{"id":441,"date":"2026-08-28T16:52:18","date_gmt":"2026-08-28T14:52:18","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=441"},"modified":"2026-08-28T16:52:18","modified_gmt":"2026-08-28T14:52:18","slug":"ecommerce-cro-audit-revenue-leaks","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/ecommerce-cro-audit-revenue-leaks\/","title":{"rendered":"\u062a\u062f\u0642\u064a\u0642 CRO \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629: \u0643\u064a\u0641 \u062a\u0643\u062a\u0634\u0641 \u062a\u0633\u0631\u0628 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0642\u0628\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645"},"content":{"rendered":"<h1>\u062a\u062f\u0642\u064a\u0642 CRO \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629: \u0643\u064a\u0641 \u062a\u0643\u062a\u0634\u0641 \u062a\u0633\u0631\u0628 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0642\u0628\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/h1>\n<p><strong>Ecommerce cro audit<\/strong> \u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u062a\u0634\u062e\u064a\u0635\u064b\u0627 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/p>\n<p>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0648\u064a \u064a\u0641\u0635\u0644 \u0628\u064a\u0646 \u062d\u062c\u0645 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u064a\u062d\u062f\u062f \u0627\u0644\u0640Segment \u0648\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640Funnel \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0639\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648\u064a\u062a\u062d\u0642\u0642 \u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0640Tracking \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u060c \u062b\u0645 \u0641\u0642\u0637 \u064a\u0648\u0635\u064a \u0628\u0625\u0635\u0644\u0627\u062d \u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0628\u062d\u062b \u0625\u0636\u0627\u0641\u064a \u0623\u0648 Experiment. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>ecommerce cro audit<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u064a\u0628 \u0639\u0646\u0647 \u062a\u062f\u0642\u064a\u0642 CRO \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u064a\u0628 CRO Audit \u0645\u0641\u064a\u062f \u0639\u0646 \u0633\u062a\u0629 \u0623\u0633\u0626\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629:<\/p>\n<ol>\n<li><strong>\u0623\u064a\u0646 \u062a\u0636\u064a\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u061f<\/strong><\/li>\n<li><strong>\u0623\u064a \u0634\u0631\u0627\u0626\u062d \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u062a\u0642\u0648\u062f \u0647\u0630\u0627 \u0627\u0644\u0641\u0642\u062f\u061f<\/strong><\/li>\n<li><strong>\u0647\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u062c\u0648\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u060c \u0623\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0623\u0645 Product Mix\u060c \u0623\u0645 Tracking\u060c \u0623\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u061f<\/strong><\/li>\n<li><strong>\u0645\u0627 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0623\u0648 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0640Funnel \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u0648\u0644\u064b\u0627\u061f<\/strong><\/li>\n<li><strong>\u0645\u0627 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0625\u0635\u0644\u0627\u062d\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 Experiment\u061f<\/strong><\/li>\n<li><strong>\u0645\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u062d\u0644 \u0643\u0644 \u0645\u0634\u0643\u0644\u0629\u061f<\/strong><\/li>\n<\/ol>\n<p>\u0625\u0630\u0627 \u0644\u0645 \u064a\u0633\u062a\u0637\u0639 \u0627\u0644\u0640Audit \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0641\u0647\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d UX Checklist \u0623\u0643\u062b\u0631 \u0645\u0646\u0647 Conversion Audit.<\/p>\n<h2>\u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0628\u0627\u0644\u0648\u0627\u062c\u0647\u0629<\/h2>\n<p>\u0642\u0628\u0644 \u0641\u062d\u0635 \u0627\u0644\u0623\u0632\u0631\u0627\u0631 \u0623\u0648 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0623\u0648 \u0627\u0644\u0640Layouts \u0623\u0648 \u0627\u0644\u0640Microcopy\u060c \u062d\u062f\u0651\u062f \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u064a\u0651\u0631\u062a.<\/p>\n<p>\u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0628\u062f\u0621:<\/p>\n<ul>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n<li>\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a<\/li>\n<li>Conversion rate<\/li>\n<li>Revenue per session<\/li>\n<li>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628<\/li>\n<li>Product view rate<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0628\u062f\u0621 \u0627\u0644\u0640Checkout<\/li>\n<li>\u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640\u0627\u0644\u0640Checkout \u0645\u0639\u062f\u0644<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0623\u0648 \u0627\u0644\u0625\u0644\u063a\u0627\u0621 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/li>\n<\/ul>\n<p>\u0623\u0647\u0645 \u062e\u0637\u0648\u0629 \u0647\u064a \u0627\u0644\u0641\u0635\u0644 \u0628\u064a\u0646 <strong>\u0627\u0644\u062d\u062c\u0645<\/strong> \u0648\u0628\u064a\u0646 <strong>\u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/strong>.<\/p>\n<p>\u0642\u062f \u064a\u062d\u0642\u0642 \u0627\u0644\u0645\u062a\u062c\u0631 Sessions \u0623\u0643\u062b\u0631 \u0648\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0642\u0644 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u062c\u062f\u064a\u062f \u0623\u0636\u0639\u0641. \u0648\u0642\u062f \u064a\u062d\u0642\u0642 Sessions \u0623\u0642\u0644 \u0648\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0643\u062b\u0631 \u0625\u0630\u0627 \u062a\u062d\u0633\u0646\u062a \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0623\u0648 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 Conversion Rate \u0648\u062d\u062f\u0647 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0636\u0644\u0644\u064b\u0627 \u0625\u0630\u0627 \u062a\u063a\u064a\u0651\u0631 Product Mix \u0623\u0648 Average Order Value.<\/p>\n<p>\u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0623 CRO Audit \u0628\u062a\u0641\u0643\u064a\u0643 \u0628\u0633\u064a\u0637:<\/p>\n<blockquote>\n<p><strong>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a = Sessions \u00d7 Conversion Rate \u00d7 Average Order Value<\/strong><\/p>\n<\/blockquote>\n<p>\u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0645\u0639\u0627\u062f\u0644\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0644\u0643\u0646\u0647\u0627 \u0646\u0642\u0637\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u062c\u0628\u0631 \u0627\u0644\u0641\u0631\u064a\u0642 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u062f\u0623\u062a \u0645\u0646 \u062d\u062c\u0645 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643\u060c \u0623\u0648 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0623\u0648 \u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0644\u0629.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 1: \u062a\u062d\u0642\u0651\u0642 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0642\u0628\u0644 \u0623\u0646 \u062a\u062b\u0642 \u0641\u064a \u0627\u0644\u0640Funnel<\/h2>\n<p>\u0644\u0627 \u062a\u062d\u0633\u0651\u0646 Funnel \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0642\u064a\u0627\u0633\u0647 \u0628\u0634\u0643\u0644 \u0645\u0648\u062b\u0648\u0642.<\/p>\n<p>\u0643\u062d\u062f \u0623\u062f\u0646\u0649\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u062d\u0642\u0642 Measurement Audit \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0640Key Events \u062a\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0640Parameters \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644.<\/p>\n<p>\u0641\u064a GA4\u060c \u064a\u062a\u0636\u0645\u0646 \u0646\u0645\u0648\u0630\u062c Ecommerce Events \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647 Events \u0645\u062b\u0644 <code>view_item<\/code>, <code>add_to_cart<\/code>, <code>begin_checkout<\/code>, <code>add_shipping_info<\/code>, <code>add_payment_info<\/code>\u060c \u0648 <code>\u0627\u0644\u0634\u0631\u0627\u0621<\/code>.