{"id":47,"date":"2026-08-01T06:38:30","date_gmt":"2026-08-01T04:38:30","guid":{"rendered":"https:\/\/mersad.digital\/?post_type=case-study&#038;p=47"},"modified":"2026-08-01T06:44:27","modified_gmt":"2026-08-01T04:44:27","slug":"saudi-coffee-store-cro-case-study","status":"publish","type":"case-study","link":"https:\/\/mersad.digital\/ar\/case-studies\/saudi-coffee-store-cro-case-study\/","title":{"rendered":"How a Saudi Coffee Store Increased Conversion Rate from 0.8% to 2.5%"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Executive Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Saudi e-commerce store selling coffee and related products was investing approximately 50,000 SAR per month in paid acquisition, but the website was converting only 0.8% of its visitors into customers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The business did not have a traffic problem alone. It had a conversion-efficiency problem<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors were reaching the store, viewing products, and interacting with the website, but too many were leaving before completing a purchase<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mersad built a structured Conversion Rate Optimization program combining quantitative analysis, qualitative research, UX improvements, merchandising, customer journey optimization, and continuous experimentation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program increased the store\u2019s conversion rate from 0.8% to 2.5%, representing a relative uplift of 212.5%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across the program, 85 experiments were launched, with 70 recorded as winning outcomes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on an average order value of 200 SAR, the conversion improvement significantly increased the commercial value generated from the same acquisition investment<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Client Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The client operates a Saudi e-commerce store on Zid, selling coffee products to customers across Saudi Arabia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The store was already investing in customer acquisition and generating consistent traffic, but the website was not converting enough of that traffic into purchases<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial challenge was not simply to increase traffic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real opportunity was to improve the efficiency of the existing traffic and generate more revenue from the same media investment<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key business inputs included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50,000 SAR monthly advertising spend<\/li>\n\n\n\n<li>0.8% baseline conversion rate<\/li>\n\n\n\n<li>200 SAR average order value<\/li>\n\n\n\n<li>Zid e-commerce platform<\/li>\n\n\n\n<li>Saudi Arabia as the primary market<\/li>\n\n\n\n<li>Paid traffic as a major acquisition channel<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Business Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A low conversion rate was limiting the return generated from marketing spend<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a conversion rate of 0.8%, the business needed approximately 125 sessions to generate one purchase<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After reaching a conversion rate of 2.5%, the store required approximately 40 sessions to generate one purchase<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This change improved the store\u2019s ability to convert existing traffic without requiring an equivalent increase in advertising spend<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main challenge was distributed across multiple parts of the customer journey rather than being caused by one isolated page<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The optimization program therefore needed to investigate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic quality<\/li>\n\n\n\n<li>Landing-page relevance<\/li>\n\n\n\n<li>Product discovery<\/li>\n\n\n\n<li>Navigation and category structure<\/li>\n\n\n\n<li>Product-page persuasion<\/li>\n\n\n\n<li>Pricing and offer clarity<\/li>\n\n\n\n<li>Trust and reassurance<\/li>\n\n\n\n<li>Cart friction<\/li>\n\n\n\n<li>Checkout progression<\/li>\n\n\n\n<li>Mobile usability<\/li>\n\n\n\n<li>Technical performance<\/li>\n\n\n\n<li>Analytics and event tracking<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Research Approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mersad started by separating confirmed evidence from assumptions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The team reviewed how visitors moved through the store and where the largest losses occurred across the funnel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research program combined:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4 funnel analysis<\/li>\n\n\n\n<li>Source and campaign segmentation<\/li>\n\n\n\n<li>Device-level performance<\/li>\n\n\n\n<li>Landing-page performance<\/li>\n\n\n\n<li>Product and category analysis<\/li>\n\n\n\n<li>New versus returning customer behavior<\/li>\n\n\n\n<li>Session recordings<\/li>\n\n\n\n<li>Heatmaps<\/li>\n\n\n\n<li>On-site behavior<\/li>\n\n\n\n<li>UX and heuristic evaluation<\/li>\n\n\n\n<li>Mobile usability review<\/li>\n\n\n\n<li>Cart and checkout analysis<\/li>\n\n\n\n<li>Customer objections and trust gaps<\/li>\n\n\n\n<li>Product merchandising performance<\/li>\n\n\n\n<li>Experiment results<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This allowed the team to identify whether performance problems originated from traffic, customer experience, product presentation, technical friction, or operational conditions<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Findings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The research identified several areas where the store was losing purchase intent<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Discovery Friction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers needed clearer routes to relevant products, categories, formats, and coffee preferences<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weak product discovery increases cognitive effort and forces users to browse more before finding a suitable option<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Page Decision Friction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some