{"id":107,"date":"2026-08-03T21:17:26","date_gmt":"2026-08-03T19:17:26","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=insight&#038;p=107"},"modified":"2026-08-03T21:18:12","modified_gmt":"2026-08-03T19:18:12","slug":"conversion-rate-optimization-ecommerce","status":"publish","type":"insight","link":"https:\/\/mersad.digital\/ar\/insights\/conversion-rate-optimization-ecommerce\/","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629: \u062f\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0625\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0640 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0647\u0648 often described too narrowly. \u0630\u0644\u0643 \u0647\u0648 \u0644\u0627 practice \u0645\u0646 making buttons brighter, adding \u0627\u0644\u0625\u0644\u062d\u0627\u062d banners, \u0623\u0648 copying competitor\u2019s \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c. serious \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 CRO \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0647\u0648 structured way \u0625\u0644\u0649 \u062d\u0633\u0651\u0646 \u0643\u064a\u0641 efficiently \u0627\u0644\u0645\u062a\u062c\u0631 turns qualified demand \u0625\u0644\u0649 completed \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a, \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a, margin, \u0648 repeat \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u064a\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0646 means CRO sits \u0628\u064a\u0646 \u0639\u062f\u0629 disciplines. \u0630\u0644\u0643 needs accurate analytics \u0625\u0644\u0649 show \u0623\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u062a\u063a\u064a\u064a\u0631\u0627\u062a. \u0630\u0644\u0643 needs \u0627\u0644\u0639\u0645\u064a\u0644 re\u0627\u0644\u0628\u062d\u062b \u0625\u0644\u0649 \u0627\u0634\u0631\u062d uncertainty \u0648 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643. \u0630\u0644\u0643 needs UX expertise \u0625\u0644\u0649 \u064a\u062c\u0639\u0644 key \u0627\u0644\u0645\u0647\u0627\u0645 easier. \u0630\u0644\u0643 needs \u0627\u0644\u0633\u0644\u0648\u0643al psychology \u0625\u0644\u0649 understand \u0642\u0631\u0627\u0631-making \u062f\u0648\u0646 manipulating \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646. \u0630\u0644\u0643 needs experimentation \u0625\u0644\u0649 \u0627\u062e\u062a\u0628\u0631 uncertain ideas. \u0630\u0644\u0643 also needs \u062a\u062c\u0627\u0631\u064a \u0648 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a, because \u0627\u0644\u0645\u062e\u0632\u0648\u0646, \u0627\u0644\u062a\u0648\u0635\u064a\u0644, \u0627\u0644\u062a\u0633\u0639\u064a\u0631, \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a, \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639, \u0648 \u0627\u0644\u0645\u0646\u062a\u062c mix \u064a\u0645\u0643\u0646 affect conversion \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 much \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This \u0627\u0644\u062f\u0644\u064a\u0644 explains \u0643\u064a\u0641 those elements work together \u0648 \u0643\u064a\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u064a\u0645\u0643\u0646 build repeatable CRO process rather \u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 disconnected tactics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 CRO Actually Optimizes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 ratio. \u0630\u0644\u0643 compares number \u0645\u0646 completed \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u0639 number \u0645\u0646 eligible visits \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646. \u0623\u0646 simplicity makes \u0627\u0644\u0645\u0624\u0634\u0631 \u0645\u0641\u064a\u062f, \u0644\u0643\u0646 \u0630\u0644\u0643 also makes \u0630\u0644\u0643 easy \u0625\u0644\u0649 misuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u062a\u062c\u0631 \u064a\u0645\u0643\u0646 \u0632\u062f \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 while generating less \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0644\u0640 example, shift toward cheaper \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0642\u062f \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a easier while reducing \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628. \u0627\u0644\u0645\u062a\u062c\u0631 \u064a\u0645\u0643\u0646 also see \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 decline while \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a grows if \u0627\u0644\u062d\u0645\u0644\u0627\u062a bring \u0623\u0643\u062b\u0631 \u062c\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621, if \u0627\u0644\u0645\u0646\u062a\u062c mix becomes \u0623\u0643\u062b\u0631 premium, \u0623\u0648 if \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 expands \u0625\u0644\u0649 earlier \u0645\u0631\u0627\u062d\u0644 \u0645\u0646 awareness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0640 \u0623\u0646 \u0633\u0628\u0628, \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 CRO \u064a\u062c\u0628 \u0644\u0627 optimize \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a isolation. \u0630\u0644\u0643 \u064a\u062c\u0628 \u062d\u0633\u0651\u0646 <strong>conversion efficiency<\/strong> \u0639\u0628\u0631 portfolio \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 \u062c\u0644\u0633\u0629\u061b<\/li>\n\n\n\n<li>transaction volume\u061b<\/li>\n\n\n\n<li>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628\u061b<\/li>\n\n\n\n<li>gross margin, \u0623\u064a\u0646 \u0645\u062a\u0627\u062d\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c-\u0645\u0634\u0627\u0647\u062f\u0629-\u0625\u0644\u0649-\u0627\u0644\u0633\u0644\u0629 \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0633\u0644\u0629-\u0625\u0644\u0649-\u0627\u0644\u0640Checkout \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0640Checkout-\u0625\u0644\u0649-\u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>repeat \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0648\u0643\u061b<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0648\u0627\u0644\u0625\u0644\u063a\u0627\u0621\u061b<\/li>\n\n\n\n<li>contribution \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u062c\u0647\u0627\u0632, \u0627\u0644\u0645\u0635\u062f\u0631, \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637, \u0627\u0644\u0645\u0646\u062a\u062c, \u0648 \u0627\u0644\u0639\u0645\u064a\u0644 type.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">goal \u0647\u0648 \u0644\u0627 \u0625\u0644\u0649 \u064a\u062c\u0639\u0644 \u0643\u0644 \u0627\u0644\u0645\u0624\u0634\u0631 go up at \u0646\u0641\u0633 \u0648\u0642\u062a. goal \u0647\u0648 \u0625\u0644\u0649 understand trade-offs \u0648 \u062d\u0633\u0651\u0646 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a outcome \u0623\u0646 matters \u0627\u0644\u0623\u0643\u062b\u0631 \u062f\u0648\u0646 creating hidden costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRO \u0647\u0648 Diagnostic Discipline \u0642\u0628\u0644 \u0630\u0644\u0643 \u0647\u0648 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 Discipline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u0643\u062b\u0631 \u0636\u0639\u064a\u0641 CRO programs start \u0645\u0639 \u062d\u0644\u0648\u0644. Someone proposes \u062c\u062f\u064a\u062f hero section, \u0645\u062e\u062a\u0644\u0641 call \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621, shorter \u0627\u0644\u0640Checkout, \u0623\u0648 redesigned \u0627\u0644\u0645\u0646\u062a\u062c card. \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u0648 \u0623\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 often has \u0644\u0627 established \u0645\u0627 \u0647\u0648 wrong, \u0645\u0646 \u0647\u0648 affected, \u0623\u0648 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0642\u062a\u0631\u062d \u062a\u063a\u064a\u064a\u0631 addresses \u0641\u0639\u0644\u064a \u0627\u0644\u0633\u0628\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0623\u0642\u0648\u0649 \u0628\u0627\u0644\u062a\u0634\u062e\u064a\u0635.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0640 example, imagine \u0623\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a declined \u0628\u0648\u0627\u0633\u0637\u0629 18% month over month. \u0623\u0646 \u0647\u0644 \u0644\u0627 automatically mean website became worse. decline \u0642\u062f have started \u0641\u064a paid social \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 while organic \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 remained stable. \u0630\u0644\u0643 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u062a\u0631\u0643\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 devices. \u0630\u0644\u0643 \u0642\u062f affect \u0641\u0642\u0637 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0645\u0639 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0645\u062e\u0632\u0648\u0646. \u0630\u0644\u0643 \u0642\u062f \u064a\u0639\u0643\u0633 \u0627\u0644\u062a\u062a\u0628\u0639 \u0645\u0634\u0643\u0644\u0629 introduced \u062e\u0644\u0627\u0644 \u0627\u0644\u062b\u064a\u0645 update. \u0630\u0644\u0643 \u0642\u062f come \u0645\u0646 promotion ending, \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u062a\u0623\u062e\u064a\u0631, \u0623\u0648 \u0627\u0644\u062f\u0641\u0639 \u0637\u0631\u064a\u0642\u0629 becoming \u063a\u064a\u0631 \u0645\u062a\u0627\u062d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0641\u064a\u062f diagnosis asks:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0651\u0631\u061f<\/li>\n\n\n\n<li>\u0623\u064a\u0646 \u0647\u0644 \u062a\u063a\u064a\u064a\u0631 begin\u061f<\/li>\n\n\n\n<li>\u0623\u064a \u0627\u0644\u0640\u0627\u0644\u0640Segments \u0623\u0633\u0647\u0645\u062a \u0627\u0644\u0623\u0643\u062b\u0631\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0645\u0634\u0643\u0644\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643, conversion efficiency, \u0627\u0644\u0645\u0646\u062a\u062c mix, \u0627\u0644\u062a\u062a\u0628\u0639, \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u061f<\/li>\n\n\n\n<li>\u0623\u064a explanations \u0647\u064a \u0627\u0644\u062f\u0639\u0645ed \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0623\u062f\u0644\u0629\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0627\u0644\u0623\u062f\u0644\u0629 \u0647\u0648 still \u0645\u0641\u0642\u0648\u062f\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0627\u0644\u064a \u0625\u062c\u0631\u0627\u0621 \u0645\u0639 highest expected \u0642\u064a\u0645\u0629\u061f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This \u0647\u0648 \u0644\u0645\u0627\u0630\u0627 CRO connects \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a, user \u0627\u0644\u0633\u0644\u0648\u0643, psychology, UX, experimentation, \u0648 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Five \u0627\u0644\u0623\u062f\u0644\u0629 Layers \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 CRO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">mature CRO \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 uses \u0639\u062f\u0629 \u0627\u0644\u0623\u062f\u0644\u0629 