{"id":856,"date":"2026-09-21T02:56:44","date_gmt":"2026-09-21T00:56:44","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=case-study&p=856"},"modified":"2026-09-21T03:06:37","modified_gmt":"2026-09-21T01:06:37","slug":"ecommerce-cro-case-study-saudi-fashion","status":"publish","type":"case-study","link":"https:\/\/mersad.digital\/ar\/case-studies\/ecommerce-cro-case-study-saudi-fashion\/","title":{"rendered":"How Mersad Helped a Saudi Fashion Brand Increase Sales by 144.6% in One Year"},"content":{"rendered":"
\"ecommerce
conversion rate optimization case study
<\/figcaption><\/figure>\n\n\n\n

This ecommerce CRO case study shows how Mersad helped a Saudi fashion brand on Zid increase conversion efficiency and overall store performance over one year<\/p>\n\n\n\n

\u0643\u064a\u0641 \u062d\u0633\u0651\u0646\u0627 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646<\/h2>\n\n\n\n

A Saudi fashion ecommerce brand operating on Zid partnered with Mersad with one primary objective<\/p>\n\n\n\n

Improve conversion efficiency and generate more revenue from the traffic already reaching the store<\/strong><\/p>\n\n\n\n

The business was already attracting a significant volume of visitors but the existing conversion rate showed a major opportunity to improve how efficiently that traffic translated into orders and revenue<\/p>\n\n\n\n

Over a one year period Mersad worked on identifying friction across the ecommerce journey improving key conversion touchpoints and optimizing the overall shopping experience<\/p>\n\n\n\n

The result was a significant improvement across the store’s core commercial metrics<\/p>\n\n\n\n

Conversion Rate increased from 0.90% to 2.00%<\/strong><\/p>\n\n\n\n

Orders increased from 6,984 to 17,086<\/strong><\/p>\n\n\n\n

Sales increased from SAR 4.02M to SAR 9.82M<\/strong><\/p>\n\n\n\n

More than SAR 5.8M in additional sales generated<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Client Profile<\/h2>\n\n\n\n

Market<\/strong>
Saudi Arabia<\/p>\n\n\n\n

\u0627\u0644\u0642\u0637\u0627\u0639<\/strong>
Fashion<\/p>\n\n\n\n

\u0627\u0644\u0645\u0646\u0635\u0629<\/strong>
Zid<\/p>\n\n\n\n

Engagement Period<\/strong>
1 Year<\/p>\n\n\n\n

Primary Objective<\/strong>
\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/p>\n\n\n\n

\n\n\n\n

\u0627\u0644\u062a\u062d\u062f\u064a<\/h1>\n\n\n\n

The store was already generating meaningful traffic<\/p>\n\n\n\n

During the baseline period the website recorded<\/p>\n\n\n\n

762,300 visits<\/strong><\/p>\n\n\n\n

But only<\/p>\n\n\n\n

6,984 orders<\/strong><\/p>\n\n\n\n

With a storewide Conversion Rate of<\/p>\n\n\n\n

0.90%<\/strong><\/p>\n\n\n\n

The business had demand and traffic<\/p>\n\n\n\n

The main challenge was that the existing customer journey was not converting that demand efficiently enough into purchases<\/p>\n\n\n\n

Instead of treating traffic growth as the main solution the focus was shifted toward improving the performance of the funnel itself<\/p>\n\n\n\n

The question was simple<\/p>\n\n\n\n

How can the store generate significantly more orders and revenue from the traffic it already has<\/strong><\/p>\n\n\n\n

\n\n\n\n

Our Approach<\/h1>\n\n\n\n

Mersad approached the project as a conversion efficiency problem rather than a traffic problem<\/p>\n\n\n\n

The work focused on understanding how users moved through the ecommerce journey identifying points of friction and prioritizing opportunities that could directly influence purchase completion<\/p>\n\n\n\n

The optimization process focused on several areas<\/p>\n\n\n\n

\u0627\u0644\u0640Funnel \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/h2>\n\n\n\n

The first step was understanding where users were dropping throughout the shopping journey<\/p>\n\n\n\n

Performance was reviewed across the key stages from visit to purchase to identify where the largest conversion opportunities existed<\/p>\n\n\n\n

The analysis focused on the relationship between traffic product engagement shopping intent checkout activity and completed orders<\/p>\n\n\n\n

\n\n\n\n

Customer Journey Optimization<\/h2>\n\n\n\n

The store experience was reviewed from the customer’s perspective<\/p>\n\n\n\n

The objective was to identify anything that could make the purchase journey slower less clear or more difficult<\/p>\n\n\n\n