product pages did not present enough information above the fold to support a fast purchase decision<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users needed clearer visibility of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product benefits<\/li>\n\n\n\n<li>Coffee characteristics<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Available variants<\/li>\n\n\n\n<li>Delivery expectations<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>Returns<\/li>\n\n\n\n<li>Payment methods<\/li>\n\n\n\n<li>The primary Add to Cart action<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Weak Purchase Reassurance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Important trust information was not always visible at the moment customers needed it<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Information about delivery, payment, freshness, returns, and product quality needed stronger placement across the buying journey<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile Experience Issues<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A large portion of e-commerce traffic typically interacts through mobile devices, so small mobile usability problems can create significant commercial leakage<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program prioritized thumb-friendly interactions, clearer hierarchy, stronger CTA visibility, and reduced visual friction<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cart and Checkout Friction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Users reaching the cart were already demonstrating strong purchase intent<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cart experience needed to reduce hesitation, clarify the next action, and avoid introducing unnecessary decisions before checkout<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer and Merchandising Clarity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Product positioning, bundles, recommendations, and value communication needed stronger commercial structure<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was not to use discounts indiscriminately, but to make the available value easier to understand<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (CRO)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mersad developed a prioritized optimization roadmap based on expected business impact, confidence, implementation effort, and urgency<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The roadmap focused on five core workstreams:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Funnel Efficiency<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Improving progression between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Landing page and product discovery<\/li>\n\n\n\n<li>Product view and Add to Cart<\/li>\n\n\n\n<li>Add to Cart and cart<\/li>\n\n\n\n<li>Cart and checkout<\/li>\n\n\n\n<li>Checkout and purchase<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Product Page Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Strengthening:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Value proposition<\/li>\n\n\n\n<li>Product hierarchy<\/li>\n\n\n\n<li>Product information<\/li>\n\n\n\n<li>Reviews and trust signals<\/li>\n\n\n\n<li>Variant selection<\/li>\n\n\n\n<li>Mobile Add to Cart visibility<\/li>\n\n\n\n<li>Delivery and payment information<\/li>\n\n\n\n<li>Cross-sell opportunities<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Navigation and Merchandising<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Making product discovery easier through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clearer category structure<\/li>\n\n\n\n<li>Improved product cards<\/li>\n\n\n\n<li>Better product recommendations<\/li>\n\n\n\n<li>Stronger product grouping<\/li>\n\n\n\n<li>More relevant upsells and cross-sells<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Cart and Checkout Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reducing friction near the final purchase decision through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clearer checkout actions<\/li>\n\n\n\n<li>Improved reassurance<\/li>\n\n\n\n<li>Better summary of the order<\/li>\n\n\n\n<li>Reduced distractions<\/li>\n\n\n\n<li>Stronger payment and delivery visibility<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Experimentation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Testing high-priority hypotheses rather than relying on stakeholder opinions or generic best practices<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experimentation Program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The optimization roadmap was translated into a structured experimentation program<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A total of 85 experiments were launched across different funnel stages<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the recorded program results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70 experiments produced winning outcomes<\/li>\n\n\n\n<li>15 experiments did not outperform the control or required further validation<\/li>\n\n\n\n<li>Recorded win rate: 82.35%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Experiments focused on areas such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Value proposition<\/li>\n\n\n\n<li>Hero messaging<\/li>\n\n\n\n<li>Product-card content<\/li>\n\n\n\n<li>Product-page hierarchy<\/li>\n\n\n\n<li>Add to Cart visibility<\/li>\n\n\n\n<li>Trust signals<\/li>\n\n\n\n<li>Delivery communication<\/li>\n\n\n\n<li>Pricing presentation<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>Product recommendations<\/li>\n\n\n\n<li>Cart design<\/li>\n\n\n\n<li>Checkout actions<\/li>\n\n\n\n<li>Mobile user experience<\/li>\n\n\n\n<li>Offers and bundles<\/li>\n\n\n\n<li>Navigation<\/li>\n\n\n\n<li>Category merchandising<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Not every change was treated as an A\/B test<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obvious bugs, tracking problems, broken functionality, and severe usability blockers were implemented directly rather than being tested<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example Hypothesis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because we observed that high-intent users were reaching product and cart pages but not progressing efficiently toward purchase, we believed that clarifying product value, strengthening trust information, and improving the visibility of primary