<\/p>\n<p>\u064a\u0639\u062a\u0645\u062f \u062a\u0642\u0631\u064a\u0631 Checkout Journey \u0641\u064a Google \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0639\u0644\u0649:<\/p>\n<ul>\n<li><code>begin_checkout<\/code><\/li>\n<li><code>add_shipping_info<\/code><\/li>\n<li><code>add_payment_info<\/code><\/li>\n<li><code>\u0627\u0644\u0634\u0631\u0627\u0621<\/code><\/li>\n<\/ul>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0623\u062d\u062f \u0647\u0630\u0647 \u0627\u0644\u0640Events \u0645\u0641\u0642\u0648\u062f\u064b\u0627 \u0623\u0648 \u0645\u0643\u0631\u0631\u064b\u0627 \u0623\u0648 \u0645\u062a\u0623\u062e\u0631\u064b\u0627 \u0623\u0648 \u0645\u0646\u0641\u0630\u064b\u0627 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 \u0628\u064a\u0646 \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0640Drop \u0627\u0644\u0638\u0627\u0647\u0631 \u0641\u064a \u0627\u0644\u0640Funnel \u0645\u0634\u0643\u0644\u0629 Tracking \u0644\u0627 \u0645\u0634\u0643\u0644\u0629 \u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<p>\u062a\u062d\u0642\u0651\u0642 \u0645\u0646:<\/p>\n<ul>\n<li>\u062a\u0643\u0631\u0627\u0631 Purchase Events<\/li>\n<li>\u063a\u064a\u0627\u0628 Transaction IDs<\/li>\n<li>\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0639\u0646 \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/li>\n<li>\u0645\u0634\u0643\u0644\u0627\u062a Cross-domain<\/li>\n<li>\u0641\u062c\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Consent<\/li>\n<li>\u0639\u0645\u0644\u0629 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629<\/li>\n<li>\u063a\u064a\u0627\u0628 Item IDs<\/li>\n<li>\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0640Events \u0642\u0628\u0644 \u0623\u0646 \u064a\u0643\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0641\u0639\u0644\u064a\u064b\u0627<\/li>\n<li>\u0641\u0631\u0648\u0642\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0628\u064a\u0646 Orders \u0627\u0644\u0645\u0646\u0635\u0629 \u0648Purchases \u0641\u064a Analytics<\/li>\n<\/ul>\n<p>\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0640Tracking \u0644\u064a\u0633\u062a \u0623\u0641\u0643\u0627\u0631\u064b\u0627 \u0644\u0640A\/B Test. \u0647\u064a Defects \u064a\u062c\u0628 \u0625\u0635\u0644\u0627\u062d\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0627\u0639\u0645\u0644 Segmentation \u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h2>\n<p>\u0642\u062f \u064a\u062e\u0641\u064a Conversion Rate \u0627\u0644\u0645\u062c\u0645\u0651\u0639 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<p>\u0642\u0633\u0651\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u062d\u0633\u0628:<\/p>\n<ul>\n<li>\u0627\u0644\u062c\u0647\u0627\u0632<\/li>\n<li>Source \/ Medium<\/li>\n<li>\u0627\u0644\u062d\u0645\u0644\u0629<\/li>\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/li>\n<li>\u0627\u0644\u062f\u0648\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0637\u0642\u0629<\/li>\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646<\/li>\n<li>Product category<\/li>\n<li>\u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<li>\u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<li>\u0627\u0644\u0645\u062a\u0635\u0641\u062d \u0623\u0648 \u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0639\u0646\u062f \u0627\u0644\u0627\u0634\u062a\u0628\u0627\u0647 \u0641\u064a \u0645\u0634\u0643\u0644\u0629 \u062a\u0642\u0646\u064a\u0629<\/li>\n<\/ul>\n<p>\u062a\u062e\u064a\u0651\u0644 \u0623\u0646 Conversion Rate \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0646\u062e\u0641\u0636 \u0645\u0646 \u0641\u062a\u0631\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649. \u0647\u0630\u0627 \u0644\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0635\u0628\u062d \u0623\u0633\u0648\u0623.<\/p>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636 \u0646\u0627\u062a\u062c\u064b\u0627 \u0639\u0646:<\/p>\n<ul>\n<li>\u0627\u0631\u062a\u0641\u0627\u0639 \u062d\u0635\u0629 \u062a\u0631\u0627\u0641\u064a\u0643 Prospecting \u0645\u0646 Paid Social<\/li>\n<li>\u062d\u0645\u0644\u0629 \u062a\u0631\u0633\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 Landing Pages \u0623\u0636\u0639\u0641<\/li>\n<li>\u0639\u0631\u0636 \u062a\u0631\u0648\u064a\u062c\u064a \u064a\u062c\u0630\u0628 \u0632\u0648\u0627\u0631\u064b\u0627 \u0623\u0642\u0644 \u0646\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621<\/li>\n<li>\u062a\u062d\u0648\u0644 \u0646\u0633\u0628\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>\u0646\u0641\u0627\u062f \u0645\u0646\u062a\u062c \u0645\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n<li>\u0627\u0631\u062a\u0641\u0627\u0639 \u062d\u0635\u0629 Category \u0623\u0639\u0644\u0649 \u0633\u0639\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0640Sessions<\/li>\n<li>\u0639\u062f\u0645 \u062a\u0648\u0641\u0631 \u0648\u0633\u064a\u0644\u0629 \u062f\u0641\u0639 \u0641\u064a \u0633\u0648\u0642 \u0631\u0626\u064a\u0633\u064a<\/li>\n<\/ul>\n<p>CRO Audit \u0642\u0648\u064a \u064a\u062d\u062f\u062f \u0627\u0644\u0640Segment \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0651\u0631 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0642\u062a\u0631\u062d \u0627\u0644\u062d\u0644.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0627\u0631\u0633\u0645 Ecommerce Funnel<\/h2>\n<p>\u0639\u0627\u062f\u0629\u064b \u064a\u062a\u0636\u0645\u0646 Funnel \u0639\u0645\u0644\u064a:<\/p>\n<p><strong>Landing \u2192 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u2192 Product View \u2192 Add to Cart \u2192 Cart \u2192 Begin Checkout \u2192 \u0627\u0644\u0634\u062d\u0646 \u2192 \u0627\u0644\u062f\u0641\u0639 \u2192 \u0627\u0644\u0634\u0631\u0627\u0621<\/strong> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>ecommerce cro audit<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629.<\/p>\n<p>\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u062a\u062c\u0631.<\/p>\n<p>\u0642\u062f \u064a\u062d\u062a\u0627\u062c Marketplace \u0623\u0648 Subscription Brand \u0623\u0648 \u0645\u062a\u062c\u0631 Made-to-order \u0623\u0648 \u0645\u0646\u062a\u062c \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0625\u0644\u0649 Funnel \u0645\u062e\u062a\u0644\u0641.<\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0625\u0646\u0634\u0627\u0621 \u0623\u0643\u062b\u0631 Funnel \u062a\u0639\u0642\u064a\u062f\u064b\u0627\u060c \u0628\u0644 Funnel \u064a\u0639\u0632\u0644 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0647\u0645\u0629.<\/p>\n<p>\u0644\u0643\u0644 Transition \u0627\u062d\u0633\u0628:<\/p>\n<ul>\n<li>\u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062f\u062e\u0644\u0648\u0646 \u0627\u0644\u0645\u0631\u062d\u0644\u0629<\/li>\n<li>\u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0633\u0631\u0628<\/li>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Cohort \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/li>\n<\/ul>\n<p>\u062b\u0645 \u0627\u0633\u0623\u0644:<\/p>\n<p><strong>\u0623\u064a\u0646 \u064a\u062d\u062f\u062b \u0623\u0643\u0628\u0631 Drop \u0644\u0647 \u0645\u0639\u0646\u0649 \u062a\u062c\u0627\u0631\u064a\u061f<\/strong><\/p>\n<p>\u0623\u0643\u0628\u0631 Drop \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 \u0644\u064a\u0633 \u062f\u0627\u0626\u0645\u064b\u0627 \u0627\u0644\u0623\u0647\u0645. Drop \u0623\u0635\u063a\u0631 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0630\u0627\u062a Volume \u0645\u0631\u062a\u0641\u0639 \u0642\u062f \u064a\u0643\u0644\u0641 Orders \u0623\u0643\u062b\u0631 \u0645\u0646 Drop \u0643\u0628\u064a\u0631 \u0641\u064a Segment \u0635\u063a\u064a\u0631.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 4: \u0631\u0627\u062c\u0639 Product Discovery<\/h2>\n<p>\u0642\u0628\u0644 \u0623\u0646 \u064a\u0642\u064a\u0651\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0646\u0642\u0644<\/li>\n<li>\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a<\/li>\n<li>\u0627\u0644\u0628\u062d\u062b<\/li>\n<li>\u0627\u0644\u0641\u0644\u0627\u062a\u0631<\/li>\n<li>\u0627\u0644\u062a\u0631\u062a\u064a\u0628<\/li>\n<li>\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0633\u0639\u0631<\/li>\n<li>\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<li>\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a<\/li>\n<li>\u0648\u0636\u0648\u062d \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n<li>\u0645\u0639\u0627\u064a\u0646\u0627\u062a \u0627\u0644\u0640Variants<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Merchandising)<\/li>\n<\/ul>\n<p>\u0627\u0628\u062d\u062b \u0639\u0646 Patterns \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u062a\u0631\u0627\u0641\u064a\u0643 \u0645\u0631\u062a\u0641\u0639 \u0639\u0644\u0649 Category \u0645\u0639 \u0645\u0639\u062f\u0644 Product View \u0645\u0646\u062e\u0641\u0636<\/li>\n<li>Search Queries \u0628\u062f\u0648\u0646 \u0646\u062a\u0627\u0626\u062c<\/li>\n<li>Filters \u062a\u0633\u062a\u0628\u0639\u062f \u0639\u062f\u062f\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u062c\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>Categories \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u062c\u062f\u064b\u0627 \u0628\u0643\u062b\u0631\u0629<\/li>\n<li>Product Cards \u062a\u062e\u0641\u064a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0647\u0645\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/li>\n<li>Mobile Filters \u064a\u0635\u0639\u0628 \u0627\u0643\u062a\u0634\u0627\u0641\u0647\u0627<\/li>\n<li>Sorting \u064a\u0642\u062f\u0651\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629<\/li>\n<\/ul>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u064f\u0641\u0633\u0651\u064e\u0631 \u0645\u0634\u0643\u0644\u0627\u062a Product Discovery \u062e\u0637\u0623\u064b \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0645\u0634\u0627\u0643\u0644 PDP \u0644\u0623\u0646 \u0641\u0634\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u064a\u0638\u0647\u0631 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0644\u0627\u062d\u0642\u0629.