{"id":389,"date":"2026-08-10T01:52:48","date_gmt":"2026-08-09T23:52:48","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=389"},"modified":"2026-08-10T01:52:48","modified_gmt":"2026-08-09T23:52:48","slug":"collection-page-optimization-cro","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/collection-page-optimization-cro\/","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 Collection Page: \u062f\u0644\u064a\u0644 CRO \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629"},"content":{"rendered":"<h1>\u062a\u062d\u0633\u064a\u0646 Collection Page: \u062f\u0644\u064a\u0644 CRO \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/h1>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<h2>\u0623\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637<\/h2>\n<ul>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/li>\n<li>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<li>\u0623\u0635\u0644\u062d \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0639\u0637\u0644\u0629 \u0623\u0648\u0627\u0644\u0645\u0636\u0644\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645 Experiments \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0644 \u0647\u0646\u0627\u0643 \u0639\u062f\u0645 \u064a\u0642\u064a\u0646 \u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0646 \u062d\u0644\u0648\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642.<\/li>\n<li>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/li>\n<\/ul>\n<h2>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/h2>\n<ol>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0627\u062c\u0639\u0644 Product Cards \u063a\u0646\u064a\u0629 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 Merchandising \u0648\u0641\u0642 Intent \u0648\u0627\u0636\u062d<\/li>\n<li>\u0627\u062f\u0639\u0645 \u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648Sorting<\/li>\n<li>\u062a\u062c\u0646\u0628 \u0627\u0644\u0646\u0647\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0642\u0650\u0633 Product-Finding \u0643\u0640Journey<\/li>\n<li>\u0627\u0641\u0635\u0644 Relevance \u0639\u0646 Availability<\/li>\n<li>\u0636\u0639 Governance \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0642\u0648\u0627\u0639\u062f \u0648\u0627\u0644Overrides<\/li>\n<li>\u0645\u0635\u0627\u062f\u0631 Research \u0644\u0640Product Discovery<\/li>\n<li>Product Discovery \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u064a\u062d\u062a\u0627\u062c \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0633\u062a\u0642\u0644\u0629<\/li>\n<li>\u0643\u064a\u0641 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631<\/li>\n<li>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648Revenue Exposure<\/li>\n<li>\u062e\u0637\u0629 \u0642\u064a\u0627\u0633 \u0644\u0645\u062f\u0629 30 \u064a\u0648\u0645\u064b\u0627<\/li>\n<li>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629<\/li>\n<li>\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/li>\n<li>\u0645\u062b\u0627\u0644 \u062a\u0634\u062e\u064a\u0635\u064a \u062a\u0648\u0636\u064a\u062d\u064a<\/li>\n<li>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648QA<\/li>\n<li>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629<\/li>\n<li>Checklist \u0639\u0645\u0644\u064a\u0629<\/li>\n<li>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/li>\n<li>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/li>\n<\/ol>\n<h2>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 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\u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 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\u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 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\u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0627\u062c\u0639\u0644 Product Cards \u063a\u0646\u064a\u0629 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/h2>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0627\u0633\u062a\u062e\u062f\u0645 Merchandising \u0648\u0641\u0642 Intent \u0648\u0627\u0636\u062d<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 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\u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0627\u062f\u0639\u0645 \u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648Sorting<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u062a\u062c\u0646\u0628 \u0627\u0644\u0646\u0647\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0642\u0650\u0633 Product-Finding \u0643\u0640Journey<\/h2>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h2>\u0627\u0641\u0635\u0644 Relevance \u0639\u0646 Availability<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>\n<h2>\u0636\u0639 Governance \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0642\u0648\u0627\u0639\u062f \u0648\u0627\u0644Overrides<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>\n<h2>\u0645\u0635\u0627\u062f\u0631 Research \u0644\u0640Product Discovery<\/h2>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>Product Discovery \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u064a\u062d\u062a\u0627\u062c \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0633\u062a\u0642\u0644\u0629<\/h2>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u062a\u062a\u0628\u0639 \u0645\u0646 \u0627\u0644\u062f\u0644\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621. \u0627\u0643\u062a\u0628 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u062c\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u062d\u062f\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0642\u062f\u0651\u0631 Commercial Exposure\u060c \u0648\u0627\u0630\u0643\u0631 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0642\u062f \u0623\u0646\u0647\u0627 \u062a\u0633\u0628\u0628 \u0627\u0644\u062e\u0633\u0627\u0631\u0629\u060c \u0648\u062d\u062f\u062f \u0645\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062b\u0628\u062a 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Architecture \u0623\u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061b \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0639\u062f\u0629 \u062d\u0644\u0648\u0644 \u0635\u0627\u0644\u062d\u0629 \u0641\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0640Hypothesis \u0628\u062f\u0644 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0627\u0644\u0630\u0648\u0642.