actions for mobile and returning users would improve purchase conversion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would know this was true when the variation increased completed purchases without negatively affecting average order value, checkout completion, or customer experience<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Execution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The program was executed through continuous collaboration between CRO, Analytics, UX\/UI, Development, Merchandising, and E-commerce Operations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each optimization moved through a controlled workflow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Data collection<\/li>\n\n\n\n<li>Problem diagnosis<\/li>\n\n\n\n<li>Hypothesis development<\/li>\n\n\n\n<li>Prioritization<\/li>\n\n\n\n<li>UX and design preparation<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/li>\n\n\n\n<li>Tracking setup<\/li>\n\n\n\n<li>Quality assurance<\/li>\n\n\n\n<li>Experiment launch<\/li>\n\n\n\n<li>Result analysis<\/li>\n\n\n\n<li>Implementation or iteration<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This structure helped ensure that ideas were not launched based on preference alone<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each experiment needed a clear business problem, supporting evidence, target audience, success metric, and implementation requirement<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversion Rate Result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The conversion rate increased from:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>0.8% \u2192 2.5%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This represents:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>+1.7 percentage points<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">and a relative uplift of:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>+212.5%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">The store ultimately converted at approximately 3.125 times its previous rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This meant the business generated substantially more orders from the same level of traffic<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Order Impact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With an average order value of 200 SAR:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a 0.8% conversion rate, every 10,000 sessions would generate approximately:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>80 orders<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Estimated revenue:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>80 \u00d7 200 SAR = 16,000 SAR<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">At a 2.5% conversion rate, the same 10,000 sessions would generate approximately:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>250 orders<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Estimated revenue:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>250 \u00d7 200 SAR = 50,000 SAR<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Commercial uplift per 10,000 sessions:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>+170 additional orders\n+34,000 SAR additional revenue<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This calculation isolates the conversion effect and assumes traffic volume, average order value, pricing, and product mix remain stable<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Projected Revenue Impact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The client was spending approximately 50,000 SAR per month on advertising<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the original revenue or ROAS was not provided, the following scenario uses an illustrative baseline ROAS of 2.0 to demonstrate the financial impact<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Before CRO<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly ad spend: 50,000 SAR<\/li>\n\n\n\n<li>Illustrative ROAS: 2.0<\/li>\n\n\n\n<li>Estimated monthly revenue: 100,000 SAR<\/li>\n\n\n\n<li>Average order value: 200 SAR<\/li>\n\n\n\n<li>Estimated monthly orders: 500<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">After CRO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If traffic quality, order value, prices, and media efficiency remained stable, applying the 3.125\u00d7 conversion multiplier would produce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Projected monthly revenue: 312,500 SAR<\/li>\n\n\n\n<li>Projected monthly orders: approximately 1,563<\/li>\n\n\n\n<li>Projected ROAS: 6.25<\/li>\n\n\n\n<li>Incremental monthly revenue: approximately 212,500 SAR<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These figures are projections, not confirmed client results, until validated against actual revenue, order, traffic, and media data<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The program changed the economics of customer acquisition<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of depending only on additional advertising spend, the business generated more value from traffic it was already paying to acquire<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential commercial effects included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher revenue from existing traffic<\/li>\n\n\n\n<li>Improved ROAS<\/li>\n\n\n\n<li>Lower effective cost per order<\/li>\n\n\n\n<li>More efficient marketing investment<\/li>\n\n\n\n<li>Stronger purchase conversion<\/li>\n\n\n\n<li>Better customer experience<\/li>\n\n\n\n<li>Improved scalability<\/li>\n\n\n\n<li>Reduced revenue leakage across the funnel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most important result was not simply the increase in conversion rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The business created a stronger foundation for profitable growth because every future session had a higher probability of becoming a customer<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Made the Program Work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The result did not come from one redesign or one successful test<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It came from a continuous optimization system combining:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n\n\n\n<li>User behavior<\/li>\n\n\n\n<li>\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0633\u0644\u0648\u0643\u064a<\/li>\n\n\n\n<li>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628<\/li>\n\n\n\n<li>Merchandising<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/li>\n\n\n\n<li>Business