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 5: \u0631\u0627\u062c\u0639 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/h2>\n<p>\u062a\u0635\u0641 \u0623\u0628\u062d\u0627\u062b Baymard \u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0640PDP \u0628\u0623\u0646\u0647\u0627 \u062c\u0632\u0621 \u0645\u062d\u0648\u0631\u064a \u0645\u0646 \u0631\u062d\u0644\u0629 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u062a\u0648\u062b\u0651\u0642 \u0623\u0643\u062b\u0631 \u0645\u0646 100 \u0625\u0631\u0634\u0627\u062f Usability \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0648\u0627\u0633\u0639\u0629.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0627\u062c\u0639 CRO Audit \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0635\u0641\u062d\u0629 \u062a\u062c\u064a\u0628 \u0639\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0627 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>\u062a\u0634\u0645\u0644 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/p>\n<h3>\u0648\u0636\u0648\u062d \u0627\u0644\u0645\u0646\u062a\u062c<\/h3>\n<p>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u064a\u0641\u0647\u0645 \u0633\u0631\u064a\u0639\u064b\u0627 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0644\u0645\u0646 \u064a\u0646\u0627\u0633\u0628\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0632\u0647\u061f<\/p>\n<h3>\u0648\u0636\u0648\u062d \u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0639\u0631\u0636<\/h3>\n<p>\u0647\u0644 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0627\u0636\u062d\u061f \u0648\u0647\u0644 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0640Bundles \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0633\u064a\u0637 \u0623\u0648 \u062d\u062f\u0648\u062f \u0627\u0644\u0634\u062d\u0646 \u0645\u0641\u0647\u0648\u0645\u0629\u061f<\/p>\n<h3>\u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637<\/h3>\n<p>\u0647\u0644 \u062a\u0642\u0644\u0644 \u0627\u0644\u0640Visuals \u0645\u0646 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0623\u0645 \u0623\u0646\u0647\u0627 \u0645\u062c\u0631\u062f \u0639\u0646\u0627\u0635\u0631 \u0632\u062e\u0631\u0641\u064a\u0629\u061f<\/p>\n<h3>\u0627\u0644\u0640Variants<\/h3>\n<p>\u0647\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u0633 \u0648\u0627\u0644\u0644\u0648\u0646 \u0648\u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0633\u0647\u0644\u061f<\/p>\n<h3>\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/h3>\n<p>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639\u0631\u0641\u0629 \u0645\u0648\u0639\u062f \u0627\u0644\u0648\u0635\u0648\u0644\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062d\u0646\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062b \u0625\u0630\u0627 \u0623\u0631\u0627\u062f \u0625\u0631\u062c\u0627\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/p>\n<h3>Social proof<\/h3>\n<p>\u0647\u0644 \u0627\u0644\u0640Reviews \u0645\u062d\u062f\u062f\u0629 \u0648\u0645\u0641\u064a\u062f\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u062a\u0642\u0644\u064a\u0644 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u061f<\/p>\n<h3>\u062d\u0627\u0644\u0629 \u0627\u0644\u0640CTA<\/h3>\n<p>\u0647\u0644 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0627\u0636\u062d\u060c \u0648\u0645\u062a\u0627\u062d \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0648\u064a\u0634\u0631\u062d \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 Option \u0625\u0644\u0632\u0627\u0645\u064a \u063a\u064a\u0631 \u0645\u062d\u062f\u062f\u061f<\/p>\n<p>\u0644\u0627 \u062a\u0642\u064a\u0651\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u0627\u0644\u0633\u0644\u0648\u0643. \u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a Product Views \u0642\u0648\u064a\u0629 \u0644\u0643\u0646 Add-to-cart \u0636\u0639\u064a\u0641\u060c \u062a\u0635\u0628\u062d \u0645\u0634\u0643\u0644\u0629 PDP \u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627. \u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u064a\u0635\u0644\u0648\u0646 \u0623\u0635\u0644\u064b\u0627 \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0641\u0642\u062f \u0644\u0627 \u062a\u0643\u0648\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 PDP \u0647\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 6: \u0631\u0627\u062c\u0639 Cart \u0648Checkout<\/h2>\n<p>\u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 \u0645\u0646 \u0627\u0644\u0640Funnel \u0645\u0643\u0644\u0641 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0638\u0647\u0631\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0646\u064a\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0646\u062a\u062c.<\/p>\n<p>\u062a\u064f\u0638\u0647\u0631 \u0623\u0628\u062d\u0627\u062b Baymard \u0644\u0644\u0640Checkout \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0634\u0643\u0644\u0627\u062a Usability \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u0642\u0631\u064a\u0631 Checkout Journey \u0645\u0646 Google \u0637\u0631\u064a\u0642\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u064a\u063a\u0627\u062f\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u064a\u0646 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0640Checkout.<\/p>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0633\u0644\u0629<\/li>\n<li>\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0643\u0645\u064a\u0629<\/li>\n<li>\u0631\u0633\u0648\u0645 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629<\/li>\n<li>\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u0643\u0648\u0628\u0648\u0646\u0627\u062a<\/li>\n<li>Guest Checkout<\/li>\n<li>\u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0639\u0646\u0648\u0627\u0646<\/li>\n<li>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u062d\u0646<\/li>\n<li>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639<\/li>\n<li>\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621<\/li>\n<li>\u0633\u0644\u0648\u0643 Keyboard\/Input \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>\u0627\u0644\u062b\u0642\u0629<\/li>\n<li>\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0637\u0644\u0628<\/li>\n<li>\u062a\u0623\u0643\u064a\u062f \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062f\u0641\u0639<\/li>\n<\/ul>\n<p>\u0648\u0627\u0641\u0635\u0644 \u0623\u064a\u0636\u064b\u0627 \u0628\u064a\u0646 <strong>\u0627\u0644\u062a\u0633\u0631\u0628 \u0627\u0644\u0637\u0628\u064a\u0639\u064a<\/strong> \u0648\u0628\u064a\u0646 <strong>\u0648\u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u0646\u0639<\/strong>.<\/p>\n<p>\u0644\u064a\u0633\u062a \u0643\u0644 \u0633\u0644\u0629 \u0645\u062a\u0631\u0648\u0643\u0629 \u0645\u0634\u0643\u0644\u0629 UX. \u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u0642\u0627\u0631\u0646\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u064a\u062d\u0641\u0638\u0648\u0646\u0647\u0627 \u0623\u0648 \u0644\u0645 \u064a\u0635\u0628\u062d\u0648\u0627 \u062c\u0627\u0647\u0632\u064a\u0646 \u0644\u0644\u0634\u0631\u0627\u0621 \u0628\u0639\u062f. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062d\u062b \u0627\u0644\u0640Audit \u0639\u0646 \u062f\u0644\u064a\u0644 \u0639\u0644\u0649 \u0627\u062d\u062a\u0643\u0627\u0643 \u064a\u0645\u0643\u0646 \u062a\u062c\u0646\u0628\u0647 \u0628\u062f\u0644 \u0627\u0639\u062a\u0628\u0627\u0631 \u0643\u0644 Abandonment \u0625\u064a\u0631\u0627\u062f\u064b\u0627 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 7: \u0631\u0627\u062c\u0639 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/h2>\n<p>CRO \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629.