<\/p>\n<h2>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648Revenue Exposure<\/h2>\n<p>\u062a\u062a\u062d\u062f\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u062d\u062c\u0645 Revenue Exposure\u060c \u0644\u0627 \u0628\u0645\u062f\u0649 \u0648\u0636\u0648\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0635\u0631\u064a\u064b\u0627. \u0642\u062f\u0651\u0631 \u0639\u062f\u062f Sessions \u0623\u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 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Page\u060c \u0642\u0627\u0631\u0646 \u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0640Baseline \u0627\u0644\u0633\u0627\u0628\u0642 \u0648\u0628\u0640Control Segments \u0645\u0641\u064a\u062f\u0629 \u0639\u0646\u062f \u062a\u0648\u0641\u0631\u0647\u0627. \u062a\u062c\u0646\u0628 \u0627\u0644\u062d\u0643\u0645 \u0645\u0646 \u062a\u063a\u064a\u0631\u0627\u062a \u064a\u0648\u0645\u064a\u0629 \u0642\u0635\u064a\u0631\u0629\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0628\u064a\u0646 Primary Metric \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0644\u0627\u062d\u0642 \u0648Guardrails \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<p>\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0648\u062b\u0651\u0642 \u0648\u0627\u062d\u062f\u064b\u0627 \u0645\u0646 \u0623\u0631\u0628\u0639\u0629 \u0642\u0631\u0627\u0631\u0627\u062a: Keep \u0623\u0648Iterate \u0623\u0648Rollback \u0623\u0648\u0645\u0632\u064a\u062f \u0645\u0646 Investigation\u060c \u0645\u0639 \u062a\u0648\u0636\u064a\u062d \u0645\u0627 \u062a\u063a\u064a\u0631 \u0648\u0645\u0627 \u0644\u0645 \u064a\u062a\u063a\u064a\u0631 \u0648\u0623\u064a Segments \u0643\u0627\u0646\u062a \u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0645\u062a\u0633\u0642\u0629 \u0648\u0645\u0627 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u0645\u0627 \u0632\u0627\u0644\u062a \u0642\u0627\u0626\u0645\u0629.<\/p>\n<h2>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/h2>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0627\u062e\u062a\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u062d\u0633\u0628 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a\u0647\u0627. \u0627\u0633\u062a\u062e\u062f\u0645 Primary Metric \u0648\u0627\u062d\u062f\u0629 \u0644\u0644\u0642\u0631\u0627\u0631\u060c \u0648Diagnostic Metrics \u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u0644\u0627 \u064a\u062e\u0644\u0642 \u0645\u0634\u0643\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0644\u0627\u062d\u0642\u0629.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/th>\n<th>\u0627\u0644\u062f\u0648\u0631<\/th>\n<th>How to Use It<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>PLP to PDP CTR \u2014 \u0645\u0642\u064a\u0627\u0633\/\u0645\u0635\u0637\u0644\u062d \u0645\u062a\u062e\u0635\u0635<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0640Filters<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Sort<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/td>\n<\/tr>\n<tr>\n<td>Product Impression \u2014 \u0645\u0642\u064a\u0627\u0633\/\u0645\u0635\u0637\u0644\u062d \u0645\u062a\u062e\u0635\u0635<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/td>\n<\/tr>\n<tr>\n<td>Add to Cart<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 Session<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>\u0645\u062b\u0627\u0644 \u062a\u0634\u062e\u064a\u0635\u064a \u062a\u0648\u0636\u064a\u062d\u064a<\/h2>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h2>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648QA<\/h2>\n<ol>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0648\u062b\u0651\u0642 \u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0648\u0627\u0644Dependencies \u0648\u0645\u0627 \u064a\u0638\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f.<\/li>\n<li>\u0627\u0643\u062a\u0628 Acceptance Criteria \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0644\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648Tracking \u0648Accessibility \u0648\u0627\u0644\u0640Edge Cases.<\/li>\n<li>\u0646\u0641\u0651\u0630 QA \u0644\u062d\u0627\u0644\u0627\u062a \u0645\u0648\u0628\u0627\u064a\u0644 \u0648Desktop \u0645\u0645\u062b\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0634\u0644\u060c \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0628\u0637\u064a\u0621\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062d\u0631\u062c \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/li>\n<li>\u0633\u062c\u0651\u0644 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0648\u062a\u062d\u0642\u0642 \u0645\u0646 Analytics \u0623\u0648Technical Diagnostics \u0642\u0628\u0644 \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n<li>\u0631\u0627\u062c\u0639 Primary Metric \u0645\u0639 Downstream Guardrails\u060c \u0648\u0648\u062b\u0651\u0642 \u0642\u0631\u0627\u0631 Keep \u0623\u0648Iterate \u0623\u0648Rollback \u0623\u0648\u0645\u0632\u064a\u062f \u0645\u0646 Research.