These Terms and Conditions govern your use of mersad.digital and any service, digital resource, consultation, project, or other offering supplied by Mersad unless a separate written agreement applies.
Mersad operates remotely across Egypt and the United Arab Emirates. Questions about these terms may be sent to info@mersad.digital.
1. Acceptance
By accessing the website, submitting an inquiry, purchasing an available service or digital resource, accepting a proposal, or using a Mersad deliverable, you agree to the terms that apply to that activity.
If you act for a company or other organisation, you confirm that you have authority to act for that organisation.
2. Website information
Website content is provided for general informational and commercial purposes. It does not constitute legal, accounting, tax, financial, or investment advice.
CRO, analytics, UX, experimentation, and business information may depend on context, traffic quality, data quality, customer behaviour, implementation, market conditions, product mix, platform limitations, and operational factors.
3. Services
Mersad may provide services including conversion rate optimisation, analytics and tracking, UX research, UI and UX design, experimentation, e-commerce development, merchandising, strategy, reporting, and e-commerce operations.
The exact scope, deliverables, timetable, fees, responsibilities, assumptions, dependencies, revision limits, and acceptance criteria should be defined in the applicable proposal, order, statement of work, contract, invoice, or written confirmation.
4. Direct purchases and project-based services
Some standardised services or digital resources may be offered for direct online purchase. Other services require an inquiry, assessment, proposal, contract, invoice, or other confirmation before work begins.
A website submission does not by itself require Mersad to accept a project. Mersad may decline or request additional information before confirming an engagement.
5. Client responsibilities
Clients are responsible for providing accurate information, timely access, required approvals, relevant data, platform permissions, technical cooperation, and decisions needed for delivery.
Clients remain responsible for the legality, accuracy, ownership, and permissions relating to content, products, claims, prices, promotions, customer data, tracking, and other materials they provide or approve.
Delays, incomplete access, unreliable tracking, limited traffic, stock issues, payment issues, campaign changes, operational constraints, or delayed implementation may affect delivery, analysis, testing, or outcomes.
6. Fees, invoices, and payment
Fees and payment terms are stated at checkout, in a proposal, contract, invoice, or other written confirmation.
Unless otherwise agreed, applicable taxes, payment processing charges, third-party subscriptions, advertising costs, platform fees, development licences, and external production expenses are not included.
Work may be paused where an invoice is overdue, required access is unavailable, or another material dependency has not been completed.
7. Cancellations, refunds, and rescheduling
Cancellation, refund, credit, and rescheduling rights depend on the type of service, work already performed, committed capacity, third-party costs, digital delivery, and the terms presented at purchase or in the applicable agreement.
Digital resources that have been delivered or accessed may not be refundable except where required by applicable law or where the resource is materially defective.
Project fees covering completed work, reserved capacity, research, analysis, strategy, design, development, setup, administration, or third-party commitments may be non-refundable to the extent permitted by law and the applicable agreement.
8. No guaranteed results
Mersad does not guarantee a particular conversion rate, revenue level, advertising return, experiment result, ranking, traffic volume, or commercial outcome.
Forecasts, projections, opportunities, hypotheses, and estimated impacts are not guarantees. Results may be affected by factors outside Mersad's control.
9. Experiments and measurement
Experiment results depend on sample size, traffic allocation, data quality, implementation quality, statistical method, business significance, customer mix, device mix, campaign changes, seasonality, and other variables.
A test may be stopped, extended, revised, or considered inconclusive where the evidence is insufficient or unreliable.
10. Intellectual property
Mersad retains ownership of pre-existing frameworks, methodologies, templates, systems, processes, know-how, reusable code, design systems, and materials developed independently of a specific client engagement.
Ownership or licence rights in client-specific deliverables are governed by the applicable agreement and may depend on full payment.
Digital resources are licensed for the permitted use stated at purchase or delivery. They may not be resold, redistributed, sublicensed, published, or presented as another party's work without written permission.
11. Client materials and permissions
The client grants Mersad the permissions reasonably required to access, use, reproduce, modify, analyse, or process supplied materials for service delivery.
The client confirms that these permissions do not infringe third-party rights or violate applicable law.
12. Third-party platforms and services
Mersad may work with or depend on third-party platforms, applications, hosting services, analytics services, payment providers, advertising platforms, communication tools, and software.
Mersad is not responsible for third-party outages, changes, restrictions, pricing, data loss, policy decisions, account suspensions, incompatibility, or service performance.
13. Confidentiality
Confidentiality obligations may be stated in the applicable agreement. Each party should use reasonable care to protect non-public business, technical, financial, and customer information received from the other party.
14. Portfolio and case-study use
Mersad will not publish confidential client information merely because a service has been provided. Portfolio, testimonial, logo, result, or case-study use should follow the applicable agreement or separate permission.
15. Website use restrictions
You may not misuse the website, attempt unauthorised access, interfere with website operation, introduce malicious code, scrape protected content, infringe intellectual property, submit unlawful content, or use the website for fraudulent or harmful activity.
16. Disclaimers
The website and any free content are provided on an as-available basis. To the extent permitted by law, Mersad does not make warranties that the website will always be available, error free, secure, or suitable for every purpose.
17. Limitation of liability
To the extent permitted by applicable law, Mersad will not be liable for indirect, incidental, special, consequential, or punitive loss, or for loss of profit, revenue, opportunity, goodwill, business, or data arising from website use, a free resource, or circumstances outside Mersad's reasonable control.
Any additional liability limits for paid services are governed by the applicable agreement. Nothing in these terms excludes liability that cannot lawfully be excluded.
18. Indemnity
To the extent permitted by law, you are responsible for claims, losses, or expenses arising from unlawful materials you provide, your infringement of third-party rights, your misuse of the website or deliverables, or your material breach of the applicable terms.
19. Suspension and termination
Access or service delivery may be suspended or terminated for non-payment, unlawful activity, security risk, abuse, material breach, failure to provide required cooperation, or another reason permitted by the applicable agreement or law.
20. Governing law and disputes
Unless a separate written agreement states otherwise, these terms are governed by the laws of Egypt.
The parties should first attempt in good faith to resolve a dispute through direct communication. Where a dispute cannot be resolved, it will be submitted to the competent courts of Egypt, subject to any mandatory consumer or data protection rights that apply in another jurisdiction.
21. Changes
Mersad may update these terms to reflect changes in services, operations, pricing structures, legal obligations, or website functionality. The current version will be published on this page.
22. Contact
Questions may be sent to info@mersad.digital.