This included reviewing key decision points where users needed enough information confidence and clarity to continue moving toward purchase<\/p>\n\n\n\n

\n\n\n\n

Conversion Friction Identification<\/h2>\n\n\n\n

Potential conversion blockers were identified and prioritized based on their expected commercial impact<\/p>\n\n\n\n

The focus was not on making cosmetic design changes<\/p>\n\n\n\n

The focus was on solving issues that could directly affect the customer’s ability or willingness to complete a purchase<\/p>\n\n\n\n

\n\n\n\n

Ecommerce Experience Improvements<\/h2>\n\n\n\n

Improvements were implemented across important customer journey touchpoints with the objective of making the shopping experience clearer easier and more efficient<\/p>\n\n\n\n

The goal throughout the engagement remained the same<\/p>\n\n\n\n

Increase the percentage of visitors becoming customers<\/strong><\/p>\n\n\n\n

\n\n\n\n

Performance Before Optimization<\/h1>\n\n\n\n

At the beginning of the comparison period the store generated<\/p>\n\n\n\n

Sales<\/strong>
SAR 4,015,074<\/p>\n\n\n\n

Orders<\/strong>
6,984<\/p>\n\n\n\n

Visits<\/strong>
762,300<\/p>\n\n\n\n

\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>
0.90%<\/p>\n\n\n\n

These numbers established the baseline for the optimization work<\/p>\n\n\n\n

\n\n\n\n

Performance After Optimization<\/h1>\n\n\n\n

By the end of the one year period the store reached<\/p>\n\n\n\n

Sales<\/strong>
SAR 9,822,559<\/p>\n\n\n\n

Orders<\/strong>
17,086<\/p>\n\n\n\n

Visits<\/strong>
854,290<\/p>\n\n\n\n

\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>
2.00%<\/p>\n\n\n\n

\n\n\n\n

The Results<\/h1>\n\n\n\n

\u0646\u0645\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/h2>\n\n\n\n

Sales increased from approximately<\/p>\n\n\n\n

SAR 4.02M<\/strong><\/p>\n\n\n\n

to<\/p>\n\n\n\n

SAR 9.82M<\/strong><\/p>\n\n\n\n

Representing<\/p>\n\n\n\n

+144.6% growth in sales<\/strong><\/p>\n\n\n\n

This created an additional sales increase of approximately<\/p>\n\n\n\n

SAR 5.81M<\/h1>\n\n\n\n

during the comparison period<\/p>\n\n\n\n

\n\n\n\n

Orders Growth<\/h2>\n\n\n\n

Orders increased from<\/p>\n\n\n\n

6,984<\/strong><\/p>\n\n\n\n

to<\/p>\n\n\n\n

17,086<\/strong><\/p>\n\n\n\n

Representing approximately<\/p>\n\n\n\n

+144.7% growth in orders<\/strong><\/p>\n\n\n\n

This meant the store was generating more than twice the number of completed purchases compared with the starting period<\/p>\n\n\n\n

\n\n\n\n

Conversion Rate Growth<\/h2>\n\n\n\n

The Conversion Rate increased from<\/p>\n\n\n\n

0.90%<\/strong><\/p>\n\n\n\n

to<\/p>\n\n\n\n

2.00%<\/strong><\/p>\n\n\n\n

Representing approximately<\/p>\n\n\n\n

+122.2% growth in Conversion Rate<\/strong><\/p>\n\n\n\n

This was one of the most commercially important outcomes of the engagement<\/p>\n\n\n\n

The store was no longer relying mainly on additional traffic to generate growth<\/p>\n\n\n\n

It became significantly more efficient at converting the traffic it already received<\/p>\n\n\n\n

\n\n\n\n

Why the Result Matters<\/h1>\n\n\n\n

Traffic increased during the period from<\/p>\n\n\n\n

762,300 visits<\/strong><\/p>\n\n\n\n

to<\/p>\n\n\n\n

854,290 visits<\/strong><\/p>\n\n\n\n

An increase of approximately<\/p>\n\n\n\n

12.1%<\/strong><\/p>\n\n\n\n

But orders increased by more than<\/p>\n\n\n\n

144%<\/strong><\/p>\n\n\n\n

And sales increased by more than<\/p>\n\n\n\n

144%<\/strong><\/p>\n\n\n\n

This difference is critical<\/p>\n\n\n\n

The majority of the commercial growth did not come from traffic growth alone<\/p>\n\n\n\n

It came from a major improvement in conversion efficiency<\/strong><\/p>\n\n\n\n

The business became substantially better at turning existing demand into completed purchases<\/p>\n\n\n\n

