{"id":369,"date":"2026-08-10T01:52:58","date_gmt":"2026-08-09T23:52:58","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=369"},"modified":"2026-08-10T01:52:58","modified_gmt":"2026-08-09T23:52:58","slug":"conversion-rate-vs-revenue-per-visitor","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/conversion-rate-vs-revenue-per-visitor\/","title":{"rendered":"Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0623\u064a \u0645\u0642\u064a\u0627\u0633 \u0623\u0647\u0645\u061f"},"content":{"rendered":"<h1>Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0623\u064a \u0645\u0642\u064a\u0627\u0633 \u0623\u0647\u0645\u061f<\/h1>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<h2>\u0623\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637<\/h2>\n<ul>\n<li>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<li>\u0641\u064a Store-Wide Conversion Rate\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/li>\n<li>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<li>\u0623\u0635\u0644\u062d \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0639\u0637\u0644\u0629 \u0623\u0648\u0627\u0644\u0645\u0636\u0644\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645 Experiments \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0644 \u0647\u0646\u0627\u0643 \u0639\u062f\u0645 \u064a\u0642\u064a\u0646 \u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0646 \u062d\u0644\u0648\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642.<\/li>\n<li>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/li>\n<\/ul>\n<h2>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/h2>\n<ol>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0627\u062d\u0630\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u0641\u0642\u0637<\/li>\n<li>\u0642\u0633\u0651\u0645 \u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0642\u0633\u0651\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/li>\n<li>\u0627\u0628\u0646\u0650 Evidence Stack<\/li>\n<li>\u0627\u062e\u062a\u0631 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0635\u062d\u064a\u062d: Fix \u0623\u0648Validate \u0623\u0648Test<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0643\u0646\u0638\u0627\u0645 \u0645\u062a\u0631\u0627\u0628\u0637<\/li>\n<li>\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0649 \u0639\u0644\u0649 Benchmarks<\/li>\n<li>\u0643\u064a\u0641 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631<\/li>\n<li>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648Revenue Exposure<\/li>\n<li>\u062e\u0637\u0629 \u0642\u064a\u0627\u0633 \u0644\u0645\u062f\u0629 30 \u064a\u0648\u0645\u064b\u0627<\/li>\n<li>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629<\/li>\n<li>\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/li>\n<li>\u0645\u062b\u0627\u0644 \u062a\u0634\u062e\u064a\u0635\u064a \u062a\u0648\u0636\u064a\u062d\u064a<\/li>\n<li>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648QA<\/li>\n<li>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629<\/li>\n<li>Checklist \u0639\u0645\u0644\u064a\u0629<\/li>\n<li>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/li>\n<li>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/li>\n<\/ol>\n<h2>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/h2>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<h2>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/h2>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/h2>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/h2>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0627\u062d\u0630\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u0641\u0642\u0637<\/h2>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0642\u0633\u0651\u0645 \u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/h2>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/h2>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u062a\u0634\u062e\u064a\u0635 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u062d\u062f\u0651\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629\u060c \u0648\u0627\u0631\u0628\u0637 Finding \u0628\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u062b\u0645 \u0627\u062e\u062a\u0631 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u0633\u0637 \u0627\u0644\u0630\u064a \u062a\u0628\u0631\u0631\u0647 \u0627\u0644\u0623\u062f\u0644\u0629.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0648\u062b\u0651\u0642 \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0635\u064a\u063a\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u0631\u064a\u0642 \u0622\u062e\u0631 \u062a\u0646\u0641\u064a\u0630\u0647\u0627: \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0648\u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0645\u0635\u062f\u0631 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0648\u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648Commercial Exposure\u060c \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640Owner\u060c \u0648Success Metric.