strategy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The team did not assume that every problem was caused by design<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic quality, product mix, customer segment, technical performance, pricing, promotions, stock, delivery, and payment conditions were considered before conclusions were made<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Learnings<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Traffic Growth Alone Is Not Enough<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Increasing traffic without improving conversion efficiency can increase costs faster than revenue<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRO Improves Marketing Economics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When the same traffic converts at a higher rate, the value generated from advertising can increase without an equivalent increase in media spend<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Funnel Problems Are Connected<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Homepage, product discovery, product pages, cart, and checkout should not be optimized in isolation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A weakness in one stage affects the performance of the entire customer journey<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experimentation Requires a System<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Testing random design ideas does not create a reliable optimization program<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong experimentation requires evidence, prioritization, tracking, QA, statistical analysis, and business interpretation<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commercial Metrics Matter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion rate should not be evaluated alone<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue, AOV, orders, profitability, customer mix, and implementation cost must also be considered<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mersad helped the Saudi coffee store transform its website from a low-efficiency sales channel into a stronger commercial growth engine<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversion rate increased from 0.8% to 2.5%, representing a relative uplift of 212.5%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across 85 recorded experiments, 70 generated winning outcomes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program demonstrated how a structured CRO approach can improve customer experience, strengthen marketing efficiency, and create significantly more revenue from existing traffic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relying only on additional advertising spend, the brand improved the ability of its website to convert demand into measurable business growth<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Improve Your Store\u2019s Conversion Efficiency?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mersad helps e-commerce brands identify revenue leakage, improve customer journeys, and increase commercial performance through analytics, UX research, experimentation, and e-commerce strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Book a Growth Call to identify where your store is losing revenue and which opportunities should be prioritized first<\/p>","protected":false},"excerpt":{"rendered":"<p>Executive Summary A Saudi e-commerce store selling coffee and related products was investing approximately 50,000 SAR per month in paid acquisition, but the website was converting only 0.8% of its visitors into customers The business did not have a traffic problem alone. It had a conversion-efficiency problem Visitors were reaching the store, viewing products, and [&hellip;]<\/p>\n","protected":false},"featured_media":49,"template":"","case_study_industry":[16,18,17],"case_study_platform":[19],"case_study_service":[21,20],"case_study_objective":[26,23,22,24,25],"case_study_funnel_stage":[30,31,28,27,32,29],"case_study_country":[33],"case_study_result_type":[34,38,37,35,36],"class_list":["post-47","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case_study_industry-coffee-beverages","case_study_industry-e-commerce","case_study_industry-food-beverage","case_study_platform-zid","case_study_service-a-b-testing","case_study_service-conversion-rate-optimization","case_study_objective-improve-customer-experience","case_study_objective-improve-roas","case_study_objective-increase-conversion-rate","case_study_objective-increase-revenue","case_study_objective-reduce-funnel-friction","case_study_funnel_stage-cart","case_study_funnel_stage-checkout","case_study_funnel_stage-collection-pages","case_study_funnel_stage-homepage","case_study_funnel_stage-post-purchase","case_study_funnel_stage-product-pages","case_study_country-saudi-arabia","case_study_result_type-conversion-rate-uplift","case_study_result_type-experimentation-program","case_study_result_type-purchase-growth","case_study_result_type-revenue-growth","case_study_result_type-roas-improvement"],"_links":{"self":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case-study\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":1,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case-study\/47\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case-study\/47\/revisions\/48"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media\/49"}],"wp:attachment":[{"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"case_study_industry","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case_study_industry?post=47"},{"taxonomy":"case_study_platform","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case_study_platform?post=47"},{"taxonomy":"case_study_service","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case_study_service?post=47"},{"taxonomy":"case_study_objective","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case_study_objective?post=47"},{"taxonomy":"case_study_funnel_stage","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case_study_funnel_stage?post=47"},{"taxonomy":"case_study_country","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case_study_country?post=47"},{"taxonomy":"case_study_result_type","embeddable":true,"href":"https:\/\/mersad.digital\/ar\/wp-json\/wp\/v2\/case_study_result_type?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}