\u0637\u0627\u0628\u0642 \u0628\u0634\u0643\u0644 \u0645\u0639\u0642\u0648\u0644 \u0645\u0639 \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f<\/li>\n<li>\u0647\u0644 Transaction IDs \u0645\u0648\u062c\u0648\u062f\u0629\u061f<\/li>\n<li>\u0647\u0644 \u062a\u063a\u064a\u0651\u0631 Consent \u0623\u0648Payment Redirects \u0623\u0648Cross-domain Behavior\u061f<\/li>\n<\/ol>\n<ul>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0627\u0644\u0640Event \u0627\u0644\u0645\u0639\u0637\u0644 \u0647\u0648 <strong>Tracking Defect<\/strong>\u060c \u0648\u0644\u064a\u0633 \u0641\u0631\u0635\u0629 \u0644\u0640A\/B Testing.<\/p>\n<h2>\u062d\u062f\u0651\u062f \u0627\u0644\u0640Segment \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u062f \u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/h2>\n<p>\u0627\u0644\u0640Blended Averages \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u062e\u0637\u064a\u0631\u0629 \u0644\u0644\u062a\u0634\u062e\u064a\u0635.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0628\u062f\u0623 \u0628\u0640Device \u0648Source\/Medium \u0648Landing Page \u0648New vs Returning \u0648Product\/Category.<\/p>\n<p>\u062c\u062f\u0648\u0644 Segment \u0645\u0641\u064a\u062f \u064a\u0643\u0648\u0646 \u0645\u062b\u0644:<\/p>\n<p>| Segment | Traffic | \u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a | Revenue \/ Session | \u0627\u0644\u062a\u063a\u064a\u0631 | \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 |<br \/>\n|&#8212;|&#8212;:|&#8212;:|&#8212;:|&#8212;:|&#8212;:|<br \/>\n| iOS | \u2014 | \u2014 | \u2014 | \u2014 | \u2014 |<br \/>\n| Organic Search | \u2014 | \u2014 | \u2014 | \u2014 | \u2014 |<br \/>\n| Priority Market | \u2014 | \u2014 | \u2014 | \u2014 | \u2014 |<br \/>\n| Priority Category | \u2014 | \u2014 | \u2014 | \u2014 | \u2014 | \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0644\u0627 \u062a\u0636\u0641 Benchmarks \u0645\u062e\u062a\u0631\u0639\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0645\u062a\u062c\u0631 \u0646\u0641\u0633\u0647 \u0648\u0641\u062a\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648Internal Segments \u0630\u0627\u062a \u0635\u0644\u0629. \u0647\u0630\u0627 \u0645\u0647\u0645 \u0644\u0640 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong> \u0644\u0623\u0646 \u0627\u0644\u0639\u064e\u0631\u064e\u0636 \u0646\u0641\u0633\u0647 \u0642\u062f \u064a\u0646\u062a\u062c \u0639\u0646 \u0623\u0633\u0628\u0627\u0628 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/p>\n<h2>\u0627\u0641\u0635\u0644 Demand \u0639\u0646 Conversion Efficiency<\/h2>\n<p>\u0642\u062f \u064a\u062d\u0635\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u0639\u0644\u0649 \u062a\u0631\u0627\u0641\u064a\u0643 \u0623\u0643\u062b\u0631 \u0648\u064a\u0646\u062a\u062c Orders \u0623\u0642\u0644.<\/p>\n<p>\u0648\u0642\u062f \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u062a\u0631\u0627\u0641\u064a\u0643 \u0623\u0642\u0644 \u0648\u064a\u062d\u0642\u0642 Revenue \u0623\u0643\u062b\u0631.<\/p>\n<p>\u0644\u0647\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0641\u0635\u0644 \u0643\u0644 \u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0628\u064a\u0646:<\/p>\n<h3>Volume<\/h3>\n<p>\u0643\u0645 \u0639\u062f\u062f Qualified Sessions\/Users \u0627\u0644\u0630\u064a\u0646 \u0648\u0635\u0644\u0648\u0627 \u0625\u0644\u0649 \u0627\u0644\u0631\u062d\u0644\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629\u061f<\/p>\n<h3>Efficiency<\/h3>\n<p>\u0645\u0627 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u0627\u0646\u062a\u0642\u0644\u062a\u061f<\/p>\n<h3>Value<\/h3>\n<p>\u0643\u0645 Revenue \u0623\u0648Margin \u0623\u0646\u062a\u062c\u062a \u0627\u0644\u0631\u062d\u0644\u0629\u061f<\/p>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u062d\u0631\u0643 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u0643\u062b\u0631 \u0625\u0641\u0627\u062f\u0629.<\/p>\n<h2>\u0627\u0643\u062a\u0634\u0641 \u0623\u064a\u0646 \u064a\u062a\u0648\u0642\u0641 \u062a\u0642\u062f\u0645 \u0627\u0644\u0639\u0645\u064a\u0644<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u062a\u0645\u062b\u064a\u0644 Ecommerce Funnel \u0639\u0627\u0645 \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n<p><strong>Landing \u2192 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u2192 Product View \u2192 Add to Cart \u2192 Cart \u2192 Begin Checkout \u2192 \u0627\u0644\u0634\u062d\u0646 \u2192 \u0627\u0644\u062f\u0641\u0639 \u2192 \u0627\u0644\u0634\u0631\u0627\u0621<\/strong> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0644\u0633\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0641\u064a \u0643\u0644 \u062a\u062d\u0644\u064a\u0644.