<\/p>\n<h2>\u0642\u0633\u0651\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h2>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<h2>\u0627\u0628\u0646\u0650 Evidence Stack<\/h2>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>\u0627\u062e\u062a\u0631 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0635\u062d\u064a\u062d: Fix \u0623\u0648Validate \u0623\u0648Test<\/h2>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0643\u0646\u0638\u0627\u0645 \u0645\u062a\u0631\u0627\u0628\u0637<\/h2>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h2>\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0649 \u0639\u0644\u0649 Benchmarks<\/h2>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631<\/h2>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u062a\u062a\u0628\u0639 \u0645\u0646 \u0627\u0644\u062f\u0644\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621. \u0627\u0643\u062a\u0628 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u062c\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u062d\u062f\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0642\u062f\u0651\u0631 Commercial Exposure\u060c \u0648\u0627\u0630\u0643\u0631 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0642\u062f \u0623\u0646\u0647\u0627 \u062a\u0633\u0628\u0628 \u0627\u0644\u062e\u0633\u0627\u0631\u0629\u060c \u0648\u062d\u062f\u062f \u0645\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062b\u0628\u062a \u062e\u0637\u0623 \u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0633\u064a\u0631. \u0647\u0630\u0627 \u064a\u0641\u0631\u0651\u0642 \u0628\u064a\u0646 \u0642\u0635\u0629 \u062a\u0628\u062f\u0648 \u0645\u0642\u0646\u0639\u0629 \u0648\u062a\u0634\u062e\u064a\u0635 \u0645\u062f\u0639\u0648\u0645 \u0641\u0639\u0644\u064a\u064b\u0627.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0627\u062e\u062a\u0631 \u0623\u0635\u063a\u0631 \u0625\u062c\u0631\u0627\u0621 \u064a\u0639\u0627\u0644\u062c \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 Functionality \u0645\u0639\u0637\u0644\u0629 \u0623\u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629 \u0641\u0623\u0635\u0644\u062d\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629\u061b \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0633\u0624\u0627\u0644\u064b\u0627 \u0628\u0644\u0627 \u0625\u062c\u0627\u0628\u0629 \u0641\u062d\u0633\u0651\u0646 Information Architecture \u0623\u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061b \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0639\u062f\u0629 \u062d\u0644\u0648\u0644 \u0635\u0627\u0644\u062d\u0629 \u0641\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0640Hypothesis \u0628\u062f\u0644 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0627\u0644\u0630\u0648\u0642.<\/p>\n<h2>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648Revenue Exposure<\/h2>\n<p>\u062a\u062a\u062d\u062f\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u062d\u062c\u0645 Revenue Exposure\u060c \u0644\u0627 \u0628\u0645\u062f\u0649 \u0648\u0636\u0648\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0635\u0631\u064a\u064b\u0627. \u0642\u062f\u0651\u0631 \u0639\u062f\u062f Sessions \u0623\u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u064a\u0646\u060c \u0648\u062d\u062c\u0645 \u0627\u0644\u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0644\u0627\u062d\u0642\u0629\u060c \u0648\u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0623\u0648\u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640Journey. \u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0627\u062e\u062a\u0631\u0627\u0639 Uplift \u0645\u062a\u0648\u0642\u0639\u060c \u0628\u0644 \u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0645\u0639\u0631\u0636 \u0644\u0644\u062e\u0637\u0631 \u0645\u0646 \u0627\u0644\u0646\u0634\u0627\u0637.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h2>\u062e\u0637\u0629 \u0642\u064a\u0627\u0633 \u0644\u0645\u062f\u0629 30 \u064a\u0648\u0645\u064b\u0627<\/h2>\n<p>\u0642\u0628\u0644 \u062a\u063a\u064a\u064a\u0631 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0633\u062c\u0651\u0644 Baseline \u0644\u0644\u0640Primary Metric \u0648\u0623\u0647\u0645 Guardrails \u0648\u062d\u062c\u0645 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u060c \u0648\u0633\u062c\u0651\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u062a\u062d\u062f\u064a\u062b\u0627\u062a Tracking \u0648\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u063a\u064a\u0631 \u0627\u0644\u0646\u062a\u064a\u062c\u0629.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u062e\u0644\u0627\u0644 Evaluation Window \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0642\u0627\u0631\u0646 \u0627\u0644\u0640Segment \u0627\u0644\u0645\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0640Baseline \u0627\u0644\u0633\u0627\u0628\u0642 \u0648\u0628\u0640Control Segments \u0645\u0641\u064a\u062f\u0629 \u0639\u0646\u062f \u062a\u0648\u0641\u0631\u0647\u0627. \u062a\u062c\u0646\u0628 \u0627\u0644\u062d\u0643\u0645 \u0645\u0646 \u062a\u063a\u064a\u0631\u0627\u062a \u064a\u0648\u0645\u064a\u0629 \u0642\u0635\u064a\u0631\u0629\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0628\u064a\u0646 Primary Metric \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0644\u0627\u062d\u0642 \u0648Guardrails \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<p>\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0648\u062b\u0651\u0642 \u0648\u0627\u062d\u062f\u064b\u0627 \u0645\u0646 \u0623\u0631\u0628\u0639\u0629 \u0642\u0631\u0627\u0631\u0627\u062a: Keep \u0623\u0648Iterate \u0623\u0648Rollback \u0623\u0648\u0645\u0632\u064a\u062f \u0645\u0646 Investigation\u060c \u0645\u0639 \u062a\u0648\u0636\u064a\u062d \u0645\u0627 \u062a\u063a\u064a\u0631 \u0648\u0645\u0627 \u0644\u0645 \u064a\u062a\u063a\u064a\u0631 \u0648\u0623\u064a Segments \u0643\u0627\u0646\u062a \u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0645\u062a\u0633\u0642\u0629 \u0648\u0645\u0627 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u0645\u0627 \u0632\u0627\u0644\u062a \u0642\u0627\u0626\u0645\u0629.