<\/p>\n<p>\u0642\u062f \u064a\u062a\u0623\u062b\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0633\u0628\u0628:<\/p>\n<ul>\n<li>\u0645\u0646\u062a\u062c\u0627\u062a \u0646\u0641\u062f\u062a \u0645\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n<li>\u0628\u0637\u0621 \u062a\u062c\u0647\u064a\u0632 \u0627\u0644\u0637\u0644\u0628\u0627\u062a<\/li>\n<li>\u062a\u0643\u0644\u0641\u0629 \u062a\u0648\u0635\u064a\u0644 \u0645\u0631\u062a\u0641\u0639\u0629<\/li>\n<li>\u062e\u064a\u0627\u0631\u0627\u062a \u062f\u0641\u0639 \u0645\u062d\u062f\u0648\u062f\u0629<\/li>\n<li>\u0633\u064a\u0627\u0633\u0629 \u0625\u0631\u062c\u0627\u0639 \u0636\u0639\u064a\u0641\u0629<\/li>\n<li>\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0636\u0639\u064a\u0641\u0629<\/li>\n<li>\u0639\u062f\u0645 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0631\u0648\u0636<\/li>\n<li>\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0640Variants<\/li>\n<li>\u0642\u064a\u0648\u062f \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0637\u0642\u0629<\/li>\n<\/ul>\n<p>\u0635\u0641\u062d\u0629 \u0645\u0646\u062a\u062c \u062c\u0645\u064a\u0644\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u0639\u0648\u064a\u0636 \u0648\u0639\u062f \u062a\u0648\u0635\u064a\u0644 \u063a\u064a\u0631 \u062a\u0646\u0627\u0641\u0633\u064a \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 8: \u0623\u0636\u0641 \u0623\u062f\u0644\u0629 Qualitative<\/h2>\n<p>\u0627\u0644\u0640Quantitative Analytics \u062a\u062e\u0628\u0631\u0643 <strong>\u0623\u064a\u0646<\/strong> \u062a\u0648\u062c\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n<p>\u0623\u0645\u0627 \u0627\u0644\u0640Qualitative Research \u0641\u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0641\u0633\u064a\u0631 <strong>\u0644\u0645\u0627\u0630\u0627<\/strong>.<\/p>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0627\u0644\u0645\u0641\u064a\u062f\u0629:<\/p>\n<ul>\n<li>Session Recordings<\/li>\n<li>Heatmaps<\/li>\n<li>\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639<\/li>\n<li>\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>Search Logs<\/li>\n<li>Support Tickets<\/li>\n<li>Product Reviews<\/li>\n<li>\u0645\u062d\u0627\u062f\u062b\u0627\u062a Chat<\/li>\n<li>User Testing<\/li>\n<li>Feedback \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/li>\n<\/ul>\n<p>\u0627\u0644\u062e\u0637\u0623 \u0647\u0648 \u0645\u0634\u0627\u0647\u062f\u0629 Recordings \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0628\u062f\u0648\u0646 \u0633\u0624\u0627\u0644 \u0648\u0627\u0636\u062d.<\/p>\n<p>\u0627\u0628\u062f\u0623 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0630\u0644\u0643 \u0628\u0645\u0634\u0643\u0644\u0629 \u0645\u062d\u062f\u062f\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<p>\u0645\u062b\u0627\u0644:<\/p>\n<blockquote>\n<p>\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0645\u0633\u062a\u0642\u0631\u0629\u060c \u0644\u0643\u0646 Mobile Add-to-cart \u0627\u0646\u062e\u0641\u0636 \u0641\u064a Category \u0645\u062d\u062f\u062f\u0629.<\/p>\n<\/blockquote>\n<p>\u0627\u0644\u0622\u0646 \u0631\u0627\u062c\u0639 Recordings \u0648Feedback \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0647\u0630\u0647 \u0627\u0644\u0640Category \u0648\u0647\u0630\u0627 \u0627\u0644\u062c\u0647\u0627\u0632. \u0642\u062f \u062a\u062c\u062f \u0627\u0631\u062a\u0628\u0627\u0643\u064b\u0627 \u0641\u064a Variant Selection\u060c \u0623\u0648 \u062a\u062f\u0627\u062e\u0644 Sticky CTA\u060c \u0623\u0648 \u0645\u0634\u0643\u0644\u0629 \u0641\u064a Image Gallery\u060c \u0623\u0648 \u062e\u0644\u0644\u064b\u0627 \u0641\u064a \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0633\u0639\u0631.<\/p>\n<p>\u0647\u0630\u0647 Research Loop \u0623\u0642\u0648\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u062a\u0635\u0641\u062d Recordings \u0628\u062d\u062b\u064b\u0627 \u0639\u0646 \u0627\u0644\u0625\u0644\u0647\u0627\u0645.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 9: \u0627\u0641\u0635\u0644 \u0628\u064a\u0646 Findings \u0648Hypotheses \u0648Recommendations<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0635\u0646\u0651\u0641 CRO Audit \u0627\u0644\u0645\u0646\u0636\u0628\u0637 \u0627\u0644\u0623\u062f\u0644\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n<h3>Finding<\/h3>\n<p>\u00ab\u0627\u0646\u062e\u0641\u0636 Mobile Add-to-cart \u0628\u0639\u062f \u062a\u063a\u064a\u0651\u0631 Category Mix.\u00bb<\/p>\n<h3>Observation<\/h3>\n<p>\u00ab\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u064a\u0639\u064a\u062f\u0648\u0646 \u0641\u062a\u062d Size Selector \u0643\u062b\u064a\u0631\u064b\u0627 \u0641\u064a Recordings.\u00bb<\/p>\n<h3>\u0627\u0644\u0641\u0631\u0636\u064a\u0629<\/h3>\n<p>\u00ab\u0642\u062f \u064a\u0642\u0644\u0644 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0642\u0627\u0633 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621.\u00bb<\/p>\n<h3>\u0627\u0644\u062a\u0648\u0635\u064a\u0629<\/h3>\n<p>\u00ab\u062d\u0633\u0651\u0646 Size Guidance \u0648\u0642\u064a\u0651\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0623\u062e\u0637\u0627\u0621 Variant Selection \u062a\u0646\u062e\u0641\u0636.\u00bb<\/p>\n<p>\u0647\u0630\u0627 \u064a\u0645\u0646\u0639 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062a\u0641\u0633\u064a\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0633\u0628\u0628 \u0645\u062b\u0628\u062a.<\/p>\n<h2>\u0627\u0644\u062e\u0637\u0648\u0629 10: \u0631\u062a\u0651\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0629<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u0635\u0644 \u0643\u0644 Issue \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0639\u0644\u0649:<\/p>\n<ul>\n<li>\u0627\u0644\u0623\u062b\u0631<\/li>\n<li>\u0627\u0644\u062b\u0642\u0629<\/li>\n<li>\u0627\u0644\u0645\u062c\u0647\u0648\u062f<\/li>\n<li>\u0627\u0644\u0627\u0633\u062a\u0639\u062c\u0627\u0644<\/li>\n<li>\u0627\u0644\u0645\u0633\u0624\u0648\u0644<\/li>\n<li>\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/li>\n<li>\u0645\u0624\u0634\u0631 \u0627\u0644\u0646\u062c\u0627\u062d<\/li>\n<\/ul>\n<p>\u0647\u064a\u0643\u0644 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0645\u0641\u064a\u062f \u0647\u0648:<\/p>\n<h3>\u062d\u0631\u062c<\/h3>\n<p>Tracking Failures\u060c Checkout Blockers\u060c CTAs \u0645\u0639\u0637\u0644\u0629\u060c Payment Failures\u060c \u0648\u0623\u062e\u0637\u0627\u0621 Mobile \u0634\u062f\u064a\u062f\u0629.<\/p>\n<h3>\u0645\u0631\u062a\u0641\u0639<\/h3>\n<p>\u062f\u0644\u064a\u0644 \u0642\u0648\u064a\u060c Exposure \u0645\u0639\u062a\u0628\u0631\u060c \u0648\u062a\u0623\u062b\u064a\u0631 \u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0636\u062d.<\/p>\n<h3>\u0645\u062a\u0648\u0633\u0637<\/h3>\n<p>\u0641\u0631\u0635\u0629 \u0645\u0646\u0637\u0642\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 Validation \u0625\u0636\u0627\u0641\u064a\u0629.<\/p>\n<h3>\u0645\u0646\u062e\u0641\u0636<\/h3>\n<p>\u062a\u062d\u0633\u064a\u0646 \u0628\u0633\u064a\u0637 \u0641\u064a Usability \u0623\u0648 Persuasion.<\/p>\n<p>\u0644\u0627 \u062a\u0639\u0645\u0644 A\/B Test \u0639\u0644\u0649 Bugs \u0648\u0627\u0636\u062d\u0629.<\/p>\n<p>\u0623\u0635\u0644\u062d\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n<p>\u0627\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u0640Experimentation \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u062c\u062f \u0641\u064a\u0647\u0627 \u0639\u062f\u0645 \u064a\u0642\u064a\u0646 \u062d\u0642\u064a\u0642\u064a \u062d\u0648\u0644 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646\u0647 Ecommerce CRO Audit \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u061f<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 Audit \u062c\u0627\u0647\u0632 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631:<\/p>\n<ol>\n<li>\u0645\u0644\u062e\u0635 \u062a\u0646\u0641\u064a\u0630\u064a<\/li>\n<li>\u0633\u064a\u0627\u0642 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643<\/li>\n<li>\u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Funnel<\/li>\n<li>Segment analysis<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0640Landing Pages<\/li>\n<li>\u0646\u062a\u0627\u0626\u062c Product Discovery<\/li>\n<li>\u0646\u062a\u0627\u0626\u062c PDP<\/li>\n<li>\u0646\u062a\u0627\u0626\u062c Cart \u0648Checkout<\/li>\n<li>\u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/li>\n<li>Qualitative evidence<\/li>\n<li>\u0627\u0644\u0641\u0631\u0635 \u0645\u0631\u062a\u0628\u0629 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/li>\n<li>Direct fixes<\/li>\n<li>Experiment Candidates<\/li>\n<li>Measurement Plan<\/li>\n<li>\u062e\u0637\u0629 30\/60\/90 \u064a\u0648\u0645<\/li>\n<\/ol>\n<p>\u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u062a\u0647\u064a \u0627\u0644\u0640Audit \u0628\u064080 Screenshot \u0628\u062f\u0648\u0646 \u0642\u0631\u0627\u0631.