<\/p>\n<p>\u0627\u062e\u062a\u0631 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0630\u064a \u064a\u0639\u0632\u0644 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635.<\/p>\n<p>\u0644\u0643\u0644 Transition \u0627\u062d\u0633\u0628:<\/p>\n<blockquote>\n<p><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 = \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0648\u0635\u0644\u0648\u0627 \u0625\u0644\u0649 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u00f7 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/strong><\/p>\n<\/blockquote>\n<p>\u062b\u0645 \u0627\u0633\u0623\u0644:<\/p>\n<ul>\n<li>\u0623\u064a Transition \u062a\u063a\u064a\u0651\u0631 \u0623\u0643\u062b\u0631\u061f<\/li>\n<li>\u0623\u064a Transition \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u062d\u0635\u0648\u0631\u0629 \u0641\u064a Segment \u0648\u0627\u062d\u062f\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0640Pattern \u062c\u062f\u064a\u062f \u0623\u0645 \u0645\u0633\u062a\u0645\u0631\u061f<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0623\u0643\u0628\u0631 Drop \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u064a\u0633 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0623\u0643\u0628\u0631 \u0641\u0631\u0635\u0629 \u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<h2>\u0642\u062f\u0651\u0631 \u0627\u0644\u0641\u0631\u0635\u0629 \u062f\u0648\u0646 \u0645\u0628\u0627\u0644\u063a\u0629<\/h2>\n<p>\u062a\u0642\u062f\u064a\u0631 \u062a\u0634\u062e\u064a\u0635\u064a \u0645\u0641\u064a\u062f \u0647\u0648:<\/p>\n<blockquote>\n<p><strong>\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0628\u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u0633\u0627\u0628\u0642 = \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0645\u0639\u0631\u0651\u0636\u0648\u0646 \u062d\u0627\u0644\u064a\u064b\u0627 \u00d7 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642<\/strong><\/p>\n<\/blockquote>\n<p>\u0625\u0630\u0646:<\/p>\n<blockquote>\n<p><strong>Gap = Expected Outcomes \u2212 Actual Outcomes<\/strong><\/p>\n<\/blockquote>\n<p>\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0646 \u0641\u0642\u062f \u0627\u0644\u0646\u0634\u0627\u0637 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 Progression \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0623\u062f\u0627\u0626\u0647 \u0627\u0644\u0633\u0627\u0628\u0642. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u062a\u0646\u062f \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0627\u0644\u064a \u0625\u0644\u0649 \u0623\u062f\u0644\u0629 \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u060c \u062e\u0635\u0648\u0635\u064b\u0627 Conversion Rate \u0648Revenue per Session. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0647\u0630\u0627 \u0644\u0627 <strong>\u0644\u0627<\/strong> \u064a\u062b\u0628\u062a \u0623\u0646 \u0625\u0635\u0644\u0627\u062d UX Issue \u0633\u064a\u0633\u062a\u0631\u062f \u0627\u0644\u0641\u062c\u0648\u0629 \u0643\u0627\u0645\u0644\u0629. \u0642\u062f \u064a\u0633\u0627\u0647\u0645 Traffic Mix \u0648Product Mix \u0648\u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0623\u064a\u0636\u064b\u0627. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0642\u0645 \u0644\u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0644\u0627 \u0644\u0648\u0639\u062f \u0628\u0632\u064a\u0627\u062f\u0629 \u0645\u062d\u062f\u062f\u0629.<\/p>\n<h2>\u0642\u064a\u0651\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643<\/h2>\n<p>\u0642\u0628\u0644 \u0644\u0648\u0645 \u0627\u0644\u0648\u0627\u062c\u0647\u0629\u060c \u0642\u0627\u0631\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648\u062a\u0648\u0632\u064a\u0639\u0647.