This Cookie Policy explains how Mersad may use cookies and similar technologies on mersad.digital.
For questions about cookies or personal data, contact info@mersad.digital.
1. What cookies are
Cookies are small text files stored on a device when a website is visited. Similar technologies may include pixels, tags, local storage, software development kits, server-side events, and identifiers used to recognise a browser or device.
2. Why we may use cookies
Cookies and similar technologies may be used to operate the website, maintain security, remember preferences, understand website usage, diagnose technical problems, measure performance, evaluate campaigns, attribute conversions, and improve the website and services.
3. Strictly necessary technologies
These technologies support functions required for website operation, security, form submission, fraud prevention, network management, consent records, and other essential features.
Because these technologies are required for requested or essential functions, they may operate without optional advertising or analytics consent where permitted by law.
4. Analytics technologies
Analytics technologies may help us understand visits, navigation, page performance, traffic sources, devices, interactions, and website errors.
Analytics services may include tools provided by Google, Microsoft, or other measurement providers. Depending on the active configuration, these tools may process cookie identifiers, IP address, device information, usage events, referral data, campaign information, and approximate location.
5. Advertising and measurement technologies
Advertising and conversion technologies may be used to measure campaigns, understand whether a visitor completed an action, limit repeated advertising, build audiences, or improve the relevance of marketing.
These technologies may be provided by platforms such as Google, Meta, LinkedIn, or other advertising providers. Depending on the configuration, providers may combine website activity with information held under their own terms and privacy notices.
6. Functional and communication technologies
Functional technologies may support embedded booking, communication, video, forms, preferences, customer support, WhatsApp links, Calendly features, payment functions, or third-party content.
A third-party feature may set or access its own technologies when it is loaded or used.
7. Tools that may be used
Depending on the website configuration, Mersad may use Google Analytics, Google Tag Manager, Google Ads measurement, Meta technologies, Microsoft Clarity, LinkedIn Insight Tag, Calendly, WhatsApp, payment providers, hosting technologies, and other operational tools.
The specific tools, cookie names, durations, and providers may change when website functionality or service providers change. A consent platform or browser inspection may provide more current technical details about cookies active during a particular visit.
8. Cookie duration
Session cookies generally expire when the browser session ends. Persistent cookies remain for a defined period or until they are deleted. Duration depends on the purpose, provider, configuration, and applicable consent choice.
9. Managing cookies
Where a cookie consent control is available, you may use it to accept, reject, or adjust categories of optional cookies. Necessary technologies may remain active.
You may also manage cookies through browser settings. Blocking or deleting cookies may affect website functions, saved preferences, embedded tools, measurement, or form behaviour.
10. Do Not Track and similar signals
Browser and device privacy signals are not implemented consistently across all services. Where a legally recognised signal or consent requirement applies and is technically supported, we will seek to handle it in accordance with applicable requirements.
11. International processing
Cookie and technology providers may process data in countries other than your own. Their international transfer practices are governed by their roles, safeguards, and privacy terms.
12. Updates
We may update this policy when website tools, providers, consent practices, or legal requirements change. The current version will be published on this page.
13. Contact
Questions about this Cookie Policy may be sent to info@mersad.digital.