\n\n\n\n

Before vs After<\/h1>\n\n\n\n
\u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/th>Before<\/th>After<\/th>\u0646\u0645\u0648<\/th><\/tr><\/thead>
Visits<\/td>762,300<\/td>854,290<\/td>+12.1%<\/td><\/tr>
\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/td>0.90%<\/td>2.00%<\/td>+122.2%<\/td><\/tr>
Orders<\/td>6,984<\/td>17,086<\/td>+144.7%<\/td><\/tr>
Sales<\/td>SAR 4.02M<\/td>SAR 9.82M<\/td>+144.6%<\/td><\/tr>
Additional Sales<\/td>\u2014<\/td>SAR 5.81M<\/td>\u2014<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/h1>\n\n\n\n

The project demonstrated the value of improving ecommerce efficiency before relying only on additional acquisition<\/p>\n\n\n\n

The store achieved<\/p>\n\n\n\n

+122.2% Conversion Rate growth<\/strong><\/p>\n\n\n\n

+144.7% Order growth<\/strong><\/p>\n\n\n\n

+144.6% Sales growth<\/strong><\/p>\n\n\n\n

+SAR 5.8M in additional sales<\/strong><\/p>\n\n\n\n

while traffic increased by only around<\/p>\n\n\n\n

12.1%<\/strong><\/p>\n\n\n\n

The improvement meant every visit became commercially more valuable<\/p>\n\n\n\n

More of the existing audience progressed from browsing to purchasing<\/p>\n\n\n\n

And the store was able to create significantly more revenue without requiring traffic growth at the same rate<\/p>\n\n\n\n

\n\n\n\n

The Key Insight<\/h1>\n\n\n\n

More traffic was not the biggest opportunity<\/p>\n\n\n\n

Conversion efficiency was<\/strong><\/p>\n\n\n\n

The business already had customer demand<\/p>\n\n\n\n

The growth opportunity came from improving how effectively the ecommerce experience converted that demand into revenue<\/p>\n\n\n\n

That is the difference between simply increasing traffic and actually improving ecommerce performance<\/p>\n\n\n\n

\n\n\n\n

Mersad’s Role<\/h1>\n\n\n\n

Mersad supported the brand across the ecommerce optimization process by combining<\/p>\n\n\n\n

\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/p>\n\n\n\n

\u0627\u0644\u0640Funnel \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong><\/p>\n\n\n\n

Customer Journey Optimization<\/strong><\/p>\n\n\n\n

UX Optimization<\/strong><\/p>\n\n\n\n

Ecommerce Performance Analysis<\/strong><\/p>\n\n\n\n

Conversion Friction Diagnosis<\/strong><\/p>\n\n\n\n

The objective was not to optimize isolated pages<\/p>\n\n\n\n

It was to improve the entire commercial journey from visit to completed purchase<\/p>\n\n\n\n

\n\n\n\n

Final Result<\/h1>\n\n\n\n

After one year<\/p>\n\n\n\n

The store increased Conversion Rate from<\/p>\n\n\n\n

0.90% to 2.00%<\/strong><\/p>\n\n\n\n

Orders grew from<\/p>\n\n\n\n

6,984 to 17,086<\/strong><\/p>\n\n\n\n

Sales grew from<\/p>\n\n\n\n

SAR 4.02M to SAR 9.82M<\/strong><\/p>\n\n\n\n

Generating approximately<\/p>\n\n\n\n

SAR 5.8M Additional Sales<\/h1>\n\n\n\n

This case demonstrates how a structured CRO approach can create significant business growth by improving the value generated from existing traffic<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Read More<\/p>\n\n\n\n

\u062f\u0644\u064a\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a><\/strong><\/p>\n\n\n\n

Ecommerce Funnel Analysis<\/a><\/strong><\/p>\n\n\n\n

How to Increase Ecommerce Conversion Rate Without More Traffic<\/a><\/strong><\/p>\n\n\n\n

The brand operates on the Zid<\/a> ecommerce platform in Saudi Arabia<\/p>\n\n\n\n

Ecommerce CRO Case Study Results
This ecommerce CRO case study demonstrates how improving funnel efficiency customer journey performance and conversion friction can create significant commercial growth without relying on traffic growth alone<\/strong>
<\/p>\n\n\n\n

Ecommerce CRO Case Study Results<\/h2>\n\n\n\n

This ecommerce CRO case study focuses on improving conversion efficiency across the customer journey<\/strong><\/p>\n\n\n\n

The ecommerce CRO case study results show a significant increase in conversion rate orders and sales<\/strong><\/p>\n\n\n\n

This ecommerce CRO case study demonstrates the impact of structured funnel optimization<\/strong><\/p>\n\n\n\n

\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/h2>