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062a\u062d\u0642\u0651\u0642 \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646:<\/p>\n<ul>\n<li>\u0632\u0627\u062f\u062a \u062d\u0635\u0629 Channel \u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0640Sessions<\/li>\n<li>\u0632\u0627\u062f\u062a \u0646\u0633\u0628\u0629 New Visitors \u0623\u0633\u0631\u0639 \u0645\u0646 Returning Visitors<\/li>\n<li>\u0628\u062f\u0623\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u0647\u0628\u0637 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u062e\u062a\u0644\u0641\u0629<\/li>\n<li>\u062f\u062e\u0644 \u062c\u0645\u0647\u0648\u0631 \u0623\u0648\u0633\u0639 \u0625\u0644\u0649 \u0627\u0644\u0640Funnel<\/li>\n<li>\u062a\u063a\u064a\u0651\u0631 Device Mix \u0628\u0634\u0643\u0644 \u062c\u0648\u0647\u0631\u064a<\/li>\n<li>\u062a\u063a\u064a\u0651\u0631 Geographic Mix<\/li>\n<li>\u062c\u0630\u0628\u062a \u0627\u0644\u0639\u0631\u0648\u0636 \u062a\u0631\u0627\u0641\u064a\u0643 \u064a\u0628\u062d\u062b \u0623\u0633\u0627\u0633\u064b\u0627 \u0639\u0646 \u0627\u0644\u062e\u0635\u0645<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u0638\u0644 Conversion \u062f\u0627\u062e\u0644 \u0627\u0644\u0640Segments \u062b\u0627\u0628\u062a\u064b\u0627 \u0628\u064a\u0646\u0645\u0627 \u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u062c\u0645\u0651\u0639\u060c \u0641\u0642\u062f \u064a\u0641\u0633\u0631 Customer Mix \u062c\u0632\u0621\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u062d\u0631\u0643\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h2>\u0642\u064a\u0651\u0645 \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0640Merchandising<\/h2>\n<p>\u064a\u062a\u0623\u062b\u0631 Conversion \u0628\u0645\u0627 \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0634\u0631\u0627\u0624\u0647.<\/p>\n<p>\u062a\u062d\u0642\u0642 \u0645\u0646:<\/p>\n<ul>\n<li>Product\/Category Mix<\/li>\n<li>Price Band<\/li>\n<li>Stock<\/li>\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0640Variants<\/li>\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0640Best-sellers<\/li>\n<li>\u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<li>\u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>Collection Merchandising<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0644\u0627 \u064a\u062c\u0628 \u062a\u0642\u064a\u064a\u0645 Category \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0640Consideration \u0645\u062b\u0644 Category \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0633\u0639\u0631 \u0648\u0645\u062a\u0643\u0631\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u062a\u0648\u062d\u064a\u062f \u0643\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062d\u062a Rate \u0648\u0627\u062d\u062f\u060c \u0628\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647 \u0628\u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647.<\/p>\n<h2>\u0642\u064a\u0651\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u0629<\/h2>\n<p>\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0636\u0639\u064a\u0641\u0629\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0641\u064a\u0647\u0627.<\/p>\n<p>\u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c \u0642\u062f \u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0646\u0642\u0644<\/li>\n<li>\u0627\u0644\u0628\u062d\u062b<\/li>\n<li>\u0627\u0644\u0641\u0644\u0627\u062a\u0631<\/li>\n<li>\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0627\u0644\u0635\u0648\u0631<\/li>\n<li>\u0627\u0644\u0640Variants<\/li>\n<li>\u0627\u0644\u0633\u0639\u0631<\/li>\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n<li>\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a<\/li>\n<li>\u062d\u0627\u0644\u0629 \u0627\u0644\u0640CTA<\/li>\n<li>\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0640Cart<\/li>\n<li>Checkout Forms<\/li>\n<li>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639<\/li>\n<li>\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u064a\u0643\u0648\u0646 Heuristic Review \u0630\u0627 \u0642\u064a\u0645\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062e\u0651\u0635\u0629\u060c \u0648\u064a\u0635\u0628\u062d \u0623\u0636\u0639\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 Sitewide \u0645\u0646 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a. \u0641\u064a \u0647\u0630\u0627 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong> \u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0647\u0648 \u0639\u0632\u0644 \u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0645\u064a\u0645.<\/p>\n<h2>\u0627\u0633\u062a\u062e\u062f\u0645 Behavioral Evidence \u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0640Metric<\/h2>\n<p>\u064a\u062e\u0628\u0631\u0643 Quantitative Analysis <strong>\u0623\u064a\u0646<\/strong> \u0628\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a\u0647.