<\/p>\n<p>\u0648\u0638\u064a\u0641\u062a\u0647 \u0623\u0646 \u064a\u062e\u0644\u0642 <strong>\u0645\u0633\u0627\u0631\u064b\u0627 \u0645\u0631\u062a\u0628\u064b\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/strong>.<\/p>\n<h2>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u064a\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u0639\u062f CRO Audit\u061f<\/h2>\n<p>\u0623\u062d\u064a\u0627\u0646\u064b\u0627.<\/p>\n<p>\u062a\u0635\u0628\u062d \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646\u0637\u0642\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0634\u0641 \u0627\u0644\u0640Audit \u0623\u0646 Information Architecture \u0623\u0648 Product Discovery \u0623\u0648 Component System \u0623\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u062a\u062e\u0644\u0642 \u0627\u062d\u062a\u0643\u0627\u0643\u064b\u0627 \u0647\u064a\u0643\u0644\u064a\u064b\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u062d\u0644\u0647 \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0628\u0631 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u062a\u062f\u0631\u064a\u062c\u064a\u0629.<\/p>\n<p>\u0644\u0643\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0634\u0641 \u0627\u0644\u0640Audit \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u0635\u063a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631:<\/p>\n<ul>\n<li>Tracking \u0645\u0639\u0637\u0644<\/li>\n<li>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0636\u0639\u064a\u0641\u0629 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0645\u062e\u0641\u064a\u0629<\/li>\n<li>\u0627\u062d\u062a\u0643\u0627\u0643 \u0641\u064a Variants \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>Category Filters \u0636\u0639\u064a\u0641\u0629<\/li>\n<li>\u0645\u0641\u0627\u062c\u0622\u062a \u0641\u064a \u0627\u0644\u0640Checkout<\/li>\n<li>\u062a\u0631\u0627\u0641\u064a\u0643 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062c\u0648\u062f\u0629 \u064a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062e\u0637\u0623<\/li>\n<\/ul>\n<p>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u064a\u0643\u0648\u0646 \u0625\u0635\u0644\u0627\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0623\u0648\u0644\u064b\u0627 \u0642\u0631\u0627\u0631\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0623\u0641\u0636\u0644 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0646 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<h2>\u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0646\u0647\u0627\u0626\u064a<\/h2>\n<p>\u0623\u0641\u0636\u0644 Ecommerce CRO Audit \u0644\u0627 \u064a\u062e\u0628\u0631\u0643 \u0641\u0642\u0637 \u0623\u0646 \u0645\u0648\u0642\u0639\u0643 \u0644\u062f\u064a\u0647 \u00ab\u0645\u0634\u0643\u0644\u0627\u062a UX\u00bb.<\/p>\n<p>\u0628\u0644 \u064a\u0648\u0636\u062d \u0644\u0643:<\/p>\n<p><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0651\u0631\u060c \u0648\u0623\u064a\u0646 \u064a\u062d\u062f\u062b \u0627\u0644\u0641\u0642\u062f\u060c \u0648\u0623\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u062a\u0623\u062b\u0631\u0648\u0646\u060c \u0648\u0645\u0627 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u060c \u0648\u0645\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0648\u0643\u064a\u0641 \u0633\u064a\u064f\u0642\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d.<\/strong><\/p>\n<p>\u0648\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0646\u0642\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<h2>\u0646\u0645\u0648\u0630\u062c Revenue Leak \u0644\u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0646\u062a\u0627\u0626\u062c CRO<\/h2>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u0648\u0651\u0644 Audit \u0645\u0641\u064a\u062f \u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 Exposure \u062a\u062c\u0627\u0631\u064a. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u062a\u0638\u0627\u0647\u0631 \u0628\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062d\u0633\u0627\u0628 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0628\u062f\u0642\u0629 \u0644\u0643\u0644 UX Issue\u060c \u0628\u0644 \u0631\u0628\u0637 \u0643\u0644 Finding \u0628\u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0639\u0631\u0636\u0648\u0646 \u0644\u0647\u0627 \u0648\u0628\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a\u0647\u0627 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>\u0644\u0643\u0644 Issue \u0645\u0647\u0645\u060c \u0633\u062c\u0651\u0644:<\/p>\n<ul>\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0639\u0631\u0636\u0648\u0646 \u0644\u0644\u0635\u0641\u062d\u0629 \u0623\u0648 \u0627\u0644\u0645\u0631\u062d\u0644\u0629<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u062d\u0627\u0644\u064a<\/li>\n<li>\u0645\u0639\u062f\u0644 \u062a\u0627\u0631\u064a\u062e\u064a \u0623\u0648 \u0645\u0639\u062f\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0646\u0627\u0633\u0628<\/li>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment<\/li>\n<li>\u0642\u0648\u0629 \u0627\u0644\u0623\u062f\u0644\u0629<\/li>\n<li>\u0627\u0644\u062c\u0647\u062f \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/li>\n<li>\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062c\u0639<\/li>\n<li>\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u064a\u062e\u0644\u0642 \u0646\u0642\u0627\u0634\u064b\u0627 \u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u062a\u0635\u0646\u064a\u0641 \u00ab\u0645\u0631\u062a\u0641\u0639\u060c \u0645\u062a\u0648\u0633\u0637\u060c \u0645\u0646\u062e\u0641\u0636\u00bb \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0631\u0623\u064a.<\/p>\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u062e\u064a\u0651\u0644 Finding\u064a\u0646:<\/p>\n<p><strong>Finding A:<\/strong> \u0635\u0641\u062d\u0629 FAQ \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0644\u062f\u064a\u0647\u0627 Visual Hierarchy \u0636\u0639\u064a\u0641.<\/p>\n<p><strong>Finding B:<\/strong> \u064a\u0624\u062b\u0631 Payment Error \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0645\u0639\u062a\u0628\u0631\u0629 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a Mobile Checkout.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u0635\u0644 Finding B \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0640FAQ \u0623\u0648\u0636\u062d \u0628\u0635\u0631\u064a\u064b\u0627. \u0627\u0644\u0640Exposure \u0648\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0647\u0645\u0627\u0646.<\/p>\n<h3>\u0627\u0633\u062a\u062e\u062f\u0645 Opportunity Sizing \u0628\u062d\u0630\u0631<\/h3>\n<p>\u0625\u062d\u062f\u0649 \u0637\u0631\u0642 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0647\u064a \u062a\u0642\u062f\u064a\u0631 \u0641\u062c\u0648\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0625\u0630\u0627 \u0639\u0627\u062f Segment \u0625\u0644\u0649 \u0623\u062f\u0627\u0626\u0647 \u0627\u0644\u0633\u0627\u0628\u0642 \u0646\u0641\u0633\u0647.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 Segment \u0645\u062d\u062f\u062f:<\/p>\n<blockquote>\n<p>\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 = \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u0648\u0646 \u062d\u0627\u0644\u064a\u064b\u0627 \u00d7 Conversion Rate \u0627\u0644\u0633\u0627\u0628\u0642\u0629<\/p>\n<\/blockquote>\n<p>\u0625\u0630\u0646:<\/p>\n<blockquote>\n<p>\u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a\u0629 = \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u2212 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/p>\n<\/blockquote>\n<p>\u0647\u0630\u0627 \u0644\u064a\u0633 \u062a\u0642\u062f\u064a\u0631\u064b\u0627 \u0633\u0628\u0628\u064a\u064b\u0627\u060c \u0628\u0644 \u0623\u062f\u0627\u0629 \u0644\u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0641\u0631\u0635\u0629.<\/p>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0639\u062f\u0644 \u0627\u0644\u0633\u0627\u0628\u0642 \u0645\u062a\u0623\u062b\u0631\u064b\u0627 \u0628\u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0623\u0648 Campaign Mix \u0623\u0648 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0623\u0648 \u0627\u0644\u062a\u0630\u0628\u0630\u0628 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a. \u0627\u0644\u062d\u0633\u0627\u0628 \u064a\u062e\u0628\u0631\u0643 \u0623\u064a\u0646 \u062a\u0628\u062d\u062b\u060c \u0644\u0627 \u0643\u0645 \u0625\u064a\u0631\u0627\u062f\u064b\u0627 \u0633\u064a\u062d\u0642\u0642\u0647 \u0627\u0644\u0625\u0635\u0644\u0627\u062d \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0640Homepage \u062f\u0648\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u0631 \u0625\u0644\u0649 \u062a\u0645\u0631\u064a\u0646 \u062a\u0635\u0645\u064a\u0645<\/h2>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u0635\u0644 \u0627\u0644\u0640Homepages \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0623\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u064a\u0631\u0648\u0646\u0647\u0627 \u0623\u0648\u0644\u064b\u0627.