layers. Each one answers \u0645\u062e\u062a\u0644\u0641 \u0633\u0624\u0627\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0627\u0644\u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0628\u0644 analyzing \u0627\u0644\u0623\u062f\u0627\u0621, \u0623\u0643\u062f \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0627\u0644\u062b\u0642\u0629worthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0640 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u062c\u0631, this means validating \u0627\u0644\u0640Events \u0645\u062b\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>view_item_list<\/code>;<\/li>\n\n\n\n<li><code>select_item<\/code>;<\/li>\n\n\n\n<li><code>view_item<\/code>;<\/li>\n\n\n\n<li><code>add_to_cart<\/code>;<\/li>\n\n\n\n<li><code>view_cart<\/code>;<\/li>\n\n\n\n<li><code>begin_checkout<\/code>;<\/li>\n\n\n\n<li><code>add_shipping_info<\/code>;<\/li>\n\n\n\n<li><code>add_payment_info<\/code>;<\/li>\n\n\n\n<li><code>\u0627\u0644\u0634\u0631\u0627\u0621<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0630\u0644\u0643 also means checking item \u0645\u0639\u0631\u0651\u0641\u0627\u062a, \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0633\u0645\u0627\u0621, \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a, \u0627\u0644\u0633\u0639\u0631s, quantities, \u0627\u0644\u0639\u0645\u0644\u0629, transaction IDs, \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a values, \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628. \u0645\u0643\u0631\u0631 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a, \u0645\u0641\u0642\u0648\u062f item arrays, \u063a\u064a\u0631 \u0645\u062a\u0633\u0642 currencies, \u0648 broken Cross-domain \u0627\u0644\u062a\u062a\u0628\u0639 \u064a\u0645\u0643\u0646 \u064a\u062c\u0639\u0644 \u0627\u0644\u0640Funnel look accurate while producing wrong conclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629 \u0647\u0648 \u0644\u0627 \u062a\u0642\u0646\u064a footnote. \u0630\u0644\u0643 \u0647\u0648 foundation \u0645\u0646 \u0643\u0644 \u062a\u062c\u0627\u0631\u064a \u0642\u0631\u0627\u0631 \u0623\u0646 follows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 intent \u0648 \u062c\u0648\u062f\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0648\u0642\u0639 \u062a\u062d\u0648\u064a\u0644 \u0637\u0644\u0628 \u0644\u0645 \u064a\u0635\u0644\u0647 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u064a\u062c\u0628 \u064a\u0643\u0648\u0646 analyzed \u0628\u0648\u0627\u0633\u0637\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0635\u062f\u0631 \u0648 \u0627\u0644\u0648\u0633\u064a\u0637\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u0645\u0644\u0629 \u0648 creative\u061b<\/li>\n\n\n\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637\u061b<\/li>\n\n\n\n<li>\u062c\u062f\u064a\u062f versus \u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062c\u0647\u0627\u0632\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0628\u062d\u062b intent\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0647\u0627\u061b<\/li>\n\n\n\n<li>promotion \u0623\u0648 offer\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c \u0648 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 mix.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If \u0627\u0644\u062d\u0645\u0644\u0629 brings \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646 \u0647\u064a curious \u0644\u0643\u0646 \u0644\u0627 ready \u0625\u0644\u0649 buy, \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0642\u062f decline even \u0645\u062a\u0649 page \u0647\u0648 functioning correctly. If \u0627\u0644\u062d\u0645\u0644\u0629 promises \u0627\u0644\u062e\u0635\u0645 \u0623\u0646 \u0647\u0648 difficult \u0625\u0644\u0649 find \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637, \u0645\u0634\u0643\u0644\u0629 \u0647\u0648 message-match \u0627\u0644\u0645\u0634\u0643\u0644\u0629. If organic \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 expands \u0625\u0644\u0649 informational queries, those visits \u064a\u062c\u0628 \u0644\u0627 \u064a\u0643\u0648\u0646 judged \u0628\u0648\u0627\u0633\u0637\u0629 \u0646\u0641\u0633 \u0627\u0644\u0634\u0631\u0627\u0621 expectation \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0645\u0631\u062a\u0641\u0639-intent shopping \u0627\u0644\u0628\u062d\u062bes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRO \u064a\u062c\u0628 therefore work \u0645\u0639 acquisition \u0627\u0644\u0641\u0631\u0642, \u0644\u0627 against them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0627\u0644\u0633\u0644\u0648\u0643al \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0633\u0644\u0648\u0643al \u0627\u0644\u0623\u062f\u0644\u0629 shows \u0645\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0642\u0645 inside experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0627\u0644\u0645\u0641\u064a\u062f\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0640Funnel transitions\u061b<\/li>\n\n\n\n<li>path \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u061b<\/li>\n\n\n\n<li>site-\u0627\u0644\u0628\u062d\u062b terms\u061b<\/li>\n\n\n\n<li>filter usage\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0640Variant selection\u061b<\/li>\n\n\n\n<li>repeated \u0646\u0642\u0631\u0627\u062a\u061b<\/li>\n\n\n\n<li>rage \u0646\u0642\u0631\u0627\u062a\u061b<\/li>\n\n\n\n<li>dead \u0646\u0642\u0631\u0627\u062a\u061b<\/li>\n\n\n\n<li>scroll depth\u061b<\/li>\n\n\n\n<li>\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 navigation\u061b<\/li>\n\n\n\n<li>exits \u0628\u0639\u062f \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0623\u0648 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u061b<\/li>\n\n\n\n<li>Session Recordings\u061b<\/li>\n\n\n\n<li>usability \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0633\u0644\u0648\u0643al \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0647\u0648 \u0644\u0627 automatically \u0627\u0644\u0633\u0628\u0628. user \u0645\u0646 scrolls repeatedly \u0642\u062f \u064a\u0643\u0648\u0646 comparing \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a rather \u0645\u0646 struggling. \u0645\u0631\u062a\u0641\u0639 exit \u0645\u0639\u062f\u0644 \u0639\u0644\u0649 order-confirmation page \u0647\u0648 normal. \u0645\u0646\u062e\u0641\u0636 scroll depth \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u062f \u064a\u0639\u0643\u0633 \u0642\u0648\u064a above--fold \u0642\u0631\u0627\u0631, \u0644\u0627 poor engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">analyst \u064a\u062c\u0628 interpret \u0627\u0644\u0633\u0644\u0648\u0643 \u0641\u064a \u0633\u064a\u0627\u0642.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0642\u0631\u0627\u0631 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062f\u0644\u064a\u0644 \u0648 \u0627\u0644\u0625\u0642\u0646\u0627\u0639<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0645 \u0644\u0627 buy because page \u0647\u0648 attractive. \u0647\u0645 buy \u0645\u062a\u0649 perceived \u0642\u064a\u0645\u0629 \u0647\u0648 \u0645\u0631\u062a\u0641\u0639 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0648 perceived risk \u0647\u0648 \u0645\u0646\u062e\u0641\u0636 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0631\u0627\u0631 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062f\u0644\u064a\u0644 depends \u0639\u0644\u0649 factors \u0645\u062b\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0648\u0636\u0648\u062d \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629\u061b<\/li>\n\n\n\n<li>\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0633\u0639\u064a\u0631 transparency\u061b<\/li>\n\n\n\n<li>image \u0648 video \u062c\u0648\u062f\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0640Variant \u0648 \u0627\u0644\u0645\u0642\u0627\u0633 selection\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0648 \u0627\u0644\u062a\u0648\u0642\u064a\u062a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a \u0648 exchanges\u061b<\/li>\n\n\n\n<li>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c availability\u061b<\/li>\n\n\n\n<li>reviews \u0648 social \u0627\u0644\u062f\u0644\u064a\u0644\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0636\u0645\u0627\u0646\u0627\u062a\u061b<\/li>\n\n\n\n<li>\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062f\u0639\u0645\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062b\u0642\u0629 \u0641\u064a seller\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062f\u0644\u064a\u0644 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0633\u0648\u0641 solve intended job.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Psychological principles \u064a\u0645\u0643\u0646 \u064a\u0633\u0627\u0639\u062f, \u0644\u0643\u0646 \u0647\u0645 \u064a\u062c\u0628 \u064a\u0643\u0648\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u0629 ethically. Scarcity \u064a\u062c\u0628 \u064a\u0639\u0643\u0633 real availability. Social \u0627\u0644\u062f\u0644\u064a\u0644 \u064a\u062c\u0628 \u064a\u0643\u0648\u0646 \u0630\u0627\u062a \u0635\u0644\u0629 \u0648 authentic. \u062e\u0633\u0627\u0631\u0629 aversion \u064a\u062c\u0628 \u0644\u0627 become fear-based manipulation. \u0627\u0644\u0625\u0644\u062d\u0627\u062d \u064a\u062c\u0628 \u0644\u0627 \u064a\u0646\u0634\u0626 false deadlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u064a\u0643\u0648\u0646 \u062a\u0642\u0644\u064a\u0644 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0623\u0642\u0648\u0649 \u0645\u0646 \u0625\u0636\u0627\u0641\u0629 \u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u062a\u0634\u063a\u064a\u0644\u064a feasibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 compensate \u0644\u0640 \u0636\u0639\u064a\u0641 \u062a\u0634\u063a\u064a\u0644\u064a promise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRO \u0627\u0644\u0641\u0631\u0642 \u064a\u062c\u0628 consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u062e\u0632\u0648\u0646 availability\u061b<\/li>\n\n\n\n<li>fulfillment speed\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0644 coverage\u061b<\/li>\n\n\n\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u062d\u0646\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062f\u0641\u0639 acceptance\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a process\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062f\u0639\u0645\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c \u062c\u0648\u062f\u0629\u061b<\/li>\n\n\n\n<li>cancellation \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>refund \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>merchandising \u0627\u0644\u0642\u0648\u0627\u0639\u062f\u061b<\/li>\n\n\n\n<li>promotion accuracy\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u0635\u0629 \u0648 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 constraints.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u062f \u0628\u0648\u0636\u0648\u062d communicate \u201c\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0641\u064a two days,\u201d \u0644\u0643\u0646 if \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a frequently delivers \u0641\u064a seven days, \u0623\u0642\u0648\u0649 \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0642\u062f \u064a\u0646\u0634\u0626 \u0623\u0643\u062b\u0631 complaints rather \u0645\u0646 \u0623\u0643\u062b\u0631 \u0645\u0633\u062a\u062f\u0627\u0645 \u0646\u0645\u0648.