<\/p>\n<p>\u0623\u0645\u0627 \u0627\u0644\u0640Qualitative Research \u0641\u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0641\u0633\u064a\u0631 <strong>\u0644\u0645\u0627\u0630\u0627<\/strong>.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645:<\/p>\n<ul>\n<li>Session Recordings<\/li>\n<li>Heatmaps<\/li>\n<li>\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639<\/li>\n<li>User Testing<\/li>\n<li>Search Logs<\/li>\n<li>Customer Reviews<\/li>\n<li>Support Tickets<\/li>\n<li>Chat\/WhatsApp Themes<\/li>\n<li>Feedback \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648Account Team<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0623\u0646\u0634\u0626 Cohorts.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 Mobile PDP Users\u060c \u0631\u0627\u062c\u0639 Mobile PDP Sessions. \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 Shipping-stage Abandonment \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062d\u0642\u0642 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0640Flow \u062a\u062d\u062f\u064a\u062f\u064b\u0627. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629.<\/p>\n<p>\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0644\u0644\u0640Sessions \u062a\u0646\u062a\u062c Anecdotes\u061b \u0623\u0645\u0627 Research \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 Cohorts \u0641\u064a\u0646\u062a\u062c Hypotheses \u0623\u0642\u0648\u0649. \u0647\u0630\u0627 \u0645\u0647\u0645 \u0644\u0640 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong> \u0644\u0623\u0646 \u0627\u0644\u0639\u064e\u0631\u064e\u0636 \u0646\u0641\u0633\u0647 \u0642\u062f \u064a\u0646\u062a\u062c \u0639\u0646 \u0623\u0633\u0628\u0627\u0628 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/p>\n<h2>\u0627\u0628\u0646\u0650 Evidence Ladder<\/h2>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Labels \u0648\u0627\u0636\u062d\u0629.<\/p>\n<h3>Finding \u0645\u0624\u0643\u062f<\/h3>\n<p>\u062a\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<h3>Observation<\/h3>\n<p>\u0633\u0644\u0648\u0643 \u0645\u062a\u0643\u0631\u0631 \u064a\u0638\u0647\u0631 \u0641\u064a Research.<\/p>\n<h3>\u0627\u0644\u0641\u0631\u0636\u064a\u0629<\/h3>\n<p>\u062a\u0641\u0633\u064a\u0631 \u0645\u0642\u062a\u0631\u062d \u0644\u0645 \u064a\u062a\u0645 \u0625\u062b\u0628\u0627\u062a\u0647 \u0628\u0639\u062f.<\/p>\n<h3>\u0627\u0644\u062a\u0648\u0635\u064a\u0629<\/h3>\n<p>\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<p>\u0647\u0630\u0627 \u0645\u0647\u0645 \u062e\u0635\u0648\u0635\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0623\u0646 \u0639\u062f\u0629 \u0623\u0633\u0628\u0627\u0628 \u0645\u062d\u062a\u0645\u0644\u0629 \u0642\u062f \u062a\u0646\u062a\u062c \u0646\u0641\u0633 \u0627\u0644\u0640Top-level Metric. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627<\/h2>\n<p>\u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b\u0629 \u0645\u062e\u0627\u0637\u0631 \u062a\u0633\u062a\u062d\u0642 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u062e\u0627\u0635\u064b\u0627:<\/p>\n<ol>\n<li><strong>\u0627\u0644\u0642\u0641\u0632 \u0625\u0644\u0649 \u0627\u0644\u062d\u0644 \u0642\u0628\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635<\/strong><\/li>\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Blended Averages<\/strong><\/li>\n<li><strong>\u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 Correlation \u0648Causation<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u062e\u0637\u0623 \u0622\u062e\u0631 \u0647\u0648 \u062a\u062d\u0648\u064a\u0644 \u0643\u0644 Issue \u0625\u0644\u0649 A\/B Test. \u064a\u062c\u0628 \u0625\u0635\u0644\u0627\u062d Broken Tracking \u0648\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u0648Payment Failures \u0648Mobile Bugs \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \u0648\u0627\u0644\u0640Content \u0627\u0644\u062e\u0627\u0637\u0626 \u0645\u0648\u0636\u0648\u0639\u064a\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Experiment \u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u062c\u062f \u0639\u062f\u0629 \u062d\u0644\u0648\u0644 \u0635\u0627\u0644\u062d\u0629 \u0648\u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f\u0629.