<\/p>\n<p>\u0644\u0643\u0646 \u062f\u0648\u0631\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643.<\/p>\n<p>\u0627\u0633\u0623\u0644:<\/p>\n<ul>\n<li>\u0645\u0627 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640Sessions \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0641\u0639\u0644\u064a\u064b\u0627 \u0645\u0646 \u0627\u0644\u0640Homepage\u061f<\/li>\n<li>\u0623\u064a Sources \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0643\u0640Landing Page\u061f<\/li>\n<li>\u0645\u0627 \u0646\u0633\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0640Homepage \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0625\u0644\u0649 Product Discovery\u061f<\/li>\n<li>\u0647\u0644 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 Returning Customers \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 \u0639\u0646 New Users\u061f<\/li>\n<li>\u0647\u0644 \u0647\u064a Surface \u0644\u0644\u0640Brand\/Navigation \u0623\u0645 Landing Page \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a\u061f<\/li>\n<\/ul>\n<p>\u062b\u0645 \u0642\u064a\u0651\u0645:<\/p>\n<h3>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629<\/h3>\n<p>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0632\u0627\u0626\u0631 \u062c\u062f\u064a\u062f \u0645\u0646\u0627\u0633\u0628 \u0623\u0646 \u064a\u0641\u0647\u0645 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u0628\u0633\u0631\u0639\u0629\u061f<\/p>\n<h3>Information Scent<\/h3>\n<p>\u0647\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0648\u0642\u0651\u0639 \u0648\u062c\u0647\u0629 \u0643\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0641\u064a \u0627\u0644\u0640Navigation\u061f<\/p>\n<h3>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Merchandising)<\/h3>\n<p>\u0647\u0644 \u0627\u0644\u0640Categories\/Products \u0627\u0644\u0645\u0631\u0648\u0651\u062c\u0629 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0637\u0644\u0628\u061f<\/p>\n<h3>\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629<\/h3>\n<p>\u0647\u0644 \u062a\u0633\u062a\u0645\u0631 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0627\u0644\u0625\u064a\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0642 \u0628\u0639\u062f \u0627\u0644\u0640Click\u061f<\/p>\n<h3>\u0627\u0644\u0647\u0631\u0645\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/h3>\n<p>\u0647\u0644 \u062a\u0628\u0642\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0638\u0627\u0647\u0631\u0629 \u062f\u0648\u0646 \u0625\u063a\u0631\u0627\u0642 \u0627\u0644\u0640Viewport\u061f<\/p>\n<p>\u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0640Homepage \u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0641\u0642\u0637 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0635\u0641\u062d\u0629 \u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u0639\u0644\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0636\u0639\u064a\u0641\u0629.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0631\u0627\u062c\u0639 Landing Pages<\/h2>\n<p>\u064a\u062c\u0628 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0640Landing Page \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0630\u064a \u064a\u0635\u0644 \u0625\u0644\u064a\u0647\u0627.<\/p>\n<p>\u0642\u0627\u0631\u0646 \u062d\u0633\u0628 Landing Page:<\/p>\n<ul>\n<li>Sessions<\/li>\n<li>\u0627\u0644\u0645\u0635\u062f\u0631<\/li>\n<li>\u0627\u0644\u062d\u0645\u0644\u0629<\/li>\n<li>Engagement<\/li>\n<li>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 Product View<\/li>\n<li>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 Add to Cart<\/li>\n<li>Revenue per session<\/li>\n<li>Conversion<\/li>\n<li>\u0627\u0644\u062c\u0647\u0627\u0632<\/li>\n<\/ul>\n<p>\u0642\u062f \u062a\u0643\u0648\u0646 \u0648\u0638\u064a\u0641\u0629 Paid Campaign Landing Page \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0646 \u0648\u0638\u064a\u0641\u0629 SEO Article.<\/p>\n<p>\u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0645\u0642\u0627\u0644\u0629 SEO \u0625\u0644\u0649 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0633\u0624\u0627\u0644 \u0648\u0646\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 Consideration \u0623\u0639\u0645\u0642.<\/p>\n<p>\u0623\u0645\u0627 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0641\u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 Message Match\u060c \u0648\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u062a\u0642\u0644\u064a\u0644 Decision Friction\u060c \u0648\u0646\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0628\u0627\u0634\u0631\u0629 \u0646\u062d\u0648 Category \u0623\u0648 Product.<\/p>\n<p>\u0644\u0627 \u062a\u0642\u0627\u0631\u0646 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Benchmark \u0648\u0627\u062d\u062f \u0639\u0627\u0645 \u0644\u0644\u0640Landing Pages.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0631\u0627\u062c\u0639 Search \u0648Zero-result Demand<\/h2>\n<p>\u064a\u064f\u0639\u062f On-site Search \u0645\u0646 \u0623\u0648\u0636\u062d \u0625\u0634\u0627\u0631\u0627\u062a \u0646\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0646\u0629.<\/p>\n<p>\u0642\u0633\u0651\u0645 Search Terms \u0625\u0644\u0649:<\/p>\n<ul>\n<li>\u0645\u0646\u062a\u062c \u0645\u062d\u062f\u062f<\/li>\n<li>\u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>Brand<\/li>\n<li>\u0645\u0634\u0643\u0644\u0629\/\u0627\u062d\u062a\u064a\u0627\u062c<\/li>\n<li>Attribute<\/li>\n<li>\u062e\u0637\u0623 \u0625\u0645\u0644\u0627\u0626\u064a<\/li>\n<li>\u0637\u0644\u0628 \u063a\u064a\u0631 \u0645\u062f\u0639\u0648\u0645<\/li>\n<\/ul>\n<p>\u062b\u0645 \u062d\u062f\u0651\u062f:<\/p>\n<ul>\n<li>Zero-result Terms \u0630\u0627\u062a Volume \u0645\u0631\u062a\u0641\u0639<\/li>\n<li>Search Terms \u062a\u0624\u062f\u064a \u0625\u0644\u0649 Product Views \u062f\u0648\u0646 \u0623\u064a Cart Activity<\/li>\n<li>\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062d\u062b \u062a\u064f\u0638\u0647\u0631 \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629<\/li>\n<li>\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 Merchandising Labels<\/li>\n<\/ul>\n<p>\u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0623\u0646 \u064a\u0624\u062b\u0631 \u0641\u064a:<\/p>\n<ul>\n<li>Synonyms<\/li>\n<li>\u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u0627\u0644\u062a\u0646\u0642\u0644<\/li>\n<li>\u0627\u0644\u0641\u0644\u0627\u062a\u0631<\/li>\n<li>Collections \u062c\u062f\u064a\u062f\u0629<\/li>\n<li>Content<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Merchandising)<\/li>\n<\/ul>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 Search Optimization \u0641\u0631\u0635\u0629 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 CRO \u0648Information Architecture.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0631\u0627\u062c\u0639 Forms \u0648Lead Capture \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/h2>\n<p>\u0628\u0639\u0636 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062a\u062a\u0636\u0645\u0646:<\/p>\n<ul>\n<li>Wholesale Forms<\/li>\n<li>Product Consultation Forms<\/li>\n<li>Back-in-stock Capture<\/li>\n<li>\u0637\u0644\u0628\u0627\u062a \u0639\u0631\u0648\u0636 \u0623\u0633\u0639\u0627\u0631<\/li>\n<li>\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0633\u0627\u062a<\/li>\n<li>\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a B2B<\/li>\n<\/ul>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0627\u0644\u062d\u0642\u0648\u0644 \u0627\u0644\u0625\u0644\u0632\u0627\u0645\u064a\u0629<\/li>\n<li>\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062e\u0637\u0623<\/li>\n<li>\u0646\u0648\u0639 \u0627\u0644\u0625\u062f\u062e\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>\u0627\u0644\u062a\u062d\u0642\u0642<\/li>\n<li>\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0644\u0644\u0631\u062f<\/li>\n<li>\u0627\u0644\u062a\u0623\u0643\u064a\u062f<\/li>\n<li>Routing<\/li>\n<li>Attribution<\/li>\n<\/ul>\n<p>\u0625\u0631\u0633\u0627\u0644 Form \u0644\u0627 \u064a\u0639\u0646\u064a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 Qualified Lead.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0641\u0631\u0651\u0642 \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u060c \u0628\u064a\u0646 Form Starts \u0648Successful Submissions \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0644\u0627\u062d\u0642\u0629 \u0644\u0644\u0640Lead.