This ecommerce CRO case study shows how Mersad helped a Saudi fashion brand on Zid increase conversion efficiency and overall store performance over one year
Overview
A Saudi fashion ecommerce brand operating on Zid partnered with Mersad with one primary objective
Improve conversion efficiency and generate more revenue from the traffic already reaching the store
The business was already attracting a significant volume of visitors but the existing conversion rate showed a major opportunity to improve how efficiently that traffic translated into orders and revenue
Over a one year period Mersad worked on identifying friction across the ecommerce journey improving key conversion touchpoints and optimizing the overall shopping experience
The result was a significant improvement across the store’s core commercial metrics
Conversion Rate increased from 0.90% to 2.00%
Orders increased from 6,984 to 17,086
Sales increased from SAR 4.02M to SAR 9.82M
More than SAR 5.8M in additional sales generated
Client Profile
Market
Saudi Arabia
Industry
Fashion
Platform
Zid
Engagement Period
1 Year
Primary Objective
Conversion Rate Optimization
The Challenge
The store was already generating meaningful traffic
During the baseline period the website recorded
762,300 visits
But only
6,984 orders
With a storewide Conversion Rate of
0.90%
The business had demand and traffic
The main challenge was that the existing customer journey was not converting that demand efficiently enough into purchases
Instead of treating traffic growth as the main solution the focus was shifted toward improving the performance of the funnel itself
The question was simple
How can the store generate significantly more orders and revenue from the traffic it already has
Our Approach
Mersad approached the project as a conversion efficiency problem rather than a traffic problem
The work focused on understanding how users moved through the ecommerce journey identifying points of friction and prioritizing opportunities that could directly influence purchase completion
The optimization process focused on several areas
Funnel Analysis
The first step was understanding where users were dropping throughout the shopping journey
Performance was reviewed across the key stages from visit to purchase to identify where the largest conversion opportunities existed
The analysis focused on the relationship between traffic product engagement shopping intent checkout activity and completed orders
Customer Journey Optimization
The store experience was reviewed from the customer’s perspective
The objective was to identify anything that could make the purchase journey slower less clear or more difficult
This included reviewing key decision points where users needed enough information confidence and clarity to continue moving toward purchase
Conversion Friction Identification
Potential conversion blockers were identified and prioritized based on their expected commercial impact
The focus was not on making cosmetic design changes
The focus was on solving issues that could directly affect the customer’s ability or willingness to complete a purchase
Ecommerce Experience Improvements
Improvements were implemented across important customer journey touchpoints with the objective of making the shopping experience clearer easier and more efficient
The goal throughout the engagement remained the same
Increase the percentage of visitors becoming customers
Performance Before Optimization
At the beginning of the comparison period the store generated
Sales
SAR 4,015,074
Orders
6,984
Visits
762,300
Conversion Rate
0.90%
These numbers established the baseline for the optimization work
Performance After Optimization
By the end of the one year period the store reached
Sales
SAR 9,822,559
Orders
17,086
Visits
854,290
Conversion Rate
2.00%
The Results
Sales Growth
Sales increased from approximately
SAR 4.02M
to
SAR 9.82M
Representing
+144.6% growth in sales
This created an additional sales increase of approximately
SAR 5.81M
during the comparison period
Orders Growth
Orders increased from
6,984
to
17,086
Representing approximately
+144.7% growth in orders
This meant the store was generating more than twice the number of completed purchases compared with the starting period
Conversion Rate Growth
The Conversion Rate increased from
0.90%
to
2.00%
Representing approximately
+122.2% growth in Conversion Rate
This was one of the most commercially important outcomes of the engagement
The store was no longer relying mainly on additional traffic to generate growth
It became significantly more efficient at converting the traffic it already received
Why the Result Matters
Traffic increased during the period from
762,300 visits
to
854,290 visits
An increase of approximately
12.1%
But orders increased by more than
144%
And sales increased by more than
144%
This difference is critical
The majority of the commercial growth did not come from traffic growth alone
It came from a major improvement in conversion efficiency
The business became substantially better at turning existing demand into completed purchases
Before vs After
| Metric | Before | After | Growth |
|---|---|---|---|
| Visits | 762,300 | 854,290 | +12.1% |
| Conversion Rate | 0.90% | 2.00% | +122.2% |
| Orders | 6,984 | 17,086 | +144.7% |
| Sales | SAR 4.02M | SAR 9.82M | +144.6% |
| Additional Sales | — | SAR 5.81M | — |
Business Impact
The project demonstrated the value of improving ecommerce efficiency before relying only on additional acquisition
The store achieved
+122.2% Conversion Rate growth
+144.7% Order growth
+144.6% Sales growth
+SAR 5.8M in additional sales
while traffic increased by only around
12.1%
The improvement meant every visit became commercially more valuable
More of the existing audience progressed from browsing to purchasing
And the store was able to create significantly more revenue without requiring traffic growth at the same rate
The Key Insight
More traffic was not the biggest opportunity
Conversion efficiency was
The business already had customer demand
The growth opportunity came from improving how effectively the ecommerce experience converted that demand into revenue
That is the difference between simply increasing traffic and actually improving ecommerce performance
Mersad’s Role
Mersad supported the brand across the ecommerce optimization process by combining
Conversion Rate Optimization
Funnel Analysis
Customer Journey Optimization
UX Optimization
Ecommerce Performance Analysis
Conversion Friction Diagnosis
The objective was not to optimize isolated pages
It was to improve the entire commercial journey from visit to completed purchase
Final Result
After one year
The store increased Conversion Rate from
0.90% to 2.00%
Orders grew from
6,984 to 17,086
Sales grew from
SAR 4.02M to SAR 9.82M
Generating approximately
SAR 5.8M Additional Sales
This case demonstrates how a structured CRO approach can create significant business growth by improving the value generated from existing traffic
Read More
Ecommerce Conversion Rate Optimization Guide
How to Increase Ecommerce Conversion Rate Without More Traffic
The brand operates on the Zid ecommerce platform in Saudi Arabia
Ecommerce CRO Case Study Results
This ecommerce CRO case study demonstrates how improving funnel efficiency customer journey performance and conversion friction can create significant commercial growth without relying on traffic growth alone
Ecommerce CRO Case Study Results
This ecommerce CRO case study focuses on improving conversion efficiency across the customer journey
The ecommerce CRO case study results show a significant increase in conversion rate orders and sales
This ecommerce CRO case study demonstrates the impact of structured funnel optimization