<\/p>\n<h2>\u062d\u0648\u0651\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0625\u0644\u0649 Action Brief<\/h2>\n<p>\u0644\u0643\u0644 Opportunity\u060c \u0648\u062b\u0651\u0642:<\/p>\n<p><strong>\u0645\u0634\u0643\u0644\u0629<\/strong><br \/>\n\u0645\u0627 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f<\/p>\n<p><strong>\u0627\u0644\u0623\u062f\u0644\u0629<\/strong><br \/>\n\u0623\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648Research \u062a\u062f\u0639\u0645\u0647\u0627\u061f<\/p>\n<p><strong>\u0627\u0644\u0623\u062b\u0631<\/strong><br \/>\n\u0643\u0645 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u0645\u062a\u0639\u0631\u0636\u064a\u0646 \u0644\u0647\u0627 \u0648\u0623\u064a\u0646 \u0641\u064a \u0627\u0644\u0640Funnel\u061f<\/p>\n<p><strong>\u0627\u0644\u062a\u0648\u0635\u064a\u0629<\/strong><br \/>\n\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u062a\u063a\u064a\u064a\u0631\u0647\u061f<\/p>\n<p><strong>\u0644\u0645\u0627\u0630\u0627 \u0642\u062f \u064a\u0646\u062c\u062d<\/strong><br \/>\n\u0645\u0627 \u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u064a \u064a\u0639\u0627\u0644\u062c\u0647\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u061f<\/p>\n<p><strong>\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/strong><br \/>\n\u062d\u0631\u062c \u0623\u0648 \u0645\u0631\u062a\u0641\u0639 \u0623\u0648 \u0645\u062a\u0648\u0633\u0637 \u0623\u0648 \u0645\u0646\u062e\u0641\u0636.<\/p>\n<p><strong>\u0627\u0644\u0645\u062c\u0647\u0648\u062f<\/strong><br \/>\n\u0645\u0627 \u0623\u0639\u0645\u0627\u0644 Design \u0623\u0648Development \u0623\u0648Analytics \u0623\u0648Operations \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u061f<\/p>\n<p><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644<\/strong><br \/>\n\u0645\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u061f<\/p>\n<p><strong>\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/strong><br \/>\n\u0645\u0627 \u0627\u0644\u0630\u064a \u0645\u0627 \u0632\u0627\u0644 \u063a\u064a\u0631 \u0645\u0639\u0631\u0648\u0641\u061f<\/p>\n<p><strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0646\u062c\u0627\u062d<\/strong><br \/>\n\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u062d\u0633\u0646 \u0625\u0630\u0627 \u0646\u062c\u062d \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u061f<\/p>\n<p>\u0647\u0630\u0627 \u064a\u062d\u0648\u0644 \u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0646 Topic \u0641\u064a \u0645\u0642\u0627\u0644 \u0625\u0644\u0649 Operating Process \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<h2>\u0631\u062a\u0651\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062d\u0633\u0628 Exposure \u0648\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0647\u062f<\/h2>\n<h3>\u062d\u0631\u062c<\/h3>\n<ul>\n<li>Checkout Blockers<\/li>\n<li>\u0641\u0634\u0644 \u0627\u0644\u062f\u0641\u0639<\/li>\n<li>Tracking Failure<\/li>\n<li>CTA \u0645\u0639\u0637\u0644<\/li>\n<li>\u062a\u0633\u0639\u064a\u0631 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d<\/li>\n<li>Mobile Defect \u0634\u062f\u064a\u062f \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/li>\n<\/ul>\n<h3>\u0645\u0631\u062a\u0641\u0639<\/h3>\n<p>\u0623\u062f\u0644\u0629 \u0642\u0648\u064a\u0629 + Exposure \u0645\u0639\u062a\u0628\u0631 + \u0635\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<h3>\u0645\u062a\u0648\u0633\u0637<\/h3>\n<p>\u0641\u0631\u0635\u0629 \u0645\u0639\u0642\u0648\u0644\u0629 \u0645\u0639 Validation \u063a\u064a\u0631 \u0645\u0643\u062a\u0645\u0644\u0629.<\/p>\n<h3>\u0645\u0646\u062e\u0641\u0636<\/h3>\n<p>\u062a\u062d\u0633\u064a\u0646 \u0628\u0633\u064a\u0637 \u0623\u0648 Low-exposure.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 Prioritization <strong>Impact \u0648Confidence \u0648Effort \u0648Urgency \u0648Implementation Complexity<\/strong>. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h2>What to fix directly<\/h2>\n<p>\u0639\u0627\u062f\u0629\u064b \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 Experiment:<\/p>\n<ul>\n<li>\u0631\u0648\u0627\u0628\u0637 \u0645\u0639\u0637\u0644\u0629<\/li>\n<li>\u0648\u062c\u0647\u0627\u062a \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629<\/li>\n<li>Purchase Events \u0645\u0643\u0631\u0631\u0629<\/li>\n<li>Form Controls \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644<\/li>\n<li>\u0645\u0646\u062a\u062c\u0627\u062a Out-of-stock \u064a\u064f\u0639\u0644\u0646 \u0639\u0646\u0647\u0627 \u0643\u0645\u062a\u0627\u062d\u0629<\/li>\n<li>Payment Errors<\/li>\n<li>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0632\u0627\u0645\u064a\u0629 \u0645\u0641\u0642\u0648\u062f\u0629 \u0628\u0633\u0628\u0628 Defect<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0642\u0650\u0633 \u0628\u0639\u062f \u0627\u0644\u0625\u0635\u0644\u0627\u062d\u060c \u0644\u0643\u0646 \u0644\u0627 \u062a\u0647\u062f\u0631 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0641\u064a \u0633\u0624\u0627\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u062c\u0628 \u0625\u0628\u0642\u0627\u0621 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0645\u0639\u0637\u0644\u0629.