<\/p>\n<h2>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629<\/h2>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/h2>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0627\u062e\u062a\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u062d\u0633\u0628 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a\u0647\u0627. \u0627\u0633\u062a\u062e\u062f\u0645 Primary Metric \u0648\u0627\u062d\u062f\u0629 \u0644\u0644\u0642\u0631\u0627\u0631\u060c \u0648Diagnostic Metrics \u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u0644\u0627 \u064a\u062e\u0644\u0642 \u0645\u0634\u0643\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0644\u0627\u062d\u0642\u0629.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/th>\n<th>\u0627\u0644\u062f\u0648\u0631<\/th>\n<th>How to Use It<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/td>\n<\/tr>\n<tr>\n<td>Revenue per Visitor<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 Session<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/td>\n<\/tr>\n<tr>\n<td>AOV<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/td>\n<\/tr>\n<tr>\n<td>\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d<\/td>\n<td>Primary \u0623\u0648Diagnostic \u0628\u062d\u0633\u0628 \u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>\u0645\u062b\u0627\u0644 \u062a\u0634\u062e\u064a\u0635\u064a \u062a\u0648\u0636\u064a\u062d\u064a<\/h2>\n<p>\u062a\u062e\u064a\u0651\u0644 \u0645\u062a\u062c\u0631\u064b\u0627 \u062a\u0648\u0636\u064a\u062d\u064a\u064b\u0627 \u064a\u062d\u0642\u0642 \u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor. \u0627\u0646\u062e\u0641\u0636 \u0645\u0642\u064a\u0627\u0633 Blended\u060c \u0644\u0643\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u0644\u0627 \u064a\u0628\u062f\u0623 Redesign \u0645\u0628\u0627\u0634\u0631\u0629\u061b \u0628\u0644 \u064a\u0642\u0633\u0651\u0645 \u0627\u0644\u0640Journey \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Acquisition Source \u0648\u064a\u0643\u062a\u0634\u0641 \u0623\u0646 \u0623\u063a\u0644\u0628 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0645\u062a\u0631\u0643\u0632\u0629 \u0641\u064a Segment \u0645\u0631\u062a\u0641\u0639 \u0627\u0644\u062d\u062c\u0645 \u0628\u064a\u0646\u0645\u0627 \u0628\u0627\u0642\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0642\u0631\u0627\u0631\u064b\u0627.<\/p>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<p>\u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644 \u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0644\u0627 \u064a\u0642\u062f\u0645 Benchmark \u0623\u0648Uplift \u0645\u062a\u0648\u0642\u0639. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u0648\u0636\u064a\u062d \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631: \u062d\u062f\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0646\u0641\u0651\u0630 Segmentation\u060c \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629\u060c \u0627\u062c\u0645\u0639 \u0627\u0644\u0623\u062f\u0644\u0629\u060c \u0642\u062f\u0651\u0631 Revenue Exposure\u060c \u062b\u0645 \u0627\u062e\u062a\u0631 \u0627\u0644\u0625\u062c\u0631\u0627\u0621.<\/p>\n<h2>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648QA<\/h2>\n<ol>\n<li>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0648\u062b\u0651\u0642 \u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0648\u0627\u0644Dependencies \u0648\u0645\u0627 \u064a\u0638\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f.<\/li>\n<li>\u0627\u0643\u062a\u0628 Acceptance Criteria \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0644\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648Tracking \u0648Accessibility \u0648\u0627\u0644\u0640Edge Cases.<\/li>\n<li>\u0646\u0641\u0651\u0630 QA \u0644\u062d\u0627\u0644\u0627\u062a \u0645\u0648\u0628\u0627\u064a\u0644 \u0648Desktop \u0645\u0645\u062b\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0634\u0644\u060c \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0628\u0637\u064a\u0621\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062d\u0631\u062c \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/li>\n<li>\u0633\u062c\u0651\u0644 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0648\u062a\u062d\u0642\u0642 \u0645\u0646 Analytics \u0623\u0648Technical Diagnostics \u0642\u0628\u0644 \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n<li>\u0631\u0627\u062c\u0639 Primary Metric \u0645\u0639 Downstream Guardrails\u060c \u0648\u0648\u062b\u0651\u0642 \u0642\u0631\u0627\u0631 Keep \u0623\u0648Iterate \u0623\u0648Rollback \u0623\u0648\u0645\u0632\u064a\u062f \u0645\u0646 Research.<\/li>\n<\/ol>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629<\/h2>\n<ul>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<\/ul>\n<h2>Checklist \u0639\u0645\u0644\u064a\u0629<\/h2>\n<ul>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<li>\u0631\u0627\u062c\u0639 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0645\u062b\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648Product Mix \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648\u0627\u0644\u062f\u0641\u0639 \u0648Tracking \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/li>\n<li>\u0627\u0641\u0635\u0644 \u0628\u0648\u0636\u0648\u062d \u0628\u064a\u0646 Confirmed Findings \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644Hypotheses \u0648\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644Recommendations.