<\/li>\n<\/ol>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629<\/h2>\n<ul>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<\/ul>\n<h2>Checklist \u0639\u0645\u0644\u064a\u0629<\/h2>\n<ul>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/li>\n<li>\u0631\u0627\u062c\u0639 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0645\u062b\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Product Mix \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648\u0627\u0644\u062f\u0641\u0639 \u0648Tracking \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/li>\n<li>\u0627\u0641\u0635\u0644 \u0628\u0648\u0636\u0648\u062d \u0628\u064a\u0646 Confirmed Findings \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644Hypotheses \u0648\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644Recommendations.<\/li>\n<li>\u0631\u062a\u0651\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062d\u0633\u0628 Business Exposure \u0648Confidence \u0648Urgency \u0648Effort \u0648\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0623\u0635\u0644\u062d \u0627\u0644\u0639\u064a\u0648\u0628 \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u0627\u062e\u062a\u0628\u0631 \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0644 \u0647\u0646\u0627\u0643 \u0639\u062f\u0645 \u064a\u0642\u064a\u0646 \u062d\u0642\u064a\u0642\u064a.<\/li>\n<li>\u062d\u062f\u0651\u062f Primary Metric \u0648Diagnostic Metrics \u0648Downstream Guardrails.<\/li>\n<li>\u0646\u0641\u0651\u0630 QA \u0644\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0645\u062b\u0644\u0629 \u0648\u0633\u062c\u0651\u0644 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/li>\n<li>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<\/ul>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3>\u0645\u0627 \u0647\u0648 collection page optimization?<\/h3>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>\n<h3>\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 Product Card\u061f<\/h3>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h3>\u0643\u064a\u0641 \u064a\u062c\u0628 products be ordered on collection pages?<\/h3>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h3>\u0647\u0644 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0639\u0644\u0649 \u0631\u0641\u0639 Conversion \u0641\u064a Collection Page\u061f<\/h3>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h3>\u0647\u0644 \u064a\u062c\u0628 out-of-stock products appear in collections?<\/h3>\n<p>\u0642\u0650\u0633 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h3>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a measure PLP performance?<\/h3>\n<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<h2>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640\u062a\u062d\u0633\u064a\u0646 Collection Page: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0631\u0635\u0627\u062f \u0645\u0639 \u062a\u062d\u0633\u064a\u0646 Collection Page \u0628\u0631\u0628\u0637 Analytics \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648UX \u0648Merchandising \u0648Experimentation \u0648\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0635\u0644\u0629. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u0634\u062e\u064a\u0635 \u0623\u0648\u0636\u062d \u0648\u0643\u0641\u0627\u0621\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0641\u0636\u0644\u060c \u0648\u0644\u064a\u0633 \u0642\u0627\u0626\u0645\u0629 \u0623\u0637\u0648\u0644 \u0645\u0646 Recommendations.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u062a\u062d\u0633\u064a\u0646 Collection Page\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648Product Cards\u060c \u062b\u0645 \u0627\u0631\u0628\u0637 \u062a\u0641\u0627\u0639\u0644\u0627\u062a Discovery \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Product Page \u0648Add to Cart \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647.<\/p>","protected":false},"author":1,"featured_media":390,"template":"","tags":[448,444,419,445,446,449,447],"insight_topic":[443,63,414,62],"insight_content_type":[44,47],"insight_platform":[321],"insight_industry":[73],"insight_level":[71,58],"class_list":["post-389","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-category-page-optimization","tag-collection-page-optimization","tag-collection-page-ux","tag-ecommerce-collection-page","tag-plp-optimization","tag-product-list-optimization","tag-product-listing-page-cro","insight_topic-collection-page-optimization","insight_topic-conversion-optimization","insight_topic-discovery","insight_topic-ecommerce-growth","insight_content_type-guide","insight_content_type-insight","insight_platform-ecommerce","insight_industry-ecommerce","insight_level-advanced","insight_level-intermediate"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/389\/revisions"}],"predecessor-version":[{"id":421,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/389\/revisions\/421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media\/390"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=389"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=389"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=389"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=389"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=389"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}