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 CRO Process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0643\u062a\u0645\u0644 CRO process \u064a\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 organized \u0625\u0644\u0649 eight \u0645\u0631\u0627\u062d\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0631\u062d\u0644\u0629 1: \u062d\u062f\u0651\u062f \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a objective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start \u0645\u0639 \u062a\u062c\u0627\u0631\u064a \u0633\u0624\u0627\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0645\u062b\u0644\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0644\u0645\u0627\u0630\u0627 \u0647\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a decline despite higher \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643\u061f<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u0642\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0632\u062f \u062f\u0648\u0646 similar \u0632\u062f \u0641\u064a add-\u0625\u0644\u0649-\u0627\u0644\u0633\u0644\u0629 \u0627\u0644\u0640Events\u061f<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 conversion lower \u0645\u0646 Desktop\u061f<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u0647\u0644 one \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0635\u0646\u064a\u0641 receive \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0644\u0643\u0646 generate \u0644\u0627 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u061f<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u0642\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 start \u0627\u0644\u0640Checkout \u0644\u0643\u0646 fail \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621\u061f<\/li>\n\n\n\n<li>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u062a\u062c\u0631 \u062d\u0633\u0651\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 \u062c\u0644\u0633\u0629 \u062f\u0648\u0646 reducing margin\u061f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">objective \u064a\u062c\u0628 \u062d\u062f\u0651\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0640Funnel \u0645\u0631\u062d\u0644\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0645\u0624\u0634\u0631\u061b<\/li>\n\n\n\n<li>\u0642\u0631\u0627\u0631 \u0623\u0646 needs \u0625\u0644\u0649 \u064a\u0643\u0648\u0646 made\u061b<\/li>\n\n\n\n<li>\u0648\u0642\u062a \u0641\u062a\u0631\u0629\u061b<\/li>\n\n\n\n<li>constraints.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u062f\u0641 \u063a\u0627\u0645\u0636 \u0645\u062b\u0644 \u00ab\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0648\u0642\u0639\u00bb \u064a\u0646\u062a\u062c \u0639\u0646\u0647 \u0639\u0645\u0644 \u063a\u0627\u0645\u0636 \u0648\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0631\u062d\u0644\u0629 2: \u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062a\u062a\u0628\u0639<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u062a\u0628\u0639 \u0631\u0627\u062c\u0639 \u064a\u062c\u0628 \u0623\u0643\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0635\u062d\u064a\u062d event fires\u061b<\/li>\n\n\n\n<li>event fires once\u061b<\/li>\n\n\n\n<li>\u064a\u062a\u0645 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0640Event \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u061b<\/li>\n\n\n\n<li>item \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0645\u0643\u062a\u0645\u0644\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648 \u0627\u0644\u0639\u0645\u0644\u0629 \u0647\u064a \u0635\u062d\u064a\u062d\u061b<\/li>\n\n\n\n<li>\u0646\u0641\u0633 \u0625\u062c\u0631\u0627\u0621 \u0647\u0648 \u0645\u0642\u0627\u0633 \u0628\u0635\u0648\u0631\u0629 \u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 devices \u0648 templates\u061b<\/li>\n\n\n\n<li>consent \u0648 tag \u0627\u0644\u0633\u0644\u0648\u0643 \u0647\u064a understood\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0647\u0648 excluded \u0623\u064a\u0646 appropriate\u061b<\/li>\n\n\n\n<li>Self-referrals \u0648 cross-domain \u0645\u0634\u0643\u0644\u0627\u062a \u0647\u064a \u0645\u0636\u0628\u0648\u0637\u061b<\/li>\n\n\n\n<li>key lead \u0627\u0644\u0640Events \u0645\u062b\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0646\u0645\u0648\u0630\u062c submissions, WhatsApp \u0646\u0642\u0631\u0627\u062a, bookings, \u0648 downloads \u0647\u064a \u0645\u0642\u0627\u0633.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u062a\u0628\u0639 \u062d\u0627\u0644\u0627\u062a \u0641\u0634\u0644 \u064a\u062c\u0628 \u064a\u0643\u0648\u0646 fixed \u0645\u0628\u0627\u0634\u0631\u0629. \u0647\u0645 \u064a\u062c\u0628 \u0644\u0627 \u064a\u0643\u0648\u0646 treated \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0631\u062d\u0644\u0629 3: Map \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648 \u0627\u0644\u0640Funnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0640Funnel \u0647\u0648 simplified \u0645\u0634\u0627\u0647\u062f\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629. \u0630\u0644\u0643 \u064a\u0633\u0627\u0639\u062f \u062d\u062f\u0651\u062f \u0623\u064a\u0646 progression weakens, \u0644\u0643\u0646 \u0630\u0644\u0643 \u064a\u062c\u0628 \u0644\u0627 \u064a\u0643\u0648\u0646 mistaken \u0644\u0640 full \u0627\u0644\u0639\u0645\u064a\u0644 experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">typical \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0640Funnel \u0642\u062f \u064a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0623\u0648 session start\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c-\u0642\u0627\u0626\u0645\u0629 \u0645\u0634\u0627\u0647\u062f\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c-detail \u0645\u0634\u0627\u0647\u062f\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0633\u0644\u0629 \u0645\u0634\u0627\u0647\u062f\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0640Checkout start\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0641\u064a\u062f \u0627\u0644\u0640Funnel depends \u0639\u0644\u0649 \u0633\u0624\u0627\u0644. If \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u0648 \u0627\u0644\u0645\u0646\u062a\u062c discovery, focus \u0639\u0644\u0649 \u0642\u0627\u0626\u0645\u0629-\u0625\u0644\u0649-\u0627\u0644\u0645\u0646\u062a\u062c transitions. If \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u0648 \u0627\u0644\u0640Checkout, \u0642\u0645 \u0644\u0627 overload \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u0639 awareness-\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0633\u0644\u0648\u0643. If \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u0648 repeat \u0627\u0644\u0634\u0631\u0627\u0621, \u0631\u062d\u0644\u0629 extends beyond first transaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0631\u062d\u0644\u0629 4: \u0642\u0633\u0651\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Averages hide \u0627\u0644\u0645\u0635\u062f\u0631 \u0645\u0646 \u062a\u063a\u064a\u064a\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At minimum, \u0631\u0627\u062c\u0639:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644, Desktop, \u0648 tablet\u061b<\/li>\n\n\n\n<li>\u062c\u062f\u064a\u062f \u0648 \u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u061b<\/li>\n\n\n\n<li>Paid \u0648Organic \u0648Direct \u0648Referral \u0648Email\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u0645\u0644\u0629\u061b<\/li>\n\n\n\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0635\u0646\u064a\u0641\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0645\u064a\u0644 type\u061b<\/li>\n\n\n\n<li>promotion\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u062a\u0635\u0641\u062d \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0634\u063a\u064a\u0644.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose \u0625\u062c\u0645\u0627\u0644\u064a conversion declines \u0645\u0646 2.4% \u0625\u0644\u0649 2.0%. \u0623\u0646 average \u0647\u0644 \u0644\u0627 tell \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0643\u0644 \u0627\u0644\u0640Segment declined slightly \u0623\u0648 one \u0643\u0628\u064a\u0631 \u0627\u0644\u0640Segment collapsed. \u0627\u0644\u062a\u0627\u0644\u064a \u0625\u062c\u0631\u0627\u0621 \u0647\u0648 \u0645\u062e\u062a\u0644\u0641 \u0641\u064a each case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0640Segmentation \u0647\u0627\u062f\u0641\u064b\u0627\u061b \u0641\u0625\u0646\u062a\u0627\u062c \u0645\u0626\u0627\u062a \u0627\u0644\u062a\u0642\u0633\u064a\u0645\u0627\u062a \u062f\u0648\u0646 \u0625\u0637\u0627\u0631 \u0642\u0631\u0627\u0631 \u064a\u062e\u0644\u0642 \u0636\u0648\u0636\u0627\u0621 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 Insight \u0645\u0641\u064a\u062f\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0631\u062d\u0644\u0629 5: \u0627\u062c\u0645\u0639 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 identifies \u0623\u064a\u0646 \u0625\u0644\u0649 \u062d\u0642\u0651\u0642 \u0641\u064a. \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u064a\u0633\u0627\u0639\u062f \u0627\u0634\u0631\u062d \u0644\u0645\u0627\u0630\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0641\u064a\u062f \u0637\u0631\u0642 \u064a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Session Recordings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u062c\u0639 Session Session Recordings around \u0645\u062d\u062f\u062f \u0627\u0644\u0640Funnel \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a. \u0642\u0645 \u0644\u0627 watch random \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u062f\u0648\u0646 re\u0627\u0644\u0628\u062d\u062b \u0633\u0624\u0627\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u062d\u062b \u0639\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>failed interactions\u061b<\/li>\n\n\n\n<li>repeated \u0625\u062c\u0631\u0627\u0621\u0627\u062a\u061b<\/li>\n\n\n\n<li>\u0627\u0631\u062a\u0628\u0627\u0643 around variants\u061b<\/li>\n\n\n\n<li>difficulty \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0623\u0648 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u061b<\/li>\n\n\n\n<li>unexpected navigation\u061b<\/li>\n\n\n\n<li>\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u061b<\/li>\n\n\n\n<li>\u0645\u0641\u0642\u0648\u062f feedback\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 overlays \u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0627\u0626\u062f \u0625\u0644\u0649 \u0642\u0627\u0631\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ask short, contextual \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0647\u0648 \u0645\u0641\u0642\u0648\u062f \u0645\u0646 this page\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0646\u0639\u0643 \u0645\u0646 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u064a\u0648\u0645\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u0643\u0627\u062f \u064a\u0645\u0646\u0639\u0643 \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0621\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0643\u0627\u0646 main \u0633\u0628\u0628 you chose this \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0648\u0627\u062c\u0647\u062a \u0623\u064a \u0634\u064a\u0621 \u0645\u0631\u0628\u0643 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0640Checkout\u061f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0646\u0628 leading \u0623\u0633\u0626\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062f\u0639\u0645 \u0648 reviews<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0643\u0634\u0641 \u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062a\u0631\u062f\u062f \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0643\u0634\u0641 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0648\u0639\u062f \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u064a \u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644. \u0648\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0635\u062f\u0631\u064a\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0633\u0627\u062a\u060c \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usability \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0635\u063a\u064a\u0631 number \u0645\u0646 carefully selected participants \u064a\u0645\u0643\u0646 expose severe usability \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a. purpose \u0647\u0648 \u0644\u0627 \u0625\u0644\u0649 \u0627\u062d\u0633\u0628 \u0645\u062f\u0649 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0644\u0643\u0646 \u0625\u0644\u0649 \u0631\u0635\u062f \u0623\u064a\u0646 real \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 fail, hesitate, \u0623\u0648 misunderstand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0631\u062d\u0644\u0629 6: Write \u0627\u0644\u0623\u062f\u0644\u0629-based \u0627\u0644\u0645\u0634\u0643\u0644\u0629 statements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u064a\u062c\u0628 describe observed \u0645\u0634\u0643\u0644\u0629 \u062f\u0648\u0646 embedding unproven solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0636\u0639\u064a\u0641:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">add-\u0625\u0644\u0649-\u0627\u0644\u0633\u0644\u0629 button \u0647\u0648 too \u0635\u063a\u064a\u0631.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0642\u0648\u0649:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a, \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 frequently scroll past \u0627\u0644\u0634\u0631\u0627\u0621 area \u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 repeatedly \u0642\u0628\u0644 adding \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0629. Session Session Session Recordings \u0648 \u0627\u0644\u062f\u0639\u0645 \u0623\u0633\u0626\u0644\u0629 suggest \u0623\u0646 \u0627\u0644\u0645\u0642\u0627\u0633 selection \u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0647\u064a \u0644\u0627 sufficiently visible near \u0642\u0631\u0627\u0631 point.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0642\u0648\u0649 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 allows \u0639\u062f\u0629 \u0645\u0645\u0643\u0646\u0629 \u062d\u0644\u0648\u0644. \u0630\u0644\u0643 also explains \u0627\u0644\u0623\u062f\u0644\u0629 \u0648 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0641\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u064a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061b<\/li>\n\n\n\n<li>page \u0623\u0648 \u0627\u0644\u0640Funnel \u0645\u0631\u062d\u0644\u0629\u061b<\/li>\n\n\n\n<li>observed \u0627\u0644\u0633\u0644\u0648\u0643\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062f\u0639\u0645ing \u0627\u0644\u0623\u062f\u0644\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u061b<\/li>\n\n\n\n<li>uncertainty\u061b<\/li>\n\n\n\n<li>\u0645\u0637\u0644\u0648\u0628 \u0627\u0644\u062a\u062d\u0642\u0642.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 7: \u0631\u062a\u0651\u0628 \u0627\u0644\u0641\u0631\u0635\u0629 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u064a\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 scored \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Impact \u00d7 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062f\u0644\u064a\u0644 \u00d7 \u0627\u0644\u062c\u0647\u062f, ICE, PIE, \u0623\u0648 another framework. formula matters less \u0645\u0646 \u0645\u062a\u0633\u0642 \u062a\u0639\u0631\u064a\u0641\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0623\u062b\u0631<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Estimate \u0627\u0644\u0645\u0642\u0627\u0633 \u0645\u0646 affected \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648 \u0642\u064a\u0645\u0629 \u0645\u0646 \u0627\u0644\u0633\u0644\u0648\u0643.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062b\u0642\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u064a\u0651\u0645 \u0642\u0648\u0629 \u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0645\u062f\u0649 \u0627\u062a\u0633\u0627\u0642\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0645\u062c\u0647\u0648\u062f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consider \u0627\u0644\u062a\u0635\u0645\u064a\u0645, \u0627\u0644\u062a\u0637\u0648\u064a\u0631, \u0627\u0644\u062a\u062a\u0628\u0639, QA, \u0627\u0644\u0645\u062d\u062a\u0648\u0649, \u062a\u0634\u063a\u064a\u0644\u064a, \u0648 maintenance \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0627\u0633\u062a\u0639\u062c\u0627\u0644<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some \u0645\u0634\u0643\u0644\u0627\u062a \u064a\u062a\u0637\u0644\u0628 immediate \u0625\u062c\u0631\u0627\u0621 because \u0647\u0645 block \u0627\u0644\u0640Checkout, break \u0627\u0644\u062a\u062a\u0628\u0639, \u0623\u0648 \u064a\u0646\u0634\u0626 legal \u0623\u0648 \u0627\u0644\u062b\u0642\u0629 risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0636\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062e\u0627\u0637\u0626 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0644\u0627 \u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a scores \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 false precision. \u0647\u0645 \u0647\u064a tools \u0644\u0640 discussion, \u0644\u0627 scientific forecasts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0631\u062d\u0644\u0629 8: Choose \u0627\u0644\u062a\u062d\u0642\u0642 \u0637\u0631\u064a\u0642\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u0643\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u064a\u062c\u0628 become \/B \u0627\u062e\u062a\u0628\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implement \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u062a\u0649:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>experience \u0647\u0648 broken\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062a\u0628\u0639 \u0647\u0648 wrong\u061b<\/li>\n\n\n\n<li>\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0647\u0648 \u0628\u0648\u0636\u0648\u062d blocked\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0648\u0627\u062c\u0647\u0629 contradicts \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0642\u0648\u0627\u0639\u062f\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0647\u0648 \u0645\u0636\u0644\u0644\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u062e\u0637\u0623 pr\u0627\u0644\u0640Events \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u0625\u0643\u0645\u0627\u0644.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u062e\u062a\u0628\u0631 \u0645\u062a\u0649:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u063a\u064a\u064a\u0631 has \u0645\u0624\u062b\u0631 uncertainty\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648 conversions \u0627\u0644\u062f\u0639\u0645 \u0645\u0637\u0644\u0648\u0628 \u0627\u0644\u0639\u064a\u0646\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u064a\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 isolated\u061b<\/li>\n\n\n\n<li>\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0645\u0624\u0634\u0631 \u0647\u0648 defined\u061b<\/li>\n\n\n\n<li>guardrails \u0647\u064a \u0645\u062a\u0627\u062d\u0629\u061b<\/li>\n\n\n\n<li>\u0646\u062a\u064a\u062c\u0629 \u0633\u0648\u0641 \u062a\u063a\u064a\u064a\u0631 real \u0642\u0631\u0627\u0631.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0633\u062a\u062e\u062f\u0645 pre\/post \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u0649:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0647\u0648 too \u0645\u0646\u062e\u0641\u0636 \u0644\u0640 \u0645\u0648\u062b\u0648\u0642 \u0645\u0636\u0628\u0648\u0637 \u0627\u062e\u062a\u0628\u0631\u061b<\/li>\n\n\n\n<li>\u062a\u063a\u064a\u064a\u0631 \u0647\u0648 \u062a\u0634\u063a\u064a\u0644\u064a \u0623\u0648 \u0627\u0644\u0645\u0646\u0635\u0629-wide\u061b<\/li>\n\n\n\n<li>randomization \u0647\u0648 \u0644\u0627 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0641\u0631\u064a\u0642 \u064a\u0645\u0643\u0646 \u062d\u062f\u0651\u062f stable \u0645\u0642\u0627\u0631\u0646\u0629 \u0648 \u0627\u0644\u0642\u064a\u0648\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pre\/post \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u0627 \u064a\u0645\u0643\u0646 eliminate seasonality, \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u063a\u064a\u064a\u0631\u0627\u062a, \u0627\u0644\u0645\u062e\u0632\u0648\u0646 shifts, \u0623\u0648 external effects. \u0627\u0644\u0642\u064a\u0648\u062f \u064a\u062c\u0628 \u064a\u0643\u0648\u0646 explicit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0644\u0640 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 CRO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u062c\u0628 match mechanism \u0645\u0646 \u062a\u063a\u064a\u064a\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>improving \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u062f target add-\u0625\u0644\u0649-\u0627\u0644\u0633\u0644\u0629 \u0645\u0639\u062f\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>improving \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0640\u0627\u0644\u0640Checkout \u0642\u062f target \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0640\u0627\u0644\u0640Checkout \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>improving merchandising \u0642\u062f target \u0627\u0644\u0645\u0646\u062a\u062c-\u0645\u0634\u0627\u0647\u062f\u0629 \u0645\u0639\u062f\u0644, \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 \u062c\u0644\u0633\u0629, \u0623\u0648 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 conversion\u061b<\/li>\n\n\n\n<li>improving bundles \u0642\u062f target \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0648 margin\u061b<\/li>\n\n\n\n<li>improving \u0627\u0644\u062a\u0648\u0635\u064a\u0644 clarity \u0642\u062f target \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0639\u062f\u0644 \u0648 \u0627\u0644\u062f\u0639\u0645-\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u062f\u0644.