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u0633\u062a\u062d\u0642 Experiment<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 Testing \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0644\u0640:<\/p>\n<ul>\n<li>Information Hierarchy<\/li>\n<li>\u0639\u0631\u0636 \u0627\u0644\u0640CTA<\/li>\n<li>Size Guidance<\/li>\n<li>\u0645\u062d\u062a\u0648\u0649 Product Card<\/li>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0640Filters<\/li>\n<li>\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>\u0639\u0631\u0636 Social Proof<\/li>\n<li>\u0647\u064a\u0643\u0644 \u0627\u0644\u0640Upsell<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0627\u062e\u062a\u0628\u0631 \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627:<\/p>\n<ul>\n<li>Tracking \u0645\u0648\u062b\u0648\u0642<\/li>\n<li>\u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/li>\n<li>\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0644\u062f\u064a\u0647 Exposure \u0645\u0639\u062a\u0628\u0631<\/li>\n<li>\u0627\u0644\u0640Hypothesis \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062f\u0644\u064a\u0644<\/li>\n<li>\u0627\u0644\u0640Guardrails \u0645\u062d\u062f\u062f\u0629<\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h2>\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/h2>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u060c \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647 \u0647\u0648:<\/p>\n<ol>\n<li><strong>\u062a\u062d\u0642\u0651\u0642 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633<\/strong><\/li>\n<li><strong>\u0642\u0633\u0651\u0645 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/li>\n<li><strong>\u062d\u062f\u0651\u062f \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0636\u0639\u064a\u0641\u0629 \u0641\u064a \u0627\u0644\u0640Funnel<\/strong><\/li>\n<li><strong>\u0627\u062f\u0645\u062c Quantitative \u0648Qualitative Evidence<\/strong><\/li>\n<li>\u0631\u062a\u0651\u0628 Fixes \u0648Research \u0648Experiments<\/li>\n<li>\u0646\u0641\u0651\u0630 QA \u0644\u0644\u062a\u0637\u0628\u064a\u0642<\/li>\n<li>\u0631\u0627\u0642\u0628 \u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0628\u0639\u062f \u0627\u0644\u0625\u0637\u0644\u0627\u0642<\/li>\n<\/ol>\n<ul>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0647\u0630\u0627 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0645\u0635\u0645\u0645 \u0639\u0645\u062f\u064b\u0627 \u0644\u064a\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0634\u062e\u064a\u0635.<\/p>\n<h2>KPI Framework \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635<\/h2>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Metric Tree \u0635\u063a\u064a\u0631\u0629.<\/p>\n<h3>Business<\/h3>\n<ul>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n<li>Orders<\/li>\n<li>Margin \u0639\u0646\u062f \u062a\u0648\u0641\u0631\u0647<\/li>\n<\/ul>\n<h3>Efficiency<\/h3>\n<ul>\n<li>Conversion rate<\/li>\n<li>Revenue per session<\/li>\n<li>AOV<\/li>\n<\/ul>\n<h3>Funnel<\/h3>\n<ul>\n<li>Relevant Progression Rate<\/li>\n<li>Error Rate \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062a\u062c\u0631\u0628\u0629<\/h3>\n<ul>\n<li>Behavioral Metrics \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0645\u0647\u0645\u0629<\/li>\n<li>Search\/Variant\/Form Interactions<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0631\u0633\u0629 (Guardrails)<\/h3>\n<ul>\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n<li>Refunds<\/li>\n<li>Page Performance<\/li>\n<li>Support Contacts<\/li>\n<\/ul>\n<p>\u0644\u0627 \u062a\u062d\u0633\u0651\u0646 Micro-metrics \u0628\u062f\u0648\u0646 \u062a\u0648\u0636\u064a\u062d \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u0639\u0645\u064a\u0644.