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0631\u0627\u062c\u0639 \u062a\u062c\u0631\u0628\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/h2>\n<p>\u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u064a\u0633 \u062f\u0627\u0626\u0645\u064b\u0627 \u0646\u0647\u0627\u064a\u0629 \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<p>\u0642\u062f \u064a\u0624\u062b\u0631 Post-purchase Friction \u0639\u0644\u0649:<\/p>\n<ul>\n<li>\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<li>Refunds<\/li>\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n<li>\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a<\/li>\n<li>Referral<\/li>\n<li>Lifetime Value<\/li>\n<\/ul>\n<p>\u0631\u0627\u062c\u0639:<\/p>\n<ul>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u062a\u0623\u0643\u064a\u062f<\/li>\n<li>\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/li>\n<li>Tracking<\/li>\n<li>\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u062f\u0639\u0645<\/li>\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a<\/li>\n<li>Cross-sell<\/li>\n<li>\u062a\u0648\u0642\u064a\u062a \u0637\u0644\u0628 \u0627\u0644\u0640Review<\/li>\n<\/ul>\n<p>\u0644\u0627 \u062a\u0641\u0631\u0636 Post-purchase Upsells \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0623\u0646 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0623\u0635\u0644\u064a \u062a\u0645 \u0628\u0646\u062c\u0627\u062d.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u0641\u0631\u0651\u0642 \u0628\u064a\u0646 Direct Fix \u0648Experiment<\/h2>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0642\u0627\u0639\u062f\u0629 \u0628\u0633\u064a\u0637\u0629.<\/p>\n<h3>\u0625\u0635\u0644\u0627\u062d \u0645\u0628\u0627\u0634\u0631<\/h3>\n<p>\u0646\u0641\u0651\u0630\u0647 \u0639\u0646\u062f\u0645\u0627 \u064a\u062b\u0628\u062a \u0627\u0644\u062f\u0644\u064a\u0644 \u0623\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0645\u0639\u0637\u0644\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629 \u0628\u0634\u0643\u0644 \u0645\u0648\u0636\u0648\u0639\u064a.<\/p>\n<p>\u0623\u0645\u062b\u0644\u0629:<\/p>\n<ul>\n<li>\u0631\u0627\u0628\u0637 \u062e\u0627\u0637\u0626<\/li>\n<li>Tracking Failure<\/li>\n<li>Form Control \u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0648\u0635\u0648\u0644<\/li>\n<li>\u063a\u064a\u0627\u0628 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0633\u0639\u0631 \u0625\u0644\u0632\u0627\u0645\u064a\u0629<\/li>\n<li>Payment Bug<\/li>\n<li>\u062a\u062f\u0627\u062e\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/li>\n<li>\u062d\u0627\u0644\u0629 \u0645\u062e\u0632\u0648\u0646 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629<\/li>\n<\/ul>\n<h3>Experiment<\/h3>\n<p>\u0627\u062e\u062a\u0628\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u062c\u062f \u0639\u062f\u0629 \u062a\u062c\u0627\u0631\u0628 \u0635\u0627\u0644\u062d\u0629 \u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f\u0629.<\/p>\n<p>\u0623\u0645\u062b\u0644\u0629:<\/p>\n<ul>\n<li>Hierarchy \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n<li>\u0645\u0648\u0636\u0639 \u0628\u062f\u064a\u0644 \u0644\u0640Social Proof<\/li>\n<li>\u0635\u064a\u0627\u063a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0640Bundle<\/li>\n<li>Sticky CTA<\/li>\n<li>Merchandising \u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b<\/li>\n<li>Cross-sell Logic<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0628\u062d\u062b<\/h3>\n<p>\u0627\u0628\u062d\u062b \u0623\u0648\u0644\u064b\u0627 \u0642\u0628\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u064a \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0631\u064a\u0646 \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0644 \u0627\u0644\u0633\u0628\u0628 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0635\u0646\u0651\u0641 \u0627\u0644\u0640Audit \u0643\u0644 Recommendation \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/p>\n<h2>\u062e\u0637\u0629 CRO \u0644\u0645\u062f\u0629 30\/60\/90 \u064a\u0648\u0645<\/h2>\n<p>Roadmap \u0645\u0641\u064a\u062f \u064a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062a\u0633\u0631\u0628 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649.<\/p>\n<h3>\u0623\u0648\u0644 30 \u064a\u0648\u0645\u064b\u0627: \u062b\u0628\u0651\u062a \u0627\u0644\u0623\u0633\u0627\u0633 \u0648\u0623\u0635\u0644\u062d<\/h3>\n<p>\u0631\u062a\u0651\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0640:<\/p>\n<ul>\n<li>Tracking Defects<\/li>\n<li>\u0645\u0633\u0627\u0631\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0645\u0639\u0637\u0644\u0629<\/li>\n<li>\u0645\u0634\u0643\u0644\u0627\u062a Mobile \u0643\u0628\u064a\u0631\u0629<\/li>\n<li>\u0623\u062e\u0637\u0627\u0621 Payment\/Delivery<\/li>\n<li>Content Gaps \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062b\u0642\u0629<\/li>\n<li>\u0623\u062e\u0637\u0627\u0621 \u062d\u0631\u062c\u0629 \u0641\u064a Internal Linking \u0623\u0648 Navigation<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0623\u064a\u0627\u0645 31\u201360: \u062d\u0633\u0651\u0646 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0639\u0627\u0644\u064a \u0627\u0644\u0640Exposure<\/h3>\n<p>\u0627\u0639\u0645\u0644 \u0639\u0644\u0649:<\/p>\n<ul>\n<li>\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u0648\u0636\u0648\u062d \u0627\u0644\u0640PDP<\/li>\n<li>\u0627\u0644\u0628\u062d\u062b<\/li>\n<li>\u0627\u0644\u0633\u0644\u0629<\/li>\n<li>Landing Pages<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Merchandising)<\/li>\n<\/ul>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 Research \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u063a\u064a\u0631 \u0627\u0644\u0645\u0624\u0643\u062f\u0629.<\/p>\n<h3>\u0627\u0644\u0623\u064a\u0627\u0645 61\u201390: \u0627\u062e\u062a\u0628\u0631 \u0648\u0627\u0628\u0646\u0650 \u0646\u0638\u0627\u0645\u064b\u0627<\/h3>\n<p>\u0623\u0637\u0644\u0642:<\/p>\n<ul>\n<li>Experiments \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062b\u0642\u0629<\/li>\n<li>Reporting Cadence<\/li>\n<li>Research Backlog<\/li>\n<li>\u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0640Experiments<\/li>\n<li>\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0640Segments<\/li>\n<li>\u062f\u0648\u0631\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u062c\u062f\u064a\u062f\u0629<\/li>\n<\/ul>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u063a\u064a\u0631 \u0627\u0644\u0640Roadmap \u0643\u0644\u0645\u0627 \u0638\u0647\u0631 \u062f\u0644\u064a\u0644 \u062c\u062f\u064a\u062f.<\/p>\n<h2>\u0623\u0633\u0626\u0644\u0629 \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627 \u0642\u0628\u0644 \u062a\u0648\u0638\u064a\u0641 \u062c\u0647\u0629 \u0644\u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/h2>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0623\u0646 \u064a\u0633\u0623\u0644:<\/p>\n<ol>\n<li>\u0647\u0644 \u0633\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0640Audit \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0640Analytics \u0644\u062f\u064a\u0646\u0627 \u0623\u0645 Screenshots \u0641\u0642\u0637\u061f<\/li>\n<li>\u0647\u0644 \u0633\u064a\u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643\u061f<\/li>\n<li>\u0647\u0644 \u0633\u064a\u0634\u0645\u0644 \u0627\u0644\u0639\u0645\u0644 Mobile \u0648\u0623\u0647\u0645 \u0627\u0644\u0640Segments\u061f<\/li>\n<li>\u0647\u0644 \u0633\u062a\u0641\u0635\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0628\u064a\u0646 Findings \u0648Hypotheses\u061f<\/li>\n<li>\u0647\u0644 \u0633\u062a\u064f\u0635\u0644\u062d \u0627\u0644\u0640Bugs \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0628\u062f\u0644 \u0627\u0642\u062a\u0631\u0627\u062d\u0647\u0627 \u0643\u062a\u062c\u0627\u0631\u0628\u061f<\/li>\n<li>\u0647\u0644 \u0633\u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a Effort \u0648Ownership\u061f<\/li>\n<li>\u0647\u0644 \u0633\u062a\u062a\u0645 \u0645\u0631\u0627\u062c\u0639\u0629 \u062c\u0648\u062f\u0629 Analytics\/Tracking\u061f<\/li>\n<li>\u0647\u0644 \u0633\u064a\u0631\u062a\u0628\u0637 \u0627\u0644\u0640Output \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u061f<\/li>\n<li>\u0647\u0644 \u0633\u064a\u0623\u062e\u0630 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u062f\u0641\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u061f<\/li>\n<li>\u0647\u0644 \u0633\u0646\u062d\u0635\u0644 \u0639\u0644\u0649 Roadmap \u0645\u0631\u062a\u0628\u0629 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629\u061f<\/li>\n<\/ol>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u062a\u062f\u0648\u0631 \u0623\u0633\u0627\u0633\u064b\u0627 \u062d\u0648\u0644 UX Best-practice Checklist\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644 \u0645\u0641\u064a\u062f\u064b\u0627\u060c \u0644\u0643\u0646\u0647 \u0644\u064a\u0633 CRO Audit \u0643\u0627\u0645\u0644\u064b\u0627.