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062b\u0627\u0646\u0648\u064a \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u064a\u0633\u0627\u0639\u062f \u0627\u0634\u0631\u062d path. Guardrails protect \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0645\u0643\u0646\u0629 guardrails \u064a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628\u061b<\/li>\n\n\n\n<li>refund \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>cancellation \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>page speed\u061b<\/li>\n\n\n\n<li>\u062e\u0637\u0623 \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0645\u064a\u0644-\u0627\u0644\u062f\u0639\u0645 contacts\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062f\u0641\u0639 \u0641\u0634\u0644 \u0645\u0639\u062f\u0644\u061b<\/li>\n\n\n\n<li>margin\u061b<\/li>\n\n\n\n<li>downstream conversion.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u062a\u064a\u062c\u0629 \u064a\u062c\u0628 \u064a\u0643\u0648\u0646 evaluated \u0644\u0640 statistical reliability, \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a significance, \u0627\u0644\u0640Segment consistency, \u0648 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u062c\u0648\u062f\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common CRO Mistakes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 1: \u0646\u0633\u062e \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Competitors \u0642\u0645 \u0644\u0627 \u062a\u0643\u0634\u0641 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 feature performs well. Copying removes \u0633\u064a\u0627\u0642 \u0623\u0646 made \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0630\u0627\u062a \u0635\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 2: Treating \u0643\u0644 observation \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0627\u0644\u0633\u0628\u0628<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Correlation \u064a\u0645\u0643\u0646 \u0627\u0644\u062f\u0644\u064a\u0644 investigation, \u0644\u0643\u0646 \u0630\u0644\u0643 \u0647\u0644 \u0644\u0627 prove causation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 3: Optimizing \u0641\u0642\u0637 \u0644\u0640 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u062a\u062c\u0631 \u064a\u0645\u0643\u0646 \u062d\u0633\u0651\u0646 conversion while harming \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a, margin, AOV, \u0623\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u062c\u0648\u062f\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 4: \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 bugs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u0633\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u060c \u0644\u0627 \u0623\u0646 \u062a\u0624\u062e\u0631 \u0627\u0644\u0625\u0635\u0644\u0627\u062d\u0627\u062a \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 5: Ignoring \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0636\u0639\u064a\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 mismatched \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u064a\u0645\u0643\u0646 \u064a\u0646\u0634\u0626 conversion \u0627\u0644\u0645\u0634\u0643\u0644\u0629 outside website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 6: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0627\u0645 benchmarks \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Benchmark \u062c\u0648\u062f\u0629 varies \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0641, \u0627\u0644\u0633\u0648\u0642, \u0627\u0644\u062c\u0647\u0627\u0632, \u0627\u0644\u0639\u0645\u064a\u0644 type, \u0648 \u0627\u0644\u0642\u064a\u0627\u0633 \u0637\u0631\u064a\u0642\u0629. Internal trends \u0648 \u0627\u0644\u0640Segment comparisons \u0647\u064a often \u0623\u0643\u062b\u0631 \u0645\u0641\u064a\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 7: \u0645\u0634\u0627\u0647\u062f\u0629 Session Recordings \u0639\u0634\u0648\u0627\u0626\u064a\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u0627\u0644\u0628\u062d\u062b \u064a\u062c\u0628 begin \u0645\u0639 \u0633\u0624\u0627\u0644 \u0648 defined \u0627\u0644\u0639\u064a\u0646\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 8: \u0625\u0639\u0644\u0627\u0646 Winner \u0645\u0628\u0643\u0631\u064b\u0627<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0624\u062f\u064a \u0627\u0644\u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u0643\u0631\u0629\u060c \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062c\u0650\u062f\u0629\u060c \u0648\u0639\u062f\u0645 \u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639\u060c \u0648\u0627\u0644\u0639\u064a\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0643\u0627\u0641\u064a\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u064b\u0627 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u0636\u0644\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 9: Improving \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u062f\u0648\u0646 improving truth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">False \u0627\u0644\u0625\u0644\u062d\u0627\u062d \u0648 \u0645\u0636\u0644\u0644\u0629 scarcity \u0642\u062f \u0632\u062f short-term \u0646\u0642\u0631\u0627\u062a \u0644\u0643\u0646 \u0642\u0644\u0651\u0644 \u0627\u0644\u062b\u0642\u0629 \u0648 retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0623 10: Publishing \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0648\u0646<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u062a\u064a\u062c\u0629 \u062f\u0648\u0646 owner, acceptance \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631, dependencies, \u0648 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a rarely becomes \u0645\u0648\u062b\u0648\u0642 improvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRO \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0640Funnel \u0645\u0631\u062d\u0644\u0629<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">homepage \u064a\u062c\u0628 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 answer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627 \u0647\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 sell\u061f<\/li>\n\n\n\n<li>\u0645\u0646 \u0647\u0648 \u0630\u0644\u0643 \u0644\u0640\u061f<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0647\u0645 \u0627\u0644\u062b\u0642\u0629 \u0630\u0644\u0643\u061f<\/li>\n\n\n\n<li>\u0623\u064a\u0646 \u064a\u062c\u0628 \u0647\u0645 go \u0627\u0644\u062a\u0627\u0644\u064a\u061f<\/li>\n\n\n\n<li>\u0645\u0627 makes offer \u0645\u062e\u062a\u0644\u0641\u061f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0646\u0628 turning homepage \u0625\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u0643\u0644 message \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a wants \u0625\u0644\u0649 say.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0646\u062a\u062c listing pages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PLPs \u064a\u062c\u0628 \u0627\u0644\u062f\u0639\u0645 scanning, \u0645\u0642\u0627\u0631\u0646\u0629, filtering, sorting, \u0648 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0627\u0644\u0645\u0646\u062a\u062c cards need \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 decide \u0623\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a deserve \u0646\u0642\u0631\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0646\u062a\u062c detail pages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0644\u0644 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c PDP \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u062d\u0648\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fit\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0642\u0627\u0633\u061b<\/li>\n\n\n\n<li>specifications\u061b<\/li>\n\n\n\n<li>materials\u061b<\/li>\n\n\n\n<li>compatibility\u061b<\/li>\n\n\n\n<li>appearance\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0633\u0639\u0631\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0648\u0635\u064a\u0644\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u062e\u0632\u0648\u0646\u061b<\/li>\n\n\n\n<li>variants\u061b<\/li>\n\n\n\n<li>reviews.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0633\u0644\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0633\u0644\u0629 \u064a\u062c\u0628 \u0623\u0643\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>selected \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u061b<\/li>\n\n\n\n<li>quantity\u061b<\/li>\n\n\n\n<li>variants\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0633\u0639\u064a\u0631\u061b<\/li>\n\n\n\n<li>discounts\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0634\u062d\u0646 expectations\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0627\u0644\u064a \u0625\u062c\u0631\u0627\u0621.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Unexpected \u062a\u0643\u0644\u0641\u0629 \u0648 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u064a\u0646\u0634\u0626 hesitation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0640Checkout<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0640Checkout \u064a\u062c\u0628 minimize avoidable \u0627\u0644\u062c\u0647\u062f, provide \u0648\u0627\u0636\u062d feedback, \u0627\u0644\u062f\u0639\u0645 \u062e\u0637\u0623 recovery, \u0648 build \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062f\u0644\u064a\u0644 \u0641\u064a \u0627\u0644\u062f\u0641\u0639 \u0648 fulfillment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Post-purchase<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRO continues \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621. Confirmation, \u0627\u0644\u062a\u062a\u0628\u0639, \u0627\u0644\u062f\u0639\u0645, \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a, replenishment, cross-sell, \u0648 repeat-\u0627\u0644\u0634\u0631\u0627\u0621 communication influence lifetime \u0642\u064a\u0645\u0629 \u0648 brand \u0627\u0644\u062b\u0642\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building CRO Operating System<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0633\u062a\u062f\u0627\u0645 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c needs \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062a\u062f\u0642\u064a\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0630\u0644\u0643 needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0642\u064a\u0627\u0633 plan\u061b<\/li>\n\n\n\n<li>re\u0627\u0644\u0628\u062d\u062b cadence\u061b<\/li>\n\n\n\n<li>insight repository\u061b<\/li>\n\n\n\n<li>\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a model\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062c\u0631\u0628\u0629 backlog\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 workflow\u061b<\/li>\n\n\n\n<li>QA process\u061b<\/li>\n\n\n\n<li>reporting standard\u061b<\/li>\n\n\n\n<li>\u0642\u0631\u0627\u0631 log\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 ownership.