<\/li>\n<li>\u0631\u062a\u0651\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062d\u0633\u0628 Business Exposure \u0648Confidence \u0648Urgency \u0648Effort \u0648\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<li>\u0623\u0635\u0644\u062d \u0627\u0644\u0639\u064a\u0648\u0628 \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u0627\u062e\u062a\u0628\u0631 \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0644 \u0647\u0646\u0627\u0643 \u0639\u062f\u0645 \u064a\u0642\u064a\u0646 \u062d\u0642\u064a\u0642\u064a.<\/li>\n<li>\u062d\u062f\u0651\u062f Primary Metric \u0648Diagnostic Metrics \u0648Downstream Guardrails.<\/li>\n<li>\u0646\u0641\u0651\u0630 QA \u0644\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0645\u062b\u0644\u0629 \u0648\u0633\u062c\u0651\u0644 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/li>\n<li>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<\/ul>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3>\u0645\u0627 \u0647\u0648 revenue per visitor?<\/h3>\n<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h3>\u0643\u064a\u0641 \u064a\u062a\u0645 \u062d\u0633\u0627\u0628 Revenue per Visitor\u061f<\/h3>\n<p>\u0641\u064a Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0646\u0641\u0651\u0630 Segmentation \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648Traffic Source \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0648Landing Page \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0623\u0646 \u062a\u0641\u0633\u0651\u0631 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0637\u0644\u0642 \u0645\u0639 \u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a.<\/p>\n<h3>Is Conversion Rate or RPV better for CRO?<\/h3>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h3>\u0647\u0644 \u064a\u0645\u0643\u0646 Conversion Rate increase while revenue falls?<\/h3>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h3>\u0623\u064a Metric \u064a\u062c\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a A\/B Test\u061f<\/h3>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h3>What guardrail metrics should \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 teams track?<\/h3>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<h2>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n<p>\u0627\u0628\u0646\u0650 Evidence Stack \u0644\u0640Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor: \u0627\u0633\u062a\u062e\u062f\u0645 Quantitative Data \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648Session Recordings \u0648Heatmaps \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648Surveys \u0648Reviews \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0644\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0628\u064a\u0629.<\/p>\n<p>\u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0631\u0635\u0627\u062f \u0645\u0639 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0631\u0628\u0637 Analytics \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648UX \u0648Merchandising \u0648Experimentation \u0648\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0635\u0644\u0629. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u0634\u062e\u064a\u0635 \u0623\u0648\u0636\u062d \u0648\u0643\u0641\u0627\u0621\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0641\u0636\u0644\u060c \u0648\u0644\u064a\u0633 \u0642\u0627\u0626\u0645\u0629 \u0623\u0637\u0648\u0644 \u0645\u0646 Recommendations.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0642\u0650\u0633 Conversion Rate \u0645\u0642\u0627\u0628\u0644 Revenue per Visitor \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Primary Metric \u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u062b\u0645 \u0627\u0633\u062a\u062e\u062f\u0645 Diagnostic Metrics \u0648Downstream Guardrails \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0644\u0627 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0623\u062e\u0631\u0649.<\/p>","protected":false},"author":1,"featured_media":370,"template":"","tags":[376,375,379,378,380,328,377],"insight_topic":[63,374,62,366],"insight_content_type":[44,47],"insight_platform":[321],"insight_industry":[73],"insight_level":[71,58],"class_list":["post-369","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-conversion-rate-ecommerce","tag-conversion-rate-vs-revenue-per-visitor","tag-cro-primary-metric","tag-ecommerce-metrics","tag-revenue-efficiency","tag-revenue-per-visitor","tag-rps-vs-conversion-rate","insight_topic-conversion-optimization","insight_topic-conversion-rate-vs-revenue-per-visitor","insight_topic-ecommerce-growth","insight_topic-metrics","insight_content_type-guide","insight_content_type-insight","insight_platform-ecommerce","insight_industry-ecommerce","insight_level-advanced","insight_level-intermediate"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/369\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/369\/revisions\/431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media\/370"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=369"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=369"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=369"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=369"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=369"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}