<\/p>\n<h2>FAQ: \u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/h2>\n<h3>\u0643\u0645 \u064a\u0633\u062a\u063a\u0631\u0642 \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f<\/h3>\n<p>\u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u062f\u0629 \u0645\u0648\u062d\u062f\u0629. \u064a\u0639\u062a\u0645\u062f \u0630\u0644\u0643 \u0639\u0644\u0649 \u062a\u0639\u0642\u064a\u062f \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0648\u062c\u0648\u062f\u0629 Analytics\u060c \u0648\u062d\u062c\u0645 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643\u060c \u0648\u0639\u062f\u062f Templates\u060c \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642\u060c \u0648\u0639\u0645\u0642 \u0627\u0644\u0628\u062d\u062b. \u0645\u062a\u062c\u0631 \u0635\u063a\u064a\u0631 \u0628Tracking \u0646\u0638\u064a\u0641 \u064a\u0645\u0643\u0646 \u0645\u0631\u0627\u062c\u0639\u062a\u0647 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0645\u062a\u062c\u0631 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0644\u062f\u064a\u0647 \u0639\u062f\u0629 Payment Flows \u0648\u0622\u0644\u0627\u0641 SKUs.<\/p>\n<h3>\u0647\u0644 \u0623\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0631\u0627\u0641\u064a\u0643 \u0645\u0631\u062a\u0641\u0639 \u0644\u062a\u0646\u0641\u064a\u0630 CRO Audit\u061f<\/h3>\n<p>\u0644\u0627. \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0631\u0627\u0641\u064a\u0643 \u0645\u0631\u062a\u0641\u0639 \u0644\u0628\u0639\u0636 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0640Controlled Experiments. \u0623\u0645\u0627 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0623\u0642\u0644 \u062a\u0631\u0627\u0641\u064a\u0643\u064b\u0627 \u0641\u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 Analytics QA \u0648Heuristic Analysis \u0648User Research \u0648Technical Review \u0648Merchandising Analysis \u0648Direct Fixes\u060c \u0645\u0639 \u0636\u0631\u0648\u0631\u0629 \u0623\u0646 \u062a\u062d\u062a\u0631\u0645 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u062d\u062c\u0645 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0627\u062d.<\/p>\n<h3>\u0647\u0644 CRO Audit \u0647\u0648 \u0646\u0641\u0633\u0647 UX Audit\u061f<\/h3>\n<p>\u0644\u0627. \u064a\u0631\u0643\u0632 UX Audit \u0639\u0644\u0649 Usability \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629. \u0623\u0645\u0627 CRO Audit \u0641\u064a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0644\u0629 UX \u0644\u0643\u0646\u0647 \u064a\u0631\u0628\u0637 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0640Funnel \u0648Analytics \u0648Product Mix \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<h3>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 CRO Audit \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u061f<\/h3>\n<p>\u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0623\u0646 \u064a\u0642\u062f\u0645\u0648\u0627 \u0633\u064a\u0627\u0642\u064b\u0627 \u0645\u0641\u064a\u062f\u064b\u0627 \u0648\u0625\u0644\u0647\u0627\u0645\u064b\u0627 \u0644\u0644Patterns\u060c \u0644\u0643\u0646 \u0644\u0627 \u064a\u062c\u0628 \u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0645 \u062f\u0644\u064a\u0644\u064b\u0627 \u0639\u0644\u0649 \u0623\u0646 Design Choice \u0645\u0627 \u064a\u062d\u0648\u0651\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u061b \u0644\u0623\u0646\u0643 \u0639\u0627\u062f\u0629\u064b \u0644\u0627 \u062a\u0645\u0644\u0643 \u0646\u062a\u0627\u0626\u062c Experiments \u0623\u0648 Customer Mix \u0644\u062f\u064a\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u0648\u062b\u0648\u0642.<\/p>\n<h3>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0628\u0639\u062f \u0627\u0644\u0640Audit\u061f<\/h3>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u062a\u062c \u0627\u0644\u0640Audit Execution Backlog \u064a\u0634\u0645\u0644 Direct Fixes \u0648Research Tasks \u0648Development Briefs \u0648Tracking Work \u0648Content Changes \u0648Merchandising Changes \u0648Experiments. \u0628\u062f\u0648\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0640Audit \u0645\u062c\u0631\u062f \u062a\u0648\u062b\u064a\u0642.<\/p>\n<h2>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0642\u0631\u0627\u0621\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.shopify.com\/blog\/cro-checklist\" target=\"_blank\" rel=\"noopener\">Shopify \u2014 CRO Checklist<\/a><\/li>\n<li><a href=\"https:\/\/baymard.com\/research\/product-page\" target=\"_blank\" rel=\"noopener\">Baymard Institute \u2014 Product Page UX research<\/a><\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<li>\u0633\u064a\u0627\u0642 ART-001: \u0637\u0628\u0651\u0642 \u0647\u0630\u0647 \u0627\u0644\u0640Checklist \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a \u0633\u064a\u0627\u0642 ART-001\u060c \u0627\u062c\u0639\u0644\u0647\u0627 \u0645\u0642\u064a\u062f\u0629 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<h2>\u0623\u0628\u062d\u0627\u062b \u0645\u0631\u0635\u0627\u062f \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n<ul>\n<li><a href=\"\/ar\/insights\/ecommerce-cro-audit-checklist\/\">Checklist \u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a><\/li>\n<li><a href=\"\/ar\/insights\/increase-ecommerce-conversion-rate-without-more-traffic\/\">\u0643\u064a\u0641 \u062a\u0632\u064a\u062f Conversion Rate \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u062f\u0648\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643<\/a><\/li>\n<li><a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0645\u0631\u0635\u0627\u062f<\/a><\/li>\n<li>Diagnostic Check: \u0627\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n<\/ul>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 <strong>\u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong>\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062e\u0637\u0648\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u0643\u0642\u0627\u0639\u062f\u0629 CRO \u0639\u0627\u0645\u0629. \u0648\u0641\u064a \u0633\u064a\u0627\u0642 ART-001\u060c \u0627\u062c\u0639\u0644\u0647\u0627 \u0645\u0642\u064a\u062f\u0629 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<p>\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0645\u0646 \u0645\u0631\u0635\u0627\u062f \u062a\u0634\u062e\u064a\u0635 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u0628\u0631 Analytics \u0648UX \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c <a href=\"\/ar\/services\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062e\u062f\u0645\u0627\u062a \u0646\u0645\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a> \u0623\u0648 <a href=\"\/ar\/contact\/\">start a conversation<\/a>. \u0648\u0641\u064a \u0633\u064a\u0627\u0642 ART-001\u060c \u0627\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0645\u0642\u064a\u062f\u0629 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u062f\u0642\u064a\u0642 CRO \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u062a\u0634\u062e\u064a\u0635\u064b\u0627 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/p>","protected":false},"author":1,"featured_media":442,"template":"","tags":[527,334,93,311,528],"insight_topic":[63,39,330,62],"insight_content_type":[44,70,185],"insight_platform":[321],"insight_industry":[73,56],"insight_level":[71,57,58],"class_list":["post-441","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-cro-audit-framework","tag-ecommerce-conversion-audit","tag-ecommerce-cro-audit","tag-ecommerce-ux-audit","tag-revenue-leak-analysis","insight_topic-conversion-optimization","insight_topic-cro","insight_topic-ecommerce-cro-audit","insight_topic-ecommerce-growth","insight_content_type-guide","insight_content_type-long-form-insight","insight_content_type-seo-article","insight_platform-ecommerce","insight_industry-ecommerce","insight_industry-retail","insight_level-advanced","insight_level-beginner","insight_level-intermediate"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/441\/revisions"}],"predecessor-version":[{"id":728,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/441\/revisions\/728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media\/442"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=441"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=441"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=441"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=441"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=441"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}