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">monthly cycle \u0642\u062f \u064a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u0627\u0644\u0623\u062f\u0627\u0621 \u0631\u0627\u062c\u0639\u061b<\/li>\n\n\n\n<li>anomaly investigation\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a\u061b<\/li>\n\n\n\n<li>roadmap reprioritization\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u0648 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u061b<\/li>\n\n\n\n<li>QA\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u061b<\/li>\n\n\n\n<li>learning documentation.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u0641\u0638 \u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0645\u0627 \u064a\u062a\u0639\u0644\u0645\u0647 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u0625\u0644\u0627 \u0633\u062a\u062a\u0643\u0631\u0631 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0648\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0646\u0641\u0633\u0647\u0627 \u0643\u0644 \u0631\u0628\u0639 \u0633\u0646\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical CRO \u0642\u0627\u0626\u0645\u0629 \u0645\u0631\u0627\u062c\u0639\u0629<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0642\u064a\u0627\u0633<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0640Events \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0628\u064a\u0646\u0647\u0627\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648 \u0627\u0644\u0639\u0645\u0644\u0629 \u0635\u062d\u064a\u062d\u061f<\/li>\n\n\n\n<li>\u0647\u0644 item parameters \u0645\u0643\u062a\u0645\u0644\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0640Funnel \u0627\u0644\u0640Events \u0645\u062a\u0633\u0642\u061f<\/li>\n\n\n\n<li>\u0647\u0644 key lead \u0625\u062c\u0631\u0627\u0621\u0627\u062a tracked\u061f<\/li>\n\n\n\n<li>\u0647\u0644 known \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0642\u064a\u0648\u062f \u0645\u0648\u062b\u0642\u0629\u061f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 mix changed\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a aligned \u0645\u0639 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637s\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0645\u0631\u062a\u0641\u0639-\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643, zero-\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0640\u0627\u0644\u0640Segments identified\u061f<\/li>\n\n\n\n<li>\u0647\u0644 branded \u0648 non-branded \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 separated \u0623\u064a\u0646 \u0645\u0641\u064a\u062f\u061f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 understand \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0628\u062d\u062b \u0648 \u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0645\u0641\u064a\u062f\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0645\u0646\u062a\u062c cards \u0627\u0644\u062f\u0639\u0645 \u0645\u0642\u0627\u0631\u0646\u0629\u061f<\/li>\n\n\n\n<li>\u0647\u0644 out-\u0645\u0646-\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a handled \u0628\u0648\u0636\u0648\u062d\u061f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Product pages<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u0642\u064a\u0645\u0629 proposition \u0648\u0627\u0636\u062d\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0635\u0648\u0631 \u0648 videos \u0643\u0627\u0641\u064d\u061f<\/li>\n\n\n\n<li>\u0647\u0644 variants \u0648 \u0627\u0644\u0645\u0642\u0627\u0633\u0627\u062a easy \u0625\u0644\u0649 choose\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a visible\u061f<\/li>\n\n\n\n<li>\u0647\u0644 reviews \u0630\u0627\u062a \u0635\u0644\u0629\u061f<\/li>\n\n\n\n<li>\u0647\u0644 call \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 accessible \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644\u061f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0633\u0644\u0629 \u0648 \u0627\u0644\u0640Checkout<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 costs visible \u0642\u0628\u0644 late \u0645\u0631\u0627\u062d\u0644\u061f<\/li>\n\n\n\n<li>\u0647\u0644 guest \u0627\u0644\u0640Checkout \u0645\u062a\u0627\u062d\u0629 \u0623\u064a\u0646 appropriate\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0646\u0645\u0648\u0630\u062c \u0623\u062e\u0637\u0627\u0621 \u0648\u0627\u0636\u062d\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0641\u0639 \u0630\u0627\u062a \u0635\u0644\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 edit choices \u062f\u0648\u0646 losing progress\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0644\u062e\u0635 \u0627\u0644\u0637\u0644\u0628 \u0628\u0633\u0647\u0648\u0644\u0629\u061f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062b\u0642\u0629<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 promises accurate\u061f<\/li>\n\n\n\n<li>\u0647\u0644 policies \u0648\u0627\u0636\u062d\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0647\u0648\u064a\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 credible\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0625\u0644\u062d\u0627\u062d \u0648 scarcity truthful\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 reviews authentic\u061f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 accurate\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648\u0627\u0642\u0639\u064a\u0629\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 implemented correctly\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u062f\u0639\u0645 \u0648 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a prepared \u0644\u0640 promise\u061f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Worked Example: Diagnosing \u0627\u0644\u0645\u062a\u062c\u0631 \u0645\u0639 \u0623\u0643\u062b\u0631 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0644\u0643\u0646 Less \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consider \u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0646 reports 25% \u0632\u062f \u0641\u064a \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0648 12% decline \u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. first reaction \u0642\u062f \u064a\u0643\u0648\u0646 \u0625\u0644\u0649 blame website, \u0644\u0643\u0646 disciplined CRO \u0627\u0644\u062a\u062d\u0644\u064a\u0644 starts \u0628\u0648\u0627\u0633\u0637\u0629 decomposing \u062a\u063a\u064a\u064a\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, \u0642\u0627\u0631\u0646 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0628\u0648\u0627\u0633\u0637\u0629 channel. If \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0645\u0648 came \u0645\u0646 broad paid-social \u0627\u0644\u062d\u0645\u0644\u0629, \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0642\u062f \u064a\u0643\u0648\u0646 less qualified \u0645\u0646 previous mix. \u0627\u0644\u062a\u0627\u0644\u064a, \u0642\u0627\u0631\u0646 \u0627\u0644\u062c\u0647\u0627\u0632 contribution. If \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 share rose significantly \u0648 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c-page progression \u0647\u0648 weaker, aggregate \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0642\u062f fall even if Desktop \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 stable. Then \u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0646\u062a\u062c mix. \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0631\u0643\u0632 \u0639\u0644\u0649 lower-\u0627\u0644\u0633\u0639\u0631d \u0623\u0648 \u0645\u0646\u062e\u0641\u0636-\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u064a\u0645\u0643\u0646 \u0632\u062f visits \u062f\u0648\u0646 generating proportional \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. Finally, \u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062a\u062a\u0628\u0639. broken \u0627\u0644\u0634\u0631\u0627\u0621 event \u0628\u0639\u062f release \u064a\u0645\u0643\u0646 \u064a\u0646\u0634\u0626 apparent sales decline even \u0645\u062a\u0649 orders remain stable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u0637\u0627\u0628\u0642 \u0637\u0644\u0628\u0627\u062a Analytics \u0645\u0639 \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0629.<\/li>\n\n\n\n<li>\u0627\u062d\u0633\u0628 \u0627\u0644\u062c\u0644\u0633\u0627\u062a, \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a, \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644, \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a, \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0644\u0643\u0644 \u062c\u0644\u0633\u0629, \u0648 AOV \u0644\u0640 both periods.<\/li>\n\n\n\n<li>Break \u062a\u063a\u064a\u064a\u0631 down \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0645\u0635\u062f\u0631, \u0627\u0644\u062c\u0647\u0627\u0632, \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637, \u0627\u0644\u0645\u0646\u062a\u062c, \u0627\u0644\u062a\u0635\u0646\u064a\u0641, \u0648 \u062c\u062f\u064a\u062f versus \u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646.<\/li>\n\n\n\n<li>\u062d\u062f\u0651\u062f \u0627\u0644\u0640Segment \u0645\u0633\u0624\u0648\u0644 \u0644\u0640 largest \u0645\u0637\u0644\u0642 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062e\u0633\u0627\u0631\u0629.<\/li>\n\n\n\n<li>\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u062e\u0632\u0648\u0646, \u0627\u0644\u062a\u0633\u0639\u064a\u0631, promotion, \u0627\u0644\u062a\u0648\u0635\u064a\u0644, \u0648 \u0627\u0644\u062f\u0641\u0639 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0623\u0646 \u0627\u0644\u0640Segment.<\/li>\n\n\n\n<li>Inspect \u0630\u0627\u062a \u0635\u0644\u0629 \u0631\u062d\u0644\u0629 \u0645\u0639 Session Session Recordings, \u0627\u0644\u0628\u062d\u062b logs, \u0627\u0644\u062f\u0639\u0645 \u0623\u0633\u0626\u0644\u0629, \u0648 usability \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/li>\n\n\n\n<li>Write \u0627\u0641\u0635\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a.<\/li>\n\n\n\n<li>Prioritize direct \u0627\u0644\u0625\u0635\u0644\u0627\u062d\u0627\u062a, re\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0647\u0627\u0645, \u0648 experiments.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This approach avoids common \u0641\u0634\u0644: redesigning \u0645\u0631\u062a\u0641\u0639-\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 page \u0645\u062a\u0649 real \u0645\u0634\u0643\u0644\u0629 \u0647\u0648 \u0627\u0644\u062d\u0645\u0644\u0629 \u062c\u0648\u062f\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c availability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 CRO \u0627\u0644\u062f\u0639\u0645s SEO, Paid Media, \u0648 Merchandising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRO \u0647\u0648 often managed \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 website discipline, \u0644\u0643\u0646 its strongest impact appears \u0645\u062a\u0649 \u0630\u0644\u0643 works \u0639\u0628\u0631 \u0627\u0644\u0641\u0631\u0642.