<\/p>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3>\u0645\u0627 \u0647\u0648 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f<\/h3>\n<p>\u0647\u0648 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u0638\u0645 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648UX \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0648Experimentation \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h3>\u0623\u064a Metrics \u0623\u0633\u062a\u062e\u062f\u0645\u061f<\/h3>\n<p>\u0627\u0628\u062f\u0623 \u0628\u0640Conversion Rate \u0648Revenue per Session \u0648AOV \u0648Funnel Progression. \u0623\u0636\u0641 Metrics \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0648\u0627\u0644\u0640Guardrails \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0645\u0634\u0643\u0644\u0629. \u062a\u062c\u0646\u0628 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0639\u0628\u0631 Metric \u0645\u062c\u0645\u0651\u0639\u0629 \u0648\u0627\u062d\u062f\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h3>\u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0623\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0646\u0641\u0633\u0647 \u0647\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f<\/h3>\n<p>\u062a\u062d\u0642\u0642 \u0623\u0648\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648Traffic Mix \u0648Product Mix \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u062f\u0641\u0639. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0633\u062a\u0642\u0631\u0629 \u0648\u0643\u0627\u0646 \u0627\u0644\u0641\u0642\u062f \u0645\u0631\u0643\u0632\u064b\u0627 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u062d\u062f\u062f\u0629\u060c \u064a\u0635\u0628\u062d Onsite Friction \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0623\u0642\u0648\u0649. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u062a\u0646\u062f \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0627\u0644\u064a \u0625\u0644\u0649 \u0623\u062f\u0644\u0629 \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u060c \u062e\u0635\u0648\u0635\u064b\u0627 Conversion Rate \u0648Revenue per Session. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h3>\u0647\u0644 \u0623\u0633\u062a\u062e\u062f\u0645 Industry Conversion Benchmark\u061f<\/h3>\n<p>\u064a\u0645\u0643\u0646 \u0644\u0644\u0640External Benchmarks \u062a\u0648\u0641\u064a\u0631 \u0633\u064a\u0627\u0642\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u0628\u062f\u0644 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u062d\u0633\u0628 Device \u0648Channel \u0648Product \u0648Customer Type \u0648Period. \u062a\u062e\u062a\u0644\u0641 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u0646 \u064a\u0646\u0627\u0633\u0628\u0647\u0627 Target \u0648\u0627\u062d\u062f. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h3>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0635\u0628\u062d \u0647\u0630\u0627 A\/B Test\u061f<\/h3>\n<p>\u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f\u0629 \u0641\u0639\u0644\u064b\u0627 \u0648\u064a\u0645\u0644\u0643 \u0627\u0644\u0640Test Eligible Traffic \u0643\u0627\u0641\u064a\u064b\u0627. \u0623\u0635\u0644\u062d Objective Defects \u0645\u0628\u0627\u0634\u0631\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h3>\u0643\u0645 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u061f<\/h3>\n<p>\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0648\u0639\u062f\u062f \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0639\u0645\u0642 \u0627\u0644\u0628\u062d\u062b. \u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0642\u0636\u0627\u0621 \u0639\u062f\u062f \u062b\u0627\u0628\u062a \u0645\u0646 \u0627\u0644\u0623\u064a\u0627\u0645\u060c \u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631 \u0628\u0623\u062f\u0644\u0629 \u0643\u0627\u0641\u064a\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h3>\u0645\u0627 \u0627\u0644\u0640Deliverable \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u061f<\/h3>\n<p>Output \u0642\u0648\u064a \u064a\u062a\u0636\u0645\u0646 Key Finding \u0648\u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062f\u0627\u0639\u0645\u0629 \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647 \u0648\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0648\u0627\u0644\u0640Owner \u0648\u0627\u0644\u0640Validation \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0648Success Metric. \u0641\u064a \u0647\u0630\u0627 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong> \u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0647\u0648 \u0639\u0632\u0644 \u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0645\u064a\u0645.