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRO \u0648 SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO attracts \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b intent. CRO determines \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 landing experience satisfies \u0623\u0646 intent \u0648 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 progress. service page \u0642\u062f rank \u0644\u0640 \u062a\u062c\u0627\u0631\u064a query \u0644\u0643\u0646 still underperform if proposition \u0647\u0648 vague, \u0627\u0644\u062f\u0644\u064a\u0644 \u0647\u0648 \u0636\u0639\u064a\u0641, \u0623\u0648 \u0627\u0644\u062a\u0627\u0644\u064a \u0625\u062c\u0631\u0627\u0621 \u0647\u0648 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629. informational article \u0642\u062f generate organic \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0644\u0643\u0646 fail \u0625\u0644\u0649 \u0627\u0644\u062f\u0639\u0645 \u0630\u0627\u062a \u0635\u0644\u0629 service page \u0639\u0628\u0631 internal linking \u0648 suitable CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO \u0648 CRO \u064a\u062c\u0628 therefore coordinate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keyword intent\u061b<\/li>\n\n\n\n<li>landing-page role\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 hierarchy\u061b<\/li>\n\n\n\n<li>internal linking\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062f\u0644\u064a\u0644 \u0648 \u0627\u0644\u062b\u0642\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 experience\u061b<\/li>\n\n\n\n<li>page speed\u061b<\/li>\n\n\n\n<li>lead \u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u062a\u0628\u0639.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CRO \u0648 paid media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid media controls \u0627\u0644\u062c\u0645\u0647\u0648\u0631, message, promise, \u0648 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637. CRO \u064a\u062c\u0628 \u062d\u062f\u0651\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 post-\u0646\u0642\u0631\u0629 experience continues promise. If ad promotes free \u0627\u0644\u0634\u062d\u0646 \u0644\u0643\u0646 threshold \u0647\u0648 hidden, \u0645\u0634\u0643\u0644\u0629 \u0647\u0648 \u0644\u0627 \u0641\u0642\u0637 creative \u0623\u0648 website \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u061b \u0630\u0644\u0643 \u0647\u0648 message-system inconsistency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRO \u0648 merchandising<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Merchandising affects \u0645\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 see, \u0642\u0627\u0631\u0646, \u0648 buy. CRO \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u064a\u0645\u0643\u0646 \u062a\u0643\u0634\u0641:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0645\u0639 \u0645\u0631\u062a\u0641\u0639 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0648 \u0636\u0639\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c engagement\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0639 \u0642\u0648\u064a \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0644\u0643\u0646 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0633\u0644\u0629 additions\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0646 \u064a\u0646\u0634\u0626 carts \u0644\u0643\u0646 \u0645\u0631\u062a\u0641\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f\u0627\u062a\u061b<\/li>\n\n\n\n<li>out-\u0645\u0646-\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a receiving \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643\u061b<\/li>\n\n\n\n<li>\u0636\u0639\u0641 \u0645\u0644\u0627\u0621\u0645\u0629 \u0639\u0631\u0648\u0636 Cross-sell\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629s \u0645\u0639 \u0645\u062e\u062a\u0644\u0641 conversion \u0627\u0644\u0633\u0644\u0648\u0643.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u0627 \u064a\u0645\u0643\u0646 optimize its \u0627\u0644\u0648\u0627\u062c\u0647\u0629 independently \u0645\u0646 its assortment \u0648 \u0627\u0644\u0645\u0646\u062a\u062c economics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 Good CRO Roadmap Looks Like<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0641\u064a\u062f roadmap \u0647\u0648 \u0644\u0627 \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 100 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a sorted \u0628\u0648\u0627\u0633\u0637\u0629 personal preference. \u0630\u0644\u0643 \u064a\u062c\u0628 show logic \u0645\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each roadmap item \u064a\u062c\u0628 \u064a\u062a\u0636\u0645\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0635\u064a\u0627\u063a\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062f\u0639\u0645ing \u0627\u0644\u0623\u062f\u0644\u0629\u061b<\/li>\n\n\n\n<li>affected \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061b<\/li>\n\n\n\n<li>page \u0623\u0648 \u0627\u0644\u0640Funnel \u0645\u0631\u062d\u0644\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0642\u062a\u0631\u062d \u0625\u062c\u0631\u0627\u0621\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062d\u0642\u0642 \u0637\u0631\u064a\u0642\u0629\u061b<\/li>\n\n\n\n<li>\u0645\u0637\u0644\u0648\u0628 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u061b<\/li>\n\n\n\n<li>\u0645\u0637\u0644\u0648\u0628 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u061b<\/li>\n\n\n\n<li>QA \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u061b<\/li>\n\n\n\n<li>owner\u061b<\/li>\n\n\n\n<li>dependencies\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0634\u0631\u061b<\/li>\n\n\n\n<li>guardrail \u0627\u0644\u0645\u0624\u0634\u0631\u061b<\/li>\n\n\n\n<li>estimated \u0627\u0644\u062c\u0647\u062f\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0627\u0644\u064a \u0642\u0631\u0627\u0631.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">roadmap \u064a\u062c\u0628 also \u0627\u0641\u0635\u0644:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Foundation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u062a\u0628\u0639, Critical bugs, \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 blockers, broken \u0627\u0644\u0628\u062d\u062b, \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u062e\u0637\u0627\u0621, \u0648 \u0627\u0644\u0640Checkout \u062d\u0627\u0644\u0627\u062a \u0641\u0634\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0628\u062d\u062b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a, interviews, usability tests, \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644, \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u062d\u0644\u064a\u0644, \u0648 \u0631\u062d\u0644\u0629 mapping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direct improvements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u0639 \u0642\u0648\u064a \u0627\u0644\u0623\u062f\u0644\u0629 \u0648 \u0645\u0646\u062e\u0641\u0636 uncertainty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u062c\u0627\u0631\u0628<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0623\u064a\u0646 uncertainty \u0647\u0648 \u0645\u0624\u062b\u0631 \u0648 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0645\u0642\u0627\u0633 \u0647\u0648 \u0643\u0627\u0641\u064d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic initiatives<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0628\u064a\u0631 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a architecture, \u0627\u0644\u0645\u0646\u0635\u0629 migration, \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645, personalization, \u0623\u0648 \u062c\u062f\u064a\u062f \u062a\u062c\u0627\u0631\u064a models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This separation pr\u0627\u0644\u0640Events \u0627\u0644\u0641\u0631\u0642 \u0645\u0646 treating \u0643\u0644 \u0627\u0644\u0645\u0647\u0645\u0629 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \/B \u0627\u062e\u062a\u0628\u0631 \u0648 \u0643\u0644 idea \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 equally urgent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRO Governance \u0648 Reporting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c becomes \u0645\u0633\u062a\u062f\u0627\u0645 \u0645\u062a\u0649 responsibilities \u0647\u064a \u0648\u0627\u0636\u062d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suggested ownership<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analytics:<\/strong> \u0627\u0644\u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629, reports, event specifications, \u0627\u0644\u062a\u062d\u0642\u0642.<\/li>\n\n\n\n<li><strong>CRO \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong> diagnosis, \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a, hypotheses, roadmap.<\/li>\n\n\n\n<li><strong>UX:<\/strong> re\u0627\u0644\u0628\u062d\u062b synthesis, interaction \u0627\u0644\u062a\u0635\u0645\u064a\u0645, \u0627\u0644\u0645\u062d\u062a\u0648\u0649 hierarchy.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong> \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a, \u0627\u0644\u0625\u0642\u0646\u0627\u0639, FAQs, meta\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0637\u0648\u064a\u0631:<\/strong> \u0627\u0644\u062a\u0646\u0641\u064a\u0630, \u0627\u0644\u0623\u062f\u0627\u0621, \u062a\u0642\u0646\u064a reliability.<\/li>\n\n\n\n<li><strong>QA:<\/strong> functional, \u0627\u0644\u062a\u062a\u0628\u0639, \u0645\u062a\u062c\u0627\u0648\u0628, \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644, \u0627\u0644\u062a\u062c\u0631\u0628\u0629 QA.<\/li>\n\n\n\n<li><strong>\u062a\u062c\u0627\u0631\u064a\/\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a:<\/strong> \u0627\u0644\u062a\u0633\u0639\u064a\u0631, \u0627\u0644\u0645\u062e\u0632\u0648\u0646, promotion, \u0627\u0644\u062a\u0648\u0635\u064a\u0644, \u0627\u0644\u062f\u0641\u0639, \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Monthly reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRO \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u064a\u062c\u0628 cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627 changed\u061b<\/li>\n\n\n\n<li>\u0623\u064a\u0646 \u062a\u063a\u064a\u064a\u0631 started\u061b<\/li>\n\n\n\n<li>\u0623\u064a \u0627\u0644\u0640\u0627\u0644\u0640Segments \u0623\u0633\u0647\u0645\u062a\u061b<\/li>\n\n\n\n<li>completed \u0627\u0644\u0625\u0635\u0644\u0627\u062d\u0627\u062a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0646\u062a\u0627\u0626\u062c\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062a\u0628\u0639 \u0623\u0648 \u062a\u0634\u063a\u064a\u0644\u064a \u0627\u0644\u0642\u064a\u0648\u062f\u061b<\/li>\n\n\n\n<li>current risks\u061b<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0627\u0644\u064a priorities\u061b<\/li>\n\n\n\n<li>\u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0637\u0644\u0648\u0628.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0646\u0628 presenting \u0641\u0642\u0637 screenshots \u0648 uplift percentages. \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u064a\u062c\u0628 preserve learning \u0648 \u0627\u0634\u0631\u062d \u0627\u0644\u062a\u0627\u0644\u064a \u0642\u0631\u0627\u0631.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062c\u064a\u062f \u0644\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There \u0647\u0648 \u0644\u0627 universal target. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 varies \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0641, \u0627\u0644\u0633\u0648\u0642, \u0627\u0644\u0633\u0639\u0631, \u0627\u0644\u062c\u0647\u0627\u0632, \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0645\u0635\u062f\u0631, \u0627\u0644\u0639\u0645\u064a\u0644 mix, brand strength, \u0648 \u0627\u0644\u0642\u064a\u0627\u0633 \u0637\u0631\u064a\u0642\u0629. \u0642\u0627\u0631\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 against your own history \u0648 \u0630\u0627\u062a \u0635\u0644\u0629 \u0627\u0644\u0640\u0627\u0644\u0640Segments \u0642\u0628\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 external benchmarks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0643\u064a\u0641 long \u0647\u0644 CRO take\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Initial \u0645\u0634\u0643\u0644\u0627\u062a \u064a\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 identified quickly, \u0644\u0643\u0646 \u0645\u0648\u062b\u0648\u0642 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0647\u0648 continuous. \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0642\u0642, re\u0627\u0644\u0628\u062d\u062b, \u0627\u0644\u062a\u0646\u0641\u064a\u0630, experimentation, \u0648 learning \u064a\u062a\u0637\u0644\u0628 multiple cycles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 CRO \u064a\u062a\u0637\u0644\u0628 \/B \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627. CRO \u064a\u062a\u0636\u0645\u0646 direct \u0627\u0644\u0625\u0635\u0644\u0627\u062d\u0627\u062a, analytics, re\u0627\u0644\u0628\u062d\u062b, UX improvements, \u062a\u0634\u063a\u064a\u0644\u064a \u062a\u063a\u064a\u064a\u0631\u0627\u062a, \u0648 experiments. \/B \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0647\u0648 one \u0627\u0644\u062a\u062d\u0642\u0642 \u0637\u0631\u064a\u0642\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u0645\u0646\u062e\u0641\u0636-\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0633\u062a\u062e\u062f\u0645 CRO\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0639\u0645. \u0645\u0646\u062e\u0641\u0636-\u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 stores \u064a\u0645\u0643\u0646 \u062d\u0633\u0651\u0646 \u0627\u0644\u0642\u064a\u0627\u0633, fix usability \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a, conduct \u0627\u0644\u0639\u0645\u064a\u0644 re\u0627\u0644\u0628\u062d\u062b, \u062d\u0633\u0651\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649, \u0648 \u0627\u0633\u062a\u062e\u062f\u0645 cautious pre\/post \u0627\u0644\u062a\u062d\u0644\u064a\u0644. \u0647\u0645 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628 underpowered tests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 CRO focus \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 first\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u064a\u062c\u0628 follow affected \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648 \u062a\u062c\u0627\u0631\u064a impact. \u0641\u064a many markets, \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 receives \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643, \u0644\u0643\u0646 Desktop \u0642\u062f still contribute significant \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0648 serve \u0645\u062e\u062a\u0644\u0641 \u0642\u0631\u0627\u0631 role.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u064a\u062c\u0628 CRO agency deliver\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0648\u064a CRO partner \u064a\u062c\u0628 provide \u0627\u0644\u0623\u062f\u0644\u0629, \u0627\u0644\u0645\u0634\u0643\u0644\u0629 statements, \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a, \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0623\u0648 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 briefs, \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a, QA, \u0627\u0644\u062a\u062d\u0644\u064a\u0644, \u0627\u0644\u0642\u064a\u0648\u062f, \u0648 \u0627\u0644\u062a\u0627\u0644\u064a \u0642\u0631\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0640 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0647\u0648 best understood \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u062a\u062c\u0627\u0631\u064a learning system. \u0630\u0644\u0643 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a distinguish \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0645\u0646 experience \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a, \u062d\u062f\u0651\u062f \u0623\u064a\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a leaks occur, understand \u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 hesitate, \u0648 choose lowest-risk \u0637\u0631\u064a\u0642\u0629 \u0625\u0644\u0649 \u062d\u0633\u0651\u0646 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">strongest CRO programs \u0642\u0645 \u0644\u0627 begin \u0645\u0639 trends \u0623\u0648 opinions. \u0647\u0645 begin \u0645\u0639 \u0627\u0644\u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629, \u0627\u0644\u0640Segmentation, \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0623\u062f\u0644\u0629, \u0648 \u062a\u0634\u063a\u064a\u0644\u064a reality. \u0647\u0645 \u0627\u0631\u0628\u0637 \u0643\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0625\u0644\u0649 user \u0627\u0644\u0633\u0644\u0648\u0643 \u0648 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0645\u0624\u0634\u0631. \u0647\u0645 fix \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629, \u0627\u062e\u062a\u0628\u0631 uncertain \u062a\u063a\u064a\u064a\u0631\u0627\u062a responsibly, \u0648 \u0648\u062b\u0651\u0642 \u0645\u0627 organization learns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0646 \u0647\u0648 \u0643\u064a\u0641 CRO moves \u0645\u0646 isolated \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0625\u0644\u0649 repeatable engine \u0644\u0640 conversion efficiency \u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0646\u0645\u0648.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0648\u0635\u0649 \u0628\u0647 \u0627\u0644\u062a\u0627\u0644\u064a \u062e\u0637\u0648\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your \u0627\u0644\u0645\u062a\u062c\u0631 receives \u0645\u0624\u062b\u0631 \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u0644\u0643\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a, \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a, \u0623\u0648 \u0627\u0644\u0640Funnel progression remain \u0636\u0639\u064a\u0641, start \u0645\u0639 structured CRO \u0627\u0644\u062a\u062f\u0642\u064a\u0642. Mersad connects analytics, user \u0627\u0644\u0633\u0644\u0648\u0643, psychology, UX, experimentation, \u0648 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u062d\u062f\u0651\u062f highest-\u0642\u064a\u0645\u0629 opportunities \u0648 turn them \u0625\u0644\u0649 actionable roadmap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Internal link:<\/strong> <code>\/services\/conversion-rate-optimization\/<\/code><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Visual Direction Prompt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0646\u0634\u0626 premium editorial hero image \u0644\u0640 Mersad about \u201c\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0640 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.\u201d \u0627\u0633\u062a\u062e\u062f\u0645 1600\u00d7900 landscape canvas. Show dark, sophisticated \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0640Funnel \u0623\u0648 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 being analyzed \u0639\u0628\u0631 layered \u0627\u0644\u0633\u0644\u0648\u0643al signals, analytics, \u0648 \u0642\u0631\u0627\u0631 points. \u0627\u0633\u062a\u062e\u062f\u0645 black \u0648 graphite surfaces, restrained Electric Lime #D3F200 accents, minimal text, \u0642\u0648\u064a negative space, subtle depth, \u0648 premium consulting aesthetic. \u062a\u062c\u0646\u0628 \u0639\u0627\u0645 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 photography, excessive dashboards, \u0648 crowded labels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u0627\u0644\u0628\u062d\u062b Central, \u201cCreating Helpful, \u0645\u0648\u062b\u0648\u0642, People-First \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u201d: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content<\/a><\/li>\n\n\n\n<li>Google \u0627\u0644\u0628\u062d\u062b Essentials: <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/search\/docs\/essentials<\/a><\/li>\n\n\n\n<li>Nielsen Norman Group, \u201c\u0643\u064a\u0641 \u0625\u0644\u0649 Conduct \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0628\u0627\u0644\u0640Heuristics\u201d: <a href=\"https:\/\/www.nngroup.com\/articles\/how-to-conduct-a-heuristic-evaluation\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nngroup.com\/articles\/how-to-conduct-a-heuristic-evaluation\/<\/a><\/li>\n\n\n\n<li>Baymard Institute, \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0640\u0627\u0644\u0640Checkout Re\u0627\u0644\u0628\u062d\u062b: <a href=\"https:\/\/baymard.com\/research\/checkout-usability\" target=\"_blank\" rel=\"noopener\">https:\/\/baymard.com\/research\/checkout-usability<\/a><\/li>\n\n\n\n<li>Baymard Institute, \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c UX Re\u0627\u0644\u0628\u062d\u062b: <a href=\"https:\/\/baymard.com\/research\/product-page\" target=\"_blank\" rel=\"noopener\">https:\/\/baymard.com\/research\/product-page<\/a><\/li>\n\n\n\n<li>Google Analytics, \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a GA4: <a href=\"https:\/\/support.google.com\/analytics\/answer\/14430645?hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/14430645?hl=en<\/a><\/li>\n\n\n\n<li>Google Analytics, \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647\u0627: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/9267735?hl=en<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversion rate optimization for e-commerce is often described too narrowly. It is not the practice of making buttons brighter, adding urgency banners, or copying a competitor\u2019s product page. A serious e-commerce CRO program is a structured way to improve how efficiently a store turns qualified demand into completed purchases, revenue, margin, and repeat customer value. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109,"template":"","tags":[],"insight_topic":[],"insight_content_type":[],"insight_platform":[],"insight_industry":[],"insight_level":[],"class_list":["post-107","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/107\/revisions"}],"predecessor-version":[{"id":108,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight\/107\/revisions\/108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media\/109"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/tags?post=107"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_topic?post=107"},{"taxonomy":"insight_content_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_content_type?post=107"},{"taxonomy":"insight_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_platform?post=107"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_industry?post=107"},{"taxonomy":"insight_level","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/insight_level?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}