<\/p>\n<h2>Final takeaway<\/h2>\n<p>\u0642\u064a\u0645\u0629 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong> \u0644\u064a\u0633\u062a \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u062c\u0647\u0627.<\/p>\n<p>\u0642\u064a\u0645\u062a\u0647\u0627 \u0641\u064a \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<p>\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u062a\u0631\u0628\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0648UX \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u062d\u062a\u0649 \u064a\u062d\u062f\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0623\u0639\u0644\u0649 Constraint \u0642\u064a\u0645\u0629 \u0648\u064a\u062a\u0635\u0631\u0641 \u0628\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<h2>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0642\u0631\u0627\u0621\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.shopify.com\/blog\/topics\/conversion\" target=\"_blank\" rel=\"noopener\">www.shopify.com\/blog\/topics\/conversion<\/a><\/li>\n<li><a href=\"https:\/\/www.shopify.com\/blog\/cro-checklist\" target=\"_blank\" rel=\"noopener\">Shopify \u2014 CRO Checklist<\/a><\/li>\n<li><a href=\"https:\/\/baymard.com\/research\/product-page\" target=\"_blank\" rel=\"noopener\">Baymard Institute \u2014 Product Page UX research<\/a><\/li>\n<\/ul>\n<h2>\u0623\u0628\u062d\u0627\u062b \u0645\u0631\u0635\u0627\u062f \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n<ul>\n<li><a href=\"\/ar\/insights\/ecommerce-cro-audit-checklist\/\">Ecommerce CRO Audit Checklist<\/a><\/li>\n<li><a href=\"\/ar\/insights\/increase-ecommerce-conversion-rate-without-more-traffic\/\">\u0643\u064a\u0641 \u062a\u0632\u064a\u062f Conversion Rate \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u062f\u0648\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643<\/a><\/li>\n<li><a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0645\u0631\u0635\u0627\u062f<\/a><\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-009: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0630\u0644\u0643 \u0643Diagnostic Check \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644 \u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644\u0647 \u0645\u0642\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0645\u0646 \u0645\u0631\u0635\u0627\u062f \u062a\u0634\u062e\u064a\u0635 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u0628\u0631 Analytics \u0648UX \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c <a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0646\u0645\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a> \u0623\u0648 <a href=\"\/ar\/contact\/\">start a conversation<\/a>. \u0648\u0641\u064a ART-009 \u0627\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0645\u0642\u064a\u062f\u0629 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 Ecommerce Conversion Rate \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u062a\u0634\u062e\u064a\u0635\u064b\u0627 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","tags":[561,562,559,560,347],"insight_topic":[63,39,558,62],"insight_content_type":[44,70,185],"insight_platform":[321],"insight_industry":[73,56],"insight_level":[71,57,58],"class_list":["post-455","insight","type-insight","status-publish","hentry","tag-desktop-conversion-rate","tag-device-segmentation","tag-ecommerce-conversion-rate-by-device","tag-mobile-conversion-rate","tag-mobile-ecommerce-ux","insight_topic-conversion-optimization","insight_topic-cro","insight_topic-ecommerce-conversion-rate-by-device","insight_topic-ecommerce-growth","insight_content_type-guide","insight_content_type-long-form-insight","insight_content_type-seo-article","insight_platform-ecommerce","insight_industry-ecommerce","insight_industry-retail","insight_level-advanced","insight_level-beginner","insight_level-intermediate"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/455\/revisions"}],"predecessor-version":[{"id":721,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/455\/revisions\/721"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=455"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=455"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=455"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=455"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=455"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}